Ducati 台北車主俱樂部

What Ducati 台北車主俱樂部 does

Ducati Taiwan 杜卡迪台灣 is the authorized Taiwanese importer and distributor of Ducati motorcycles, operated by 碩文股份有限公司 (Kevin-ind Co., Ltd.). The company distributes Ducati's full premium motorcycle portfolio across Taiwan through seven authorized dealers located in Taipei, Taoyuan, Hsinchu County, Taichung, Tainan, Kaohsiung, and Chiayi County. The model range spans nine families — Scrambler, Monster, Hypermotard, DesertX, SuperSport, Diavel, Multistrada, Panigale, and Streetfighter — with retail prices from approximately NT$588,000 (entry Scrambler Icon Dark) to over NT$2,038,000 (Multistrada V4 Pikes Peak) and the limited-edition Panigale V4 Lamborghini collaboration (630 + 63 Speciale Clienti units globally).

The underlying technology portfolio is anchored by Ducati's proprietary Desmodromic valve system, Desmosedici Stradale V4 engines derived from MotoGP, the Ducati Vehicle Observer (DVO) predictive electronics algorithm, Race eCBS electronic linked braking co-developed with Bosch, and Öhlins Smart EC semi-active suspension — these are supplied to Taiwan as finished OEM products rather than developed locally. Supporting revenue streams include genuine parts (24-month warranty), branded apparel and rider gear (including the SuMisura custom tailoring service), authorized service and maintenance with factory-trained technicians and standardized Desmo intervals (24,000–30,000 km), and experiential products such as the DRE (Ducati Riding Experience) academy, Taiwan Ducati Week annual gathering, and the MyDucati digital owner platform.

The business model is event-driven and community-anchored: demand is generated through flagship brand experiences (Taiwan Ducati Week, DRE riding academies, Dream Tour, We Ride As One), supplemented by the authorized dealer network and social media channels (Facebook, Instagram, YouTube, LINE). Customers are segmented across Premium Motorcycle Enthusiasts (Panigale/Streetfighter/Diavel buyers), Lifestyle and Urban Riders (Scrambler/Monster), and Adventure and Sport Touring Riders (Multistrada). Ducati Taiwan is the local commercial arm; the parent Italian manufacturer Ducati was acquired by Audi AG (Volkswagen Group) in 2012, providing brand, technology, and capital backing but not direct corporate control of the Taiwanese distributor.

Name

Ducati 台北車主俱樂部

Legal name

碩文股份有限公司

Website

https://ducatitaiwan.com.tw

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ducati Taiwan 杜卡迪台灣 is the authorized Taiwanese importer and distributor of Ducati motorcycles, operated by 碩文股份有限公司 (Kevin-ind Co., Ltd.). It sells premium Italian motorcycles across nine model families through seven authorized dealers, with supporting parts, apparel, service, and owner community programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Taipei (台北)

HQ country

Taiwan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Operations, Supply Chain, Personnel, Infrastructure

Revenue model

1. Motorcycle Sales: Sale of Ducati motorcycles through authorized dealers across Taiwan, spanning multiple segments from entry-level Scrambler (NT$588,000) to premium Panigale V4 S (NT$1,828,000–1,968,000) and limited-edition Lamborghini collaboration (Panigale V4 Lamborghini).
2. Genuine Parts & Accessories: Sale of Ducati genuine parts and accessories (改裝部品) for all model families including DESERTX, DIAVEL, HYPERMOTARD, MONSTER, STREETFIGHTER, MULTISTRADA, PANIGALE, SUPERSPORT, and SCRAMBLER. All genuine parts carry 24-month warranty.
3. Apparel & Rider Gear: Sale of rider safety gear (騎士防護類), casual apparel (休閒服飾類), and accessories (綜合配件類) through the Ducati Taiwan accessories platform, including the Ducati SuMisura custom tailoring service.
4. After-Sales Service & Maintenance: Authorized dealer maintenance and repair services using genuine parts. Desmo service intervals at 24,000 km (up to 30,000 km on some models); basic maintenance every 12,000 km. Technicians receive annual factory technical training and certification.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Ducati Taiwan is the authorized importer and distributor of Ducati motorcycles in Taiwan, operating under 碩文股份有限公司 (Kevin-ind Co., Ltd.). The company sells premium Italian motorcycles through a network of 7 authorized dealers, supplemented by genuine parts and accessories, branded apparel and the SuMisura custom tailoring service, the MyDucati digital owner platform, DRE (Ducati Riding Experience) rider training, and authorized maintenance services.

Product overview

Ducati Taiwan (杜卡迪台灣) is the official representative of Ducati motorcycles in Taiwan, operated by distributor 碩文股份有限公司. The product portfolio centers on high-performance motorcycles spanning multiple segments: supersport bikes (Panigale family), naked sports (Streetfighter family), adventure tourers (Multistrada family), standard nakeds (Monster), muscle cruisers (Diavel), supermotos (Hypermotard), sport tourers (SuperSport), scramblers (Scrambler Icon family), and adventure off-road (DesertX). Supporting services include MyDucati digital owner platform, DRE (Ducati Riding Experience) rider training, Taiwan Ducati Week owner events, DOC (Ducati Official Club) community, authorized service/maintenance network, and genuine parts/apparel accessories. The brand emphasizes racing heritage from MotoGP and Superbike, with technology transfer evident in electronics, materials, and design across the lineup.

Differentiator

Problem solved

Functional benefit

Brands

• Scrambler: A sub-brand of Ducati encompassing the Scrambler motorcycle line, featuring models such as Icon Dark, Icon, Nightshift, and Full Throttle.

Products and services

• Panigale V4 S (New) Flagship Ducati superbike with 214 hp Desmosedici Stradale V4 engine, Öhlins NPX 25/30 electronic suspension with Smart EC 3.0, Brembo Hypure calipers, and DVO predictive electronics. Sold to individual enthusiasts and track-day riders.
• Panigale V4 S Superbike variant with 215.5 hp Desmosedici Stradale engine, Öhlins NPX 25/30 suspension, DQS EVO 2 quick shifter, aerodynamic winglets, and improved ergonomics.
• Panigale V2 S Lighter Panigale with 890cc V2 engine, Brembo M50 brakes, Öhlins suspension, and 5-inch TFT display. Lightest Panigale ever produced at 176 kg wet.
• Panigale V4 Lamborghini Limited edition collaboration with Lamborghini limited to 630 units globally plus 63 Speciale Clienti units, featuring carbon fiber bodywork, dry clutch, and Akrapovič titanium exhaust inspired by Lamborghini Revuelto Ad Personam.
• Streetfighter V4 S (New) High-performance naked streetfighter with 214 hp Desmosedici Stradale V4 engine, hollow symmetric swingarm, Brembo Hypure calipers, DES 3.0 electronic suspension, and DVO dynamic prediction system.
• Streetfighter V4 S Naked sportbike with 208 hp Desmosedici Stradale engine, Marchesini forged wheels, Brembo Stylema calipers, Öhlins NIX30/TTX36 suspension with Smart EC 2.0, and dual winglets.
• Streetfighter V4 SP2 Top-spec naked streetfighter with 5-spoke carbon fiber wheels, Öhlins suspension, dry clutch compatibility, Winter Test livery, and track-focused equipment.
• Streetfighter V2 S Middleweight naked with 890cc V2 engine producing 120 hp, Öhlins suspension, lithium battery, and advanced electronics.
• Streetfighter V2 Naked sportbike with 955cc Superquadro engine producing 153 hp, Showa suspension, Brembo M4.32 calipers, and Bosch cornering ABS EVO.
• Multistrada V4 S Adventure tourer with 170 hp V4 Granturismo engine, front and rear radar with ACC adaptive cruise control, Öhlins suspension with DSS, and 6.5-inch TFT with Ducati Connect full-map navigation.
• Multistrada V4 Pikes Peak Sport-focused adventure bike with Öhlins suspension, Marchesini forged wheels, Akrapovič exhaust, and Pikes Peak livery inspired by Ducati Corse racing heritage.
• Multistrada V2 S Adventure motorcycle with 890cc V2 engine (115.6 hp), Ducati Skyhook Suspension, 5-inch TFT display, and improved ergonomics for everyday riding.
• Monster Iconic naked bike with 937cc Testastretta 11° engine producing 111 hp, aluminum front frame, lightweight 166 kg dry design, featuring classic round headlight and buffalo bump tank.
• Monster SP Sport-focused Monster variant with Öhlins NIX 30 suspension, Brembo Stylema calipers, Termignoni exhaust, lithium battery, and GP22-inspired livery.
• Diavel V4 Muscle cruiser with 168 hp V4 Granturismo engine, distinctive C-shaped DRL, 240/45 rear tire, quad-exhaust design, combining muscle bike and sport touring characteristics.
• DesertX Adventure motorcycle with 21-inch front and 18-inch rear wheels, long-travel Kayaba suspension, 937cc Testastretta engine with 6 riding modes including Enduro and Rally.
• Hypermotard 950 Supermotard-style bike with 937cc Testastretta 11° engine (114 hp), minimalist design featuring under-seat exhaust and aggressive ergonomics.
• Hypermotard 950 RVE Styling variant with graffiti-inspired livery, Marzocchi suspension, Sachs rear shock, and enhanced electronics package.
• Hypermotard 950 SP Top-spec Hypermotard with Öhlins 48mm suspension, Marchesini forged wheels, carbon fiber front fender, and sport-focused equipment.
• Hypermotard 698 Mono RVE Ducati's first single-cylinder Supermotard, 659cc Superquadro Mono engine producing 77.5 hp, Marzocchi front fork, street-art-inspired RVE livery.
• SuperSport 950 S Sport touring motorcycle with 937cc Testastretta 11° engine (110 hp), Öhlins suspension, redesigned bodywork inspired by Panigale V4, and comfort-focused ergonomics.
• Scrambler Icon Dark Entry-level Scrambler in matte black styling, 803cc air-cooled L-twin engine (73 hp), minimalist design with essential features for urban riding.
• Scrambler Icon Classic Scrambler variant in Ducati Red or classic yellow, 803cc air-cooled L-twin engine, modern electronics including TFT dash and LED lighting.
• Scrambler Nightshift Café Racer-inspired Scrambler variant with flat handlebars, bar-end mirrors, spoke wheels, and elegant styling with galaxy blue paint and brown seat.

Quantifiable outcome

• Panigale V4 S wet weight reduced by 17 kg vs predecessor, achieving 187 kg
• +6 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• LamborghiniflagshipStrategic or Co-development Partner · 1 January 2023Ducati and Lamborghini collaboration produced the Panigale V4 Lamborghini — a limited-edition numbered motorcycle (630 units globally, plus 63 Speciale Clienti) inspired by the Lamborghini Revuelto Ad Personam bespoke program. Features shared carbon fiber bodywork construction style, coordinated design language, and exclusive accessories including co-branded helmets and racing suits.
• Audi AG (Volkswagen Group)coreStrategic or Co-development Partner · 1 January 2012Audi AG acquired Ducati in 2012, bringing it under the Volkswagen Group umbrella alongside Audi, Porsche, Lamborghini, and Bentley. The acquisition enabled cross-brand collaboration, most notably the Panigale V4 Lamborghini limited edition (630 + 63 units) developed jointly by Ducati and Lamborghini design centers, sharing technology and design language between the two Italian brands.
• Lamborghini Revuelto (Ad Personam Program)flagshipStrategic or Co-development PartnerThe Panigale V4 Lamborghini's design was specifically inspired by the Lamborghini Revuelto Ad Personam custom vehicle program, featuring exposed carbon fiber twill weave matching Lamborghini supercar construction, and exclusive paint finishes (Scandal Green, Telesto Grey, Acheso Grey).
• Ducati Lenovo Team (MotoGP)coreStrategic or Co-development PartnerDucati's factory MotoGP racing team partnered with Lenovo as title sponsor. Racing-derived technology (Desmosedici GP) directly informs the Desmosedici Stradale road engine and DVO electronics system featured in Panigale V4 and Streetfighter V4 models.
• Aruba.it Racing-Ducati (World Superbike)coreStrategic or Co-development PartnerAruba.it serves as title sponsor of the Ducati World Superbike team. WSBK racing program provides continuous technology validation and feedback loop for production superbike development, including the Panigale V4 S's Öhlins suspension, Brembo brakes, and electronic control systems.
• Diesel (Monster Diesel Collaboration)minorGTM or Marketing PartnerIn 2012, Ducati collaborated with fashion brand Diesel on a special Monster Diesel edition motorcycle, blending motorcycle engineering with fashion lifestyle branding.
• ÖhlinscoreTechnology or IntegrationÖhlins provides the Smart EC semi-active electronic suspension systems (NIX30 front forks, TTX36 rear shocks) used across the Panigale V4 S, Streetfighter V4 S, Multistrada V4, and other models. The collaboration involves co-development of event-based damping control algorithms integrated with Ducati's electronic architecture.
• BrembocoreTechnology or IntegrationBrembo supplies braking systems across all Ducati models — from Stylema and Hypure calipers on Panigale/Streetfighter to M4.32 and M50 monobloc calipers on the V2 and Monster ranges. The collaboration includes development of the Race eCBS electronic linked brake system.
• BoschcoreTechnology or IntegrationBosch provides the cornering ABS and Race eCBS electronic brake-by-wire systems, 6-axis IMU inertial measurement units, and engine management systems integrated into Ducati electronic architecture across all model lines.
• PirellicoreTechnology or IntegrationPirelli supplies tyres for all Ducati models — Diablo Supercorsa SP for Panigale superbikes, Diablo Rosso IV for Streetfighter, Multistrada, Monster, and Hypermotard, and Scorpion Rally STR for DesertX. Collaboration includes WSBK-derived tyre development and fitment programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KTM Taiwan: KTM Taiwan distributes premium Austrian off-road and supermoto motorcycles (Duke, RC, Adventure families) at similar price points to Ducati's entry-to-mid lineup, targeting performance-oriented riders and directly competing for the same enthusiast segment.
• Harley-Davidson Taiwan: Harley-Davidson Taiwan distributes premium American cruiser and touring motorcycles through an authorized dealer network, competing with Ducati in the lifestyle/premium segment — though positioned more toward cruiser/touring than Ducati's sport-focused lineup.
• BMW Motorrad Taiwan: BMW Motorrad is the closest direct peer to Ducati Taiwan — both are premium European motorcycle distributors operating an authorized dealer network across Taiwan with similar price positioning (NT$600K–NT$1.5M+) and overlapping target customers (affluent riders seeking performance/luxury European machinery).
• Triumph Motorcycles Taiwan: Triumph Taiwan is a direct competitor distributing premium British motorcycles across similar price tiers (NT$500K–NT$1.2M+) including Bonneville, Speed Triple, and Tiger families, targeting the same enthusiast customer segment as Ducati in Taiwan.
• Aprilia (Piaggio) Taiwan: Aprilia, distributed by Piaggio Taiwan, sells premium Italian sport motorcycles (RSV4, Tuono, RS660) that directly compete with Ducati's supersport and naked segments in the NT$500K–NT$1M+ range, sharing Italian heritage positioning.

Broad incumbents

• Yamaha Taiwan: Yamaha is the dominant incumbent in Taiwan's motorcycle market with deep dealer penetration across all price tiers, including premium sport models (R1, MT-09/10) that overlap Ducati's target segment — though Yamaha's overall portfolio is far broader, including scooters and mass-market bikes.
• Honda Taiwan: Honda Taiwan is a major motorcycle manufacturer/distributor with extensive dealer coverage, including the CBR and Africa Twin premium sport/adventure models that compete with Ducati's supersport and Multistrada ranges, but Honda's volume comes from mass-market scooters and commuter bikes.

Emerging players

• Kawasaki Taiwan: Kawasaki Taiwan distributes premium Japanese motorcycles (Ninja ZX-10R/14R, Z H2, Versys) that compete with Ducati's sport and adventure families, offering similar technology at competitive price points but with a smaller dealer presence than Honda/Yamaha.

Market position

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DucatiTaiwanofficial
• Facebookfacebook.com/DUCATI.TAIWAN
• Instagraminstagram.com/ducati.taiwan
• LinkedInlinkedin.com/company/doctaipei

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ducati 台北車主俱樂部