Du Pain & des Roses

What Du Pain & des Roses does

Du Pain & des Roses is a Paris-based non-profit association (Loi 1901) founded in 2017 that delivers free vocational training in floristry to women in Île-de-France who are far from employment — including survivors of domestic violence, asylum seekers, formerly incarcerated women, people in recovery, and the long-term unemployed. Its core programs span the full funnel: introductory floral-art workshops ("ateliers d'initiation") held inside partner social structures, "Mains dans les fleurs" remobilization cycles, the Mimosa pre-training program and FLEurir l'avenir (a 3-month FLE-plus-floristry pre-training delivered with Langues Plurielles), and a 4-month certifying CQP Assistant Fleuriste program that has produced 100+ graduates with a 100% pass rate since 2020. The pedagogical method pairs professional florist instruction (including a dedicated "Fleur Durable" ecological module) with psychosocial support and immersion periods in partner eco-responsible florist boutiques, and all activities use exclusively French, seasonal flowers as an explicit ecological commitment against an industry where ~80% of cut flowers are imported.

The organization operates through a dual legal structure: the association itself delivers the social mission, while SAS Hélios (Du Pain & des Roses Événements, registered 03/04/2019) operates the commercial arm — event floristry, corporate team-building workshops, and historically a Shopify-powered e-commerce bouquet delivery service in Paris. The association is funded primarily through institutional and private-foundation grants (Fondation Chanel, Kering Foundation, Fondation de Rothschild, Ville de Paris, Région Île-de-France, Pôle Emploi, plus several smaller foundations), with earned income from Hélios subsidizing training delivery. Distribution relies on a "going-towards" field model: social workers and partner structures (CHRS Merice, CADA SOS Paris, France Terre d'Asile, Halage, Veni Verdi) refer beneficiaries rather than the association advertising. It holds the ESUS social-enterprise label (since September 2019) and Qualiopi certification for training actions, and was awarded the Trophées parisiens de l'ESS in 2024. The team comprises approximately 20 staff across training, psychosocial, development, and direction roles.

Name

Du Pain & des Roses

Legal name

L'association Du Pain & des Roses

Website

https://dupainetdesroses.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Du Pain & des Roses is a Paris-based non-profit association (founded 2017) that delivers free, certified florist training (CQP Assistant Fleuriste) and psychosocial remobilization workshops to women in Île-de-France who are far from employment, including asylum seekers and survivors of violence, using exclusively French seasonal flowers.

Ownership category

akta.pro rank

Product category

Vocational floristry training and social enterprise services

NAICS

Professional and Management Development Training (611430), Vocational Rehabilitation Services (6243), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Job Readiness Training & Soft Skills Development (EDAKANAD)

akta.pro secondary industry

DEI, Culture & Employee Engagement Training (BPACANAE)

Keywords

• Vocational floristry training
• Social reintegration programs
• Floral art workshops
• Sustainable floristry services
• Women employment training

Headquarters

HQ city

Paris, Île-de-France

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Professional training (funded): Free certifiying training programs for women funded by public institutions and private foundations. Training covers CQP Assistant Fleuriste (4-month certification), pre-training 'FLEurir l'avenir' (3 months), and remobilization workshops. Funded through partnerships with foundations and public bodies.
2. Event floristry & team-building workshops: SAS Hélios provides event decoration services (weddings, private events, corporate events) and team-building floral workshops for companies, using only French seasonal flowers. This commercial revenue supports the social mission.
3. Flower bouquet sales: E-commerce flower bouquet sales through the website (Paris delivery) via SAS Hélios. Note: the online boutique is noted as no longer available at time of scraping.
4. Workshop facilitation fees: Fees charged to partner social structures for conducting floral workshops in their facilities. Contact: [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Du Pain & des Roses provides free vocational training and psychosocial support to women and gender minorities far from employment, primarily in Île-de-France, leading to the certifying CQP Assistant Fleuriste qualification. Programs include the 4-month CQP training, the Programme Mimosa pre-training, the FLEurir l'avenir French-language pre-training, and remobilization workshops ("Mains dans les fleurs"). A commercial arm, SAS Hélios, supplies event floristry decoration and corporate team-building workshops using exclusively French seasonal flowers.

Product overview

Du Pain & des Roses is a social enterprise (association loi 1901) operating under two legal entities: the Association Du Pain & des Roses and SAS Hélios (Du Pain & des Roses Événements). The organization offers a comprehensive ecosystem of programs focused on training women and gender minority individuals in the florist profession. The core offerings include the CQP Assistant.e Fleuriste certification (4-month training with 100% success rate), the Programme Mimosa pre-training, and the FLEurir l'avenir program combining French language learning with floral training. Supporting programs include psycho-social workshops, professionalizing workshops, and team-building services. All activities use exclusively French, seasonal flowers with an ecological approach, and the organization also provides professional event decoration services and has launched a solidarity podcast.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation CQP Assistant.e Fleuriste Free 4-month certifying training program preparing women for the CQP (Certification de Qualification Professionnelle) Assistant Fleuriste, with professional immersion periods in partner florist boutiques and a 100% pass rate since 2020. Targeted at women far from employment in Île-de-France.
• Programme Mimosa Pre-training program targeting women considered "invisible," combining French language learning (FLE), floral art practice, and discovery of the florist profession to help participants overcome barriers to social and professional reintegration.
• FLEurir l'avenir (Préformation FLE) Three-month pre-training program for women and gender minority persons with insufficient French language levels, combining French-as-a-Foreign-Language instruction with floral art as a learning support.
• Cycles d'ateliers 'Mains dans les fleurs' Remobilization cycles consisting of multiple workshops providing a space for creativity and self-care, helping beneficiaries (re)-learn to take care of themselves through floral art.
• Ateliers d'initiation à l'art floral Free introductory floral art workshops conducted in social structures and partner organizations to discover the florist profession and generate vocations among women far from employment.
• Ateliers psycho-sociaux Psycho-social workshops using flowers as a pretext for participants to develop creativity, self-confidence, and oral expression skills in a supportive environment.
• Ateliers professionnalisants Workshops that allow beneficiaries to deeply discover aspects of the florist profession, from supply to bouquet creation and sales, including boutique visits and merchandising.
• Team-building ateliers floraux Corporate team-building workshops where organizations experience the art of floral composition, with French seasonal flowers. Revenue supports the social mission.
• Prestations événementielles Professional event decoration services for corporate and private events (weddings, conferences) using fresh, local, and seasonal French flowers.

Quantifiable outcome

• 100% CQP Assistant Fleuriste certification pass rate since 2020, with over 100 graduates
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Veni VerdicoreStrategic or Co-development PartnerUrban agriculture association managing gardens in Paris (including a micro-farm at Collège Pierre Mendès France in the 20th arr.). Veni Verdi supplies seasonal flowers and foliage to Du Pain & des Roses for training (one course per week). The association also takes back its green waste for composting. Reciprocal flower sales through Veni Verdi's point of sale. A visit to the farm is organized with each new training promotion.
• Halage (chantier d'insertion horticole)coreStrategic or Co-development PartnerSocial integration horticultural workshop on Île Saint-Denis. Du Pain & des Roses sources flowers from Halage and organized a visit to Halage's greenhouses for beneficiaries. Halage produces carnations and other flowers for the association. Also collaborated on the French Flower Day event.
• France Terre d'AsilecoreStrategic or Co-development PartnerLeading French asylum organization. Runs the N.E.X.T to you project, in partnership with Du Pain & des Roses, providing remobilization floral workshops for women in CADAs (reception centers for asylum seekers). The project introduces participants to floristry as a pathway to professional reintegration.
• Langues PluriellescoreImplementation/ SI/ Consulting PartnerLanguage training organization providing FLE (French as a Foreign Language) instruction for the 'FLEurir l'avenir' pre-training program. Langues Plurielles' trainers use a professional and socially-oriented approach to language learning, adapting to each learner's needs.
• Le Paysan UrbainminorStrategic or Co-development PartnerUrban farm in Paris 20th arrondissement that supplied flowers for the graduation ceremony of promo 17 (Les Lavandes) in July 2025.
• Collectif de la Fleur FrançaisecoreStrategic or Co-development PartnerAssociation promoting local and seasonal flowers in France, co-founded by Hélène Taquet. Du Pain & des Roses is a member and hosted the 2024 General Assembly. The Collectif brings together French flower producers, florists, and wholesalers committed to sustainable horticulture. The association integrates 'Fleur Durable' (sustainable flower) modules into its training and participates in the annual French Flower Day (Journée de la Fleur Française, June 27).
• CHRS Merice (Société Philanthropique)coreStrategic or Co-development PartnerShelter center for women in precarious situations (Paris 11e/Nation). Hosts regular weekly floral art workshops for residents, including Christmas wreath workshops. One of the oldest and most consistent partner structures for workshops.
• CADA SOS PariscoreStrategic or Co-development PartnerCenter for Asylum Seekers managed by SOS Paris/Groupe SOS. Hosts regular floral art workshops for women asylum seekers, part of the remobilization program.
• SUPER café (Paris 11e)minorGTM or Marketing PartnerEthical, intergenerational café-restaurant in eastern Paris that displays and sells bouquets created by women during Du Pain & des Roses workshops. Provides a commercial outlet for workshop creations.
• Le Cent Huit (Paris)minorGTM or Marketing PartnerBookstore-restaurant in eastern Paris that displays and sells bouquets from workshop participants.
• Le RechominorGTM or Marketing PartnerSolidarity food truck at Les Cinq Toits social space. Regularly features bouquets from Du Pain & des Roses workshop participants for sale.
• Girls & Roses (Philippa Glorian)minorChannel Partner/ Reseller/ DistributorEco-responsible florist at Place de la Madeleine, Paris 8th arr. Hosts Du Pain & des Roses trainees for professional immersion periods. Has hosted multiple cohorts including Nissa from promo Lilas.
• LaFleur Montreuil (Philippa Glorian)minorChannel Partner/ Reseller/ DistributorEco-responsible florist in Montreuil, also hosting Du Pain & des Roses trainees for professional immersion periods.
• L'Arbre (Paris 6e)minorChannel Partner/ Reseller/ DistributorFlorist boutique in Paris 6th arr. that hosted Lys promotion trainees for professional immersion.
• Sens Fleuriste Caviste (Paris 18e)minorChannel Partner/ Reseller/ DistributorUnique concept combining a wine cave and florist boutique at Marché de l'Olive, Paris 18th arr. Hosted Lys promotion trainees for professional immersion.
• La Florangerie (Saint-Mandé)minorChannel Partner/ Reseller/ DistributorFlorist boutique in Saint-Mandé that hosted Lys promotion trainees for professional immersion.
• Dandelion (Paris 20e)minorChannel Partner/ Reseller/ DistributorFlorist boutique in Paris 20th arr. that hosted Lys promotion trainees for professional immersion.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Veni Verdi: Paris-based urban agriculture association operating micro-farms and supplying seasonal flowers and foliage to Du Pain & des Roses. Comparable in shared ecological values (local, seasonal, circular) and integration of social-purpose training with urban horticulture.
• Halage: Social-integration horticultural workshop (chantier d'insertion horticole) on Île Saint-Denis, supplying flowers to Du Pain & des Roses and hosting visits for beneficiaries. Closely comparable as a social-enterprise + horticulture operator in the Paris region combining insertion with flower/horticulture production.
• Force Femmes: French non-profit supporting women's professional reintegration through coaching, training, and employer engagement. Highly comparable to Du Pain & des Roses on the women-focused employment-reintegration mission, though operating through coaching rather than vocational certification.
• Emmaüs Défi: French social enterprise providing employment reintegration pathways for people in precarious situations through work-based activities. Directly comparable to Du Pain & des Roses in mission (professional reintegration of excluded populations) and structure (non-profit with earned-revenue activities).
• Fleurs d'Ici: French eco-responsible florist committed to local and seasonal French-grown flowers. Directly comparable on the eco-responsible floristry value proposition that Du Pain & des Roses also champions, operating as a commercial florist without the social-training layer.
• Ares (Association pour la Réinsertion Économique et Sociale): French social enterprise providing insertion through economic activity across multiple sectors (logistics, recycling, catering) for people far from employment. Comparable in the dual non-profit / earned-revenue insertion model and the focus on hard-to-employ populations.

Others

• Avise: French national agency supporting the development of social enterprises and the social and solidarity economy (ESS). Comparable as an ecosystem enabler relevant to Du Pain & des Roses' positioning as an ESUS-labeled social enterprise.
• France Terre d'Asile: Leading French asylum organization partnering with Du Pain & des Roses on the N.E.X.T to you remobilization project for asylum-seeking women. Comparable as an upstream referral partner in the beneficiary pipeline rather than a competitor.
• Collectif de la Fleur Française: Industry association promoting local and seasonal French flowers, of which Du Pain & des Roses is a member and 2024 General Assembly host. Adjacent ecosystem actor rather than direct competitor.

Emerging players

• Le Paysan Urbain: Urban farm in Paris 20th arrondissement that has supplied flowers for Du Pain & des Roses training graduations. Comparable as a small-scale Paris-based urban agriculture operator with social/environmental values and overlap in the seasonal-flowers ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dupainetdesroses
• Facebookfacebook.com/duPainetdesRoses
• LinkedInlinkedin.com/company/du-pain-et-des-roses

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Du Pain & des Roses