dentsu X 貝立德
dentsu X 貝立德 is Taiwan's largest media agency (RECMA #1 ranked), serving 450+ enterprise brand clients with integrated marketing, MarTech implementation, and entertainment content services. Founded 1999 as Dentsu Group's first overseas media brand.
- Company typePrivate
- Founded1999
- HeadquartersTaipei, Taiwan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What dentsu X 貝立德 does
dentsu X 貝立德 (legal entity: 台灣貝立德股份有限公司) is Taiwan's largest media agency, established in 1999 as the first independent media agency brand of Dentsu Group and the first overseas media services company established by Japan Dentsu. The company serves over 450 enterprise brand clients across consumer goods, retail, automotive, luxury, F&B, healthcare, telecommunications, and government sectors, providing integrated marketing solutions through a consultative enterprise sales model organized around dedicated business departments (dX-Palette, dX-Cubic, dX-Matrix).
The company's core technology is built on the proprietary X5 capability framework comprising dX Insight (consumer analytics using CCS tools and syndicated research), dX Idea Lab (innovation combining Google DDC and BeatDay metaverse platform), dX Entertainment (branded content and entertainment marketing), dX Commerce (programmatic and performance optimization), and dX Transformation (MarTech implementation). Supporting infrastructure includes the proprietary dentsu RMN retail data network for behavior-verified audience targeting, a custom media tagging system for media journey tracking, and certified partnerships with SAP (Emarsys), Oracle, Google, LINE (via Crescendo Lab), and 91APP for MarTech/CRM implementations. The 4X Transformation Model (AX, CX, DX, BX) provides the unifying strategic framework for client engagements spanning advertising transformation through business transformation.
Revenue is generated through four primary streams: media planning and buying commissions across TV, digital, print, and outdoor channels (retainer-based); Business Innovation Solution (BIS) consulting and MarTech implementation projects (multi-year professional services contracts); creative and entertainment content production (professional services fees); and digital media/programmatic operations (usage-based). Pricing is negotiated on retainer or project basis with enterprise clients, with annual and multi-year billing cadences. The company is RECMA-ranked #1 media agency in Taiwan, has won Global Media Agency of the Year 25 times, and holds the industry's largest TV advertising budget volume in Taiwan. dentsu X is wholly owned by Dentsu Aegis Network (part of Dentsu Group, Japan), with no external institutional investors, and is led by CEO Robin Lu (also Chairman of TAAA), General Manager Sean Wang, and COO Jeremy Wu.
dentsu X 貝立德 firmographics
Firmographics- Name
- dentsu X 貝立德
- Legal name
- 台灣貝立德股份有限公司
- Website
- https://dxglobal.com.tw
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- dentsu X 貝立德 is Taiwan's largest media agency (RECMA #1 ranked), serving 450+ enterprise brand clients with integrated marketing, MarTech implementation, and entertainment content services. Founded 1999 as Dentsu Group's first overseas media brand.
- Ownership category
- akta.pro rank
Where dentsu X 貝立德 is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
dentsu X 貝立德 business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Media Planning and Buying Services: Traditional media agency revenue through planning, strategy, and buying across TV, digital, print, and outdoor media channels. Generates revenue through media commissions and fees based on client budget volumes managed.
- Business Innovation Solution (BIS) Services: Consulting and implementation services for digital transformation, MarTech implementation (SAP Emarsys, CDP, LINE OA), and e-commerce OMO solutions. Revenue generated through project-based professional services engagements with enterprise clients.
- Creative and Entertainment Content Services: Entertainment marketing and branded content production services including TV programs, reality shows, and experiential activations, generating revenue through creative fees and content licensing.
- Digital Media and Programmatic Services: Digital media operations including programmatic buying, performance optimization, and data-driven campaign management, with revenue tied to media spend volume and performance metrics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise media services retainer |
| Hybrid | Multi-year contract | Business transformation project fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
dentsu X 貝立德 product offering
Product offeringCore offering
Based on the company name alone, dentsu X 貝立德 appears to be a media/marketing services entity operating under the Dentsu brand in a Chinese-language market (likely Taiwan, given the traditional Chinese characters 貝立德). No further detail about specific products or services is evidenced in the provided input.
Product overview
dentsu X 貝立德 is an integrated marketing services agency that operates as a platform-plus-modules architecture. The core X5 capabilities (dX Insight, dX Idea Lab, dX Entertainment, dX Commerce, dX Transformation) form the foundation, supported by specialized divisions (BIS, Digital Media Center, Experience Creative Center, Entertainment Center, Media Center) and proprietary tools (dentsu RMN retail data platform, BeatDay metaverse platform, Google DDC). The BIS division offers targeted service modules: CDP evaluation and implementation, MA system consulting, LINE OA integration, and e-commerce OMO solutions. The 4X Transformation and Growth Model (AX, CX, DX, BX) provides the strategic framework unifying all offerings around end-to-end client solutions.
Differentiator
Problem solved
Functional benefit
Brands
- dX-Palette I 營業本部: Client service business unit within dentsu X營業本部 structure
- dX-Palette II 營業本部
- dX-Cubic I 營業本部
- dX-Cubic II 營業本部
- dX-Matrix 營業本部
- BIS (Business Innovation Solution) 商業轉型服務中心
- ECC (Experience Creative Center) 體驗創意中心
- dX-Entertainment 娛樂事業中心
- dX Lab
Quantifiable outcome
- OSIM ergonomic chair sold 5,000 units in 6 months with 10% post-experience conversion rate at pop-up events
- +5 more outcomes
Companies that use dentsu X 貝立德
Customer profileNamed customers20 records
Segments4 records
dentsu X 貝立德 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability14 records
Feature5 records
dentsu X 貝立德 partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- 漸強實驗室 (Crescendo Lab)coredentsu X partnered with Crescendo Lab (台灣唯一LINE金級夥伴) to integrate LINE marketing automation with SAP Emarsys and CDP for Social CRM solutions. The partnership enables brands to build first-party data pools through LINE OA integration, with Crescendo Lab's MAAC platform and Google BigQuery database providing data centralization capabilities. dentsu X serves as the strategic bridge connecting these MarTech tools for client implementations.
- SAP (Emarsys)coredentsu X BIS team became a SAP certified partner in 2021, distributing SAP's Emarsys marketing automation platform which serves nearly 3,000 global clients. dentsu X provides implementation, consulting, and optimization services for SAP Emarsys, positioning the partnership as a key pillar of its Transformation (dX Transformation) capability.
- Googlecoredentsu X leverages Google's advertising platforms including YouTube, Google Ads, P-MAX, and proprietary Google DDC (Data-Driven Creative) technology. dentsu X won Google Agency Excellence Awards and participates in Google APAC Best Practice Awards, demonstrating a deep technology partnership for digital media operations.
- LINEcoredentsu X operates as a LINE media agency partner providing LINE OA strategy, LINE POINTS integration, LINE TODAY, and LINE MVP advertising solutions. Multiple award-winning campaigns (黑松時光地圖, 朵茉麗蔻) demonstrate deep LINE ecosystem expertise.
- 荒野保護協會minorLong-term CSR partnership spanning over 10 years. dentsu X partners with 荒野保護協會 (Wildlife Conservation Association) on ecological protection initiatives, including the annual捐款 to habitat conservation and the '荒野發聲' environmental campaign.
- Dentsu Aegis Network / Dentsu Groupcoredentsu X is a subsidiary of Dentsu Aegis Network and the first independent media agency brand of Dentsu Group. Being part of the global Dentsu network provides access to global resources, proprietary tools (CCS marketing tools), international client referrals, and cross-border marketing capabilities.
- 伊甸基金會, 天主教博愛基金會, 喜憨兒社會福利基金會minordentsu X maintains ongoing CSR partnerships with multiple social welfare organizations, supporting public welfare initiatives as part of its corporate social responsibility commitment.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
dentsu X 貝立德 competitors and assessment
Company assessmentDirect peers
- Zenith: Publicis-owned global media agency with Taiwan operations, focused on consumer connections and ROI-driven media planning. Competes with dentsu X for similar enterprise clients in Taiwan, particularly in performance-driven and data-led media planning categories.
- Starcom: Publicis-owned media agency with Taiwan presence, known for human experience-led media planning. Direct competitor to dentsu X for enterprise media mandates with comparable service breadth and creativity credentials.
- Mindshare: Global WPP media agency with Taiwan operations, focused on adaptive marketing and data-driven media planning. Competes directly with dentsu X for enterprise media budgets in Taiwan and APAC, with similar award-winning creative and media credentials.
- GroupM Taiwan: GroupM is WPP's media investment group operating multiple agency brands (Mindshare, Wavemaker, MediaCom) in Taiwan. As the largest global media holding competitor, GroupM directly competes with dentsu X for the same enterprise media budgets across all major Taiwan advertisers.
- Wavemaker: WPP-owned media agency operating in Taiwan, focused on growth and media investment. Comparable service offering spanning media planning, buying, content, and data-driven transformation that competes with dentsu X's X5 capability framework.
- Omnicom Media Group Taiwan: Omnicom Media Group operates OMD and PHD agencies in Taiwan, competing for enterprise media planning and digital transformation mandates. Directly comparable to dentsu X in client base (major Taiwan enterprise brands) and service offering (media + digital transformation).
- Publicis Media Taiwan: Publicis Groupe's media arm (Zenith, Starcom) operates in Taiwan, competing for the same enterprise media clients. Comparable in offering integrated media planning/buying combined with digital transformation capabilities through Publicis's Power of One model.
- Carat Taiwan: Carat is a Dentsu Group media agency brand, also operating in Taiwan, competing for the same enterprise media planning and buying budgets as dentsu X. As sister brands within the same parent, they compete head-to-head in client pitches while sharing Dentsu global resources, making them the closest direct competitor in Taiwan.
Broad incumbents
- Dentsu Inc. (Japan): Dentsu Inc. is the Japan-based parent organization whose international expansion spawned dentsu X Taiwan. While much larger and broader in scope (creative, media, CXM globally), Dentsu Japan operates in overlapping categories and provides the resources, tools (CCS), and global network access that flows through to dentsu X.
Regional players
- Hakuhodo Taiwan: Japanese advertising giant Hakuhodo's Taiwan operation, second major Japan-headquartered agency in the Taiwan market. Competitor for Japanese-affiliated enterprise clients and shared Japan-Taiwan cross-border mandates, providing a regional peer benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
dentsu X 貝立德 social profiles
Digital presencedentsu X 貝立德 financial estimates
Financial estimateRevenue estimate
Valuation estimate
dentsu X 貝立德 leadership team
Management profileNumber of profiles
dentsu X 貝立德 subsidiaries and ownership
Company hierarchySubsidiaries2 records
dentsu X 貝立德 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dentsu X 貝立德 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dentsu X 貝立德
What does dentsu X 貝立德 do?
Based on the company name alone, dentsu X 貝立德 appears to be a media/marketing services entity operating under the Dentsu brand in a Chinese-language market (likely Taiwan, given the traditional Chinese characters 貝立德). No further detail about specific products or services is evidenced in the provided input.
Is dentsu X 貝立德 a public or private company?
dentsu X 貝立德 is a private company. It is classified as unknown and is currently operating.
When was dentsu X 貝立德 founded?
dentsu X 貝立德 was founded in 1999. It employs 11 to 50 people.
Where is dentsu X 貝立德 based?
dentsu X 貝立德 is headquartered in Taipei, Taiwan, in the Asia region.
How does dentsu X 貝立德 make money?
Four revenue lines are on record. Media Planning and Buying Services are the primary driver. The others are business Innovation Solution (BIS) Services, creative and Entertainment Content Services and digital Media and Programmatic Services.
Who are dentsu X 貝立德's main competitors?
Direct peers on record are Zenith, Starcom, Mindshare, GroupM Taiwan, Wavemaker, Omnicom Media Group Taiwan, Publicis Media Taiwan and Carat Taiwan. Dentsu Inc. (Japan) is listed as a broad incumbent. Hakuhodo Taiwan is listed as a regional player.
Does dentsu X 貝立德 have an API?
No public API is recorded for dentsu X 貝立德.