What Hada does

Hada S.A., operating as Grupo Hada, is a Colombian B2B contract manufacturer headquartered in Manizales, Colombia, founded in 1956. The company provides end-to-end manufacturing services across personal care, home care, perfumery, ambientation and wellness, and industrial product categories, serving multinational consumer goods companies under the philosophy "La magia de hacerlo bien." Its core platform is Manufactura 360°, which covers the full production lifecycle from formulation development through delivery, complemented by specialized sub-brands: Hadabío (bio-based and natural ingredient formulations), Hadaecofire (sustainable product line), and Creatorium (in-house innovation and product development center). The company holds B Corp, Carbon Neutral, and GRI sustainability certifications, and operates an integrated management system covering quality, safety, and environmental performance.

The company's customer base is concentrated among enterprise multinationals, including Procter & Gamble, Henkel, Kimberly-Clark, Colgate-Palmolive, L'Oréal, Avon, Natura, Puig, Bayer, Johnson & Johnson, Kenvue, Bepanthen, and Agatha Ruiz de la Prada, alongside regional retail customers such as Éxito, Jerónimo Martins, ARA, D1, and Niches & Nooks. Revenue is generated through long-term B2B contract manufacturing agreements with quote-based pricing determined by product specifications, volumes, and contract terms. The go-to-market motion is enterprise field sales, with no direct-to-consumer or branded retail distribution.

Grupo Hada is a privately held Colombian public limited company (sociedad anónima) with no disclosed parent company, institutional investors, or funding rounds. Ownership structure and cap table are not publicly disclosed. Operationally, the company maintains manufacturing facilities in Colombia and serves primarily LATAM markets, with no public claim of global footprint. The company maintains an active digital presence through LinkedIn, Facebook, and Instagram, and operates a careers portal indicating ongoing hiring activity.

Name

Hada

Legal name

Hada S.A.

Website

https://hada.co

Company type

Private

Founded year

1956

Operating status

Operating

Short description

Grupo Hada is a Colombian B2B contract manufacturer, founded in 1956 and headquartered in Manizales, providing end-to-end manufacturing services for personal care, home care, perfumery, and industrial products to multinational consumer goods clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Manizales

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Manufacturing Services: Provides manufacturing services to consumer goods companies across cleaning, personal care, home care, perfumery, and industrial categories. Revenue generated through long-term B2B manufacturing contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Grupo Hada is a Colombian contract manufacturer providing end-to-end manufacturing services for personal care, home care, perfumery, home ambiance/wellness, and industrial product categories. The company operates a 360° manufacturing platform (Manufactura 360°) supported by bio-based (Hadabío), eco-conscious (Hadaecofire), and innovation (Creatorium) capabilities, serving multinational consumer goods brands through long-term B2B manufacturing contracts from its Manizales, Colombia headquarters since 1956.

Product overview

Grupo Hada operates as a unified manufacturing services platform offering comprehensive 360° manufacturing capabilities, complemented by specialized product lines. The core offering is Manufactura 360°, which provides full-cycle manufacturing for personal care, home care, perfumery, ambientation and wellbeing, and industrial products. This is supplemented by specialty lines including Hadabío (bio-based products) and Hadaecofire (eco-fire products), along with Creatorium (innovation and product development services). The company has served major consumer goods brands since 1956, operating under the ethos of 'La magia de hacerlo bien' (The magic of doing it right).

Differentiator

Problem solved

Functional benefit

Brands

• Hadabío: Bio-based product line
• Hadaecofire
• Creatorium
• Manufactura 360°

Products and services

• Manufactura 360° End-to-end contract manufacturing service covering the full production lifecycle (from development to delivery) for personal care, home care, perfumery, home ambiance/wellness, and industrial products. Designed for consumer goods brand owners that need outsourced production capacity and integrated quality management.
• Hadabío Bio-based and natural ingredient manufacturing product line focused on sustainable and natural ingredients for personal care and home care categories. Targeted at brand owners seeking naturally positioned products.
• Hadaecofire Eco-conscious product line focused on fire-related applications (e.g., candles, fire ambiance products), part of Hada's sustainable product portfolio. Serves brand owners in the home ambiance and wellness category.
• Creatorium Innovation and product creation service that develops new products, formulations, and concepts for clients. Functions as Hada's in-house R&D and product development center, enabling brand owners to bring new offerings to market without maintaining their own innovation teams.

Named customers27 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Certified Sustainable Palm Oil SupplierscoreOthersPartnership with certified sustainable palm oil suppliers to ensure sustainable sourcing of raw materials for manufactured products, supporting environmental and social responsibility commitments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mana Products: US-based contract manufacturer of prestige beauty and personal care products. Direct competitor in turnkey beauty manufacturing for global brands.
• McBride: UK-listed contract manufacturer of household cleaning, personal care, and aerosol products. Comparable in home care and personal care manufacturing services for private label and brand owners.
• Fareva: French family-owned contract manufacturer of cosmetics, pharmaceuticals, and household products with 40+ plants worldwide. Direct competitor for turnkey personal care and home care manufacturing.
• KDC/One: North American-based contract manufacturer of personal care, beauty, and home care products for major CPG brands. Closest comparable in scale and customer mix to Hada's contract manufacturing model.
• HCT Group: Beauty packaging and full-service contract manufacturer serving global prestige and mass beauty brands. Direct competitor in turnkey color cosmetics and skincare manufacturing.
• Intercos Group: Italian B2B contract manufacturer of color cosmetics, skin care, and hair care products. Listed on Euronext Milan. Direct competitor in beauty contract manufacturing for global brands.
• Albea Group: Global beauty and personal care packaging plus full-service contract manufacturer serving many of the same multinational CPG clients as Hada (L'Oréal, P&G, Avon). Direct competitor in turnkey beauty manufacturing.
• Colep (Rypack / APack Group): Portuguese-based contract manufacturer of personal care, home care, and aerosol products with global manufacturing footprint. Direct competitor serving multinational CPG clients.
• Bo International: India-based contract manufacturer of personal care, cosmetics, and home care products. Comparable B2B contract manufacturing model serving global CPG brands.
• Cosmax: Korean global beauty ODM/contract manufacturer serving multinational and indie beauty brands. Comparable B2B model with similar multinational client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-hada
• Facebookfacebook.com/deseo.col
• Instagraminstagram.com/grupohada

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hada