Dr. Morita 森田藥粧股份有限公司
Dr. Morita is a Taiwan-based, family-owned medical aesthetics skincare company founded in 1934, selling patented MEDMORI® facial masks and skincare lines across 20+ countries through 20,000+ retail points, with flagship hyaluronic acid and retinol products.
- Company typePrivate
- Founded1934
- Headquarters台灣, Taiwan
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dr. Morita 森田藥粧股份有限公司 does
Dr. Morita (森田藥粧股份有限公司) is a Taiwan-based, privately held skincare and cosmetics company founded in 1934 in Lukang as a general merchandise trading business by Zhou Zaochun (周燦春), now led by CEO Dr. Zhou Junxu (周俊旭), a medical doctor and PhD. The company has evolved over nine decades into a multi-brand Asian medical aesthetics skincare platform, with its core DR. MORITA and DR. JOU brands targeting mass-market and professional medical aesthetics skincare consumers respectively, complemented by the 研JOU室 health supplements line and Japan-made sub-brands MORITEK and GINZA ONE.
The company's technology foundation centers on proprietary MEDMORI® polysaccharide ingredient (滑菇多醣體), protected by Taiwan invention patent I734121 and utility model M586145, with INCI international cosmetic ingredient registration and three international invention gold medals (Warsaw, Ukraine, Tokyo). Manufacturing is anchored at the Changhua Binhu Factory, which employs pharmaceutical-grade DI water systems, heavy metal testing, and ISO 14064-1:2018 greenhouse gas compliance since 2024. The product portfolio spans 71+ facial mask variants (cumulative global sales exceeding 1.2 billion sheets), retinol anti-aging lines, hyaluronic acid serums, sunscreens, and functional health supplements, with flagship products like the Six-Impact Hyaluronic Acid Deep Hydrating Mask winning Monde Selection awards for five consecutive years.
The business model combines own-brand D2C e-commerce (drmorita.com), third-party e-commerce (momo, PChome), and wide retail distribution across Watsons, COSMED, POYA, PX Mart in Taiwan plus major chain drugstores and airport duty-free channels internationally across 20+ countries and 20,000+ retail points. Pricing is positioned at the mass-market accessible tier (e.g., NT$30-60 per mask sheet, NT$180 per 6-pack) with premium kits reaching NT$699-1,194. OEM/ODM custom manufacturing provides a secondary B2B revenue stream leveraging the pharmaceutical-grade factory. The company is fully self-funded, family-controlled, and uses event marketing (marathon sponsorships) and ESG positioning as core brand-building levers.
Dr. Morita 森田藥粧股份有限公司 firmographics
Firmographics- Name
- Dr. Morita 森田藥粧股份有限公司
- Legal name
- 森田藥粧股份有限公司
- Website
- https://drmorita.com.tw
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dr. Morita is a Taiwan-based, family-owned medical aesthetics skincare company founded in 1934, selling patented MEDMORI® facial masks and skincare lines across 20+ countries through 20,000+ retail points, with flagship hyaluronic acid and retinol products.
- Ownership category
- akta.pro rank
Dr. Morita 森田藥粧股份有限公司 industry classification
Industry- Product category
- Medical Aesthetics Skincare Manufacturing
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Dr. Morita 森田藥粧股份有限公司 is headquartered
LocationHeadquarters
- HQ city
- 台灣
- HQ country
- Taiwan
- HQ region
- Asia
Offices6 records
Markets served
Dr. Morita 森田藥粧股份有限公司 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- 自有品牌護膚品銷售: 以自有品牌DR. MORITA、DR. JOU、研JOU室等，销售面膜、護膚品、保健食品等產品，透过线上官网商城及全台线下零售通路（屈臣氏、康是美、宝雅、全联等）销售。
- OEM/ODM 代工服務: 提供OEM/ODM量身訂製服務，為品牌代工生產面膜及護膚品，發揮其在配方研發及製藥等級製造上的核心能力。
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 大眾開架護膚品，親民價格區間 |
| Unit Pricing | Pay-as-you-go | 機能保健食品（研JOU室） |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Dr. Morita 森田藥粧股份有限公司 product offering
Product offeringCore offering
Dr. Morita is a Taiwan-based cosmetics manufacturer that develops, produces, and sells its own branded facial masks, skincare products, and health supplements under multiple sub-brands (DR. MORITA, DR. JOU, 研JOU室, MORITEK, GINZA ONE, HALOCK). The company sells primarily through pharmacy retail chains (Watsons, COSMED, POYA), e-commerce platforms, and its own online storefront, supplemented by OEM/ODM contract manufacturing services for other brands.
Product overview
Dr. Morita 森田藥粧 is a multi-brand cosmetics and skincare company with a portfolio spanning facial masks, skincare products, serums, sunscreens, and health supplements. Core brands include DR. MORITA (Taiwanese-Japanese medical aesthetics skincare), DR. JOU (professional medical aesthetics), and 研JOU室 (beauty and health supplements). Sub-brands include MORITEK (Japanese sensitive skin care), GINZA ONE (Japanese plant-based skincare), and HALOCK. The company offers over 71 facial mask varieties with key products like the Six-Impact Hyaluronic Acid Deep Hydrating Mask, Centella Asiatica series, and Retinol Repairing series. Global mask sales exceeded 1.2 billion pieces as of 2026, with operations across Taiwan, Japan, Hong Kong, China, Philippines, and over 20 countries.
Differentiator
Problem solved
Functional benefit
Brands
- DR. MORITA: Medical aesthetics skincare brand with Taiwanese and Japanese professional R&D team; focuses on latest global skin care trends and upgraded formulas.
- DR. JOU
- 研JOU室
- MORITEK
- GINZA ONE
- HALOCK (膜艶堂)
Products and services
- DR. MORITA (德蒂博士) core brand The primary medical-aesthetics skincare brand developed by Taiwan-Japan joint R&D team, focusing on advanced facial masks, skincare lotions, serums, and creams with hyaluronic acid and botanical formulations targeting hydration, whitening, firming, and anti-aging for mass-market Asian consumers.
- DR. JOU (達特周) professional medical-aesthetics brand Professional medical-aesthetics brand developed by PhD medical professionals providing precise high-efficiency skin repair formulas with rigorous safety standards, targeting problem skin and post-medical-aesthetics aftercare consumers needing intensive repair.
- 研JOU室 beauty and health supplements brand Health and beauty supplement sub-brand using patented raw materials from well-known manufacturers, offering functional health foods including Super Lutein Marigold Complex Jelly, Probiotics, Collagen Peptide Jelly, and beauty drinks for consumers seeking nutritional support for skin and beauty.
- MORITEK Japanese-made skincare brand Japanese-made skincare brand specializing in dry and sensitive skin care, with R&D to production entirely controlled in Japan to ensure safe gentle formulas for sensitive skin consumers.
- GINZA ONE Japanese plant-based skincare brand Japanese plant-based gentle skincare brand born in Ginza, Tokyo, belonging to Nihon Morita Yakusho Co., Ltd., developed by PhD-formulated skincare for Asian women seeking plant-based formulations.
- Six-Impact Hyaluronic Acid Deep Hydrating Facial Mask (六重玻尿酸深層極保濕面膜) Flagship DR. JOU facial mask with Japanese-imported hyaluronic acid and six hyaluronic acid complex delivering deep hydration. Each mask contains 32g essence equivalent to a full bottle of serum; priced around NT$180 per six-mask box.
- Centella Asiatica Mask Series (積雪草面膜系列) Three Centella Asiatica facial masks including firming (積雪草肌活潤透面膜), moisturizing (積雪草肌活保濕面膜), and brightening (積雪草肌活嫩白面膜) variants featuring MEDMORI® patented technology for skin firming, hydration, and brightening.
- Retinol Repairing Series (超A醇撫紋抗老系列) including Retinol Youth Restoration Facial Mask Retinol Repairing product line including facial masks, lotions, hand creams, and foot creams targeting the anti-aging market with retinol ingredient formulations that convert retinol esters, retinol, and retinaldehyde into retinol anti-aging compounds.
- 皇牌超A醇玻尿酸煥顏抗皺面膜8入 Hong Kong Diamond Award Mask Eight-piece Hong Kong market-specific retinol facial mask using MEDMORI® patented hyaluronic acid anti-aging technology, recognized with Diamond Trophy at 2026 Monde Selection.
- Facial Mask product category (over 71 varieties) Comprehensive facial mask product category covering hydration, whitening, firming, soothing, anti-aging, and post-medical-aesthetics aftercare with over 71 individual mask varieties sold globally.
- Sunscreen product line (防曬產品) Sunscreen product line including lotions, creams, sprays, and sticks offered in both physical and chemical sunscreen formulations for daily sun protection.
- Serum product line (精華液) Three main serum types: water-based serums for instant hydration, oil-based serums for deep repair, and milky serums for balanced moisturizing, with hyaluronic acid and botanical oil formulations.
- Deep Cleansing Cotton (深層卸妝棉) Plant fiber deep cleansing cotton for thorough makeup removal including lipstick, eyeshadow, and full makeup removal; sold at NT$139 per 48-piece pack.
- OEM/ODM Custom Manufacturing Service (OEM/ODM量身訂製) OEM/ODM contract manufacturing service offering custom-tailored production of facial masks and skincare products for other brands, leveraging Dr. Morita's patented MEDMORI® technology, pharmaceutical-grade manufacturing standards at the Changhua factory, and formulation R&D capabilities.
Quantifiable outcome
- 面膜全球累計銷量突破12億片
- +4 more outcomes
Companies that use Dr. Morita 森田藥粧股份有限公司
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Dr. Morita 森田藥粧股份有限公司 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dr. Morita 森田藥粧股份有限公司 partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- 銀聯線上網路事業股份有限公司minor共同舉辦「森田藥粧大學校園KOL創意大獎賽」，吸引15間大專院校參與，總獎勵包含獎金及產品等價值達100餘萬元，培育青年創意人才同時提升品牌年輕化形象。
- 中興大學食品暨應用生物科技學系core與中興大學食品暨應用生物科技學系特聘教授謝昌衛合作，共同開發以滑菇(食藥用真菌)為基礎的美容保養原料，獲得第19屆國家新創獎學研新創獎，並已商業化應用於MEDMORI®系列產品。
- 金門大學食品科學系core與金門大學食品科學系成立「森田金門一條根研究中心」，推進產學研發合作，往大健康產業邁進。
- 中華民國路跑協會core共同推動台灣路跑運動，森田藥粧作為協力贊助夥伴，於多項指標性馬拉松賽事中提供專業防曬及修護產品，守護數萬名跑者的肌膚健康。
- 台灣鐵人運動協會minor合作舉辦台北星光馬拉松等鐵人運動賽事，推動低碳健康的城市生活方式，展現健康與美力品牌形象。
- 台北市政府/金門縣政府/交通部高速公路局core與台北市政府、金門縣政府及交通部高速公路局等政府單位緊密協作，將CSR與ESG核心價值深度連結，透過馬拉松等運動賽事推動健康永續的社會願景。
- 台灣永續能源研究基金會 (TAISE)minor共同推動環境永續，贊助「氣候變遷國中小繪畫創作比賽」等環保公益活動，倡導綠色理念，邀請更多家庭與孩子一起擁抱藍色星球、守護地球。
- 澄清醫院中港分院minor與澄清醫院中港分院合作，共同開發具抗醣化、抗紫外光及修復受損肌膚細胞組織等多重美容功效的關鍵原料。
- 蕈優生技minor與國內知名智能菇蕈生產廠商蕈優生物科技合作，以特色食藥用真菌滑菇進行具多重美容功效原料開發。
- 南山人壽core合作贊助南山人壽國道馬拉松，全台唯一封閉國道跑道賽事，為挑戰極限的跑者提供堅實的肌膚修護支援。
- 台新銀行core合作參與Taishin Women Run台新女子路跑，推動女性與公益議題，展現女性自信美力的品牌形象。
- 中國信託core合作贊助2026台北101公益垂直馬拉松，逾5,000名跑者參與，森田藥粧以協力贊助夥伴身份支持「為健康而跑」理念。
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Dr. Morita 森田藥粧股份有限公司 competitors and assessment
Company assessmentDirect peers
- Naruko (牛爾親研): Taiwanese skincare brand founded by celebrity beauty expert Niuer with botanical and mask-led assortments; competes in the same Taiwanese mass-to-mid skincare tier.
- Lululun: Japanese sheet mask specialist owned by MIZ with a multi-tier SKU strategy (Lululun, LuLuLun, etc.); competes head-to-head in Japan, Hong Kong, and East Asia.
- Laneige: Amorepacific-owned Korean skincare brand targeting hydration and mask/serum routines; overlaps with Dr. Morita's hyaluronic acid mask and serum lines across Asia.
- Dr. Wu (達爾膚生醫): Taiwanese dermo-cosmetics brand founded by a dermatologist, marketing medical-grade skincare across serums, masks, and creams with similar price points and clinical-grade positioning. Closest direct comparable in the Taiwan medical-aesthetics skincare segment.
- Innisfree: Amorepacific-owned Korean skincare brand with extensive Asia-Pacific retail presence and natural/botanical positioning; comparable in distribution scale and mid-tier price band.
- My Beauty Diary (我的美麗日記): Iconic Taiwanese sheet mask brand under Uni-President/Face Topics; competes directly with Dr. Morita in the Asia sheet mask category with similar drugstore and beauty-store distribution.
- Hada Labo (Mentholatum/Rohto): Japanese hyaluronic acid-focused skincare brand using similar pharmaceutical-grade positioning and widely distributed across Asian drugstores; directly comparable in the hydration/anti-aging skincare category.
Broad incumbents
- Shiseido: Major Japanese prestige skincare corporation with cross-region portfolio including Shiseido, ANESSA, and ELIXIR; broader scale and global distribution but overlaps in facial mask and anti-aging skincare.
- Kose: Japanese cosmetics group behind Sekkisei, Decorté, and Clear Turn masks; competes in Asian skincare, with direct overlap in the sheet mask and brightening skincare categories.
Emerging players
- The Face Shop: Korean natural-ingredient skincare brand with Asia-wide drugstore presence; comparable in mid-tier price band and botanical/herbal positioning relevant to GINZA ONE and DR. MORITA hero lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dr. Morita 森田藥粧股份有限公司 social profiles
Digital presenceDr. Morita 森田藥粧股份有限公司 compliance and trust
Trust signalCompliance3 records
Dr. Morita 森田藥粧股份有限公司 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Morita 森田藥粧股份有限公司 leadership team
Management profileNumber of profiles
Profiles2 records
Dr. Morita 森田藥粧股份有限公司 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Morita 森田藥粧股份有限公司 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Morita 森田藥粧股份有限公司
What does Dr. Morita 森田藥粧股份有限公司 do?
Dr. Morita is a Taiwan-based cosmetics manufacturer that develops, produces, and sells its own branded facial masks, skincare products, and health supplements under multiple sub-brands (DR. MORITA, DR. JOU, 研JOU室, MORITEK, GINZA ONE, HALOCK). The company sells primarily through pharmacy retail chains (Watsons, COSMED, POYA), e-commerce platforms, and its own online storefront, supplemented by OEM/ODM contract manufacturing services for other brands.
Is Dr. Morita 森田藥粧股份有限公司 a public or private company?
Dr. Morita 森田藥粧股份有限公司 is a private company. It is classified as family owned and is currently operating.
When was Dr. Morita 森田藥粧股份有限公司 founded?
Dr. Morita 森田藥粧股份有限公司 was founded in 1934. It employs 1 to 10 people.
Where is Dr. Morita 森田藥粧股份有限公司 based?
Dr. Morita 森田藥粧股份有限公司 is headquartered in 台灣, Taiwan, in the Asia region.
How does Dr. Morita 森田藥粧股份有限公司 make money?
Two revenue lines are on record. 自有品牌護膚品銷售 is the primary driver. The others are OEM/ODM 代工服務.
Who are Dr. Morita 森田藥粧股份有限公司's main competitors?
Direct peers on record are Naruko (牛爾親研), Lululun, Laneige, Dr. Wu (達爾膚生醫), Innisfree, My Beauty Diary (我的美麗日記) and Hada Labo (Mentholatum/Rohto). Broad incumbents are Shiseido and Kose. The Face Shop is listed as an emerging player.
Does Dr. Morita 森田藥粧股份有限公司 have an API?
No public API is recorded for Dr. Morita 森田藥粧股份有限公司.
What industry is Dr. Morita 森田藥粧股份有限公司 in?
Dr. Morita 森田藥粧股份有限公司's product category is Medical Aesthetics Skincare Manufacturing. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 456120 and its SIC code is 2844.