DurantSports

What DurantSports does

Durant Sports is a privately held UK sports infrastructure company founded in 2007 by Cristian Durant, a former county cricketer. Operating from a 10,000 sq. ft. manufacturing facility in Empingham, Rutland, the company organises its offering under three sub-brands — Durant Cricket (ground equipment, non-turf pitches, netting), Durant Scoreboards (electronic LED, manual, and video screens), and Durant Surfaces (ECB-approved cricket surfaces and Gerflor TaraFlex flooring) — delivering integrated facility solutions to cricket clubs, schools, and community sports venues.

The product portfolio centres on three ECB-approved surface systems (DuraFlex indoor vinyl with over 45% force reduction, DuraWeave indoor woven carpet with GeoPad shockpad, and A-Base outdoor non-turf pitch), electronic scoreboards equipped with the SmartHub Bluetooth/USB controller that integrates with Play-Cricket Scorer Pro and App, and Gerflor TaraFlex indoor sports flooring installed under a trusted-installer partnership. Manufacturing is conducted in-house via a fabrication team supported by sister company Rutland Fabrication, with design, supply, and installation delivered as project-based contracts. Reported scale includes more than 3,000 installations completed nationally and internationally across every UK county, and an 18-year track record.

Revenue is generated primarily through one-time project-based B2B sales of pitches, surfaces, and scoreboard installations, supplemented by e-commerce sales of spare parts via shop.durantcricket.co.uk. Pricing is quote-driven with free site visits and budget estimates; full-renovation projects start at approximately £10,000. Go-to-market is sales-led, targeting cricket clubs, schools, sports facilities, and community sports organisations, with strategic partnerships (PowerPlus Group for lighting, Gerflor for surfaces, The Cricketer magazine for marketing, TJB for grant funding facilitation) supporting demand generation and integrated solution delivery.

Name

DurantSports

Legal name

Durant Sports

Website

https://durantsports.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Durant Sports is a UK-based sports infrastructure company designing, manufacturing, and installing cricket ground equipment, ECB-approved surfaces, electronic scoreboards, and sports flooring for cricket clubs, schools, and community sports venues across the UK.

Ownership category

akta.pro rank

Product category

Sports Infrastructure Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (459110), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

akta.pro secondary industries

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Cricket ground equipment
• Non-turf cricket pitches
• Electronic scoreboards
• Indoor sports surfaces
• Sports facility installation

Headquarters

HQ city

Empingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Cricket Ground Equipment Sales and Installation: Sale and installation of cricket ground equipment including mobile cricket covers, sight screens, bowling machines, boundary rope winders, and mobile wicket covers. Revenue is generated through one-time product sales plus optional installation fees.
2. Non-Turf Pitch Systems: Design, supply, and installation of ECB-approved non-turf cricket pitches and MUGA surfaces. Revenue generated as project-based contracts with site-specific pricing requiring consultation and site visits.
3. Electronic and Manual Scoreboards: Design, manufacture, and installation of electronic LED scoreboards and custom manual scoreboards for multiple sports (cricket, rugby, football, hockey). Includes annual maintenance services. SmartHub technology adds recurring service value.
4. Sports Surface Supply and Installation: Supply and installation of indoor and outdoor sports surfaces including Gerflor Taraflex (as trusted installers), ECB-approved DuraFlex vinyl surfaces, and DuraWeave woven surfaces. Project-based revenue with free budget estimates and site visits.
5. Online Store (Spare Parts and Quick Purchases): E-commerce storefront at shop.durantcricket.co.uk for quick purchases of spare parts and individual items, with Apple Pay and Google Pay payment options for frictionless checkout.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Durant Sports designs, manufactures, supplies, and installs cricket ground equipment, ECB-approved non-turf cricket pitches, indoor and outdoor sports surfaces, and electronic and manual scoreboards for clubs, schools, and sports facilities. Operating under three sub-brands (Durant Cricket, Durant Scoreboards, Durant Surfaces), the company delivers turnkey sports infrastructure projects from site visit and design through manufacturing and professional installation, supported by an e-commerce store for spare parts.

Product overview

DurantSports is a sports infrastructure company offering a portfolio of specialised products under three sub-brands: Durant Cricket (ground equipment, non-turf pitches, netting systems), Durant Scoreboards (electronic and manual scoreboards, LED video screens), and Durant Surfaces (sports flooring including Gerflor TaraFlex and ECB-approved surfaces). The company designs, manufactures, delivers, and installs cricket ground equipment and scoreboards through an in-house team. Key products include ECB-approved cricket surfaces (DuraFlex vinyl, DuraWeave woven, A-Base outdoor), electronic LED scoreboards with SmartHub Bluetooth control, and Gerflor TaraFlex indoor sports flooring. The portfolio serves clubs, schools, and professional sports facilities from grassroots to elite level.

Differentiator

Problem solved

Functional benefit

Brands

• Durant Cricket: Specialises in the design, production, and installation of cricket ground equipment, non-turf cricket pitches, and cricket netting systems for both indoor and outdoor use.
• Durant Scoreboards
• Durant Surfaces

Quantifiable outcome

• Over 45% force reduction delivered by DuraFlex surface for injury protection
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• PowerPlus Group (PPG)coreStrategic or Co-development Partner · 1 January 2023PowerPlus Group (PPG) is a specialist lighting solutions provider and strategic partner for Durant Sports. PPG handles all lighting aspects of sports facility projects delivered by Durant, including major UK stadium installations and smaller specialised cricket facilities. Their collaboration enables Durant to offer a seamless, fully integrated end-to-end sports facility development service covering design through to final installation. PPG were the lighting partner on the South North CCC Indoor Cricket Centre installation in 2023, which led to the formal partnership.
• The Cricketer MagazineflagshipGTM or Marketing Partner · 1 January 2021Durant Sports has been the main partner of The Cricketer annual Schools Guide since 2021. The partnership positions Durant as the trusted supplier of cricket ground equipment for top UK schools. The Schools Guide features Top 100 Senior Schools, Top 25 State Schools, Top 20 All-Girls Schools, and Top 50 Prep/Junior Schools, judged on cricket in curriculum, facilities, fixtures, and coaching. The 2025 edition marks the 10th anniversary of the guide.
• Gerflor UK & IrelandcoreStrategic or Co-development PartnerDurant Surfaces is a trusted installer of Gerflor's Taraflex range of indoor sports flooring. This partnership enables Durant to supply and install world-leading Taraflex surfaces including the Evolution SL and Performance SL options. Durant staff have been trained at Gerflor HQ in France. Gerflor's surfaces are used across over 6 million children worldwide and have been involved in Olympic Games.
• Rutland FabricationcoreStrategic or Co-development PartnerRutland Fabrication is a sister company of Durant Sports and serves as the manufacturing backbone for the group's metal fabrication capabilities. This partnership enables the 10,000 sq. ft. manufacturing facility to fabricate a wide range of metalwork products beyond cricket equipment, broadening the company's product scope and manufacturing capacity.
• TJB (Sports and Community)coreGTM or Marketing PartnerTJB Sports and Community is a funding partner that helps community sports clubs access grant funding for facility upgrades. TJB's funding support enabled Highcroft & Great Barr Cricket Club to finance their comprehensive transformation project delivered by Durant Sports, facilitating the sales cycle by making projects financially viable for clubs.
• Biddle SportminorImplementation/ SI/ Consulting PartnerBiddle Sport is a project management partner that worked with Durant Surfaces on court marking for installations. For the Stamford Endowed School project, Biddle Sport's Mark Biddle team planned and executed the precision court markings including badminton courts, basketball, netball, volleyball, and hockey markings.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Verde Sports: UK-based sports surface installer specialising in artificial pitches, MUGAs, and cricket facilities. Overlaps with Durant Cricket on outdoor non-turf pitches and indoor sports surfacing for schools and clubs.
• Harrod Sport: UK manufacturer and supplier of cricket equipment, nets, ground equipment, and scoreboards. Most direct competitor to Durant Cricket on cricket nets, covers, sight screens, and ancillary ground equipment.
• Notts Sport: UK manufacturer and installer of non-turf cricket pitches, synthetic sports surfaces, and multi-use games areas. Directly competes with Durant Cricket's A-Base system and serves the same cricket clubs and schools market with comparable project-based delivery.
• SIS Pitches: Designs, manufactures, and installs synthetic and hybrid sports pitches including cricket. Overlaps with Durant Cricket's non-turf pitch offering and serves similar club, school, and professional venue customers.
• TigerTurf UK: Designs and installs synthetic turf and sports surfaces for cricket, hockey, football, and rugby. Competes with Durant Surfaces for indoor and outdoor facility contracts in the UK education and club market.
• Summit Sports Surfaces: UK installer of indoor and outdoor sports surfaces for schools, leisure centres, and clubs. Competes with Durant Surfaces for Taraflex-style and multi-sport flooring contracts in the education segment.
• Playrite: UK manufacturer of sports surfaces and artificial grass including non-turf cricket pitches. Direct competitor to Durant Cricket in the outdoor pitch and multi-sport surfacing segment.

Broad incumbents

• Gerflor: Global manufacturer of vinyl sports flooring including the Taraflex range that Durant Surfaces installs. While a partner, Gerflor could alternatively supply/install directly through its own network, making it a broader incumbent in the same space.

Others

• Play-Cricket (ECB): ECB's official digital scoring platform with which Durant's SmartHub integrates. Not a direct competitor but a key ecosystem dependency and ecosystem indicator of Durant's positioning within the official ECB cricket infrastructure stack.

Regional players

• PowerPlus Group: UK specialist sports lighting provider and Durant's formal partner (since 2023) for lighting on integrated facility projects. Comparable UK-based sports infrastructure capability focused on the lighting layer of the same bundled projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DurantCricket
• YouTubeyoutube.com/@durantcricket
• Facebookfacebook.com/durant.cricket
• LinkedInlinkedin.com/company/durant-cricket-limited
• Instagraminstagram.com/durant.sports
• TikToktiktok.com/@durantsports

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DurantSports