Dyrenes Venn - All Pets AS

What Dyrenes Venn - All Pets AS does

Dyrenes Venn - All Pets AS historically operated a veterinary clinic in Sarpsborg, Norway under the Dyrenes Venn brand. In spring 2023 the practice was acquired by Evidensia and rebranded to Evidensia Sarpsborg Dyreklinikk, becoming a wholly-owned location within Evidensia Dyrehelse AS — the Norwegian operating entity of IVC Evidensia, Europe's largest veterinary chain with 2,600+ clinics across 20 countries and approximately 33,000 employees.

Evidensia Norway runs a direct-to-consumer veterinary services platform consisting of 32 clinics and animal hospitals distributed from Mandal in the south to Tromsø in the north, staffed by 500+ employees and serving 6.4 million patient visits annually with reported revenue of 300 MNOK. The service catalog spans routine consultations and vaccinations, preventive dental care (including free dental checks at all clinics), advanced surgery (orthopedics, oncology, neurology, BOAS), diagnostic imaging (CT, ultrasound, X-ray, dental X-ray), laboratory services, exotic animal care, and 24-hour emergency services at major hospitals in Oslo, Trondheim, and Sørlandet. Technology is limited to an online self-service booking platform and operational integration with the IVC Evidensia European network for cross-clinic referrals and best-practice sharing.

The business model is pay-as-you-go on unit-priced veterinary services (consultations 1,798–2,598 NOK, dental cleanings 3,656–4,599 NOK, neutering 2,088–3,655 NOK), supplemented by after-hours surcharges, clinic-store retail of prescription and regular pet food, a Purina buy-6/7-get-1 loyalty program, installment financing through Svea Finans, and direct insurance billing with Agria and Gjensidige. Customer acquisition is driven by multi-channel community engagement including the Dyrehelseguiden content blog, email newsletters, annual Nabolagsdager community events, Facebook, and local clinic-level relationships.

Name

Dyrenes Venn - All Pets AS

Legal name

Evidensia Dyrehelse AS

Website

https://dyrenesvenn.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Evidensia Norway operates 32 veterinary clinics and animal hospitals serving Norwegian pet owners with preventive care, surgery, diagnostics, and 24-hour emergency services as the Norwegian arm of IVC Evidensia, Europe's largest veterinary chain.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Hospitals (8060), Services-Health Services (8000)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industries

Veterinary Surgery Centers (Soft Tissue/Orthopedic/Neuro) (HLAMACAC), Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD)

Keywords

• Veterinary clinic services
• Pet healthcare
• Animal hospital
• Veterinary diagnostics
• Pet surgery

Headquarters

HQ city

Oslo, Oslo

HQ country

Norway

HQ region

Europe

Offices31 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Veterinary Consultations: Revenue from general consultations, specialized examinations, and follow-up visits
2. Surgical Procedures: Income from various surgical interventions including neutering, orthopedic surgery, and emergency surgery
3. Vaccinations and Preventive Care: Revenue from vaccination services and preventive health programs
4. Pet Food and Supplies: Retail sales of pet food including prescription diets, accessories, and care products through clinic stores
5. Laboratory Services: Blood tests, urinalysis, and other diagnostic laboratory services
6. Pet Insurance Direct Settlement: Direct billing with insurance companies Agria and Gjensidige for covered treatments

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Dyrenes Venn - All Pets AS operated a veterinary clinic under the Dyrenes Venn brand in Sarpsborg, Norway, rebranded to Evidensia Sarpsborg Dyreklinikk in spring 2023. The clinic delivers general veterinary consultations, internal medicine, soft tissue surgery, dental treatments, X-ray, ultrasound examinations, and laboratory diagnostics for companion animals (dogs, cats, exotic pets). It operates as part of the Evidensia Norway network of 30+ clinics and is wholly owned by IVC Evidensia, Europe's largest veterinary chain.

Product overview

Dyrenes Venn - All Pets AS operated a veterinary clinic under the Dyrenes Venn brand in Sarpsborg, Norway. The clinic was rebranded to Evidensia Sarpsborg Dyreklinikk in spring 2023 and now operates as part of the Evidensia Norway network. Services include general consultations, internal medicine, soft tissue surgery, dental treatments, X-ray, ultrasound, and laboratory diagnostics. The clinic is centrally located at Lande Senter in Sarpsborg, staffed by 3 veterinarians, 3 assistants, and 1 receptionist.

Differentiator

Problem solved

Functional benefit

Products and services

• Evidensia Sarpsborg Dyreklinikk (formerly Dyrenes Venn - All Pets AS) General veterinary clinic offering consultations, internal medicine, soft tissue surgery, dental treatments, X-ray, ultrasound examinations, and laboratory diagnostics for dogs, cats, and exotic pets. Centrally located at Lande Senter in Sarpsborg, staffed by 3 veterinarians, 3 assistants, and 1 receptionist. Operates as part of the Evidensia Norway network of 30+ clinics.
• Evidensia Oslo Dyresykehus (Oslo Animal Hospital) 24-hour emergency animal hospital in Oslo providing advanced veterinary services including emergency medicine, surgery, CT, ultrasound, endoscopy, and specialist care. Approximately 3000 sqm of specialized veterinary facilities.
• Free Dental Check for Dogs and Cats Complimentary dental examination for dogs and cats at all 30+ Evidensia clinics across Norway, intended to drive preventive dental care and attract pet owners to the network's broader paid dental treatment offerings.
• Clinic-Based Pet Stores On-site pet supply retail at Evidensia clinics offering prescription diets (Hill's, Royal Canin), regular food, accessories, toys, supplements, and care products. Operated under the Purina Pro Plan Expert Care Nutrition partnership with loyalty program (buy 6 regular bags get 1 free; buy 7 veterinary diet bags get 1 free).
• Insurance Direct Settlement Service Service enabling pet owners to have covered veterinary treatments billed directly to insurance companies (Agria Dyreforsikring and Gjensidige Forsikring), removing the need for upfront payment and out-of-pocket claims submission.
• Svea Finans Installment Payment Plans Installment plans and deferred payment options for veterinary services offered via Svea Finans, designed to make expensive treatments financially accessible to Norwegian pet owners.

Quantifiable outcome

• Over 6.4 million patient visits annually across all Norwegian clinics
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• IVC EvidensiacoreStrategic or Co-development PartnerEvidensia Norway is part of IVC Evidensia, Europe's largest veterinary chain with over 2500 clinics in 20 countries. The partnership provides access to best practices, purchasing power, clinical research collaboration, and professional development opportunities. Total network handles over 6.4 million patient visits annually.
• PondminorStrategic or Co-development PartnerEvidensia announced collaboration with Pond, a pet-related company, as part of strategic partnerships to enhance service offerings.
• Purina (Nestlé)coreGTM or Marketing PartnerPurina Pro Plan Expert Care Nutrition partnership including exclusive food products, loyalty program (buy 6 get 1 free), and joint marketing. Purina also provides goodie bags for community events and sponsors educational content.
• Royal CanincoreGTM or Marketing PartnerRoyal Canin supplies premium pet food including prescription diets for various health conditions, sold exclusively through veterinary clinics.
• Hill's Pet NutritioncoreGTM or Marketing PartnerHill's supplies prescription and lifestyle pet foods including Science Diet and Prescription Diet lines for various health conditions.
• Agria DyreforsikringcoreGTM or Marketing PartnerInsurance partnership enabling direct settlement for covered veterinary treatments, simplifying claims process for pet owners.
• Gjensidige ForsikringminorGTM or Marketing PartnerInsurance partnership for direct settlement of covered veterinary treatments.
• Svea FinansminorGTM or Marketing PartnerPayment partnership offering installment plans and deferred payment options for veterinary services, making expensive treatments more accessible.
• DyreIDcoreTechnology or IntegrationDyreID provides microchipping and ID registration services, mandatory for international travel, rabies vaccination, and HD X-rays. Evidensia offers ID microchipping as a standard service.
• Trixie, Kong, Dogman, Oxbow (Pet Product Brands)minorGTM or Marketing PartnerVarious pet product brands including accessories, toys, supplements, and care products sold through clinic stores.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VCA Animal Hospitals: VCA operates one of North America's largest networks of companion animal hospitals and specialty/emergency clinics, owned by Mars. Comparable network-based veterinary care delivery, specialty referral capabilities, and integration with pet insurance and nutrition brands make it a relevant broad incumbent peer.
• Mars Petcare (Banfield Pet Hospital): Banfield, owned by Mars Petcare, is the largest general veterinary practice network in the U.S. with a preventive-care wellness plan model. Comparable large-scale clinical veterinary operations and direct-to-consumer pet care delivery anchored within a major pet care conglomerate.
• Pets at Home (Veterinary Services): Pets at Home operates the UK's largest pet specialty retail chain with an integrated veterinary services arm (Vets4Pets). Comparable vertical integration of retail (food/supplies), loyalty programs, and in-store veterinary clinics serving companion animal owners.

Regional players

• Medivet: Medivet is a UK veterinary group with a large network of branch clinics supported by 24-hour veterinary hospitals. Directly comparable hub-and-spoke clinical model with general practice and emergency/specialty hospital support, though UK-focused.
• CVS Group: CVS Group is one of the UK's largest veterinary groups operating companion animal practices, referral hospitals, and labs. Comparable multi-site veterinary chain model with mixed general practice and specialty services, though primarily UK-focused rather than Norwegian.
• VetPartners: VetPartners is a large UK and European veterinary group with hundreds of companion animal practices and referral centers. Comparable consolidation-driven network model in companion animal care with referral and specialty offerings, primarily operating in the UK market.

Direct peers

• AniCura: AniCura is a leading European veterinary chain operating multiple clinics and animal hospitals across Norway and other Nordic/European countries. It directly competes with Evidensia in the companion animal clinical services market with a similar network-and-referral model.

Emerging players

• BluePearl Pet Hospital: BluePearl is a large North American specialty and emergency veterinary hospital chain owned by Mars. Directly comparable specialty/emergency referral model and advanced diagnostics (CT, MRI, oncology, surgery) that complements general practice networks.
• FirstVet: FirstVet is a Nordic-origin veterinary telehealth provider offering on-demand video consultations with licensed vets. It intersects with Evidensia's general practice segment by serving pet owners seeking convenient, lower-cost initial triage, potentially substituting for some routine in-person visits.

Others

• Agria Djurförsäkring (Norway): Agria is a major Nordic pet insurer that operates a direct-settlement partnership with Evidensia. While not a direct competitor, Agria's reimbursement policies and in-house vet networks directly shape demand and pricing for Evidensia's clinical services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EvidensiaAasiden
• LinkedInlinkedin.com/company/dyrenes-venn-all-pets-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dyrenes Venn - All Pets AS