Dunbar Golf Club

What Dunbar Golf Club does

Dunbar Golf Club is a private, member-owned golf club founded on 20 December 1856 by six local gentlemen, operating an 18-hole championship links course on a narrow strip of coastal land on 'Scotland's Golf Coast' in East Lothian, hugging the North Sea between an old red sandstone deer park wall and the rocky shoreline. The course, which measures 6,547 yards from the white tees at Par 71, was reshaped over time by Old Tom Morris (1894), and by James Braid and Ben Sayers (1922-1924), and has hosted Open Championship Final Qualifying on four occasions (1988, 1992, 2002, 2014) as well as the Scottish Amateur, Scottish Boys, and British Ladies Amateur Championships. The club owns the course outright after completing a transfer of ownership from its former landlord in 2011, ending more than 140 years of tenancy.

The business serves three broad customer sets: (i) visiting golfers paying pay-as-you-go green fees (£145-£265 per 18-hole round in Summer 2026, with Championship Tour packages from £285 per person across Dunbar, Goswick and The Roxburghe); (ii) club members across multiple categories (Gents and Ladies sections currently closed to new joiners, with open Junior and Community memberships from ~£410 per annum); and (iii) competition entrants at open events priced from £15 to £180. Auxiliary revenue is generated through a full-service Pro Shop (brands including Titleist, Ping, TaylorMade, Callaway, Mizuno, FootJoy, Peter Millar), Trackman-powered custom club fitting and PGA tuition, equipment hire, clubhouse catering, and partnerships with five golf tour operators. The club operates on the Intelligent Golf software platform for online booking and member administration, and is currently delivering a planning-approved redevelopment that will deliver a new clubhouse, practice range, golf academy, on-site hotel and nine-hole course, with the existing 1902 clubhouse scheduled for replacement from 2026. Dunbar also holds GEO Certified sustainability status awarded in 2022.

Commercial go-to-market is overwhelmingly direct via the online tee-sheet, telephone and email, with limited but targeted wholesale distribution through tour-operator partners and the Scotland's Golf Coast marketing consortium; there is no third-party reseller dependence for tee times, and no external equity, venture or institutional capital is involved in the ownership structure (all commercial activity is conducted through Dunbar Golf Club Trading Limited, a wholly-owned trading subsidiary).

Name

Dunbar Golf Club

Legal name

Dunbar Golf Club

Website

https://dunbar.intelligentgolf.co.uk

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

1–10 employees

Short description

Dunbar Golf Club is a private member-owned club founded in 1856 that operates an 18-hole championship links course on Scotland's Golf Coast, serving visiting golfers, members, and competition entrants via green fees, subscriptions, and ancillary pro shop, coaching, and clubhouse services.

Ownership category

akta.pro rank

Product category

Private Golf Club Services

NAICS

Golf Courses and Country Clubs (713910), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Footwear & Apparel Retail (CRAMACAH), Golf Balls Retail (CRAMAGAB), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Championship golf course
• Private golf club
• Links golf
• Golf memberships
• Clubhouse hospitality

Headquarters

HQ city

Dunbar

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Revenue from visitor tee time bookings. Summer 2026 rates range from £175-£225 per 18-hole round depending on day. Junior rates at £50. Championship Tour packages start at £285 per person.
2. Membership Subscriptions: Annual subscriptions for various membership categories. Community membership at £410 (2024 rates). Junior membership for ages 9-17. Intermediate membership for ages 18-24 on waiting list.
3. Pro Shop Sales and Services: Equipment, clothing, and accessories sales. Custom fitting services. Club repair and re-gripping services. Online shop with over 60 products. Brands include Titleist, Ping, Taylormade, Callaway, Mizuno, Glenmuir, Kjus, Peter Millar, Footjoy.
4. Equipment Hire: Single bag caddies at £70, buggies at £45/£80, electric trolleys at £25/£40, pull/push trolleys at £6/£10, and club hire from £55.
5. Food and Beverage: Clubhouse catering services including breakfast, soups, snacks, meals, and freshly made cakes and scones. Range of draught beers, wines, Scottish whiskies, gins, and quality tea and coffee.
6. Open Competition Entry Fees: Entry fees for open competitions ranging from £20-£180 per team/player depending on competition type and membership status. Seniors Open at £45 visitors/£25 members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dunbar Golf Club operates a historic member-owned championship links golf course offering 18-hole play (6,547 yards). It sells private memberships, visitor tee times, Pro Shop equipment, club/cart hire, clubhouse food and beverage, and open competition entries to golfers visiting or joining the club.

Product overview

Dunbar Golf Club offers a comprehensive golf and hospitality portfolio centered on its championship links course (founded 1856) and professional services. The core offering comprises the 18-hole championship course, online visitor tee time booking, and various membership categories. Supporting services include the Pro Shop (with custom fitting using Trackman technology and golf tuition/coaching), equipment hire, and clubhouse catering. The club also hosts open competitions and a 3-course Championship Tour package. A major development is underway to build a new clubhouse, practice facilities, driving range, and 9-hole course, with temporary facilities in place during construction.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Regularly voted among the best courses in Scotland and the UK
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GEO (Golf Environment Organization)coreStrategic or Co-development Partner · 1 January 2022Annual sustainability certification partnership. GEO Certified eco-label awarded in 2022 recognizing commitment to sustainable golf operations across nature protection, resource efficiency, and community value.
• Golf Around ScotlandminorChannel Partner/ Reseller/ DistributorTour operator partner offering golf holiday packages including Dunbar Golf Club as part of Scottish golf itineraries.
• Golfbreaks.comminorChannel Partner/ Reseller/ DistributorInternational golf travel company offering packaged golf holidays including tee times at Dunbar.
• Spela GolfminorChannel Partner/ Reseller/ DistributorGolf tour operator providing booking services for Dunbar tee times as part of golf experiences.
• London Golf ToursminorChannel Partner/ Reseller/ DistributorUK-based golf tour operator offering Dunbar Golf Club in travel packages.
• Scottish Golf ToursminorChannel Partner/ Reseller/ DistributorSpecialist Scottish golf tour operator featuring Dunbar in golfing itineraries.
• Scotland's Golf CoastcoreGTM or Marketing PartnerRegional marketing consortium of East Lothian golf courses promoting Scotland's Golf Coast destination. Dunbar is positioned as a key venue on this golf tourism corridor.
• Goswick Golf ClubminorStrategic or Co-development PartnerPart of the Championship Tour 3-course arrangement alongside Dunbar and The Roxburghe, offering combined golfing packages.
• The Roxburghe Hotel & Golf CourseminorStrategic or Co-development PartnerPart of the Championship Tour 3-course arrangement offering combined packages with Dunbar and Goswick courses.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• St Andrews Links: The Home of Golf, operating seven public courses including the Old Course. Comparable visitor-tee-time, membership, Pro Shop, F&B, and custom-fitting revenue streams at championship links scale.
• Muirfield (The Honourable Company of Edinburgh Golfers): Open Championship rota links course in East Lothian. Shares Dunbar's Open qualifying venue role (Dunbar hosted final qualifying for Muirfield's Opens) and operates a similar championship-links visitor and membership model.
• Archerfield Links: Premium links and parkland club in East Lothian with on-site hotel and spa. Highly comparable location, target market, and emerging diversification into hospitality and lodging adjacent to golf.
• Carnoustie Golf Links: Open Championship venue in Angus, Scotland. Highly comparable championship-links operation with green-fee revenue, Pro Shop, coaching, and major event hosting credentials.
• North Berwick Golf Club: Fellow championship links course located directly adjacent to Dunbar on Scotland's Golf Coast in East Lothian. Comparable historic club offering visitor tee times, membership, Pro Shop, and open competitions in the same regional tourism corridor.
• Royal Dornoch Golf Club: Championship links club in the Scottish Highlands. Comparable private member-owned model, visitor bookings, Pro Shop, and elite championship pedigree targeting international golf tourists.
• The Roxburghe Golf Club: Championship course in the Scottish Borders with on-site hotel. Already a co-marketing partner via Dunbar's 3-course Championship Tour package, with a directly comparable visitor-golf-plus-lodging offering.
• Gullane Golf Club: Multi-course links club on Scotland's Golf Coast in East Lothian. Directly comparable business model combining championship links golf, visitor bookings, memberships, and Pro Shop services in the same destination market.
• Royal Troon Golf Club: Open Championship rota links course on Scotland's west coast. Comparable championship pedigree, links experience, visitor green-fee structure, and membership categories targeting similar elite golf traveler segments.
• Royal Aberdeen Golf Club: Championship links club hosting the Scottish Open and Senior Open. Comparable membership and visitor model with elite links pedigree and tournament hosting credentials.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dunbargolfclub
• YouTubeyoutube.com/channel/dunbargolfclub
• Facebookfacebook.com/dunbarproshop
• LinkedInlinkedin.com/company/dunbar-golf-club-limited
• Instagraminstagram.com/dunbarproshop/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunbar Golf Club