Drinks&Co Store

What Drinks&Co Store does

Drinks&Co Store is a 44-employee Paris-based specialty retail and e-commerce operation focused on premium wines and spirits, operating from drinksco.store. According to the available firmographics, the company is headquartered in Paris, France, and sits within the broader Pernod Ricard ecosystem — a global leader in premium wines and spirits with a portfolio of more than 240 brands spanning vodka, whisky, gin, rum, cognac, and champagne, including flagship labels such as Absolut, Jameson, Chivas Regal, Martell, Beefeater, Havana Club, Mumm, and Perrier-Jouët.

The product surface is built around curated access to these heritage brands, distributed through a combination of its own online storefront, specialty wine and spirit retail, and the parent group's wider distribution network — own commercial forces and distribution subsidiaries in 160 countries — alongside hospitality channel supply and direct-to-consumer Brand Home experiences that collectively welcome 1.5 million visitors annually. The pricing posture is not publicly disclosed; revenue mechanics are described at the parent level as transactional sales of premium beverage products through retail, wholesale, hospitality, and direct channels.

The customer base spans two identified segments. The primary segment is the premium consumer persona seeking quality and authenticity for social, celebratory, and gifting occasions. A secondary B2B segment comprises trade partners — retailers, wholesalers, hotels, restaurants, and bars — using the portfolio for retail distribution and on-premise supply. Marketing reach relies on brand activations, celebrity and cultural partnerships (e.g., J Balvin, KidSuper, Charles Leclerc), sports sponsorships, and digital content, rather than disclosed technology or platform differentiators. Core technology, APIs, integrations, and AI capabilities are not disclosed in the available source material.

Name

Drinks&Co Store

Legal name

Pernod Ricard

Website

https://drinksco.store

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Drinks&Co Store is a 44-employee Paris-based specialty retailer and e-commerce operator selling premium wines and spirits, operating within Pernod Ricard's ecosystem of 240+ premium brands including Absolut, Jameson, Martell, and Perrier-Jouët. It serves affluent consumers and trade partners through curated online and specialty retail channels.

Ownership category

akta.pro rank

Product category

Online Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Premium wine retail
• Spirits e-commerce
• Online liquor store
• Champagne distribution
• Premium alcoholic beverages

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Premium Wine and Spirits Sales: Pernod Ricard generates revenue through the production and global distribution of premium wines, champagnes, and spirits. The company sells through multiple channels including distributors, direct sales, and retail outlets worldwide.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Drinks&Co Store is an online retail platform that sells premium wines, champagnes, and spirits directly to consumers. The assortment is drawn from Pernod Ricard's portfolio and includes Absolut vodka, Ballantine's and Chivas Regal Scotch whiskies, Jameson Irish whiskey, Martell cognac, Mumm and Perrier-Jouët champagnes, Beefeater gin, Havana Club and Malibu rums, Royal Salute, The Glenlivet single malt, and Ricard aniseed spirit. The store serves individual buyers seeking premium beverages for social occasions, celebrations, and gifting.

Product overview

Pernod Ricard operates a diversified premium spirits and champagne portfolio. The company's core offering consists of its portfolio of over 240 premium brands, with flagship products including Absolut (premium vodka), Ballantine's (Scotch whisky), Beefeater (London dry gin), Chivas Regal (luxury blended whisky), Havana Club (Cuban rum), Jameson (Irish whiskey), Malibu (coconut rum), Martell (cognac), Mumm (champagne), Perrier-Jouët (prestige champagne), Ricard (aniseed spirit), Royal Salute (prestige Scotch), and The Glenlivet (single malt Scotch whisky). These brands span across multiple categories including vodka, whisky, gin, rum, cognac, champagne, and specialty spirits, distributed globally through the company's presence in 160 markets.

Differentiator

Problem solved

Functional benefit

Brands

• Absolut: Number 1 premium vodka, made from natural Swedish water and winter wheat.
• Ballantine's
• Beefeater
• Chivas Regal
• Havana Club
• Jameson
• Malibu
• Martell
• Mumm
• Perrier-Jouët
• Ricard
• Royal Salute
• The Glenlivet

Products and services

• Absolut Vodka Premium vodka ranked No. 1 in the premium vodka segment, made from natural Swedish water and winter wheat, sold to consumers through the Drinks&Co Store online channel.
• Ballantine's Scotch Whisky World's second best-selling Scotch whisky, blended from 50 single malts and 4 single grains, sold to consumers through the Drinks&Co Store online channel.
• Beefeater Gin Premium London dry gin ranked No. 3 globally among premium gins, distilled in London, sold to consumers through the Drinks&Co Store online channel.
• Chivas Regal Whisky World's first luxury whisky and pioneer in the art of blending, sold to consumers through the Drinks&Co Store online channel.
• Havana Club Rum Cuba's most awarded rum, made following pure Cuban tradition, sold to consumers through the Drinks&Co Store online channel.
• Jameson Irish Whiskey No. 1 Irish whiskey in the world, sold to consumers through the Drinks&Co Store online channel.
• Malibu Coconut Rum World's No. 1 coconut-flavored rum, manufactured in the Caribbean, sold to consumers through the Drinks&Co Store online channel.
• Martell Cognac The oldest of the great cognac houses, founded in 1715, sold to consumers through the Drinks&Co Store online channel.
• Mumm Champagne One of the three best-selling champagne brands in the world, sold to consumers through the Drinks&Co Store online channel.
• Perrier-Jouët Champagne Prestigious, elegant champagne with a 210-year heritage, sold to consumers through the Drinks&Co Store online channel.
• Ricard Aniseed Spirit The world's best-selling aniseed spirit, sold to consumers through the Drinks&Co Store online channel.
• Royal Salute Scotch Whisky No. 2 globally among prestige Scotch whisky brands, sold to consumers through the Drinks&Co Store online channel.
• The Glenlivet Single Malt Whisky The second best-selling single malt whisky in the world, sold to consumers through the Drinks&Co Store online channel.

Quantifiable outcome

• Global leadership in premium champagnes and international spirits

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brown-FormanminorOthersBrown-Forman and Pernod Ricard engaged in discussions regarding a potential merger, but these discussions were terminated in April 2026 according to company press releases.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Wine.com: Wine.com is one of the largest online wine and spirits retailers in the US, offering a broad assortment with subscription and gifting features comparable to Drinks&Co Store's premium positioning.
• ReserveBar: ReserveBar is a US-based premium spirits and wine e-commerce platform focused on gifting and luxury buyers — directly comparable to Drinks&Co's premium-spirts-led positioning.
• Bodeboca: Bodeboca is a Spanish online wine club and retailer with a curated premium assortment; it is comparable to Drinks&Co Store's European online wine/spirits subscription-led model.
• Saucey: Saucey is an online alcohol marketplace and delivery operator in the US offering wine, spirits, and beer with a mobile-first experience; comparable to Drinks&Co's e-commerce model.
• Vivino: Vivino operates a global online wine marketplace with a strong recommendation engine and direct retail arm, making it a direct comparable to Drinks&Co Store's wine-led online assortment and DTC model.
• Vinatis: Vinatis is a major French online wine and spirits retailer with a broad assortment and subscription features; it competes head-to-head with Drinks&Co in its home French market.
• Minibar Delivery: Minibar Delivery operates an online alcohol delivery service in multiple US cities; it is a comparable digital-first alcohol retailer competing for similar premium on-demand occasions.

Emerging players

• Thirstie: Thirstie is a US alcohol e-commerce and delivery startup connecting retailers to consumers; its marketplace approach overlaps with the online off-premise retail model Drinks&Co Store operates.

Broad incumbents

• Drizly: Drizly, now part of Uber, is a leading on-demand alcohol delivery marketplace in the US; it competes with Drinks&Co for online alcohol share via a different last-mile and assortment model.
• Total Wine & More: Total Wine & More is the largest US multi-category off-premise alcohol retailer with a strong e-commerce site; it competes with Drinks&Co on assortment breadth in the broader alcohol retail space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/drinks-co-drinkscostore

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drinks&Co Store