Desert Valley Pediatric Dentistry

What Desert Valley Pediatric Dentistry does

Desert Valley Pediatric Dentistry (DVPD) is a multi-location pediatric dental and orthodontic practice operating under the Choice Healthcare Network brand across the Phoenix and Tucson metropolitan areas of Arizona. The practice delivers comprehensive oral healthcare to infants, children, and adolescents (ages 1-18), including those with special healthcare needs, through a service portfolio that spans preventive procedures (exams, cleanings, fluoride, sealants), restorative procedures (fillings, crowns, nerve treatment, extractions), sedation dentistry, orthodontics (traditional braces and clear aligners), cosmetic procedures, protective devices (mouthguards, nightguards), and emergency dental care. Clinical delivery is supported by digital X-ray imaging (advertised to reduce radiation exposure by up to 80-90% versus film) and iTero digital impression scanning for orthodontic treatment planning.

The business model is direct-to-consumer retail healthcare. Patients self-acquire through the practice website, phone, online booking via the NexHealth platform, walk-ins, and community events; pediatric dental specialists with 2-3 years of post-doctoral training deliver the clinical work. Revenue is generated via fee-for-service on a pay-as-you-go and monthly-financing basis, with significant reliance on third-party payers: AHCCCS (Arizona Medicaid), PPO and major dental insurance plans, and a partnership with HFD providing orthodontic financing. Promotional pricing includes a $39 new-patient special and a $99 down / $99 per month orthodontic offer (0% to 4.99% APR, 24-72 month terms). Pricing is publicly disclosed.

Operationally, DVPD ran eight branded locations at peak (six in the Phoenix metro, two in Tucson), but in 2024 the Phoenix Bethany Home office was relocated to a sister practice (Tiny Teeth Kids Dentistry and Orthodontics) and the North Tucson office was closed with patients consolidated into South Tucson. The practice positions itself on domain specialization in pediatric dentistry, kid-friendly office design, bilingual staff, and acceptance of AHCCCS and most PPOs. Marketing is concentrated on organic social (Facebook, Instagram), Google display, a content blog, referral pathways, and seasonal community events.

Name

Desert Valley Pediatric Dentistry

Legal name

Desert Valley Pediatric Dentistry

Website

https://dvsmiles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Desert Valley Pediatric Dentistry is a multi-location pediatric dental and orthodontic practice in Arizona, part of Choice Healthcare Network, serving children ages 1-18 across the Phoenix and Tucson metros with preventive, restorative, sedation, and orthodontic care.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Special Needs Pediatric Dentistry (HLABAGAD), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI), Emergency Pediatric Dental Clinics (HLABALAG)

Keywords

• Pediatric dental services
• Orthodontic treatment
• Children's dentistry
• Special needs dentistry
• Sedation dentistry

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Pediatric Dental Services: Fee-for-service dental care including routine checkups, cleanings, restorative procedures, preventive care (sealants, fluoride), and emergency dental services for children ages 1-18.
2. Orthodontic Treatment: Orthodontic services including braces and clear aligners, offered at select locations with financing options and promotional pricing.
3. AHCCCS/Medicaid Reimbursement: Services covered under Arizona's Medicaid program (AHCCCS) for eligible children, with many procedures fully covered with no out-of-pocket costs.
4. Insurance Reimbursement: Services billed to insurance providers including PPOs and major dental insurance plans. The practice files claims on behalf of patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Desert Valley Pediatric Dentistry provides comprehensive dental care for infants, children, and adolescents (ages 1-18), including preventive care, restorative procedures, orthodontics, sedation dentistry, and special needs dentistry. Services are delivered through multiple physical clinic locations across the Phoenix and Tucson, Arizona metropolitan areas by board-certified pediatric dental specialists.

Product overview

Desert Valley Pediatric Dentistry operates as a multi-location pediatric dental and orthodontic practice serving children ages 1-18 across the Phoenix and Tucson, Arizona areas. The practice offers a comprehensive suite of dental services centered on pediatric dentistry as the core product, supplemented by specialty services including orthodontics (braces and clear aligners), sedation dentistry, and special needs dentistry. Supporting services include digital X-rays, fluoride treatments, preventative procedures (cleanings, sealants), restorative procedures (fillings, crowns), cosmetic procedures, space maintenance, mouthguards, and nightguards. The practice also provides advanced technology services including iTero digital scanning for orthodontic treatment. Emergency dental care is available for urgent situations. All services are delivered through eight physical office locations across the Phoenix metro area (Arrowhead, Buckeye, Maryvale, West Olive, Avondale, and Phoenix-Bethany Home) and Tucson (South).

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry Comprehensive dental care for infants, children, and adolescents (ages 1-18), including those with special health needs, delivered by board-certified pediatric dentists.
• Orthodontics Teeth straightening services including traditional metal braces, clear ceramic braces, lingual braces, self-ligating braces, and clear aligners (Invisalign) for children and adults.
• Sedation Dentistry Dental sedation options for children with dental anxiety, those requiring extensive procedures, or patients with difficulty sitting still during treatment.
• Special Needs Dentistry Comprehensive dental care tailored for patients with special healthcare needs, including those with physical, developmental, or emotional challenges.
• Digital X-Rays Low-radiation digital imaging technology that reduces radiation exposure by up to 80-90% compared to traditional film X-rays, enabling detailed examination of teeth and gums.
• Fluoride Treatments Professional fluoride application in varnish, foam, or gel form that strengthens tooth enamel and prevents cavities in children.
• Preventative Procedures Routine preventive care including regular exams, professional cleanings, dental sealants, fluoride treatments, and patient education on oral hygiene.
• Restorative Procedures Tooth restoration services including fillings (composite and ceramic), crowns (porcelain, metal, zirconia, stainless steel), dental bonding, and treatment for dental abscesses.
• Cosmetic Procedures Aesthetic dental treatments including teeth whitening and bleaching for children and teens to improve the appearance of discolored teeth.
• Emergency Dental Care Same-day emergency dental appointments for urgent pediatric dental issues including trauma, severe pain, and acute infections.

Quantifiable outcome

• Digital X-rays reduce radiation exposure by up to 90% compared to traditional film methods
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Choice Healthcare Services / Choice Healthcare NetworkcoreStrategic or Co-development PartnerDesert Valley Pediatric Dentistry is part of the Choice Healthcare Services / Choice Healthcare Network, a dental care services organization providing pediatric dental services across Arizona.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Children's Dental Health: Multi-location pediatric dental and orthodontic group practice serving children in the Mid-Atlantic and other U.S. regions. Comparable in specialty-only pediatric focus, insurance acceptance breadth, and orthodontics integration.
• Tiny Teeth Kids Dentistry and Orthodontics: Sister brand under the same Choice Healthcare Network parent; a pediatric dental and orthodontic practice that absorbed DVPD's closed Bethany Home patients. Directly comparable in service mix, geography, and operating model.
• Familia Dental: Multi-state DSO with strong pediatric and Medicaid-heavy focus serving underserved communities. Closely comparable on target population (Medicaid-pediatric), multi-location model, and bilingual service delivery.

Broad incumbents

• Great Expressions Dental Centers: Multi-location DSO offering general, specialty, and orthodontic dental services across the U.S. Comparable on multi-site group practice model and integrated ortho, though pediatric-only specialization is not its focus.
• Pacific Dental Services: Large multi-specialty dental support organization serving general and specialty practices nationwide, including pediatric offerings. Comparable as a DSO backer but operates at much broader scale and general-dentistry weighted mix.
• Western Dental & Orthodontics: Large multi-state DSO with significant Medi-Cal/Medicaid acceptance and integrated orthodontic services. Highly comparable to DVPD on payer-mix strategy (heavy Medicaid) and integrated ortho, though primarily serving California and adjacent markets.
• Aspen Dental: National DSO brand with broad multi-state footprint across general and specialty dentistry. Comparable as a multi-location group operator but oriented toward adult general dentistry rather than pediatric specialization.
• Heartland Dental: One of the largest DSOs in the U.S., supporting mostly general dentistry offices with some specialty presence. Comparable as a multi-location group-practice backer, though pediatric specialization is not its core focus.

Emerging players

• Smile Doctors: Largest ortho-focused DSO in the U.S., expanding into pediatric orthodontic care. Comparable for DVPD's orthodontic service line (braces, Invisalign) but a partial overlap since Smile Doctors is ortho-only.
• Hero Practice Services: Multi-specialty dental and vision group focused on pediatric Medicaid populations across several states. Closely comparable to DVPD on the convergence of pediatric dentistry, Medicaid acceptance, and multi-location group model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dvsmilestucson
• Instagraminstagram.com/dvpd_smiles
• LinkedInlinkedin.com/company/desert-valley-pediatric-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desert Valley Pediatric Dentistry