Drop Detailing
Drop Detailing is a privately held automotive detailing and protection service in Murray, Utah, founded in 2015 by Blake Staley, serving individual vehicle owners across Utah with full detailing, ceramic coatings, STEK paint protection film, and window tinting, supplemented by an on-site Shine Supply retail store.
- Company typePrivate
- Founded2015
- HeadquartersMurray, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Drop Detailing does
Drop Detailing is a privately held automotive detailing services company operating from a single shop at 5947 S 350 W, Murray, Utah, founded in 2015 by Blake Staley, who began the business by knocking on doors in nearby Draper, Utah offering mobile detailing. The company offers a modular service architecture built around three core detailing packages (Full Details, Interior Only, Exterior Only) complemented by higher-margin protective services including Beadlock ceramic coatings (including the 7-year Beadlock Black), STEK paint protection film application, ceramic window tinting, and a multi-day Platinum package covering front-end PPF, 2-step polish, wheel and leather coatings, and door-jamb PPF. Add-on services include wheel repair, ceramic wheel coating, windshield film, and headlight restoration, with extension into boats, RVs, and marine vehicles. A retail component, Shine Supply Salt Lake, is operated inside the Murray shop and stocks Shine Supply's product catalog for in-store purchase, while mobile detailing remains available for on-site service. The go-to-market is direct-to-consumer across Utah, with quote-based pricing, online booking via the company website (Squarespace-based), organic social media presence on Instagram, email marketing, and recurring annual 'Drop in for Donuts' community events that combine car shows, raffles, and charitable giving to drive awareness and customer loyalty in the Salt Lake City market.
Drop Detailing firmographics
Firmographics- Name
- Drop Detailing
- Legal name
- Drop Detailing
- Website
- https://dropdetailing.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Drop Detailing is a privately held automotive detailing and protection service in Murray, Utah, founded in 2015 by Blake Staley, serving individual vehicle owners across Utah with full detailing, ceramic coatings, STEK paint protection film, and window tinting, supplemented by an on-site Shine Supply retail store.
- Ownership category
- akta.pro rank
Drop Detailing industry classification
Industry- Product category
- Automotive Detailing Services
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC)
Keywords
Where Drop Detailing is headquartered
LocationHeadquarters
- HQ city
- Murray
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Drop Detailing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Detailing Services: One-time and recurring professional automotive detailing services including interior-only, exterior-only, and full detail packages. Additional services include ceramic coating, paint protection film, window tint, headlight restoration, and wheel repair.
- Retail Product Sales: Operates Shine Supply Salt Lake retail store inside Drop Detailing location selling professional detailing products. Products include Dressed Up conditioner, Wet Detailer sealant spray, Bug Off remover, Ignition ceramic detail spray, Clutch water-based sealant, Decked Out tire dressing, and Beadlock ceramic coatings.
- Gift Cards: Physical gift cards available at the shop and e-gift cards available for instant online ordering through Square.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Service packages are customized and quote-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Drop Detailing product offering
Product offeringCore offering
Drop Detailing is a professional automotive detailing service business in Murray, Utah offering interior and exterior vehicle detailing, ceramic coating using Beadlock products, paint protection film (PPF) using STEK film, ceramic window tinting, and new vehicle protection packages. Services extend to boats, RVs, and specialty vehicles, and the company also operates the Shine Supply Salt Lake retail store selling professional detailing products from its Murray, Utah shop.
Product overview
Drop Detailing is a vehicle detailing and protection service provider serving Utah since 2015. The company operates a modular service architecture offering three core detailing packages (Full Details, Interior Only, Exterior Only) complemented by specialized protection services (Ceramic Coating, Paint Protection Film, Window Tint, New Vehicle Protection Detail) and add-on services (Wheel Repair, Ceramic Wheel Coating, Windshield Film, Headlight Restoration). Services extend to boats, RVs, and specialty vehicles. The company also operates Shine Supply Salt Lake as an affiliated retail store selling automotive care products.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Details
- Interior Only Detailing Focused interior cleaning and detailing service covering all interior surfaces, including leather conditioning, surface cleaning, and interior restoration for individual vehicle owners.
- Exterior Only Detailing Exterior vehicle detailing service including washing, polishing, and surface treatment for the vehicle's exterior surfaces, offered to individual car owners in Utah.
- Ceramic Coating Professional ceramic coating application using Beadlock products (including Beadlock Black with 7-year durability) for long-lasting paint protection and hydrophobic performance, applied to individual customers' vehicles.
- Paint Protection Film (PPF) Physical paint protection film application using premium STEK film to provide ultimate protection and hydrophobic performance, covering full front, rockers, and door jambs for individual vehicle owners.
- Window Tint Ceramic window tint application for vehicles, providing UV protection and heat rejection for individual customers in Utah.
- New Vehicle Protection Detail Comprehensive protection package designed for new vehicles, including PPF application, ceramic coating, and paint protection treatments to preserve factory finish.
- Boats, RVs and More Detailing Detailing and protection services for boats, recreational vehicles, and other specialty vehicles beyond standard automobiles, including marine ceramic coatings.
- Wheel Repair Wheel restoration and repair service to address damage, corrosion, or aesthetic issues on vehicle wheels.
- Ceramic Wheel Coating Ceramic coating application specifically formulated for wheels, including Beadlock Pro Marine for enhanced durability and protection.
- Windshield Film Protective film application for windshields to provide additional protection and durability.
- Headlight Restoration Restoration service to clear cloudy, oxidized, or faded headlight lenses, improving visibility and vehicle appearance.
- Shine Supply Salt Lake Retail Store Retail store located inside Drop Detailing offering Shine Supply brand car care products including Dressed Up interior conditioner, Ignition ceramic detail spray, Bug Off remover, Clutch sealant spray, Decked Out tire dressing, and Wet Detailer sealant spray, open Monday-Friday 9AM-5PM for in-store purchase.
Quantifiable outcome
- 9 years in business serving Utah since 2015
- +1 more outcomes
Companies that use Drop Detailing
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Drop Detailing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Drop Detailing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Pregnancy Resource Center of Salt Lake CityminorDrop Detailing partners with the Pregnancy Resource Center of Salt Lake City during their annual 'Drop in for Donuts' community event. Profits from car show registrations at the 2024 event were donated to support the center's services providing caring, confidential, and free services, resources, and referrals for those confronted with unplanned pregnancies.
- Shine Supply Salt LakecoreShine Supply Salt Lake is a retail detailing products store located inside Drop Detailing's Murray, Utah location. Drop serves as the primary retailer for Shine Supply products in the Salt Lake area, stocking items from their full catalogue. Store hours are Monday through Friday, 9AM-5PM. This partnership provides an additional revenue stream and positions Drop as a destination for professional detailing products alongside their services.
- STEKcoreDrop Detailing uses premium STEK film for all paint protection film (PPF) applications. STEK is a manufacturer of automotive protective films. Staff are professionally trained to apply STEK PPF to any type of vehicle. STEK films provide ultimate protection and hydrophobic performance.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Drop Detailing competitors and assessment
Company assessmentDirect peers
- Spiffy: On-demand mobile car wash and detailing service operating across multiple U.S. markets. Directly comparable to Drop Detailing because both offer consumer-facing detailing with mobile/on-site options, though Spiffy is a larger multi-market tech-enabled operator.
- Ceramic Pro: Global ceramic coating and paint protection film franchise network with dealer-applied premium coatings. Highly comparable to Drop Detailing because both compete in ceramic coating and PPF installation for consumer vehicles.
- DetailXPerts: Mobile auto detailing franchise providing interior, exterior, and ceramic coating services. Comparable to Drop Detailing as both serve individual vehicle owners with packaged detailing services, but DetailXPerts operates via a franchise model across many states.
- Washos: On-demand mobile car wash and detailing platform. Directly comparable to Drop Detailing as a mobile consumer detailing service targeting individual vehicle owners, with broader geographic reach.
- MobileWash: App-based on-demand mobile car wash and detailing service in California and other markets. Comparable to Drop Detailing as a mobile, consumer-facing detailing provider, but operating at larger scale via an aggregator app.
Others
- Griot's Garage: Direct-to-consumer brand of professional car care products and detailing supplies. Comparable to Drop Detailing through the Shine Supply retail store, which sells a similar category of detailing consumables to enthusiasts.
- XPEL: Manufacturer and supplier of paint protection film, window tint, and ceramic coatings with an installer network. Comparable to Drop Detailing as an enabling supplier in the same PPF/tint ecosystem that Drop Detailing serves.
Broad incumbents
- Maaco: National franchised chain specializing in auto body painting, paint refinishing, and collision repair. Comparable to Drop Detailing in the paint and refinishing category, though Maaco operates at significantly larger scale and broader scope.
- Caliber Collision: Largest U.S. collision repair chain offering paint and refinishing services alongside collision work. Comparable to Drop Detailing in paint-related surface services but operates as a broad incumbent across the country.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Drop Detailing social profiles
Digital presenceDrop Detailing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drop Detailing leadership team
Management profileNumber of profiles
Profiles5 records
Drop Detailing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drop Detailing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drop Detailing
What does Drop Detailing do?
Drop Detailing is a professional automotive detailing service business in Murray, Utah offering interior and exterior vehicle detailing, ceramic coating using Beadlock products, paint protection film (PPF) using STEK film, ceramic window tinting, and new vehicle protection packages. Services extend to boats, RVs, and specialty vehicles, and the company also operates the Shine Supply Salt Lake retail store selling professional detailing products from its Murray, Utah shop.
Is Drop Detailing a public or private company?
Drop Detailing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drop Detailing founded?
Drop Detailing was founded in 2015. It employs 1 to 10 people.
Where is Drop Detailing based?
Drop Detailing is headquartered in Murray, United States, in the North America region.
How does Drop Detailing make money?
Three revenue lines are on record. Professional Detailing Services are the primary driver. The others are retail Product Sales and gift Cards.
Who are Drop Detailing's main competitors?
Direct peers on record are Spiffy, Ceramic Pro, DetailXPerts, Washos and MobileWash. Others are Griot's Garage and XPEL. Broad incumbents are Maaco and Caliber Collision.
Does Drop Detailing have an API?
No public API is recorded for Drop Detailing.
What industry is Drop Detailing in?
Drop Detailing's product category is Automotive Detailing Services. Its primary akta.pro industry code is TLAKAEAC, Paint & Refinishing Services (Spray, Color-Match, Clearcoat). Its NAICS code is 32551 and its SIC code is 2851.