Dunlopillo Deutschland GmbH

Name

Dunlopillo Deutschland GmbH

Legal name

Dunlopillo Vertriebs GmbH

Website

https://dunlopillo.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

Dunlopillo Deutschland GmbH is a Hamburg-based subsidiary of Bettzeit GmbH that sells premium mattresses, slatted frames, and upholstered/boxspring beds through an authorized German dealer network, built on proprietary technologies including Diamond Degree® graphite temperature regulation and Fusion Helix® hybrid foam.

Ownership category

akta.pro rank

Product category

Sleep Products (Mattresses and Beds)

NAICS

Mattress Manufacturing (33791)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Adjustable Beds & Bases Retail (CRAIABAB), Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Premium mattresses
• Boxspring beds
• Slatted bed frames
• Sleep accessories
• Ergonomic sleep systems

Headquarters

HQ city

Frankfurt am Main , Hessen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Mattress Sales: One-time sale of premium mattresses (Diamond Degree, Fusion Helix, Smart Adapt, Elements) with price points ranging from €399 to €1,449. Each mattress available in four lying feels: Soft, Medium, Hard, Dynamic.
2. Bed Sales: Sale of Boxspring and upholstered beds with customizable headboards, fabrics, and feet. Complete bed configurations sold through dealer network with prices from €3,194 to €5,444.
3. Accessory Sales: Sale of complementary sleep accessories including toppers (€549), pillows (€159), and bedding components.
4. Slat Base Sales: Sale of Click&Sleep slatted bases in X1 (from €349), X2 (from €449), and X3 motorized (from €849) variants with adjustable comfort settings.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Dunlopillo Deutschland GmbH develops and distributes premium mattresses, boxspring and upholstered beds, adjustable slatted frames, and sleep accessories under the Dunlopillo brand across Germany. Core mattress lines include Diamond Degree®, Fusion Helix®, and Smart Adapt technologies (plus the Elements value line), each offered in four firmness levels and sold one-off at fixed recommended retail prices through an authorized German dealer network. The company supplements products with an online Bed Configurator, Easy Choice selection guide, 100-night trial, and 10-year mattress core warranty.

Product overview

Dunlopillo Deutschland GmbH offers a premium mattress and bed portfolio built around three core mattress technologies (Diamond Degree®, Fusion Helix®, Smart Adapt) available in four firmness levels (Soft, Medium, Hard, Dynamic), complemented by Click&Sleep adjustable slatted frames (X1, X2, X3). The product line includes upholstered beds (Polsterbett Flach and Polsterbett Hoch) and boxspring beds, along with accessories like the Diamond Degree® Topper and Pillow. The company also provides a Bed Configurator tool for customized bed purchases. All products are developed in Germany with a focus on sleep quality, temperature regulation, and ergonomic support, backed by 10-year warranties on mattress cores and 25-year warranties on slatted frame components.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Degree®: Technology featuring graphite particles for heat dissipation and optimized deep sleep
• Fusion Helix®
• Smart Adapt
• Click&Sleep
• Elements

Products and services

• Diamond Degree® Matratze Premium mattress with graphite particles in the top layer that conduct excess heat away from the body, helping reach ideal sleep temperature and optimizing deep sleep phases; available in four firmness levels (Soft, Medium, Hard, Dynamic).
• Fusion Helix® Matratze Hybrid foam mattress with Airflow channels providing optimal sleep climate, maximum air circulation and moisture regulation, featuring Infinity zoning for flowing transition of lie zones; available in four firmness levels.
• Smart Adapt Matratze Mattress with innovative open-cell AquaGEL cold foam that conforms to every body contour, combining pressure relief and body support; available in four firmness levels (Soft, Medium, Hard, Dynamic).
• Dunlopillo Elements Matratze Simplified, value-tier mattress offering with practical and durable materials, featuring 7-zone zoning and coordinated layers of visco and comfort foam with intelligent cuts; available in Medium and Hard firmness levels.
• Click&Sleep X1 Lattenrost Non-adjustable slatted frame with fiberglass and plastic slats and innovative click system for individual firmness adjustment (Soft, Medium, Hard); from €349 for 90x200cm.
• Click&Sleep X2 Lattenrost Head-foot adjustable slatted frame with the same Click&Sleep click technology as X1 plus gas-pressure-spring options for additional positioning comfort; from €449 (X2) and €709 (X2+).
• Click&Sleep X3 Lattenrost Motorized slatted frame with flat motor and the same Click&Sleep click technology for individual firmness adjustment and convenient motorized positioning; from €849 (90x200cm) to €1,539 (140x200cm).
• Dunlopillo Boxspringbett Luxury three-layer boxspring bed consisting of a spring-core box base, a comfort mattress for ergonomic support, and a plush topper; offers a high bed edge and majestic feel, customizable via headboard, mattress, frame, feet, fabric and color choices.
• Polsterbett Flach Slim upholstered bed combining elegant boxspring design with a slimmer silhouette, with extensive customization options for headboard, mattress, frame, feet, fabric and color.
• Polsterbett Hoch High upholstered bed with high box providing approximately 1,000 liters of storage space and gas-pressure springs for easy access; offers comprehensive customization of headboard, mattress, frame, feet, fabric and color.
• Diamond Degree® Topper 8cm-high comfort topper with a 3cm layer of heat-conducting graphite particles, designed to provide a deep-sleep-optimized sleep climate on any mattress; priced from €549 for 90x200cm.
• Diamond Degree® Kissen (Pillow) 10cm-high reversible pillow combining a Diamond Degree® layer for deeper sleep with a softer comfort layer, designed to address shoulder and neck support; priced at €159.
• Lattenrost No. I Classic slatted frame with 28 highly elastic birch wood slats in flexible, noise-dampening plastic caps for weightless sleeping comfort.
• Lattenrost No. II Slatted frame with adjustable head and foot sections, expanding bed functionality for reading, watching TV and eating comfortably.

Quantifiable outcome

• Users experience up to 10% more deep sleep in the first hour of sleep
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bettzeit GmbHcoreOthersParent company Bettzeit GmbH acquired Dunlopillo in 2016. Customer data may be shared with Bettzeit GmbH for optimal and complete consultation. Dunlopillo operates as part of the Bettzeit Group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RUF Betten: German premium bed and boxspring specialist covering the same upscale upholstered/boxspring bed segment where Dunlopillo's Polsterbett and Boxspringbett lines compete, sold via similar German dealer networks.
• Schlaraffia: Long-established German premium mattress brand with comparable 7-zone, body-adaptive foam technology, multi-firmness tiering, and German department-store/dealer distribution model.
• Breckle Matratzenwerke: Major German mattress manufacturer offering innerspring, foam and hybrid ranges sold through German furniture retail, overlapping Dunlopillo's category, channels, and customer base.
• Emma Matratzen (Sleep): Frankfurt-based DTC mattress-in-a-box brand competing directly with Dunlopillo for premium-quality-conscious German sleepers, with a similar technology-marketing narrative and German quality positioning.

Broad incumbents

• Tempur Sealy International: Global premium memory-foam mattress incumbent with strong German presence via Tempur®, competing in the same premium sleep-quality segment Dunlopillo targets with Diamond Degree.
• Hilding Anders (Germany): World's largest bedding group, owner of multiple mattress brands including Dorma and Jensen active in Germany, providing broader competition across price tiers in which Dunlopillo participates.

Emerging players

• Magniflex: Italian premium mattress maker expanding in Germany with similar material-science differentiation messaging (gel foams, comfort layers) and premium pricing strategy.

Regional players

• Swiss Sense: Dutch/German premium bed and mattress specialist with boxspring and adjustable bed offerings closely comparable to Dunlopillo's Polsterbett/Boxspring and Click&Sleep ranges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dunlopillo-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunlopillo Deutschland GmbH