What Dusk&Dawn does

Dusk&Dawn is an Australian-made direct-to-consumer mattress and sleep products brand headquartered in Melbourne, Victoria. The company designs, handcrafts, and sells mattresses locally under two collections: the Tailored Collection (Essential MK2, Premiere MK2, Signature MK2, Signature Luxe) made-to-order with white-glove metro delivery, and the Flexi Collection (Vitality, Harmony) delivered nationwide in a boxed format with customizable firmness layers. The product range also includes upholstered bed frames, an adjustable smart base, and bed essentials such as Tencel protectors and quilts, specialty memory foam pillows, and silk pillowcases.

Underlying the mattresses are proprietary branded technologies including Dusk-Air breathable comfort layers, DuskFlex Switch (swappable firmness layers sent to the home) and DuskFlex FlipTech (flippable dual-firmness cores), Virase antiviral textile finish, Graph-Tek Italian graphite memory foam, Elasta-Gel, and Outlast NASA-derived phase-change thermo fabric. Pocket spring systems span 5-zone to 7-zone configurations. Materials carry Global GreenTag and Oeko-Tex certifications and the brand is Australian Made and Owned certified.

Dusk&Dawn sells exclusively through its own e-commerce website (duskanddawn.com.au) at unit prices ranging from A$1,099 for the Essential MK2 to A$3,799 for the Signature Luxe, with bed frames, bases, accessories, and a A$120 mattress removal service as ancillary revenue streams. The company targets Australian consumers seeking premium locally-made sleep products without retail markup, supported by a 100-night comfort guarantee, white-glove delivery, and digital-first marketing (SEO, email SleepSaver program, SMS, social, and award-driven positioning). The firm is privately held with no disclosed external funding and operates with a reported team of 5 employees.

Name

Dusk&Dawn

Legal name

Dusk&Dawn Australia Pty Ltd

Website

https://duskanddawn.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dusk&Dawn is an Australian-made direct-to-consumer mattress and sleep products brand based in Melbourne, selling handcrafted mattresses, bed frames, and bedding accessories exclusively online to Australian consumers at premium-but-DTC pricing.

Ownership category

akta.pro rank

Product category

Mattresses and Bedding

NAICS

Mattress Manufacturing (33791), Furniture and Home Furnishings Retailers (4491), Furniture and Related Product Manufacturing (337)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

Keywords

• Australian made mattresses
• Bed in a box
• Pocket spring mattresses
• Direct to consumer bedding
• Handcrafted mattresses

Headquarters

HQ city

Altona Meadows

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mattress Sales: One-time sale of Australian-made mattresses across multiple product tiers (Essential, Premiere, Signature, Harmony, Vitality). Products are made to order and handcrafted. Revenue is generated through direct online sales with optional white glove delivery service.
2. Bed Frame Sales: Sale of Australian-made bed frames including premium bedheads and bases in various fabrics and styles. Includes adjustable bases.
3. Bed Essentials Sales: Sale of pillows (Aloe Sense, Aqua Sense, Silver Sense, Silk Pillowcase), mattress protectors, and quilts. These are lower-priced accessories that complement the core mattress product.
4. Mattress Removal Service: Optional service for collecting and responsibly recycling old mattresses for $120 in metro areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Dusk&Dawn designs, handcrafts, and sells Australian-made mattresses and bedding direct to consumers through its own e-commerce website. The lineup comprises a premium made-to-order Tailored Collection delivered with white-glove in-home setup, a Flexi Collection of boxed customizable mattresses, upholstered bed frames and bases, an adjustable bed base, and bed essentials such as pillows, mattress protectors, quilts, and silk pillowcases.

Product overview

Dusk&Dawn is an Australian-made direct-to-consumer sleep products company offering two main mattress collections: the premium Tailored Collection (Signature Luxe, Signature MK2, Premiere MK2, Essential MK2) and the Flexi Collection (Harmony, Vitality). The Tailored Range mattresses are handcrafted to order and delivered with white-glove service, while the Flexi Collection offers the same quality in a boxed format with faster nationwide delivery. The portfolio also includes adjustable bases, upholstered bed frames, and bed essentials such as Tencel mattress protectors, Tencel quilts, memory foam and silk pillows, and silk pillowcases. All mattresses feature proprietary comfort technologies including Dusk Air Technology, pocket spring support systems, and eco-certified foam materials.

Differentiator

Problem solved

Functional benefit

Brands

• Tailored Collection: Premium handcrafted mattresses made to order with white-glove delivery service
• Flexi Collection
• Bed Frames
• Bed Essentials

Products and services

• Signature Luxe Mattress Flagship ultra-luxury Australian-made mattress (Tailored Collection) featuring Outlast NASA-developed phase-change thermo-technology, Hygro-Flex infused Dusk Air comfort layer, Italian Graph-Tek graphite memory foam, and a 7-zone ISO Coil Ultra pocket spring system with a premium velvet outer shell. Handcrafted to order and delivered with white-glove setup. From $3,799 AUD.
• Signature MK2 Mattress Premium Australian-made mattress (Tailored Collection) with a double-decker pocket coil system (Iso-Coil plus Iso Mini, over 1000 springs), Italian Graph-Tek graphite memory foam, and Dusk Air Technology. Bedbuyer Mattress of the Year 2024, 2025, and 2026. Handcrafted to order with white-glove delivery. From $2,349 AUD.
• Premiere MK2 Mattress Mid-range premium Australian-made mattress (Tailored Collection) with Eco-Air comfort layers, Elasta-Gel cool gel memory foam, and a 5-zone Iso-Coil pocket spring system. Awarded Best Couples Mattress 2023. Handcrafted to order with white-glove delivery. From $1,649 AUD.
• Essential MK2 Mattress Entry-level Australian-made mattress (Tailored Collection) with pocket spring support, Elasta-Gel comfort layer, and Dusk Air Technology. Awarded Best Overall Mattress by CHOICE 2024/25 and 2025/26 and Best Value Mattress by Bedbuyer 2025 and 2026. Available in Plush, Comfy Medium, and Firm Support. From $1,099 AUD.
• Harmony Mattress (Flexi Collection) Premium Australian-made boxed mattress (Flexi Collection) with a flippable DuskFlex FlipTech Adaptive Comfort Layer offering two firmness levels (Soft-to-Medium and Medium-to-Firm), HygroFlex and Quiltec comfort layers, 5-zone pocket springs, and Power Edge Support. Awarded Best Premium Mattress in a Box by Bedbuyer 2026. Delivered Australia-wide. From $1,799 AUD.
• Vitality Mattress (Flexi Collection) Affordable Australian-made boxed mattress (Flexi Collection) with a swappable DuskFlex Switch comfort layer available in Plush, Comfy Medium, or Firm Support firmness options. Features 5-zone pocket springs and Dusk Air comfort technology. Made fresh to order and delivered within 3-5 days Australia-wide. Awarded Best Value Mattress by Bedbuyer 2025 and 2026. From $1,299 AUD.
• Motion Flex Series 2 Adjustable Base Premium Australian-made adjustable bed base with independent head and foot articulation, 3-level head and foot massage, Bluetooth connectivity, dual USB-A and USB-C charging ports, LED underbed lighting, zero-gravity preset, and SnoreSense anti-snore compatibility. Supports up to 350 kg total weight capacity. From $1,299 AUD.
• Manisa Bedhead and Base Premium Australian-made upholstered bedhead and base in Warwick Manisa Marble fabric, available with vertical panelling or plain. Recessed designer black legs and slimline matching base. From $999-$1,699 AUD.
• Alpine Bedhead and Base
• Liquorice Bedhead and Base
• Slate Bedhead and Base
• Dusk Slimline Base
• Dusk Tencel Mattress Protector
• Dusk Tencel Quilt
• Aqua Sense Pillow
• Silver Sense Pillow

Quantifiable outcome

• Mattress of the Year 2024, 2025 & 2026 by Bedbuyer for Signature MK2
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Onebed: Australian DTC mattress brand focused on memory foam mattresses-in-a-box with customisable firmness. Direct competitor in the value-to-mid premium DTC mattress category.
• Sleeping Duck: Australian DTC mattress brand with proprietary firmness-customisation technology (the 'chippable' comfort layer) and make-to-order manufacturing. Direct comparison on customisation proposition and Australian-made DTC positioning.
• Koala: Australia's leading DTC mattress and furniture brand, selling mattresses, bed frames, and bedroom essentials direct-to-consumer online with showrooms. Closest direct competitor to Dusk&Dawn in category, audience, and DTC-first model.
• Sleepyhead: Established Australian mattress brand (currently transitioning to Sleeper) with retail and online presence. Comparable on Australian-made positioning and mid-to-premium mattress offerings.
• Macoda: Australian DTC mattress company offering mattress-in-a-box with customisable comfort layers. Comparable on direct-to-consumer online model, Australian base, and customisable proposition.
• Emma Sleep: Global DTC mattress brand (Germany-founded) with strong Australian presence, selling mattresses, bed frames, and pillows direct-to-consumer online. Direct competitor in the premium boxed-mattress DTC category.
• Ecosa: Australia-founded DTC mattress brand selling premium mattresses-in-a-box and bedroom furniture online. Comparable on DTC model, premium positioning, and Australian customer base.

Broad incumbents

• Harvey Norman: Australia's largest furniture and bedding retailer, including a major mattress assortment. Functions as both a competitor (third-party retail channel) and a structural incumbent that Dusk&Dawn's DTC model bypasses.
• Sealy Australia: Major global mattress brand with established Australian retail footprint. Competes in the same premium mattress category but operates through traditional retail distribution at much larger scale.

Others

• Domayne / Adairs: Major Australian home and bedding retailers (Adairs owns Domayne) selling pillows, quilts, mattress protectors, and bedding accessories. Direct overlap with Dusk&Dawn's Bed Essentials line, an indirect but meaningful adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dusk-dawn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dusk&Dawn