What Dynamate does

Dynamate is a Belgian integrated IT services group serving mid-sized and large organizations, government entities and retailers, primarily within Belgium. Following the June 2026 strategic merger with VanRoey, the combined entity operates across seven core practice areas: Business Applications (anchored on Microsoft Dynamics 365 Business Central, with CRM, WMS, PIM, CPQ, document management and BI capabilities), Cloud & ICT Infrastructure (Microsoft Azure plus the proprietary Redbird Cloud environment), Modern Workplace (Microsoft 365 and Copilot implementations), Security (Defender, WithSecure, SonicWall), E-commerce & Web (Shopify Plus implementations plus the proprietary Unleash Commerce platform built on Laravel), Digital Marketing, and Accessibility.

The technology stack centers on a Microsoft + Shopify axis with proprietary differentiation through Unleash Commerce (modular B2B/D2C platform with no revenue commission), Redbird Cloud (private cloud with predictable pricing), BoCount Dynamics and ChemDis (sector-specific ERP add-ons), and custom integrations linking ERP, PIM (Plytix, Akeneo), marketplaces (Bol.com, Amazon), and marketing automation (Klaviyo, HubSpot). AI capabilities are largely third-party implementations (Bloomreach, Shopify Sidekick, Microsoft Copilot) layered onto client solutions rather than built in-house.

Commercially, Dynamate generates revenue through professional services (managed IT, consulting, project implementation), subscription/recurring services (cloud infrastructure, managed security, platform support), and custom development. Go-to-market is direct sales-led through regional offices across Belgium, supported by inbound marketing (content, webinars, case studies) and ecosystem partnerships (Microsoft, Shopify Plus). The combined customer base exceeds 2,000 organizations across retail (Jolipa, Nattou, Fashion Society/ZEB), food processing (Pasfrost), grocery (Colruyt), sports (BOIC) and youth care (Xplo). Ownership includes the Christiaens founding family (second generation) alongside PE investors Sofindev and Fortino Capital.

Name

Dynamate

Legal name

Dynamate Holding

Website

https://dynamate.be

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Belgian integrated IT services group formed by the 2026 merger of Dynamate and VanRoey, delivering managed IT, ERP, cloud infrastructure, security, e-commerce (Shopify Plus and proprietary Unleash Commerce), and digital marketing to 2,000+ mid-market, enterprise and government customers across Belgium.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industries

DevOps Consulting & Transformation (BPAEAKAA), Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

Keywords

• Managed IT services
• Digital transformation consulting
• Cloud infrastructure services
• E-commerce platform implementation
• Enterprise cybersecurity services

Headquarters

HQ city

Passendale

HQ country

Belgium

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. IT Services & Consulting: Managed IT services, digital transformation consulting, and IT project implementation covering ERP, CRM, cloud infrastructure, security, e-commerce, and digital marketing. Services are delivered across multiple business units with integrated solution delivery.
2. E-commerce Platform Services: Shopify and Shopify Plus implementation, custom development, and ongoing support for e-commerce platforms. Includes B2B and B2C webshop development, migrations, and marketing services.
3. Cloud & Infrastructure Services: Redbird cloud environment and managed infrastructure services providing predictable monthly costs for compute, storage, and IT infrastructure needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dynamate is an integrated Belgian IT services group delivering business applications (ERP, CRM, WMS, PIM), cloud and ICT infrastructure, security, modern workplace, e-commerce (Shopify Plus and proprietary Unleash Commerce), and digital marketing under one roof for mid-sized and large organizations. The group also develops proprietary technology including the Unleash Commerce Laravel-based B2B/D2C platform, Redbird Cloud environment, and ERP add-ons (BoCount Dynamics, ChemDis).

Product overview

Dynamate is an integrated IT services group offering a comprehensive portfolio organized around three core business units. The offering spans Business Applications (ERP, CRM, WMS, Document Management, Reporting & BI, Visual Planning, PIM, CPQ, Low Code), Cloud & ICT Infrastructure (Public Cloud including Azure and Redbird, Server & Client Infrastructure, Backup & Disaster Recovery, Networking, Managed Infrastructure, Voice Services), and E-commerce & Digital (Shopify Plus and standard Shopify webshops, custom Unleash Commerce platform, Craft CMS, Drupal, Webflow, plus digital marketing and accessibility services). The portfolio also includes Security services and a Modern Workplace practice built around Microsoft 365. Key technology partnerships include Microsoft (Dynamics 365 Business Central, Azure, Microsoft 365, Copilot), Shopify (Plus Partner status), and integrations with Bloomreach, Plytix, Klaviyo, HubSpot, Channable, and various marketplaces (Bol.com, Amazon). Dynamate also develops proprietary solutions including Unleash Commerce (Laravel-based B2B/D2C platform), BoCount Dynamics, and ChemDis. Shopify Sidekick and Shopify Catalog/Agentic Storefronts extend AI capabilities for merchants.

Differentiator

Problem solved

Functional benefit

Brands

• Redbird: Cloud environment offering stable pricing, scalability, and no dependency on hardware availability for businesses.
• Unleash Commerce

Products and services

• Dynamics 365 Business Central Implementation Implementation, customization, and integration of Microsoft Dynamics 365 Business Central ERP for Belgian SMB and mid-market organizations, integrating financials, sales, service, operations, and supply chain with built-in AI and automated workflows, plus connections to e-commerce, PIM, and CRM systems.
• Shopify Plus Implementation Services Enterprise e-commerce platform implementation, custom development, and ongoing support for brands scaling internationally on Shopify Plus, delivered as an official Shopify Plus Partner service for Belgium. Includes Organization Admin, expansion stores, exclusive B2B features, advanced checkout extensibility, ERP integration, and in-house developed Shopify apps.
• Unleash Commerce Platform Dynamate's proprietary modular B2B and D2C commerce platform built on Laravel with headless architecture. Supports customer-specific price lists, quotes-to-orders, quick reorders, role-based permissions, multilingual setups, multi-store capability, and integrates with ERP (Business Central), PIM (Plytix), payment, shipping, search, and CMS. No commission on revenue.
• Redbird Cloud Proprietary managed cloud environment offering stable, predictable monthly pricing, instant scalability, and elimination of hardware availability dependencies. Provides an alternative to traditional on-premise infrastructure investments for compute, storage, and IT infrastructure needs.
• Microsoft 365 Implementation Services Implementation and integration of the Microsoft 365 productivity suite including Word, Excel, PowerPoint, OneDrive, Teams, SharePoint, and Outlook for collaboration, communication, document management, and AI-powered productivity via Copilot.
• ChemDis Specialized ERP add-on for the chemical sector, integrated with Microsoft Dynamics 365 Business Central, delivering industry-specific workflows and compliance functionality for chemical industry customers.
• BoCount Dynamics Proprietary add-on for Microsoft Dynamics 365 Business Central that extends ERP functionality with specialized features beyond standard Business Central capabilities.
• Shopify Marketing Services Performance marketing services for Shopify stores including Google Ads and Meta advertising, SEO, and marketing automation campaigns, integrated with the Shopify webshop for catalog-based campaigns and conversion tracking.
• Migration to Shopify Migration services from legacy e-commerce platforms (e.g., Magento) to Shopify or Shopify Plus, including product/order/customer data migration, URL redirect setup, and SEO preservation to minimize traffic loss.
• Shopify POS Implementation Implementation of Shopify POS combining in-store and online sales with unified inventory, customer profiles, discounts, and order history across physical and digital channels. Supports BOPIS, flexible payments, and hardware integration.
• Craft CMS Implementation Implementation of Craft CMS, a flexible content-first CMS enabling editors and developers to collaborate without rigid page builders. Features Live Preview, versioning, multilingual and multisite support, granular permissions, and GraphQL/REST APIs for headless setups, suited for brand sites, content hubs, and campaign landings.
• Drupal Implementation Implementation of Drupal, an enterprise-grade open-source CMS for complex content environments and government organizations, providing multi-site management, multilingual capabilities, granular permissions, compliance features, and robust ERP/CRM integrations.
• Managed Infrastructure Services Ongoing managed IT infrastructure services covering server, client, backup, networking, and operational continuity for Belgian customers, delivered from Dynamate's Roeselare operations hub (formerly denk IT).
• Managed Security Services Ongoing managed cybersecurity services combining security assessment, framework implementation, threat detection and response using Microsoft Defender, WithSecure, and SonicWall, plus information security and governance consulting for Belgian customers.
• HubSpot Implementation Implementation of the HubSpot marketing automation platform for inbound marketing, CRM, sales automation, and customer service, delivered as part of Dynamate's digital marketing strategy engagements.
• Accessibility Auditing Services Digital accessibility auditing and remediation services following the European Accessibility Act (EAA), WCAG 2.2, and EN 301 549 standards, covering color contrast, keyboard navigation, forms, and alt-text.

Quantifiable outcome

• +48% advertising sales growth for Jolipa
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

AI capability16 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationOfficial Shopify Plus Partner for Belgium. Dynamate has years of experience, multiple Shopify stores in portfolio, and in-house developed Shopify apps and custom integrations.
• MicrosoftcoreTechnology or IntegrationOfficial Microsoft partner with direct access to Microsoft experts, exclusive training materials, and early access to product releases. Expertise in Dynamics 365 Business Central, Microsoft 365, Azure, and Copilot.
• BOIC (Belgian Olympic Committee)minorStrategic or Co-development PartnerPartnership supporting ambition, performance, and team spirit. Connected to the power of sport at the highest level and shared values of success through preparation, trust, and perseverance.
• Sporting Hasselt / De SporminorStrategic or Co-development PartnerSupporting initiative that brings people together around movement, meeting, and local engagement. Partnership reflects belief in teams that support each other forward.
• VlerickminorStrategic or Co-development PartnerPartnership based on shared focus on entrepreneurship, innovation, and leadership. Keeps Dynamate connected to new insights, strong networks, and future-oriented ideas.
• Lions Club BelgiumminorStrategic or Co-development PartnerSupporting societal engagement and initiatives that make a difference for people and communities. Reflects belief that growth is truly valuable when it gives back.
• VokaminorStrategic or Co-development PartnerStaying actively connected with the Flemish business landscape. Voka brings companies together, stimulates knowledge sharing, and creates space for growth and collaboration.
• Royal Belgian Sailing ClubminorStrategic or Co-development PartnerPartnership reflecting focus, trust, and teamwork. Sailing requires ability to respond to changing circumstances without losing direction - mindset recognized in Dynamate's own operations.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Ordina: Dutch-headquartered IT services firm with Belgian operations focused on Microsoft, cloud, and digital transformation. Comparable in business model and partner focus, though primarily active in the Netherlands.

Direct peers

• Euricom: Belgian IT consultancy delivering Microsoft cloud, security, and modern workplace solutions. Comparable as a Belgian mid-market Microsoft-focused services competitor.
• NRB: Belgian IT services provider with infrastructure, application, and managed services across public and private sectors. Comparable in Belgian market presence and broad services portfolio.
• Xylos: Belgian IT services company offering managed services, cloud, modern workplace, and security. Directly comparable in size, geographic focus, and Microsoft-led service portfolio.
• Delaware: Belgium-based IT services firm specializing in Microsoft Dynamics 365, ERP, and digital transformation. Closely comparable to Dynamate in Microsoft ecosystem focus and mid-market Belgian customer base.
• Aurelium: Belgian Microsoft Dynamics 365 partner offering ERP, business applications, and managed services. Comparable as a Belgian Microsoft-focused mid-market competitor.

Broad incumbents

• Accenture Belgium: Global consulting and systems integrator with a substantial Belgian footprint covering Microsoft, cloud, ERP, and managed services. Competes with Dynamate for enterprise-scale transformation work in Belgium.
• Sopra Steria Benelux: European IT services and consulting leader with significant Benelux operations. Competes with Dynamate on mid-market and enterprise transformation engagements, especially in Microsoft and cloud.
• Capgemini Belgium: Global systems integrator with a large Belgian practice covering cloud, ERP, application services, and digital transformation. Comparable as a much larger incumbent competing for the same Belgian mid-market and enterprise deals.
• Cronos Group: Large Belgian IT consulting group with multiple specialist subsidiaries across software, infrastructure, and managed services. Comparable as a broader Belgian IT services incumbent that overlaps with Dynamate's service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wearedynamate
• LinkedInlinkedin.com/company/wearedynamate
• Instagraminstagram.com/wearedynamate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamate