Girls & Roses

What Girls & Roses does

Girls & Roses is a Paris-based artisan florist founded in 2011 by Philippa Glorian, who trained at L'École des fleuristes de Paris in 2009. The company designs and sells seasonal floral products and provides event floristry services using locally sourced flowers from Rungis suppliers and small French producers. Operations are anchored at a flagship boutique at the historic Marché aux fleurs on Place de la Madeleine in the 8th arrondissement, supplemented by a bilingual French/English e-commerce storefront at girlsandroses.com.

The product portfolio is organized around four categories: seasonal bouquets (pastel, autumnal, pink, white, peonies, and roses in multiple size tiers from S to XXL, priced 32-380 EUR), dried flowers (bouquets, flasks, and glass bells at 25-48 EUR), potted plants (orchids and oxalis at 22-35 EUR), and accessories including greeting cards (4 EUR), vases (15-35 EUR), and Drappier Brut rosé champagne (48 EUR). Service lines include 4-hour in-Paris delivery, weekly corporate floral subscriptions starting at 45 EUR HT per week including delivery, event floristry for weddings, corporate events, press presentations, hotels and restaurants, and hands-on floral design workshops for individuals and companies.

The business operates a direct-to-consumer model through its own e-commerce site and physical boutique, supported by Stripe and PayPal payment processing. The company is certified as an Eco-Responsible Florist since 2020, is a signatory of the Fleurs de France initiative, and is a member of the Collectif de la Fleur Française. Online sales and delivery are restricted to Paris and the petite couronne. The company is structured as a SAS (Société par Actions Simplifiée) registered in Paris under RCS number 535 027 270, is privately held with no disclosed institutional investors, and operates with 1-10 employees.

Name

Girls & Roses

Legal name

SAS Girls and Roses

Website

https://girlsandroses.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls & Roses is a Paris-based artisan florist founded in 2011 that designs and sells seasonal bouquets, dried flowers, plants, and accessories through a Place de la Madeleine boutique and e-commerce site, serving individual consumers, corporate subscription clients, and event customers with locally sourced French flowers.

Ownership category

akta.pro rank

Product category

Floral Retail

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK)

Keywords

• Artisan floral design
• Fresh flower delivery
• Corporate flower subscription
• Wedding floral services
• Dried flower arrangements

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Product Sales: Sale of fresh flower bouquets, dried flowers, plants, vases, greeting cards, and champagne through the e-commerce website and physical boutique. Products are sold as one-time purchases with prices ranging from 4 EUR (cards) to 380 EUR (large rose bouquets).
2. Corporate Floral Subscriptions: Weekly fresh flower deliveries to businesses, priced from 45 EUR HT per week including delivery. This represents a recurring revenue stream targeting corporate customers.
3. Event Floristry Services: Custom floral design services for private events, corporate events, press presentations, and weddings. Also includes hotel, restaurant, and corporate reception decorations. Workshops offered to individuals and companies for bouquet making, wreaths, dried flower cloches, and terrariums.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Girls & Roses designs and sells seasonal fresh flower bouquets, dried flowers, potted plants, and complementary accessories (greeting cards, vases, champagne) through an e-commerce storefront and a flagship boutique at the historic Place de la Madeleine flower market in Paris. The company also provides 4-hour Paris flower delivery, weekly corporate floral subscriptions starting at €45 HT, custom event floristry for weddings, corporate events and private occasions, and floral workshops for individuals and businesses.

Product overview

Girls & Roses is a Paris-based artisan florist offering an e-commerce platform for fresh flowers, dried flowers, plants, and accessories. The core product portfolio consists of seasonal bouquets (including pastel, autumnal, pink, white, peonies, and roses bouquets in various sizes), dried flower products (bouquets, flasks, and bells), and potted plants (orchids, oxalis). Accessories include greeting cards (birthday, thank you, love messages, and special occasion cards), vases, and champagne. The company also provides services including 4-hour flower delivery within Paris, corporate flower subscriptions starting at 45€ HT/week, event floristry for private and corporate occasions, and floral workshops for individuals and businesses. The business is built around eco-responsible practices with French flowers sourced from Rungis suppliers and small producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pastel Seasonal Bouquet A bouquet of local seasonal flowers in pastel hues featuring hydrangeas, roses, and foliage, available in S, M, L, and XL sizes; priced from €35 to €135 for individual consumers and gifting.
• Autumnal Bouquet Surprise bouquet with autumn tones featuring roses, dahlias, and warm-colored foliage, priced from €35 to €100, designed for seasonal gifting and home decoration.
• Pink Bouquet Seasonal flower bouquet in shades of pink and fuchsia, available in S, M, and L sizes and priced from €50 to €90, targeted at gifting and decoration.
• White Seasonal Flowers Bouquet White bouquet of seasonal flowers featuring white roses, daisies, and foliage, available in S, M, and L sizes and priced from €35 to €100.
• Peonies Bouquet Bouquet of peonies from Île-de-France or Var with hornbeam or blackcurrant foliage, available in S, M, L, and XL sizes and priced from €32 to €120.
• Roses Bouquet Bouquet of roses in red, pink, white, or mixed colors, in sizes from S (12 roses) to XXL (100 roses), priced from €48 to €380.
• Dried Flowers Bouquet Composition of dried flowers that do not fade, available in S, M, and L sizes at €35, targeted at long-lasting home decoration and gifting.
• Flask of Dried Flowers Dried flowers presented in a flask container, available in orange and pink colors at €25, for shelf or desk decoration.
• Pink Dried Flowers Bell Dried flowers composition under a glass bell with pink tones, available in S (10x10cm), M (12x16cm), and L sizes, in red, orange, rose, and pastel rose colors at €28–€48.
• Phalaenopsis Orchid White phalaenopsis orchid accompanied by a decorative pot cache, priced at €35, marketed as a delicate, pure, and airy interior decoration plant.
• Purple Oxalis Purple oxalis plant with a ceramic pot, priced at €22, selected according to availability for indoor decoration.
• Greeting Cards (Birthday, Thank You, I Love You, Girls&Roses branded) Range of greeting cards at €4 each, including a Happy Birthday card (seed sachet card to sow, 100% made in France), a Girls&Roses branded card, a Thank You card, an I Love You Mom card, and an I Love You card, intended to accompany bouquets as gifting accessories.
• Vase Transparent glass vase with simple shape, available in S, M, L, and XL sizes priced €15–€35, sized to match corresponding bouquet sizes.
• Drappier Brut Rosé Champagne Drappier Brut rosé champagne 75cL bottle priced at €48, sold to pair with flower arrangements as a gifting add-on.
• Flower Delivery Service Delivery of bouquets within 4 hours in Paris by two-wheeled couriers, with Paris delivery priced at €10 and Paris suburbs at €15, available to individual and corporate buyers.
• Corporate Flower Subscriptions Weekly fresh flower delivery service for businesses, priced from €45 HT per week including delivery within Paris, providing recurring office florals and corporate gifting.
• Event Florist Services Custom floral design and installation for private events, corporate events, press presentations, weddings, hotels, restaurants, and corporate receptions, delivered by the Girls & Roses artisan team.
• Floral Workshops Workshops offered to individuals and companies covering bouquets, wreaths, dried flower cloches, and terrariums, led by the founder's floristry expertise.

Quantifiable outcome

• Delivery within 4 hours in Paris
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ode à la Rose: Paris-founded online florist specializing in rose-forward bouquets with delivery in Paris and multiple US cities. Direct competitor on premium rose bouquets and gifting occasions.
• Aquarelle: Major French online florist with same-day Paris delivery and a comparable bouquet/plant product line, plus corporate offerings. Closest head-to-head peer for the e-commerce retail side of Girls & Roses.
• Bergamotte: Paris-based online florist known for curated seasonal bouquets, modern brand, and rapid Paris delivery. Direct competitor on positioning (seasonal, premium, designer bouquets) and customer demographic.
• Florajet: French e-commerce flower platform aggregating a network of local florists for online ordering and delivery. Competes directly with Girls & Roses on the Paris online-bouquet experience.
• Seraphine Paris: Paris florist where founder Philippa Glorian completed her apprenticeship (referenced in the company's Instagram). Comparable artisan Paris florist training lineage and product style.
• Fleurs d'Halage: Paris-based independent florist referenced in Girls & Roses' own Instagram as a collaborator on Journ\u00e9e de la Fleur Fran\u00e7aise events; comparable artisan, eco-responsible Paris florist at similar scale.

Broad incumbents

• Interflora France: Largest flower delivery network in France, offering same-day delivery in Paris and nationwide through affiliated local florists. Broad incumbent with overlapping e-commerce and event capabilities, but operates a relay/network model rather than a single boutique.

Emerging players

• Bloomon: European flower subscription specialist delivering seasonal bouquets on a recurring model. Comparable on the corporate/consumer subscription mechanic that differentiates Girls & Roses' recurring revenue line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/girls_and_roses
• LinkedInlinkedin.com/company/girls-roses

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls & Roses