Drive Me Group

What Drive Me Group does

Drive Me Group is a Barcelona-headquartered multi-brand operator of supercar services in Spain, legally organized as DRIVE ME BARCELONA, S.L. The company runs four sub-brands covering the full supercar consumer lifecycle: DRIVE ME BARCELONA (driving experiences, rentals, and events), DME GT CLUB (exclusive membership club), DRENTING (second-hand renting), and DREICAR (dealer and workshop services). It serves both leisure individuals and corporate clients through direct-to-consumer channels, with booking and inquiries handled via brand websites and direct phone/email contact.

The business makes money primarily through usage-based supercar rentals (daily/hourly with obligatory insurance included), professional event organization for corporate and leisure clients on Spanish roads and circuits, and ancillary transactional fees such as damage charges, insurance upgrades, and administrative fees. A data-driven marketing stream leverages customer booking data for commercial communications and promotional offers. Pricing is quote-based rather than publicly disclosed, with tiered cancellation policies and age-gated service eligibility (21+ for city tours, 25+ for rental, 18+ for track days). Distribution is entirely direct across five owned brand websites, with no third-party resellers or marketplace presence.

The company operates with approximately 27 employees and no disclosed proprietary technology platform, mobile app, or API. There is no public funding, no institutional investors, no patents or trademarks on record, no named partnerships, and no disclosed executive team, indicating a founder-controlled private company. The strategic posture is one of organic, brand-led consolidation in a niche luxury segment rather than technology-driven disruption.

Name

Drive Me Group

Legal name

DRIVE ME BARCELONA, S.L.

Website

https://drivemegroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Drive Me Group is a Barcelona-based multi-brand operator of supercar experiences, rentals, events, and dealer services in Spain, serving leisure consumers and corporate clients through four sub-brands (DME GT CLUB, DRIVE ME BARCELONA, DRENTING, DREICAR).

Ownership category

akta.pro rank

Product category

Luxury Supercar Rental and Experience Services

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Membership Sports & Recreation Clubs (7997), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Sports & Grand Touring (GT) Car Rentals (THADAMAD)

akta.pro secondary industries

Premium / Luxury & Exotic Car Subscriptions (THADACAH), Luxury Sedan & Executive Car Rentals (THADAMAB), Self-Drive Car Rental (THADAAAF)

Keywords

• Supercar rental services
• Luxury car experiences
• Motorsport event management
• Exotic car dealership
• Premium car leasing

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Supercar Rental Services: Daily/hourly rental of luxury and supercars to customers, including obligatory insurance, personal liability, and taxes. Optional insurance upgrades available.
2. Supercar Event Organization: Professional event organization services for road and circuit events, targeting both corporate and leisure clients.
3. Data-Driven Marketing Services: Use of customer data for commercial purposes, informing about new offers, products and promotions.
4. Damage and Administrative Fees: Fees for damages (400€ minor wheel, 750€ major wheel, 900€ other damage), fine processing (70€), damage records (100€), and road assistance (150€).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Drive Me Group provides daily and hourly supercar and luxury vehicle rentals including obligatory insurance, personal liability, and taxes, together with professional supercar driving experiences and event organization on roads and circuits across Spain. The group also operates an exclusive membership club (DME GT CLUB), a second-hand supercar rental service (DRENTING), and exotic car dealer and workshop services (DREICAR), serving both individual leisure clients and corporate event clients.

Product overview

Drive Me Group is a multi-brand portfolio company offering supercar experiences, rentals, and automotive services through four distinct brands. The core offering is DRIVE ME BARCELONA, which provides supercar driving experiences and rentals for leisure and corporate clients. This is supported by DME GT CLUB, an exclusive membership club for supercar enthusiasts; DRENTING, a second-hand renting service for pre-owned exotic cars; and DREICAR, a dealer and workshop providing car sales and maintenance services. Together, these brands form a comprehensive supercar ecosystem covering experiences, rentals, ownership services, and community membership.

Differentiator

Problem solved

Functional benefit

Brands

• DME GT CLUB: An Exclusive Club to enjoy the best Supercars.
• DRIVE ME BARCELONA
• DRENTING
• DREICAR

Products and services

• DRIVE ME BARCELONA - Supercar Rentals, Experiences & Events Core supercar rental, driving experience, and event service for leisure and corporate clients in Barcelona and throughout Spain, including obligatory insurance, personal liability, and taxes, with optional full insurance upgrades.
• DME GT CLUB - Exclusive Supercar Membership Club Exclusive membership club providing members with access to premium supercars and driving opportunities through the Drive Me Group brand portfolio.
• DRENTING - Second-Hand Supercar Rental Second-hand renting service offering pre-owned exotic and supercar rental options as part of the Drive Me Group brand portfolio.
• DREICAR - Exotic Car Dealer & Workshop Expert dealer and workshop service providing automotive sales and maintenance for exotic and supercar vehicles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights8 records

Broad incumbents

• Avis Budget Group: Operates the Avis Prestige premium/exotic vehicle rental program alongside its core rental brands. Comparable to Drive Me Group on luxury self-drive rentals with much broader international distribution.
• Hertz Corporation: Global car rental incumbent operating a 'Prestige Collection' for premium and exotic vehicles. Comparable to Drive Me Group on luxury/exotic self-drive rentals but with global airport-counter distribution and significantly larger fleet.
• Sixt SE: Germany-headquartered global car rental group with a dedicated premium and luxury fleet segment. Comparable to Drive Me Group as a self-drive luxury/exotic rental operator, but at much larger scale and broader geographic reach.
• Enterprise Mobility: Operates the Enterprise Exotic Car Collection franchise program in the US, providing luxury and exotic rentals through a national network. Comparable as an exotic self-drive rental operator but with established franchise scale.

Emerging players

• Getaround: Peer-to-peer car-sharing platform with European operations including Spain. Comparable to Drive Me Group as a marketplace for self-drive vehicle access, though focused on everyday vehicles more than exotics.
• Turo: Peer-to-peer car-sharing marketplace with a strong share of exotic and luxury listings. Comparable to Drive Me Group on luxury self-drive access but with a digital marketplace model that disintermediates traditional operators.
• Kyte: Digital-native car rental delivery startup operating in US and European markets with app-based booking. Comparable to Drive Me Group on self-drive rental but with a tech-first delivery model that highlights the technology gap at Drive Me Group.

Regional players

• Goldcar (Europcar Mobility Group): Spain-origin car rental brand now part of Europcar, serving leisure tourists across Mediterranean destinations. Comparable to Drive Me Group on Spain-based self-drive rental but at a different price tier and with much larger fleet scale.
• OK Mobility: Spain-headquartered car rental operator with a broad fleet across leisure and business customers, including premium tiers. Comparable to Drive Me Group as a Spanish rental operator competing for the same domestic tourist and corporate base.

Direct peers

• SuperCar Club: UK-based membership club offering access to exotic supercars for a recurring fee. Highly comparable to DME GT Club, the membership sub-brand of Drive Me Group, on a subscription-based exotic access model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/drivemegroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drive Me Group