Pink Bows Foundation
Pink Bows Foundation is a Houston-based nonprofit founded in 2022 that delivers the Showstop Procedure, a globally accredited crowd safety protocol and training program, alongside mental health Safe Spaces at live events, serving event organizers worldwide.
- Company typePrivate
- Founded2022
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pink Bows Foundation does
Pink Bows Foundation is a Texas-based nonprofit association founded in 2022 by the Dubiski family following the 2021 Astroworld Festival crowd crush that killed Madison Dubiski and nine others. The foundation's core offering is the Showstop Procedure, a standardized safety protocol that empowers event organizers and public safety personnel to temporarily halt a performance when crowd safety is compromised. The procedure is delivered through an 8-hour CPD-accredited training and certification program, with a professional certificate option (requiring 85%+ exam score) accredited by the International Institute of Risk & Safety Management (IIRSM) and Highfield Qualifications. Training is delivered in person by world-renowned crowd safety consultants Steve Allen and Dr. Mark Hamilton, with courses currently offered in the US, Canada, UK, Switzerland, France, Australia, and Saudi Arabia.
The foundation's second core offering is the Pink Bows Safe Space program, which provides designated emotional and mental health support areas at large indoor and outdoor events, staffed by trained Mental Health Advocates and volunteers. Additional programs include scholarships for students pursuing Risk Management and Crowd Safety degrees (in partnership with the Cy Fair Educational Foundation) and consumer product collaborations — notably the Madison Bag Collection with Makeup Junkie Bags, of which 50% of proceeds fund foundation programs.
Revenue is generated entirely through philanthropic channels: individual donations, event fundraisers (Blingo & Bubbles raised over $125,000), Birdies for Charity matching programs, and product collaboration proceeds. The foundation is governed by a Board of Directors dominated by the Dubiski family, with operations led by Acting Executive Director Jill Hawkins Johnson (appointed August 2025 via JHJ Collective). To date, the foundation has received $168,000+ in global contributions and invested $185,000+ in Safe Space activations across events with cumulative attendance exceeding 490,000 attendees (Bayou City Art Festival, Houston Art Car Parade, Pride Parade Houston).
Pink Bows Foundation firmographics
Firmographics- Name
- Pink Bows Foundation
- Legal name
- Pink Bows Foundation
- Website
- https://pinkbowsfoundation.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pink Bows Foundation is a Houston-based nonprofit founded in 2022 that delivers the Showstop Procedure, a globally accredited crowd safety protocol and training program, alongside mental health Safe Spaces at live events, serving event organizers worldwide.
- Ownership category
- akta.pro rank
Pink Bows Foundation industry classification
Industry- Product category
- Event Safety Training and Certification
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Event & Crowd Management Security Training (BPAKAOAD)
- akta.pro secondary industries
- Event Security, Safety & Crowd Management (MPAGAAAI), Festivals, Fairs & Outdoor Event Security (BPAKACAC)
Keywords
Where Pink Bows Foundation is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pink Bows Foundation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Fundraising: The foundation relies on charitable donations from individuals and organizations to support its mission of improving crowd safety at live events.
- Product Collaborations: Limited-edition product collaborations where a portion of proceeds support the foundation's crowd safety education programs, Showstop Procedure training, and Safe Space activations. Half of all proceeds from the Makeup Junkie Bags collection directly support these initiatives.
- Birdies for Charity Partnerships: Fundraising partnerships through programs like Birdies for Charity where donations are matched and organizations receive 100% of generated funds with guaranteed bonuses.
- Event Fundraisers: Hosting fundraising events like Blingo & Bubbles that raised over $125,000 to support concert safety initiatives and honor Madison Dubiski's legacy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Madison Bag Collection products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Pink Bows Foundation product offering
Product offeringCore offering
Pink Bows Foundation delivers the Showstop Procedure Training and Certification program, an 8-hour CPD-accredited course that provides standardized crowd safety protocols for event organizers, venue managers, security personnel and crisis management teams to safely halt large-scale live events during emergencies. Complementing the training, the foundation deploys Pink Bows Safe Space activations at indoor and outdoor events, offering designated areas staffed by Mental Health Advocates to provide emotional and mental health support for attendees. The foundation also runs scholarship programs and limited-edition merchandise collaborations to fund its crowd safety mission.
Product overview
Pink Bows Foundation operates as a nonprofit organization offering a portfolio of crowd safety products and services centered on the Showstop Procedure training and certification program. The core offering is the Showstop Procedure, a standardized emergency protocol for halting large-scale events during safety threats. This is complemented by Pink Bows Safe Space activations at events providing mental health support, scholarship programs for students in risk management and crowd safety fields, and the Madison Bag Collection (a limited-edition merchandise collaboration with Makeup Junkie Bags). The organization has expanded globally with courses across North America, Europe, Australia, and Saudi Arabia, and partnerships with major event safety organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Showstop Procedure: Standardized safety protocol for large-scale events that enables event organizers to pause or halt performances when crowd safety is compromised. Rapidly focuses audience attention to reduce risk of incident escalation.
- Pink Bows Safe Space
Products and services
- Showstop Procedure Training and Certification A standardized crowd safety training and certification program designed to empower event organizers to pause or halt large-scale events when crowd safety is compromised. The 8-hour CPD-accredited course provides tried and tested safety protocols, real-time safety monitoring, emergency response readiness, and global standardization for stopping live events safely during emergencies, with a Certificate of Attendance awarded upon completion.
- Pink Bows Safe Space A designated area at outdoor and indoor events where attendees can access emotional and mental health support, feel safe, and reset. Staffed by trained Mental Health Advocates and volunteers, offering a quiet, temperature-controlled setting with comfortable seating and a calming atmosphere for event-goers who feel overwhelmed or anxious.
- Showstop Procedure Professional Certificate Advanced certification option for event professionals with minimum three years of experience in event organizing, venue management, or security/risk management. Requires passing score of 85% or higher on the exam; certification is approved by the International Institute of Risk & Safety Management (IIRSM) and Highfield Qualifications.
- Madison Bag Collection Limited-edition collaboration with Makeup Junkie Bags featuring stackable cosmetic and travel bag sets in Small, Medium, Large and Jumbo sizes. Handmade in Texas with wipeable, leak-resistant interiors and lifetime warranty. Incorporates Madison's favorite colors and Pink Bows Foundation design elements.
Quantifiable outcome
- 750+ event professionals trained across North America, Europe, Australia and Saudi Arabia
- +2 more outcomes
Companies that use Pink Bows Foundation
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Pink Bows Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pink Bows Foundation partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor, core, regional and flagship.
- Makeup Junkie BagsminorLimited-edition product collaboration honoring Madison Dubiski. Collection includes women's and men's styles with prices ranging from $40 to $138. Products are handmade in Texas with wipeable, leak-resistant interiors and lifetime warranty. Half of all proceeds support the foundation's crowd safety education programs, Showstop Procedure training, and Safe Space activations.
- Birdies for Charity (Texas Children's Houston Open)minorPartnership with Birdies for Charity fundraising program through the Texas Children's Houston Open presented by Chevron. Donations made in support of Pink Bows Foundation will receive 100% of generated funds with a guaranteed 5% bonus.
- Union Jack Classic (Wembley Stadium)corePink Bows Foundation was named official nonprofit partner of the Union Jack Classic, a landmark Big 12 college football matchup between Arizona State University and the University of Kansas at Wembley Stadium on September 19, 2026. This partnership will implement the Showstop Procedure at the first major American sporting event to adopt the protocol, with Wembley Stadium hosting a safety training course in December 2025 involving industry professionals from around the world.
- JHJ CollectivecoreHired JHJ Collective consultancy specializing in strategic growth initiatives in the non-profit sector. Appointed Jill Hawkins Johnson as Acting Executive Director to oversee strategic development, marketing, partnership strategies and fundraising initiatives globally.
- Event Safety AlliancecoreEvent Safety Alliance has expressed support for Pink Bows Foundation's work to improve safety at mass gatherings worldwide. Partnered for training courses in Charlotte, NC as part of North America expansion.
- Event Safety Alliance CanadacoreEvent Safety Alliance Canada is proud to contribute to the legacy of Madison Dubiski through collaborative partnership to deliver Showstop Procedure across North America and around the world. Hosted training in Toronto.
- Global Crowd Management Alliance (GCMA)coreGCMA shares common goals with Pink Bows Foundation, focusing on reducing risks in crowded spaces with shared commitment to public safety, awareness, and crowd management good practices. Joint aim is formalization of training on show stoppage.
- United Kingdom Crowd Management Association (UKCMA)coreUKCMA is delighted to be working in collaboration with Pink Bows Foundation to advance safe practices in crowded environments. Working alongside partner organization GCMA to emphasize show stoppage as a vital element of crowd management.
- International Institute of Risk & Safety Management (IIRSM)coreIIRSM is a UK-based professional membership organization with global presence that assists individuals and organizations in identifying and managing risks. Proud to work with Pink Bows Foundation and Crowd Safety by introducing Showstop Procedure to risk management professionals worldwide.
- Crowd Safety (Steve Allen & Dr. Mark Hamilton)coreWorld-renowned crowd safety management consultants Steve Allen and Dr. Mark Hamilton serve as Pink Bows Global Crowd Safety Consultant Experts. Developed the Showstop Procedure course and deliver training globally. Steve Allen has 30+ years experience; Dr. Hamilton served as Head of International Centre for Crowd Management and Security Studies.
- ESM Operations (Saudi Arabia)regionalESM Operations hosted the first Showstop Procedure courses in the Middle East in Riyadh and Jeddah. Staff were joined by invited attendees from The Royal Guard, Government's General Entertainment Authority, Onyx Arena, MDLBEAST, F1 Jeddah and Conference Organisers from the World Defence Show.
- Cy Fair Educational FoundationminorPartnership with Cy Fair Educational Foundation to award Pink Bows Foundation Scholarships yearly to student leaders committed to community service. Also funds scholarships for students pursuing undergraduate degrees in Risk Management and Crowd Safety.
- Sir Paul McCartneyflagshipSir Paul McCartney has expressed support for Pink Bows Foundation and the great work they do for crowd safety. McCartney stated: 'I'm very happy to support Pink Bows Foundation and the great work they do for crowd safety.' His endorsement provides significant credibility to the foundation's mission.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Pink Bows Foundation competitors and assessment
Company assessmentDirect peers
- Global Crowd Management Alliance (GCMA): International alliance focused on crowd management good practices, sharing common goals with Pink Bows Foundation on show stoppage formalization. Direct peer in crowd management advocacy and training.
- Event Safety Alliance: US-based nonprofit that develops and disseminates event safety guidance and hosts training courses. Strategic partner that co-delivers Showstop Procedure training in North America, making it a direct peer in crowd safety training.
- Halo Solutions: UK-based crowd safety technology company providing real-time safety and incident management software for live events. Listed as a Pink Bows partner and operates in the same crowd-safety-at-live-events niche.
- Crowd Safety: Crowd safety consultancy founded by Steve Allen and Dr. Mark Hamilton, the same two experts who serve as Pink Bows' Global Crowd Safety Consultants and developed the Showstop Procedure. Direct peer in crowd safety training and consulting.
- UK Crowd Management Association (UKCMA): UK-based organization advancing safe practices in crowded environments in collaboration with Pink Bows Foundation. Direct peer in crowd management training and standards.
- Event Safety Alliance Canada: Canadian counterpart to Event Safety Alliance that co-hosted Showstop Procedure training in Toronto. Direct peer in event safety training, guidance, and certification.
- International Institute of Risk & Safety Management (IIRSM): Global professional membership body for risk and safety management that accredits the Showstop Procedure Professional Certificate. Direct peer in professional safety credentials and standards.
- ESI (Event Safety Institute): Training and certification organization for event safety professionals. Comparable training/certification model and overlapping customer base of event organizers, security personnel, and venue managers.
Broad incumbents
- Live Nation Entertainment: World's largest live entertainment promoter and venue operator. A broad incumbent whose concerts and festivals are the primary deployment context for the Showstop Procedure and a likely downstream adopter/customer.
Emerging players
- Crowd Risk Analysis: UK-based crowd safety and risk consultancy serving festivals, stadiums, and major events. Comparable offering focused on crowd safety analysis and consulting, partially overlapping with Pink Bows' training mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pink Bows Foundation social profiles
Digital presencePink Bows Foundation compliance and trust
Trust signalCompliance3 records
Pink Bows Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pink Bows Foundation leadership team
Management profileNumber of profiles
Profiles9 records
Pink Bows Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
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Pink Bows Foundation M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Pink Bows Foundation
What does Pink Bows Foundation do?
Pink Bows Foundation delivers the Showstop Procedure Training and Certification program, an 8-hour CPD-accredited course that provides standardized crowd safety protocols for event organizers, venue managers, security personnel and crisis management teams to safely halt large-scale live events during emergencies. Complementing the training, the foundation deploys Pink Bows Safe Space activations at indoor and outdoor events, offering designated areas staffed by Mental Health Advocates to provide emotional and mental health support for attendees. The foundation also runs scholarship programs and limited-edition merchandise collaborations to fund its crowd safety mission.
Is Pink Bows Foundation a public or private company?
Pink Bows Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pink Bows Foundation founded?
Pink Bows Foundation was founded in 2022. It employs 1 to 10 people.
Where is Pink Bows Foundation based?
Pink Bows Foundation is headquartered in Houston, United States, in the North America region.
How does Pink Bows Foundation make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are product Collaborations, birdies for Charity Partnerships and event Fundraisers.
Who are Pink Bows Foundation's main competitors?
Direct peers on record are Global Crowd Management Alliance (GCMA), Event Safety Alliance, Halo Solutions, Crowd Safety, UK Crowd Management Association (UKCMA), Event Safety Alliance Canada, International Institute of Risk & Safety Management (IIRSM) and ESI (Event Safety Institute). Live Nation Entertainment is listed as a broad incumbent. Crowd Risk Analysis is listed as an emerging player.
Does Pink Bows Foundation have an API?
No public API is recorded for Pink Bows Foundation.
What industry is Pink Bows Foundation in?
Pink Bows Foundation's product category is Event Safety Training and Certification. Its primary akta.pro industry code is BPAKAOAD, Event & Crowd Management Security Training, with a secondary code of MPAGAAAI, Event Security, Safety & Crowd Management. Its NAICS code is 813 and its SIC code is 7381.