Upsidedown Wine

What Upsidedown Wine does

Upsidedown Wine is a privately held, founder-operated Washington State winery that produces premium wines using minimal-intervention methods without adding water, acid, proteins, or other common additives. The portfolio includes Grenache, Roussanne, Nebbiolo, a 100% Nebbiolo Rosé marketed as Rescue Rosé, and a Candy Mountain Pét-Nat, with grapes sourced from the Red Mountain and Candy Mountain AVAs. The company holds SLOW certification and received a Decanter Magazine Editor's Pick in 2024, with critic Clive Pursehouse singling out the Grenache and Roussanne.

The business operates a fully direct-to-consumer go-to-market motion consisting of three channels: an owned e-commerce wine store, a wine club membership program that offers 40% off case pricing and exclusive allocations, and a tasting room in a restored 1920s grocery store at 205 E 1st St in Cle Elum, WA. Winemaker Seth also represents the brand at Washington Wine trade and media tasting events alongside 80+ Washington wineries, and the company co-hosts winemaker dinners with venue partners such as Nomad Mercantile. Marketing relies on organic Instagram (6,025+ followers), email, community events, and earned media rather than paid acquisition.

Revenue is generated through one-time bottle and case purchases, recurring wine club subscriptions, in-person tasting room pours, and private events. The company also donates a portion of Rescue Rosé proceeds to the Humane Society, tying commercial sales to a charitable brand narrative. With approximately five employees, no disclosed funding rounds, no parent company, and no institutional investment, Upsidedown Wine functions as a lifestyle-scale artisanal winery whose economics are anchored in DTC margins and brand-led demand rather than scale or distribution leverage.

Name

Upsidedown Wine

Legal name

Upsidedown Wine

Website

https://drinkupsidedownwine.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Upsidedown Wine is a privately held, founder-operated Washington State winery producing minimal-intervention Grenache, Roussanne, Nebbiolo, and Rosé of Nebbiolo, sold direct-to-consumer via an online store, wine club, and a tasting room in Cle Elum, WA.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Minimal intervention wine
• Washington State winery
• Wine club subscription
• Natural winemaking
• Wine tasting room

Headquarters

HQ city

Cle Elum

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through online store and tasting room. One-time purchase of bottles and cases.
2. Wine Club Memberships: Recurring membership program offering case discounts (40% for members on Rescue Rosé) and exclusive access to wines and events.
3. Tasting Room: In-person wine tasting experiences at the Cle Elum tasting room. Offers glass specials and bottle bundles.
4. Events and Private Tastings: Revenue from private tasting bookings, winemaker dinners, and special events at the tasting room and partner venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Upsidedown Wine is a Washington State winery that produces and sells premium varietal wines — including Grenache, Roussanne, Nebbiolo, Rosé of Nebbiolo, and a Candy Mountain Pét-Nat — using minimal intervention, SLOW certified methods from grapes sourced in Red Mountain and Candy Mountain AVAs. The company distributes directly to consumers through an online wine store, a physical tasting room in Cle Elum, WA, and a recurring Wine Club membership program, with additional revenue from winemaker dinners and private tasting events.

Product overview

Upsidedown Wine is a Washington State winery producing premium wines (Grenache, Roussanne, Nebbiolo, and Rosé of Nebbiolo) with minimal intervention practices. Their product portfolio centers on varietal wine products complemented by a Wine Club membership offering exclusive pricing and access. The company operates a physical tasting room in Cle Elum, WA and an online wine store, with additional revenue from hosted events and experiences such as winemaker dinners and book swaps. The wines are sourced from Washington State AVAs including Red Mountain and Candy Mountain.

Differentiator

Problem solved

Functional benefit

Products and services

• Upsidedown Varietal Wines

Quantifiable outcome

• Decanter Magazine: 'His Grenache and Roussanne are among the best I have tasted from the States.'

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• HumanesocietyminorGTM or Marketing PartnerRescue Rosé program donates a portion of proceeds to the Humane Society. Partnership highlights rescue animal theme and charitable giving.
• Nomad MercantilecoreStrategic or Co-development PartnerWinemaker dinner partnership at Nomad restaurant venue. Features guided tasting experiences with seated family-style dinner, highlighting vineyard expression and variety.
• Barb's Farm StandminorGTM or Marketing PartnerCollaborative book swap event partnership. Barb provides baked goods for purchase at community events.
• Washington WinecoreGTM or Marketing PartnerParticipation in Trade & Media Tasting events alongside 80+ Washington State wineries. Contact: David Flaherty ([email protected]).

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Reynvaan Family Vineyards: Small, premium Walla Walla Valley winery producing Rhône-style wines from hillside vineyards. Comparable to Upsidedown in scale, premium AVA sourcing, and DTC allocation-based sales model.
• The Walls Vineyards: Walla Walla Valley winery focused on small-lot, premium Rhône-style wines with a tasting room and wine club. Shares Upsidedown's emphasis on quality-driven, terroir-expressive Washington production.
• Cayuse Vineyards: Biodynamic, minimal-intervention Washington State winery on the Walla Walla Valley that emphasizes terroir-driven, hands-off winemaking. Highly comparable in philosophy, varietal focus (Rhône-leaning), and small-production premium positioning to Upsidedown.
• Côte Bonneville: Family-owned Yakima Valley winery with estate vineyards producing small-lot, premium wines through a wine club and tasting room. Operates at a similar boutique scale and DTC orientation to Upsidedown.
• JM Cellars: Boutique Washington winery operating a tasting room and wine club with a curated, small-lot production model. Directly comparable to Upsidedown in DTC-first distribution and Washington AVA sourcing.
• Gramercy Cellars: Washington State winery recognized for Rhône varietals and a low-intervention cellar philosophy. Operates with a similar small-team, quality-first ethos and DTC focus that mirrors Upsidedown's production approach.

Broad incumbents

• Long Shadows Vintners: Larger, multi-winery Washington State producer with a portfolio of premium labels and broader distribution. Comparable as an established Washington premium-wine operator, though it operates at materially greater scale than Upsidedown.
• K Vintners / Charles Smith Wines: Major Washington State wine brand known for Rhône varietals and bold branding at scale. Comparable in varietal focus and Washington identity, but operates at a much larger, more distributed scale than Upsidedown's boutique operation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UpsidedownWine
• Instagraminstagram.com/upsidedownwine
• LinkedInlinkedin.com/company/upsidedown-wine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upsidedown Wine