What Dynamic Tattoo does

Dynamic Tattoo is a privately held tattoo studio operating from a single location at 71 Swan Street, Richmond, Victoria, Australia, founded in 1991 by Trevor McStay. The studio provides custom tattoo artistry services specializing in Japanese/irezumi tattooing alongside American/English traditional, black & grey, fine-line, geometric, dot-work, and lettering styles. Its clientele consists primarily of individual consumers in Melbourne, ranging from walk-in flash tattoo customers to clients commissioning large-scale bespoke work including sleeves, back pieces, and full bodysuits, as well as visiting tourists.

The studio operates a direct-to-consumer service model with no proprietary technology platforms, no public APIs or developer integrations, and no disclosed AI/ML capabilities. Operations center on in-person artist consultation, custom design creation, and manual tattoo application. Pricing is quote-based and varies by artist, size, complexity, and placement, with deposits of A$100 or more required to secure bookings and free 30-45 minute consultations offered to clients. The studio employs a team of 10+ resident artists with collective experience exceeding 120 years, including founder Trevor McStay, internationally recognized specialists such as William Yoneyama and Joel Ang, and other dedicated Japanese-style and fine-line practitioners.

Revenue is generated primarily through one-time tattoo service fees, supplemented by an ancillary online retail channel selling branded merchandise (t-shirts, tote bags), prints, original paintings, books, digital gift vouchers (A$100-A$1,000), and tattoo deposits. Distribution is conducted through the physical studio (open 7 days per week) and a globally accessible e-commerce storefront. In 2024, ownership and operational leadership transitioned from Trevor McStay to Joel Ang, while McStay remained active as an artist - a continuity move consistent with the studio's established, mature operating profile. The company is independently held with no disclosed external funding, no parent company, and no subsidiaries.

Name

Dynamic Tattoo

Legal name

Dynamic Tattoo

Website

https://dynamictattoo.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Dynamic Tattoo is a Melbourne-based tattoo studio founded in 1991, specializing in Japanese, traditional, black & grey, and fine-line custom tattoo artistry for individual consumers, operated by a team of 10+ resident artists from its Richmond, Victoria location.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tattoo Services: One-time tattoo services priced by session or hourly rate, varying by artist, complexity, size, and placement. Deposits required to secure appointments. Custom work is the primary revenue driver.
2. Merchandise Sales: Online store selling branded merchandise including t-shirts ($50), tote bags ($30), prints, original paintings, and books. Physical and digital gift vouchers available from $100.
3. Tattoo Deposits: Deposits collected to secure tattoo appointments, starting from $100. Deposits are non-refundable under standard policy with specific exceptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Dynamic Tattoo is a Richmond, Melbourne-based tattoo studio that designs and applies custom tattoos across specialty styles — principally Japanese/irezumi, alongside traditional American/British, fine-line, black & grey, geometric, dot-work, and lettering. Bookings start with a free 30–45 minute consultation, followed by a quote-based session(s) secured by a non-refundable deposit from $100. The studio supplements its core tattoo service with walk-in flash tattoos, guest artist engagements, and an online retail store offering branded merchandise, prints, original paintings, books, and digital gift vouchers.

Product overview

Dynamic Tattoo is a tattoo studio offering professional tattoo artistry services, primarily specializing in Japanese/irezumi tattooing alongside traditional American/British styles, black & grey, and fine-line tattoos. The studio provides a unified service experience centered on custom tattoo design, consultations, and tattoo application, supported by a deposit and booking system. In addition to core tattoo services, the studio operates a retail store selling merchandise including branded t-shirts, tote bags, original paintings, prints, and books, as well as gift vouchers and tattoo deposit services. The studio hosts a team of resident artists and welcomes guest artists, with over 120 years of combined artist experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Tattoo Services (Japanese, Traditional, Black & Grey, Fine-Line, Geometric, Dot-Work, Lettering) Professional, quote-based tattoo application across Japanese, traditional American/British, black & grey, fine-line, geometric, dot-work, script, and lettering styles. Provided for individual clients ranging from small one-shot pieces to large multi-session projects including sleeves, full back pieces, and full bodysuits.
• Tattoo Consultation Free 30–45 minute consultation where the artist and client discuss design, style, placement, size, level of detail, and color preferences, with the artist creating thumbnail sketches to visualise concepts.
• Tattoo Deposit Non-refundable booking deposit starting from $100 required to secure a tattoo appointment, valid for 18 months from payment, with limited exceptions (artist reschedules or cancels).
• Gift Voucher Digital gift vouchers in $100 increments from $100 to $1,000, valid for 12 months from purchase, delivered within 48 hours of order.
• Walk-in Flash Tattoos Same-day, smaller-scale tattoo service available to walk-in customers during studio hours (Mon–Fri 11am–6pm, Sat 11am–5pm, Sun by appointment), separate from the pre-booked custom-work process.
• Guest Artist Services Tattoo services delivered by vetted guest artists welcomed into the Dynamic Tattoo community, expanding the studio's artistic range and bringing internationally recognised specialists into the Richmond studio.
• Dragon T-Shirt Black Black t-shirt featuring the Dynamic Tattoo dragon design with a white centre print, printed on AS Colour Block Tee (100% cotton, sizes S–XXL), priced at $50.
• Dragon T-Shirt Red Red t-shirt featuring the Dynamic Tattoo dragon design with a yellow centre print, printed on AS Colour block tee (100% cotton, sizes S–XXL), priced at $50.
• Eagle Tote Bag White tote bag with a forest green eagle print, designed by Shane Wilcox and printed on AS Colour Carrie Tote, priced at $30 (currently sold out).
• Original Paintings Original paintings created by Dynamic Tattoo artists, sold through the studio's online store.
• Prints Art prints by Dynamic Tattoo artists, available for purchase through the studio's online store.
• Books Tattoo-related books available for purchase through the Dynamic Tattoo online store.

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Others

• Sailor Jerry: Lifestyle and spirits brand built on the legacy of Norman "Sailor Jerry" Collins, a pioneer of American traditional tattooing. Relevant to Dynamic Tattoo as a heritage tattoo culture brand that monetizes the tattoo aesthetic through merchandise, content, and brand licensing rather than tattoo services.

Direct peers

• Bang Bang Tattoo: Premium high-end tattoo studio in New York City known for celebrity clientele and a roster of internationally recognized artists, including Keith McCurdy. Comparable to Dynamic Tattoo as a destination studio where named artists drive demand and large-scale custom work commands premium pricing.
• Hart & Huntington Tattoo Co. Established tattoo brand founded by NASCAR driver Carey Hart, with flagship locations in Las Vegas and other cities. Comparable to Dynamic Tattoo as a destination studio built around star artists and brand-led positioning, with merchandise and lifestyle extensions beyond the chair.
• The Yokai Tattoo: Melbourne-based tattoo studio specializing in Japanese/irezumi tattooing, directly overlapping with Dynamic Tattoo's primary specialty. Operates in the same local market with similar style focus, custom-only model, and premium positioning.

Regional players

• Marked for Life Tattoo: Melbourne tattoo studio operating in the same regional market as Dynamic Tattoo, with a comparable custom-work focus and multi-artist model. Directly comparable in geographic footprint, pricing tier, and customer segment, though with different style specialties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dynamictattoo
• LinkedInlinkedin.com/company/dynamic-tattoo

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamic Tattoo