PT KREASI KARYA RAYA - DUS DUK DUK Group

What PT KREASI KARYA RAYA - DUS DUK DUK Group does

PT Kreasi Karya Raya, operating as Dus Duk Duk Group, is a Surabaya-based creative manufacturer founded in 2013 that transforms 100% recycled fiber cardboard into custom event decorations, stage backdrops, exhibition booths, photo booths, branded installations, furniture, and bespoke commercial creations. The company's core engineering asset is a proprietary interlocking construction technique that eliminates glue from assembly while enabling load-bearing capacity up to 180 kg, paired with a flatpack packaging system that ships efficiently both domestically and internationally. Standard production lead time is 14 working days, with rush orders accommodated at adjusted pricing.

Product lines span seven core categories — event decoration, stage backdrops, booths, photo booths, installations, furniture, and miscellaneous custom creations (signage, totems, dropboxes, merchandise) — built from single-wall and double-wall recycled cardboard boards at thicknesses of 2 mm, 4 mm, and up to 10 mm, combined with paper kraft for structural reinforcement. The Paperoom sub-brand extends the furniture line into direct-to-consumer flatpack retail through paperoom.co.id, with units starting at approximately Rp375,000 for furniture and Rp115,000 for photo frames.

Revenue is generated primarily through project-based custom contracts with enterprise clients across energy (Pertamina EP, Pertamina Geothermal Energy, Musim Mas Group), e-commerce (Tokopedia), automotive (Daihatsu, ALVA), retail (IKEA, Festival Citylink Mall Bandung), government (Anugerah Kebudayaan Indonesia), and event organizers (PT Pamerindo Indonesia, IPA Convention). Distribution runs through direct WhatsApp and email sales, a Creative Partnership Agent and Referral Program, exhibitions at GIIAS, IIMS, INACRAFT, Mumbai International Exhibition, and George Town Festival, plus international flatpack shipping to Malaysia, Australia, and France. The 16-person team is co-led by founders Angger Diri Wiranata and Arif Susanto (both ITS Surabaya graduates), and the company is bootstrapped with no disclosed institutional investment.

Name

PT KREASI KARYA RAYA - DUS DUK DUK Group

Legal name

PT Kreasi Karya Raya

Website

https://dusdukduk.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Dus Duk Duk is an Indonesian creative manufacturer that converts 100% recycled cardboard fiber into custom event decorations, booths, installations, and furniture for enterprise clients across energy, automotive, retail, e-commerce, and government sectors.

Ownership category

akta.pro rank

Product category

Sustainable Cardboard Decor and Furniture

NAICS

Converted Paper Product Manufacturing (3222)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Fiber-Based Sustainable Packaging (Recycled Paper, Molded Fiber, Bagasse) (IMALAMAA)

akta.pro secondary industry

Recycled Corrugated Products (Boxes, Sheets) (IMAMAKAH)

Keywords

• Custom cardboard decor
• Eco-friendly installations
• Recycled fiber furniture
• Event stage backdrops
• Sustainable booth design

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Decoration Projects: Project-based revenue from custom cardboard decorations for events including event decorations, stage/backdrop designs, booth installations, photo booths, and installations. Pricing varies based on complexity, size, and customization requirements with normal production time of 14 working days.
2. Furniture Sales: Sale of cardboard furniture products including chairs, sofas, and tables. Products sold through Paperoom sub-brand as flatpack retail items. Historical pricing: furniture starting from Rp375,000, photo frames from Rp115,000.
3. Brand Collaboration Projects: Creative collaborations with brands for campaigns, environmental events, and sustainable activations. Includes brand partnerships for installations and event decorations.
4. Partnership Program Revenue: Revenue share or referral fees from Creative Partnership Agents who connect the company with brands, event organizers, or institutions.
5. Custom Design Services: Design services for custom decorations according to client needs, including color, size, and special designs for branding and event themes.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels13 records

Core offering

PT Kreasi Karya Raya (DBA Dus Duk Duk Group) transforms 100% recycled cardboard fiber into custom decorations, installations, booths, photo booths, furniture, and other bespoke creations for corporate events, brand activations, exhibitions, and retail consumers via its Paperoom sub-brand. The firm designs, engineers, manufactures, and delivers flat-pack cardboard products using proprietary interlocking techniques that support loads up to 180 kg without glue or adhesives.

Product overview

Dus Duk Duk is a creative industry company that transforms 100% recycled fiber cardboard into various high-value products. The portfolio centers on seven core product categories: Event Decorations (Dekorasi Event), Stage Backdrops (Dekorasi Panggung), Booth Decorations (Dekorasi Booth), Photo Booths, Installations, Furniture, and Other Creations (including dropbox, signage, totems, and custom merchandise). The company also operates Paperoom as a retail sub-brand for flatpack cardboard furniture. All products utilize cardboard with thicknesses of 2mm, 4mm, and up to 10mm, combined with special locking techniques and minimal glue, enabling products to support up to 180 kg weight while remaining lightweight and easy to assemble/disassemble.

Differentiator

Problem solved

Functional benefit

Brands

• Paperoom: Sub-brand retail for Dus Duk Duk, offering furniture made from 100% recycled cardboard in flatpack format for home, office, or creative spaces.

Products and services

• Event Decorations (Dekorasi Event)
• Stage Backdrops (Dekorasi Panggung)

Quantifiable outcome

• 100% recycled cardboard fiber used in all products
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• LindungiHutancoreStrategic or Co-development PartnerStrategic environmental partnership for #LestariBagiBumi campaign and #HarmoniBagiBumi initiative. Collaboration started mid-2023 with first mangrove planting of 876 trees in Bali's Teluk Benoa, followed by 1,278 trees in Belitung Timur. Future plans include mangrove planting in Kepulauan Seribu. Every Dus Duk Duk client indirectly contributes to mangrove planting through this partnership.
• Komunitas Pemerhati Lingkungan Pantai Belitung (KPLBP)coreStrategic or Co-development PartnerLocal community partner supporting mangrove planting activities and environmental conservation efforts in Belitung region. Involved in organizing and executing #LestariBagiBumi activities.
• Erika RichardoflagshipStrategic or Co-development PartnerContent creator collaboration for MURI-certified largest cardboard airplane installation (7x6.5 meter Airbus A320 scale 1:10) commemorating 80th Indonesian Independence Day. Erika Richardo painted Indonesian-themed illustrations on the installation, representing cross-creative collaboration.
• DaihatsuflagshipStrategic or Co-development PartnerAutomotive brand collaboration for large-scale cardboard installations at exhibitions, including massive scale 1:1 vehicle replicas.
• ALVAflagshipStrategic or Co-development PartnerElectric vehicle brand collaboration for futuristic cardboard installation at Indonesia International Motor Show (IIMS) 2024, featuring ALVA Cervo motorcycle design in sustainable cardboard format.
• IKEAflagshipStrategic or Co-development PartnerInstallation of giant IKEA iconic products in cardboard version at Ciputra World Surabaya grand opening, creating unique sustainable brand activation.
• Bits and Bops ShowminorStrategic or Co-development PartnerCreative collaboration for low poly cardboard wolf installation as iconic program element, representing creative event partnership.
• SeringaiminorStrategic or Co-development PartnerArtistic collaboration featuring cardboard installations at events.
• PaperoomcoreOEM/ Whitelabel/ Licensing PartnerRetail sub-brand partnership for selling cardboard furniture directly to consumers in flatpack form through e-commerce (paperoom.co.id). Extends Dus Duk Duk products to retail market beyond B2B.
• Institut Teknologi Sepuluh Nopember (ITS)minorOthersUniversity where founders Angger Diri Wiranata and Arif Susanto graduated. Initial cardboard chair design originated from basic design course assignment at ITS in 2013.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BioPak: Asia-Pacific leading manufacturer of compostable and recycled fiber food service packaging; comparable on recycled-fiber manufacturing and sustainability brand but addresses food packaging rather than decor/booths.
• Sabert Corporation: Global manufacturer of sustainable paper and fiber-based packaging serving foodservice and retail; comparable on fiber converting and sustainability positioning but at significantly larger scale and broader product set.
• Global Experience Specialists (GES): Worldwide provider of exhibition, event, and experiential marketing services; overlaps with Dus Duk Duk's booth and event-decor customer base but at a much larger scale and global breadth.
• Freeman (Exhibits): Global experiential marketing and exhibition services provider; comparable on booth/installation/exhibit customer base but operates at massive scale across many materials with a broader services portfolio.

Direct peers

• Chairigami: US-based maker of cardboard furniture, displays, and temporary structures sold flat-pack to consumers and businesses; directly overlaps with Dus Duk Duk's furniture and booth product lines.
• Refold: Lithuania-based designer/manufacturer of cardboard furniture and products using similar flat-pack, recycled-fiber principles; the closest direct international comparable to Dus Duk Duk's cardboard furniture vertical.
• Karton (Austria): Austrian designer and manufacturer of cardboard furniture and exhibits using corrugated board; comparable in material focus and offering mix of furniture plus exhibitions/decor.

Emerging players

• Noissue: Custom sustainable packaging provider for retail and ecommerce brands; comparable on eco-friendly custom manufacturing and brand-activation customer base but operates in packaging rather than decor.
• EcoEnclose: US-based sustainable packaging company focusing on recycled and reusable shipping materials; shares the recycled-fiber sustainability narrative with Dus Duk Duk but focuses on shipping rather than decor.

Regional players

• Elmia (Indonesian event services): Event and exhibition services provider with broad market reach; comparable on event/exhibition services and booth delivery, serving as a larger regional incumbent in the broader event production space where Dus Duk Duk competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEbw5UyPr0KvPNhjgxLsdaw
• Facebookfacebook.com/dusdukduk
• LinkedInlinkedin.com/company/dusdukduk
• Instagraminstagram.com/dusdukduk
• TikToktiktok.com/@dusdukduk
• Pinterestpin.it/3rtn6fFen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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