Drukwerknodig.nl

What Drukwerknodig.nl does

Drukwerknodig.nl is a Dutch digital printing company operating as the trade name of RussellPrint B.V., a private limited company registered in Groningen, Netherlands (KvK 64805484). Founded in 1988 and claiming 30+ years of industry experience, the company runs a 13,000 m² in-house production facility and reports 200+ employees. Drukwerknodig positions itself as a one-stop-shop for custom print products in the Benelux market, with a particular specialism in book printing.

The catalog is organized into eight primary categories — books, photo products, hospitality items, corporate identity materials, outdoor advertising, presentation displays, promotional materials, and corporate gifts — including hardcover and softcover books, business cards, banners, beer coasters, mugs, custom playing cards, photo products, and textiles. Core production technology comprises digital printing, in-house bookbinding, sublimation printing, and laser engraving, supported by a browser-based Online Editor that allows customers to self-serve designs. The company advertises itself as offering the fastest delivery times in the Netherlands and Belgium, with standard three-day production and a paid two-day express option.

Commercially, Drukwerknodig runs a primarily direct-to-consumer e-commerce model with unit pricing, free delivery above €50, and payment per order. The company also operates a B2B print-management and fulfillment service for graphic professionals and resellers, including white-label shipping that ships packages under the partner's brand without Drukwerknodig co-branding, enabling a B2B2C motion. Customer segments span individual consumers (personalized gifts, photo products), SMBs (corporate identity, promotional materials), hospitality (menukaarten, bierviltjes), event and retail marketing (banners, beachflags), and resellers. The company holds the Webshop Keurmerk certification and reports an 8.8/10 rating across 1,962 verified reviews on Feedback Company. Revenue, ownership, and management team details are not disclosed in available sources.

Name

Drukwerknodig.nl

Legal name

RussellPrint B.V.

Website

https://drukwerknodig.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Drukwerknodig.nl is a Dutch digital printing company (RussellPrint B.V.) operating a 13,000 m² facility in Groningen, serving Benelux consumers, SMBs, hospitality, and graphic resellers with custom books, photo products, corporate gifts, and white-label print fulfillment via an e-commerce platform.

Ownership category

akta.pro rank

Product category

Digital Printing Services

NAICS

Printing and Related Support Activities (323), Printing (32311)

SIC

Commercial Printing (2750)

akta.pro primary industry

Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)

akta.pro secondary industry

Reprographics & Large‑Format Printing (Posters, Banners, Blueprints, Signage) (EDAEAJAD)

Keywords

• Digital printing services
• Custom book printing
• Print on demand
• Corporate gifts printing
• Print fulfillment

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Print Product Sales: One-time sale of custom printed products including books, promotional materials, photo products, hospitality items, corporate gifts, and outdoor signage. Customers order via e-commerce platform or quote requests for custom work.
2. Print Management & Fulfilment: Managed print services for graphic professionals and resellers, including print-on-demand solutions and white label shipping capabilities for end customers.
3. Maatwerk (Custom Solutions): Custom print solutions for specific requirements not available on the standard website, offered through a contact form for bespoke quotes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Drukwerknodig.nl is a Dutch digital printing company that designs, prints, binds, and ships custom printed products on demand from its 13,000 m² Groningen facility. Its offering spans eight categories — books, photo products, hospitality items, corporate identity (huisstijl), outdoor signage, presentation materials, promotional items, and corporate gifts (relatiegeschenken) — sold directly via its e-commerce platform and through managed print/fulfillment and white label shipping services for graphic professionals and resellers.

Product overview

Drukwerknodig.nl is a Dutch digital printing company and one-stop-shop for print products, operated by RussellPrint B.V. Based in Groningen with a 13,000 m² production facility and 200+ employees, the company offers a comprehensive portfolio organized into eight main product categories: Boeken (Books) including hardcover, softcover, wire-O, magazine, and cardboard formats; Fotoproducten (Photo Products) such as forex, dibond, canvas, and photo wallpapers; Horeca (Hospitality) items including beer coasters and menu cards; Huisstijl (Corporate Identity) products like business cards and agendas; Outdoor advertising including banners and beachflags; Presentatie (Presentation) materials like roll-up banners and trade show walls; Promotie (Promotion) items including flyers, brochures, and stickers; and Relatiegeschenken (Corporate Gifts) such as mugs, wine boxes, playing cards, and custom textiles. The company positions itself as a book specialist for the Benelux market with over 30 years of experience, offering both standard products through its e-commerce platform and custom print-on-demand/fulfillment services for graphic professionals and resellers, including white label shipping options. Key differentiators include in-house production capabilities, an Online Editor for customer design, express production options, and free shipping from €50.

Differentiator

Problem solved

Functional benefit

Products and services

• Boeken (Books) - hardcover, softcover, wire-O, magazine, cardboard, vlakliggend Custom printed and bound books in multiple formats (hardcover, softcover, wire-O, magazine/geniet gebrocheerd, vlakliggend, kartonnen boek, hardcover with printed endpapers) for self-publishing, corporate publications, children's books, and study associations. Positions the company as a book specialist for the Benelux market.
• Fotoproducten (Photo products) - forex, dibond/aluminium, canvas, fotobehang, fotoprints, foto in lijst, foto op hout, kurk, plexiglas, textielposter Custom photo products including PVC forex prints, aluminium/dibond prints, canvas, photo wallpaper, framed and wood-mounted photos, cork prints, plexiglass prints, and textile posters for home decor and professional displays.

Quantifiable outcome

• Free delivery for orders over €50
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Verzendpartijen (Shipping Partners)supportingOthersVarious postal and courier services used for order fulfillment. Customers can choose between standard post or courier delivery, with courier option available upon request for guaranteed delivery.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CEWE: European market leader in photo printing (CEWE PHOTOBOOK) and personalized photo products headquartered in Germany. Comparable in photo-product focus and consumer/small-business customer base, but operates at much larger European scale.
• Vistaprint (Cimpress): Global mass-customization printing platform (parent Cimpress) operating multiple brands across geographies. Comparable in product breadth and self-serve SMB model, but vastly larger scale and pan-European/international reach versus Drukwerknodig's Benelux focus.

Direct peers

• Drukwerkdeal: Largest online printer in the Netherlands (part of Cimpress) offering flyers, business cards, books, and promotional products via an e-commerce platform. Directly comparable to Drukwerknodig in product scope, target SMB customers, and self-serve online ordering model.
• Print.nl: Dutch online printing platform offering a similar broad product catalog (cards, books, signage, gifts) to SMBs and consumers with self-serve ordering and white-label services. Head-to-head competitor in the Benelux e-commerce print market.
• Helloprint: Rotterdam-headquartered online print marketplace operating across Benelux and Europe with broad SKU coverage including flyers, signage, packaging, and gifts. Comparable in go-to-market (e-commerce + reseller/white-label), product breadth, and target SMB segment.
• MOO: Online print and design platform specializing in business cards, marketing materials, and branded merchandise for SMBs and creatives. Comparable in design-led, e-commerce-first approach and SMB/reseller customer overlap, though operating primarily in UK/US.
• Smartphoto: Belgian-headquartered online photo and personalized product retailer offering photo books, prints, gifts, and cards across Europe. Comparable in e-commerce self-serve model, focus on consumer photo products, and Benelux origin.

Regional players

• Saxoprint: European online commercial printer (part of the Bertelsmann/Arvato network) offering flyers, brochures, business cards, and books across multiple European countries. Comparable in product scope and SMB online ordering, but operates pan-Europe rather than regionally.
• Pixum: German-based online photo product platform offering photo books, prints, calendars, and personalized gifts. Comparable in photo-product category and consumer self-serve model, but serves a different geographic market (DACH) than Drukwerknodig's Benelux focus.

Others

• Canva: Global design platform with integrated print-on-demand services for business cards, posters, and marketing materials. Adjacent competitor in the SMB design-to-print funnel, with a much broader design-tool ecosystem that competes upstream of Drukwerknodig's Online Editor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/drukwerknodig

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drukwerknodig.nl