Drôme C'est Ma Nature

What Drôme C'est Ma Nature does

Drôme C'est Ma Nature is the official regional tourism promotion brand and digital portal for the Drôme department in southeastern France. Founded in 2020 and headquartered in Valence, the organization is owned by La Drôme Département, with co-funding from La Région Auvergne Rhône-Alpes, and operates with a staff of 17. Its core offering is the drome-cestmanature.com multilingual tourism portal (alongside dedicated English, German, and Dutch country domains), which provides destination content covering the department's territories (Vercors, Diois, Drôme des Collines, Drôme Provençale, Valence-Romains area, Rhône valley), including accommodations, activities, cultural sites (Palais Idéal du Facteur Cheval, Château de Grignan, Vercors and Baronnies Provençales parks), events (Festival Mozart, Crest Jazz Festival), and gastronomy assets (nougat de Montélimar, olive de Nyons, truffe noire, Route des Vignobles). An integrated online reservation platform enables booking of accommodations and experiences across the region.

The business model is fundamentally institutional rather than commercial. Revenue is derived from public funding allocations from La Drôme Département and La Région Auvergne Rhône-Alpes rather than commercial sales; booking transactions on the portal redirect to partner platforms rather than generating direct revenue. Secondary GTM motions include content marketing, an Ambassador Program engaging local residents as community advocates, an Espace Pro portal serving tourism professionals, a press media space, a printed and digital Destination Magazine, and multilingual web coverage (FR, EN, DE, NL) targeting inbound international visitors alongside domestic French audiences. Customer segments served span families, couples, groups, solo travelers, nature and sports enthusiasts, culture and heritage visitors, and gastronomy and wine tourism visitors.

Strategic positioning combines content marketing authority with an integrated reservation surface and community-led promotion. The organization operates a website copyright currently displayed as '2026,' indicating active maintenance, and has expanded its product surface to include dedicated professional and press portals. The dual mandate of tourism promotion and territorial attractiveness (S'installer vertical addressing relocation, employment, training, healthcare, and third-tier places) signals a broader public-policy role beyond inbound tourism marketing.

Name

Drôme C'est Ma Nature

Legal name

Drôme C'est Ma Nature

Website

https://drome-cestmanature.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Drôme C'est Ma Nature is the official public tourism promotion portal for the Drôme department in southeastern France, operating a multilingual digital platform with integrated reservations for visitors, funded by La Drôme Département and La Région Auvergne Rhône-Alpes.

Ownership category

akta.pro rank

Product category

Regional Tourism Promotion

NAICS

Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB), Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL), UNESCO & Protected Landmark Sites (THAJACAI)

Keywords

• Regional tourism promotion
• Destination marketing
• Tourism information portal
• Travel booking platform
• Visitor information services

Headquarters

HQ city

Valence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Institutional Funding: Funded by the Drôme Department (La Drôme Département) and Auvergne Rhône-Alpes Region as the official regional tourism promotion agency. Revenue is derived from public institutional funding rather than commercial revenue streams.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Drôme C'est Ma Nature operates the official regional tourism promotion portal for the Drôme department in southeastern France. Its core function is to provide visitors with comprehensive destination information, curated content on nature, culture, gastronomy, and outdoor activities, and to facilitate bookings for accommodations and experiences through an integrated online reservation system connecting visitors to partner tourism providers. The organization does not sell its own products but rather promotes the region and drives bookings to third-party tourism operators.

Product overview

Drôme C'est Ma Nature operates as a unified tourism information and booking platform for the Drôme department in southeastern France. The core offering is the main tourism portal (drome-cestmanature.com), which serves as the central hub for visitor information about destinations, accommodations, activities, and events across the region. The platform includes an integrated reservation system for booking stays and experiences, complemented by sub-branded spaces for tourism professionals (Espace Pro), press (Espace Presse), and community engagement (Ambassador Program). Additional offerings include a destination magazine publication and a newsletter service (L'Actu'Drôme) for ongoing visitor engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Drôme C'est Ma Nature - Tourism Information Portal Official regional tourism information website for the Drôme department in France, providing comprehensive visitor information about destinations, accommodations, activities, events, and travel planning resources. Targets individual travelers and families planning vacations in the Drôme region.
• Online Reservation System Booking platform for reserving accommodations, activities, and experiences throughout the Drôme region. Connects visitors with partner tourism providers for direct bookings.
• Destination Magazine A printed and digital magazine publication showcasing Drôme destinations, experiences, and travel inspiration. Distributed through offices de tourisme and tourism professionals across the region.
• Ambassador Program A community engagement program inviting residents and visitors to become ambassadors for the Drôme region, promoting local attractions and sharing authentic experiences.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• La Drôme DépartementcoreOthersPrimary institutional partner and funder of the Drôme tourism promotion initiative. The departmental council provides core funding and strategic direction for regional tourism promotion.
• La Région Auvergne Rhône-AlpescoreOthersRegional government partner providing institutional funding and regional tourism coordination for the Drôme department.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hautes-Alpes Tourisme: Tourism board for Hautes-Alpes, an Alpine neighbor to Drôme specializing in mountain and snow sports tourism. Comparable departmental DMO scale and structure with seasonal visitor patterns similar to those of Drôme's Vercors.
• Isère Tourisme: Tourism board for Isère département, also in the Auvergne-Rhône-Alpes region and co-promoting the Vercors massif. Operates a comparable visitor information portal, multilingual platform, and reservation integration. Sister regional DMO with overlapping product (Alpine outdoor activities).
• Lozère Tourisme: Departmental DMO for Lozère, a low-population rural département focused on nature-based and outdoor tourism. Same operating model (institutional funding, multilingual portal, reservation integration) and similar eco-responsible tourism positioning.
• Vaucluse Tourisme: Departmental DMO for Vaucluse, sharing the Luberon/Provençal landscape continuum with southern Drôme. Operates similar destination promotion portal, event agenda, and accommodation booking integrations for a comparable nature + heritage + gastronomy visitor mix.
• Gard Tourisme: Tourism board for the Gard département, with overlapping positioning on heritage (Pont du Gard), nature, and Mediterranean gastronomy. Operates a comparable visitor portal, event agenda, and partner-driven booking model.
• Hérault Tourisme: Departmental tourism board for Hérault in southern France, operating a multilingual destination portal and reservation platform serving Mediterranean/littoral and hinterland tourism. Closely comparable in scale and institutional structure.
• Ardèche Tourisme: Official tourism board for the neighboring Ardèche département, operating the same model of destination portal, reservation system, and content marketing for nature-based and Provençal tourism. Most comparable French departmental DMO in terms of size, scope, and target visitor segments.

Others

• ADN Tourisme: National federation representing French local tourism offices (offices de tourisme). Indirect comparable: not a competing DMO but a coordinating body that sets standards, shares resources, and connects the network of departmental and municipal DMOs including the Drôme tourism offices.

Broad incumbents

• Comité Régional du Tourisme Auvergne-Rhône-Alpes: Regional tourism board that co-funds Drôme C'est Ma Nature and aggregates departmental campaigns across the broader Auvergne-Rhône-Alpes region. Functions as a parent-of-sorts in the regional tourism funding hierarchy, with shared mandate for visitor promotion across the region.
• Atout France: National agency for tourism development in France, funded by the French state. Operates at country scale rather than regional, with similar destination marketing functions and partnerships with regional DMOs, positioning as a broader incumbent that oversees and amplifies departmental-level campaigns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dromecestmanature

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drôme C'est Ma Nature