Adams- Member of Schutt Sports

What Adams- Member of Schutt Sports does

Adams is a Plainfield, Indiana-based manufacturer of sports equipment founded in 1947, with a product portfolio concentrated in football, baseball, and softball gear. The company operates as a member company of Schutt Sports, a larger strategic parent in the protective sports equipment category, which provides Adams with shared back-office, distribution, and brand-portfolio resources across U.S. team-sports and consumer channels. Adams serves a horizontal consumer and institutional customer base — youth, scholastic, collegiate, and recreational team buyers purchasing bats, balls, gloves, and related accessories through sporting-goods retail and team-dealer networks. The company employs between 251 and 500 people, consistent with a mid-sized U.S. sporting goods manufacturer operating at scale but without disclosed revenue, product-level pricing, or channel economics in the available source material. No technology platform, software product, digital subscription, or direct-to-consumer e-commerce footprint is described, indicating a primarily physical-goods, wholesale-oriented business model whose monetization mechanics are not transparent in the input data.

Name

Adams- Member of Schutt Sports

Website

https://adamsusa.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

Adams is a Plainfield, Indiana-based manufacturer of sports equipment founded in 1947, producing football, baseball, and softball gear for consumer and team-sports markets, operating as a member company of Schutt Sports.

Ownership category

akta.pro rank

Product category

Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

American Football Equipment Retail (CRAMAEAD), Baseball & Softball Equipment Retail (CRAMAEAA)

Keywords

• Sports equipment manufacturing
• Football helmets
• Baseball equipment
• Softball gear
• Athletic protective gear

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Adams is a manufacturer of sports equipment, producing athletic and protective gear primarily for football, baseball, and softball. The company operates as a physical-goods manufacturer within the Schutt Sports group, serving general consumer and athletic-program markets from its Plainfield, United States base.

Product overview

No product or service information is available in the provided source content.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Others

• Schutt Sports: Parent-affiliated football helmet and protective equipment manufacturer. Direct sister brand relationship to Adams and a key ecosystem partner sharing football equipment categories.

Broad incumbents

• Riddell: Leading football helmet and protective equipment manufacturer. Sibling brand under the same parent ecosystem as Schutt Sports and a competitor in football-specific equipment categories where Adams operates.
• Mizuno USA: Global sporting goods manufacturer with significant baseball, softball, and football product lines. Competes with Adams in glove, bat, and protective equipment categories.
• Under Armour: Large athletic apparel and equipment company with team sports product lines in football, baseball, and softball. Competes with Adams at the broader team-sports equipment and apparel level.
• Wilson Sporting Goods: Large incumbent in team sports equipment with deep baseball/softball and football product lines. Competes with Adams across multiple core categories but operates at significantly larger scale and broader portfolio.

Direct peers

• Rawlings Sporting Goods: Direct competitor in baseball and softball equipment manufacturing (gloves, bats, protective gear). Overlaps with Adams' core baseball/softball categories and serves the same institutional and consumer channels.
• DeMarini: Baseball and softball equipment manufacturer (bats, gloves, accessories). Direct overlap with Adams' baseball/softball categories and similar team-sports retail channel focus.
• Louisville Slugger (Hillerich & Bradsby): Iconic US baseball bat and equipment manufacturer. Directly comparable product category (baseball/softball equipment) and overlapping institutional and consumer customer base.
• Easton: Manufacturer of baseball and softball equipment (bats, gloves, protective gear). Directly comparable product portfolio and customer base in the same team-sports equipment categories Adams serves.
• Champro Sports: Mid-sized US manufacturer of team sports uniforms, protective gear, and equipment across baseball, softball, and football. Closely comparable scale and channel focus to Adams.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks3 records

Key highlights4 records

Customer concentration

• Xx.com/schuttsports
• Facebookfacebook.com/schuttsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adams- Member of Schutt Sports