Smith Insurance Group, Inc
Smith Insurance Group is an independent insurance agency in Pawtucket, Rhode Island, with 60+ years of operation. It distributes personal, business, and life insurance from multiple A-rated carriers to households and small businesses across Rhode Island and Massachusetts, earning carrier commissions.
- Company typePrivate
- Founded-
- HeadquartersPawtucket, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Smith Insurance Group, Inc does
Smith Insurance Group, Inc is an independent insurance agency headquartered in Pawtucket, Rhode Island, operating continuously for more than 60 years. The firm distributes insurance products through multiple A-rated carriers rather than acting as a captive agent for any single insurer, and serves customers across Rhode Island and Massachusetts from a single physical office staffed by approximately 6 employees.
The agency offers three core product lines: Personal Insurance, Business Insurance, and Life Insurance. Product breadth is structured to capture both household-level coverage needs (auto, home, life) and small-commercial risk-transfer needs, with the carrier panel providing the underwriting capacity and product variety behind each line. There is no proprietary technology platform disclosed; distribution and servicing appear to be conducted through traditional agency channels (phone, in-person, email) rather than a digital self-service interface.
Smith Insurance Group earns revenue through commissions paid by its carrier partners on placed policies. There is no disclosed premium financing, fee-for-service consulting, or ancillary revenue stream indicated in the available data. The go-to-market is sales-led and relationship-driven, reliant on long-tenured local presence, referrals, and repeat household and small-business clients rather than on performance marketing, technology-led acquisition, or partnership channels. No customer logos, leadership team details, certifications, awards, funding history, or M&A activity are disclosed in the available material.
Smith Insurance Group, Inc firmographics
Firmographics- Name
- Smith Insurance Group, Inc
- Legal name
- Smith Insurance Group, Inc.
- Website
- https://dsmithins.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smith Insurance Group is an independent insurance agency in Pawtucket, Rhode Island, with 60+ years of operation. It distributes personal, business, and life insurance from multiple A-rated carriers to households and small businesses across Rhode Island and Massachusetts, earning carrier commissions.
- Ownership category
- akta.pro rank
Smith Insurance Group, Inc industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro industry
- Retail (Personal Lines) Insurance BrokerageFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory
Keywords
Where Smith Insurance Group, Inc is headquartered
LocationHeadquarters
- HQ city
- Pawtucket
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smith Insurance Group, Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Commission Revenue: As an independent insurance agency, Smith Insurance Group earns revenue through commissions paid by insurance carriers for policies placed. The agency represents multiple A-rated insurance carriers and earns commissions when customers purchase and renew insurance policies. Insurance premiums represent recurring revenue as policies are typically renewed annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Personal Insurance Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Smith Insurance Group, Inc product offering
Product offeringCore offering
Smith Insurance Group is an independent insurance agency that brokers personal insurance (auto, home, renters), commercial/business insurance (property, liability, workers compensation, business owner policies), and life insurance products by placing coverage with multiple A-rated insurance carriers. The agency earns commission revenue on policies sold and renewed, providing licensed-professional advisory service to match clients with carrier options.
Product overview
Smith Insurance Group is an independent insurance agency that operates as a single-service broker model, offering personal, commercial, and life insurance products. They work with multiple A-rated insurance carriers to match clients with the best coverage options. Their product portfolio includes Personal Insurance, Business Insurance, and Life Insurance, which are offered as coordinated product lines through their carrier partnerships rather than as a unified technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Personal insurance coverage for individuals and families, including auto, home, renters, and other personal liability policies, sourced from multiple A-rated insurance carriers and matched to client needs by licensed professionals.
- Business Insurance
Companies that use Smith Insurance Group, Inc
Customer profileSegments3 records
Ideal customer profiles2 records
Smith Insurance Group, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smith Insurance Group, Inc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multiple A-rated Insurance CarrierscoreSmith Insurance Group operates as an independent agency representing multiple A-rated insurance carriers. These carrier partnerships are the foundation of their business model, enabling the agency to match customers with optimal coverage from various insurers. The agency works with carriers across personal, commercial, and life insurance product lines. The specific carrier names are listed on their 'Our Carriers' page but not detailed in the accessible source content.
Scale indicators1 record
Recent moves2 records
Expansion highlights1 record
Smith Insurance Group, Inc competitors and assessment
Company assessmentEmerging players
- Lemonade: Lemonade is a digital-first insurance carrier using AI-driven underwriting and a mobile app to sell directly to consumers, bypassing agents. It represents the emerging direct-to-consumer threat to the local independent agency model that Smith Insurance Group operates in.
Direct peers
- Brightway Insurance: Brightway Insurance is a fast-growing independent insurance agency franchise offering home, auto, and commercial coverage through multiple carrier partners. Its customer-facing agency model and emphasis on local advisor relationships make it a highly comparable peer to Smith Insurance Group.
- Goosehead Insurance: Goosehead Insurance is a publicly traded independent insurance agency franchise that partners with multiple carriers to offer personal and commercial coverage. Its agency-driven, relationship-led model closely mirrors Smith Insurance Group's value proposition of multi-carrier access and personalized service, but operates at much larger scale.
Regional players
- Travelers: Travelers is a large US property and casualty insurer with deep Northeast agent relationships and a strong independent agent distribution channel. Its product mix and regional presence overlap meaningfully with the markets Smith Insurance Group serves.
- Erie Insurance: Erie Insurance is a regional P&C carrier with strong Northeast US presence that distributes almost exclusively through independent agents. Its agency-partner model is highly comparable to how Smith Insurance Group distributes carrier products in Rhode Island and Massachusetts.
Broad incumbents
- Brown & Brown, Inc. Brown & Brown is one of the largest US insurance brokerages, distributing commercial, personal, and employee benefits products across all 50 states. While vastly larger, its core business of acting as intermediary between clients and carriers makes it a broad incumbent peer for benchmarking brokerage economics.
- Marsh & McLennan: Marsh & McLennan is the world's largest insurance brokerage and risk advisory firm. While focused on enterprise and specialty lines, its brokerage subsidiary structure and intermediation economics serve as a broad benchmark for where the agency distribution layer is heading.
- Hub International: Hub International is a large North American insurance brokerage formed through acquisitions of regional agencies. Its multi-carrier, multi-line distribution model and acquisitive growth strategy position it as both a broad incumbent peer and a logical acquirer type for agencies like Smith Insurance Group.
- Acrisure: Acrisure is a global insurance brokerage and fintech consolidator built through aggressive roll-ups of independent agencies. Its strategy of acquiring small independent agencies like Smith Insurance Group makes it directly relevant as a potential acquirer and a broader incumbent peer in the same distribution layer.
- Arthur J. Gallagher & Co. Gallagher is a top-tier global insurance brokerage and risk management firm serving commercial and individual clients. Its broad portfolio of brokerage and advisory services overlaps with Smith's role as an independent intermediary placing business and personal lines with carriers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Smith Insurance Group, Inc social profiles
Digital presenceSmith Insurance Group, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smith Insurance Group, Inc leadership team
Management profileNumber of profiles
Profiles1 record
Smith Insurance Group, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smith Insurance Group, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smith Insurance Group, Inc
What does Smith Insurance Group, Inc do?
Smith Insurance Group is an independent insurance agency that brokers personal insurance (auto, home, renters), commercial/business insurance (property, liability, workers compensation, business owner policies), and life insurance products by placing coverage with multiple A-rated insurance carriers. The agency earns commission revenue on policies sold and renewed, providing licensed-professional advisory service to match clients with carrier options.
Is Smith Insurance Group, Inc a public or private company?
Smith Insurance Group, Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smith Insurance Group, Inc founded?
Smith Insurance Group, Inc was founded in -1. It employs 1 to 10 people.
Where is Smith Insurance Group, Inc based?
Smith Insurance Group, Inc is headquartered in Pawtucket, United States, in the North America region.
How does Smith Insurance Group, Inc make money?
One revenue line is on record: insurance Commission Revenue.
Who are Smith Insurance Group, Inc's main competitors?
Lemonade is listed as an emerging player. Direct peers are Brightway Insurance and Goosehead Insurance. Regional players are Travelers and Erie Insurance. Broad incumbents are Brown & Brown, Inc., Marsh & McLennan, Hub International, Acrisure and Arthur J. Gallagher & Co..
Does Smith Insurance Group, Inc have an API?
No public API is recorded for Smith Insurance Group, Inc.
What industry is Smith Insurance Group, Inc in?
Smith Insurance Group, Inc's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.