Dukes Sporting Goods
Dukes Sporting Goods (H+W Sports) is a Kentucky-based sporting goods and custom apparel retailer founded in 1969, serving K-12 school athletic departments, corporate clients, and non-profits with team apparel, printed apparel, custom solutions, awards, and fundraising services through two retail locations and a relationship-driven sales force.
- Company typePrivate
- Founded1969
- HeadquartersCampbellsville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Dukes Sporting Goods does
Dukes Sporting Goods, operating under the legal name H+W Sports and the brand H+W Dukes Sports, is a Kentucky-based sporting goods and athletic apparel retailer founded in 1969. The company serves K-12 school athletic departments, corporate clients, and non-profit organizations across Kentucky with five core offerings: Team Sales, Fundraising, Printed Apparel (custom screen printing and embroidery), Custom Solutions (corporate merchandise and personalized gifts), and Awards & Gifts (trophies, plaques, and laser-engraved recognition items). It is not a technology platform; core technology is undisclosed, and there are no APIs, integrations, or digital product components. The operation runs through a sales-led, relationship-based go-to-market with a dedicated team sales force, complemented by two physical retail showrooms in Campbellsville (headquarters at 120 E Main Street) and Elizabethtown (4569 North Dixie Highway).
Revenue is generated through one-time sales of apparel and equipment plus professional-services revenue from custom printing, embroidery, engraving, and fundraising-program support, all priced on a quote-based, pay-as-you-go basis. The customer base is concentrated in the Kentucky K-12 athletic vertical, with public logos from Bowling Green Independent Schools, Owen County High School, North Hardin Softball, Bullitt East Baseball, and Bullitt East Softball, alongside unstated additional school customers across the state's 4th, 5th, and 6th athletic regions. Distribution channels are two regional retail storefronts plus direct field sales to mid-market school and organizational buyers. The company is privately held with no disclosed funding rounds, no parent company, and no public revenue figures; firmographics report a headcount of five employees, suggesting a small, owner-operated business reliant on long-tenured sales relationships rather than scale advantages.
Dukes Sporting Goods firmographics
Firmographics- Name
- Dukes Sporting Goods
- Legal name
- H+W Sports
- Website
- https://dukes-sportinggoods.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dukes Sporting Goods (H+W Sports) is a Kentucky-based sporting goods and custom apparel retailer founded in 1969, serving K-12 school athletic departments, corporate clients, and non-profits with team apparel, printed apparel, custom solutions, awards, and fundraising services through two retail locations and a relationship-driven sales force.
- Ownership category
- akta.pro rank
Dukes Sporting Goods industry classification
Industry- Product category
- Team Athletic Apparel and Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industry
- Team Sports & On-Field Performance Apparel (CRAAAEAE)
Keywords
Where Dukes Sporting Goods is headquartered
LocationHeadquarters
- HQ city
- Campbellsville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dukes Sporting Goods business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Team and Athletic Apparel Sales: Sale of sporting goods, athletic apparel, and team equipment to schools, athletic departments, and organizations.
- Printed Apparel Services: Custom printing and embroidery services for apparel, providing personalized team and corporate wear.
- Custom Solutions and Fundraising: Custom gift solutions and fundraising program support for teams and organizations.
- Awards and Gifts: Sale of trophies, plaques, and laser engraved personalized items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based custom solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Dukes Sporting Goods product offering
Product offeringCore offering
H+W Dukes Sports is a Kentucky-based sporting goods and athletic apparel retailer that supplies custom team uniforms, printed apparel, equipment, trophies, and fundraising merchandise to K-12 school athletic departments, corporate clients, and non-profit organizations. The company also provides in-house custom screen printing, embroidery, and laser engraving services alongside direct team sales support through its retail locations in Campbellsville and Elizabethtown.
Product overview
H+W Dukes Sports is a sporting goods and athletic apparel retailer offering a single-location integrated service model. The core offerings include Team Sales (personalized support for athletic departments and schools), Printed Apparel (screen printing and custom uniforms), Custom Solutions (corporate merchandise and gifts), Awards & Gifts (trophies, plaques, laser-engraved items), and Fundraising programs. The company operates as a traditional retail and B2B sales operation serving schools, teams, corporate clients, and non-profits across Kentucky, with no modular software platform or digital product components.
Differentiator
Problem solved
Functional benefit
Products and services
- Team Sales Personalized sales support service providing athletic departments, schools, and organizations with dedicated representatives who consult on team apparel, sporting goods, and equipment needs.
- Fundraising Programs Fundraising programs and merchandise solutions designed to help athletic teams, schools, and non-profit organizations raise money for their programs.
- Printed Apparel Custom screen-printed athletic apparel including team uniforms, t-shirts, and performance wear, produced and decorated in-house for schools, teams, and organizations.
- Custom Solutions Customized business solutions including personalized gifts, printing solutions, and corporate merchandise offered to corporate clients and organizations outside of the core athletic market.
- Awards & Gifts Recognition items and gifts including trophies, plaques, and laser-engraved personalized products used to recognize athletic achievements and corporate milestones.
Companies that use Dukes Sporting Goods
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Dukes Sporting Goods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dukes Sporting Goods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kentucky Athletic Administrators Association (KAAA)minorH+W Dukes Sports has a strong partnership with KAAA and participated in their annual conference. The collaboration supports mutual goals of serving Kentucky's athletic programs and schools.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Dukes Sporting Goods competitors and assessment
Company assessmentBroad incumbents
- Under Armour: Global performance apparel and team sports brand with a teamwear division serving high school and collegiate athletic programs. Comparable in performance apparel product category and athletic-department customer base, though a much broader portfolio.
- Riddell: Established manufacturer and supplier of football helmets, uniforms, and team athletic equipment to high schools and colleges. Overlaps with H+W's team sports equipment and uniform offering for athletic departments.
- Eastbay: National team athletic footwear, apparel, and equipment retailer serving high school and collegiate athletes. Comparable product categories and end users, but operates at national scale and primarily through digital channels.
Emerging players
- Boombah: Direct-to-consumer team sports apparel and equipment brand serving baseball, softball, and other team sports. Comparable in product (team uniforms, custom apparel) and customer (school and youth league teams), though primarily digitally distributed.
- SquadLocker: Online team apparel and equipment platform built specifically for school athletic programs with roster-based ordering and fundraising tools. Direct overlap with H+W's school athletic department, fundraising, and custom apparel offerings.
Direct peers
- BSN Sports: Largest U.S. direct-to-school team sports outfitter selling uniforms, apparel, and equipment to K-12 athletic departments. Most direct competitor to H+W Dukes Sports in the team apparel and equipment category, but operating at national scale.
- Custom Ink: Online custom apparel and printing platform heavily used by schools, teams, and non-profits for screen-printed and embroidered apparel. Directly competes with H+W's Printed Apparel and Custom Solutions lines through a digital-first model.
- Champion Teamwear: Custom decorated team apparel and uniforms program serving schools, clubs, and youth leagues across the U.S. Comparable in product mix (custom-printed team uniforms and athletic apparel) and target customer base (school athletic departments).
Regional players
- Augenbaugh Team Sports: Regional team sporting goods outfitter serving schools and athletic programs in select U.S. markets with team apparel, equipment, and custom printing. Comparable local-team-sales business model to H+W Dukes Sports but in different geography.
- Adams Sports: Regional team athletic apparel and equipment supplier serving K-12 schools with custom-printed uniforms and gear. Comparable in mid-market team-sales model and customer type, but operates in a different region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dukes Sporting Goods social profiles
Digital presenceDukes Sporting Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dukes Sporting Goods leadership team
Management profileNumber of profiles
Dukes Sporting Goods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dukes Sporting Goods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dukes Sporting Goods
What does Dukes Sporting Goods do?
H+W Dukes Sports is a Kentucky-based sporting goods and athletic apparel retailer that supplies custom team uniforms, printed apparel, equipment, trophies, and fundraising merchandise to K-12 school athletic departments, corporate clients, and non-profit organizations. The company also provides in-house custom screen printing, embroidery, and laser engraving services alongside direct team sales support through its retail locations in Campbellsville and Elizabethtown.
Is Dukes Sporting Goods a public or private company?
Dukes Sporting Goods is a private company. It is classified as unknown and is currently operating.
When was Dukes Sporting Goods founded?
Dukes Sporting Goods was founded in 1969. It employs 1 to 10 people.
Where is Dukes Sporting Goods based?
Dukes Sporting Goods is headquartered in Campbellsville, United States, in the North America region.
How does Dukes Sporting Goods make money?
Four revenue lines are on record. Team and Athletic Apparel Sales are the primary driver. The others are printed Apparel Services, custom Solutions and Fundraising and awards and Gifts.
Who are Dukes Sporting Goods's main competitors?
Broad incumbents on record are Under Armour, Riddell and Eastbay. Emerging players are Boombah and SquadLocker. Direct peers are BSN Sports, Custom Ink and Champion Teamwear. Regional players are Augenbaugh Team Sports and Adams Sports.
Does Dukes Sporting Goods have an API?
No public API is recorded for Dukes Sporting Goods.
What industry is Dukes Sporting Goods in?
Dukes Sporting Goods's product category is Team Athletic Apparel and Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAAAEAE, Team Sports & On-Field Performance Apparel. Its NAICS code is 45911 and its SIC code is 5600.