Dynamic Health And Fitness

What Dynamic Health And Fitness does

Dynamic Health And Fitness, operating under the brand Dynamic Performance & Recovery (DPR), is a Syracuse/CNY-based healthspan and longevity services company founded in 2001 and serving health-conscious adults aged 50 and older. The company operates from a single flagship performance center in Baldwinsville, NY, delivering integrated services through three connected pillars: Vitality (assessment), Move (movement coaching), and Restore (recovery services). Its core technology platform is the Vitality system, which combines a freemium mobile app, a structured two-session screening protocol measuring 12 objective health markers across six healthspan pillars (Movement, Fuel, Sleep, Resilience, Enhancers, Community), and personalized plan tier assignment (Foundational, Enhanced, Peak) backed by the registered 3DMAPS® functional movement analysis. Sub-products include the Vitality Blueprint blood marker add-on, a journaling/planner bundle, and the 5AM Club habit program.

The company's business model blends one-time high-ticket screening packages ($600–$1,049) and à la carte screening options (from $150) with recurring coaching subscriptions, freemium app engagement, and revenue-share on supplement sales via Thorne and Momentous. Customer acquisition is content-first: an extensive educational blog, organic social media presence, a free Vitality Scorecard, and the free Vitality App serve as top-of-funnel lead generation, while a request-based inside-sales process with 24-hour follow-up converts prospects into scheduled screenings. HSA/FSA eligibility through TrueMed, added across programs in 2024–2026, broadens payment accessibility. The company has approximately 10 employees, no disclosed outside funding, and is privately held; its addressable market is primarily regional (Syracuse/Central New York), with the app and content channels offering theoretical global reach but no evidence of meaningful geographic expansion beyond CNY.

Name

Dynamic Health And Fitness

Legal name

Dynamic Health And Fitness

Website

https://dynamichealthfitness.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Dynamic Health And Fitness (DPR) is a Baldwinsville, NY-based healthspan and longevity services company serving adults 50+ through objective Vitality screenings, personalized Move and Restore coaching programs, and a freemium mobile app, operating from a single performance center in Central New York.

Ownership category

akta.pro rank

Product category

Health and Fitness Coaching Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

akta.pro secondary industries

General Health Coaching (HSADAGAA), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Healthspan coaching
• Longevity fitness programs
• Movement coaching services
• Recovery and wellness services
• Health screening assessments

Headquarters

HQ city

Baldwinsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Health Screening Services: One-time paid 2-session health screening packages that provide objective baseline data across 12 health markers with coach review and personalized plan assignment.
2. Vitality Blueprint Add-on: Premium blood marker profile add-on ($1049 total) that integrates advanced metabolic, hormonal, nutrient, stress, and performance-related blood markers with the standard screening package.
3. Coaching Programs: Ongoing DPR Programs including workshops, coaching pathways, and group programs for movement, recovery, resilience, and vitality support.
4. App-based Services: Free Vitality App with full access provided as part of screening packages, offering workouts, education, and daily tracking built around screening results.
5. A la Carte Screening Options: Individual screening components available from $150, offering flexibility for clients who may not need the full two-session package.
6. HSA/FSA Payment Processing: Payment integration through TrueMed allows clients to use HSA/FSA funds for screening packages, expanding accessibility and potentially increasing transaction values.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Dynamic Health And Fitness operates a healthspan and longevity coaching system built on three integrated pillars: Vitality (assessment and planning via two-session screenings, the Vitality Scorecard, and the Vitality App), Move (personalized movement coaching), and Restore (protocol-driven recovery services including Ignite, Align, and Still pathways). The company sells paid Vitality Screening packages ($600, or $1,049 with the Vitality Blueprint bloodwork add-on), ongoing DPR coaching programs, à la carte screening components from $150, and a free mobile app that serves as a freemium funnel.

Product overview

Dynamic Health And Fitness operates a unified performance and longevity system centered on the Vitality platform. The core architecture connects three integrated pillars: Vitality (assessment and planning via the Vitality App, Scorecard, and Screening), Move (personalized movement coaching), and Restore (protocol-driven recovery services). The company also offers supplementary products including the Vitality Blueprint blood marker add-on, a Vitality Journal + Weekly Planner Bundle, a supplement foundational stack via Thorne and Momentous partnerships, and the 5AM Club habit program. All offerings are designed for individuals aged 50+ seeking to improve healthspan through an integrated, coaching-supported approach combining screening-based assessment, app-guided tracking, and hands-on services at their Syracuse-area performance center.

Differentiator

Problem solved

Functional benefit

Brands

• Vitality: A comprehensive healthspan system including Vitality Scorecard, Vitality Screening (two-session assessment), and personalized six-pillar health plans.
• Move
• Restore
• Vitality Blueprint
• 5AM Club

Products and services

• Vitality App A free mobile application that serves as the central digital hub for the Vitality system, providing daily readiness tracking, coaching support, workout programming, an education library, and ongoing monitoring between screening sessions. Designed for individuals aged 50+ in the Syracuse / CNY area engaging with DPR's healthspan coaching programs.
• Vitality Screening A two-session comprehensive health assessment program that measures 12 objective health markers across six pillars of healthspan (Movement, Fuel, Sleep, Resilience, Enhancers, Community), resulting in a personalized roadmap with plan tier assignment (Foundational, Enhanced, or Peak). Targeted at health-conscious adults aged 50+ in the Syracuse / CNY area; HSA/FSA eligible via TrueMed at $600 per package.
• Vitality Scorecard A free 3-minute subjective assessment tool that provides a snapshot across Movement, Fuel, Sleep, Resilience, Enhancers, and Community to help users understand where they stand and identify next steps. Serves as a top-of-funnel lead generator for paid screening and coaching services.
• Vitality Blueprint Add-On An advanced blood marker profile add-on to the Vitality Screening that provides deeper analysis of metabolic, hormonal, nutrient, stress, and performance-related markers, integrated into the Vitality roadmap. Brings the total package price to $1,049.
• Move Program Personalized movement coaching using an Assess, Analyze, Design, Coach model focused on mobility, strength, metabolic conditioning, and power, built around individual body, goals, and activity demands. Delivered through DPR Programs at the Baldwinsville performance center and via the Vitality App.
• Restore Program Protocol-driven recovery services including Ignite, Align, and Still recovery pathways, with offerings such as cold plunge, sauna, breathwork, and coach-guided strategies for performance, recovery, and longevity. Delivered in person at the Baldwinsville performance center.
• 5AM Club A habit-based program built around early morning routines to protect training windows, improve consistency, and connect movement, recovery, and accountability within the Vitality system. Targeted at health-conscious adults seeking structure.

Quantifiable outcome

• 40 pounds weight loss, improved endurance, core strength, mobility and stability over five years for chronic hip pain client
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TrueMedcoreOthersTrueMed enables HSA/FSA fund usage for Vitality screening packages, allowing clients to use pre-tax health dollars for health assessments and expanding payment accessibility. The partnership is prominently featured on the Vitality page with HSA/FSA eligible messaging.
• ThornecoreOthersThorne is the recommended supplement partner for the Vitality Foundational Stack (protein, creatine, fiber, vitamin D/K). Thorne maintains strict quality control standards and is trusted by clinicians, health professionals, and performance practitioners. The company is noted for rigorous testing and NSF Certified for Sport products.
• MomentouscoreOthersMomentous is the recommended supplement partner alongside Thorne for the Vitality Foundational Stack. Products are NSF Certified for Sport and widely used in elite sport environments. Momentous prioritizes highly bioavailable forms of nutrients with carefully designed formulations.
• Eight SleepminorOthersEight Sleep temperature-controlled mattress systems are mentioned as potentially useful for clients who wake hot, struggle with temperature swings overnight, or need help regulating sleep temperature. Not a formal partnership but recommended within Vitality sleep guidance.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AG1 (Athletic Greens): Daily foundational nutrition brand heavily marketed to longevity and healthspan consumers — an adjacent incumbent competing for share-of-wallet on the supplement side of DHF's offering.
• WHOOP: Wearable wellness tracker with a strong recovery, HRV, and longevity narrative — competing for the daily-readiness/DRO use case that DHF's Movement Meter and Vitality app address through a software-only delivery model.
• Equinox: Premium fitness club operator integrating coaching, recovery (Equinox Spa/Hotel), and wellness programming — overlaps with DHF's high-ticket positioning and recovery services, though at much greater scale and broader demographic appeal.
• Momentous: High-end supplement and performance nutrition brand co-recommended by DHF alongside Thorne; targets overlapping audiences in performance, recovery, and longevity with NSF-certified products.
• Thorne: An established supplement brand and DHF partner; overlaps with DHF via the Vitality Foundational Stack and serves the same health-conscious, longevity-oriented consumer base across nutrition, recovery, and performance.

Direct peers

• InsideTracker: Provides personalized nutrition and performance plans based on biomarker analysis, similar to DHF's integration of blood markers with movement and lifestyle data. Targets health-conscious adults seeking longevity-relevant insights.
• Precision Nutrition: Premium coaching and certification company for health, fitness, and nutrition coaching — comparable to DHF's DPR Programs in model (subscription coaching), though distributed digitally rather than through a physical center.
• Function Health: A venture-backed preventive health platform offering comprehensive biomarker testing and personalized longevity plans — directly comparable to DHF's Vitality Screening and Blueprint add-on, but scaled nationally via telehealth and at-home kits.
• Peter Attia / Early Medical: Longevity-focused medicine practice built around objective biomarker assessment and personalized healthspan roadmaps — a clinical-grade analog of DHF's six-pillar Vitality model targeting similar 50+ health-conscious consumers.
• Lifeforce: A longevity-focused health optimization clinic offering biomarker testing, hormone therapy, and personalized plans — directly aligned with DHF's Vitality + Restore service mix for the adults 50+ healthspan segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DHFitness
• YouTubeyoutube.com/channel/UCrseBv9O41xWP20zpq2QdNA
• Facebookfacebook.com/DHFitness
• Instagraminstagram.com/dhftrainer
• LinkedInlinkedin.com/company/dynamic-health-and-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamic Health And Fitness