European Automotive Agency

What European Automotive Agency does

European Automotive Agency (EAA) is a privately held B2B distributor founded in 1992 in Auxerre, Burgundy, France, specializing in the worldwide distribution of automotive products and technical data for tire and wheel professionals. The company's portfolio spans tires (passenger, light commercial, and heavy-duty) across premium, exclusive, and private-label brands; aluminum wheels from manufacturers including Inter Tyre, AC Wheels, BBS, ATS, Ronal, and Borbet; it SENS TPMS sensors and valves (multi-protocol, covering 98% of equipped vehicles); Kracing-branded wheel locks; snow chains; and spare wheel kits. Distribution reaches France and 76 other countries through a dual logistics model — an owned truck fleet for weekly deliveries to volume B2B customers (minimum 30 tires) and courier/messenger services for smaller orders (48–72 hour delivery).

Underpinning the physical product distribution is the proprietary Driveright database, which aggregates original and optional tire and wheel fitment data, PCD bolt patterns, offsets, TPMS sensor information, and vehicle registration data for more than 100,000 vehicles globally. The dataset, accumulated over more than three decades, is also exposed as an API (documented at driveright-data.com) for direct integration into customer systems, representing an emerging data-monetization layer alongside hardware sales. Customers are automotive professionals — tire dealers, distributors, and fleet operators — acquired and retained primarily through direct phone and email sales, the company website (eaa.fr), and presence at industry trade shows such as EQUIP AUTO 2025 (October 14–18, 2025, Paris Expo Porte de Versailles). The company is led by Vanessa Crucifix as Directeur de la publication, operates with approximately 9 employees, and is independently owned with no disclosed parent company or institutional investors.

Name

European Automotive Agency

Legal name

European Automotive Agency

Website

https://eaa.fr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

European Automotive Agency is a privately held French B2B distributor, founded in 1992 in Auxerre, that supplies tires, aluminum wheels, TPMS sensors, wheel locks, snow chains, and spare wheel kits to automotive professionals across 77 countries, supported by the proprietary Driveright vehicle fitment database covering 100,000+ vehicles.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution

NAICS

Tire and Tube Merchant Wholesalers (42313), Tire and Tube Merchant Wholesalers (423130), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

akta.pro secondary industries

Tires, wheels & related supplies distribution (CRAOANAD), Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)

Keywords

• Tire distribution
• Aluminum wheel distribution
• TPMS sensors
• Automotive fitment data
• Wheel locks accessories

Headquarters

HQ city

Auxerre

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire Distribution: Distribution of tires for passenger, commercial, and heavy-duty vehicles across all major brands, private labels, and exclusive brands.
2. Aluminum Wheel Distribution: Distribution of aluminum wheels through multiple brands including Inter Tyre, AC Wheels, BBS, ATS, Ronal, Borbet, and others.
3. Automotive Database & API Services: Technical automotive database (Driveright) with API access for integration into customer systems. Covers fitment data for 100,000+ vehicles.
4. Spare Wheel Kits: Sale of spare wheel kits comprising steel/aluminum wheels with tires, jack, wrench, gloves, and protective cover.
5. TPMS Valves and Sensors: Distribution of it SENS TPMS valves and sensors (pre-programmed and programmable) for tire pressure monitoring.
6. Wheel Locks and Snow Chains: Sale of wheel locks (antivols) under the Kracing brand and snow chains for winter driving.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

European Automotive Agency distributes tires, aluminum wheels, TPMS valves, wheel locks, snow chains, and spare wheel kits to automotive professionals (tire dealers, distributors, fleet operators) across France and 76 other countries. The company complements its product distribution with the proprietary Driveright automotive database covering fitment data for 100,000+ vehicles, available via API for customer system integration.

Product overview

European Automotive Agency operates as a B2B distributor specializing in tires and aluminum wheels, distributing products to France and 76 other countries worldwide. The core product portfolio includes tires (pneumatiques) across premium brands (Michelin, Pirelli, Bridgestone, Continental, Goodyear, Dunlop, Hankook, Yokohama), exclusive brands, and private label brands; aluminum wheels (jantes) from manufacturers including Inter TYRE, Monaco Wheels, BBS, ATS, Ronal, Borbet, and AC Wheels; TPMS valves under the it SENS brand; wheel locks (antivols); snow chains; and spare wheel kits. All offerings are unified through the proprietary Driveright automotive database platform covering 100,000+ vehicles with technical specifications, which is also accessible via API for customer system integration.

Differentiator

Problem solved

Functional benefit

Brands

• it SENS: TPMS (Tyre Pressure Monitoring System) valves — preprogrammed and modifiable multi-protocol sensors available in silver, black, titanium, and rubber variants.
• Kracing
• Driveright

Products and services

• Tires (Pneumatiques) Wide selection of tires for passenger vehicles, light commercial vehicles, and heavy-duty trucks across all major brands including premium (Michelin, Pirelli, Bridgestone, Continental, Goodyear, Dunlop, Hankook, Yokohama), exclusive, and private label options, distributed to B2B automotive professionals.
• Aluminum Wheels (Jantes) Aluminum wheels distributed from multiple brands including Inter Tyre, Monaco Wheels, BBS, ATS, Ronal, Borbet, Alutec, Autec, Anzio, Speedline, CMS, Mille Miglia, and AC Wheels lines (HYPNOTIC, SAPPHIRE, TWIST, SYCLONE).
• it SENS TPMS Valves and Sensors Multi-protocol TPMS (Tire Pressure Monitoring System) sensors pre-programmed for 98% of equipped vehicles, with only 6 sensor types and 4 interchangeable valve types (silver, black, titanium, rubber). Reprogrammable/clonable via ATEQ diagnostic devices.
• Wheel Locks (Antivols de roues) Wheel lock sets under the Kracing brand, including models A2, B2, C2, F2, A2P, A3, B3, and C3, designed to secure vehicle wheels against theft.
• Snow Chains (Chaînes neige) Wide range of snow chains for winter driving conditions from brands including Maggi Trak Auto and Weissenfels (Prestige M44, Trak Auto M91, Tecna M30).
• Spare Wheel Kits (Kits roue de secours) Complete spare wheel kits including steel or aluminum wheel with tire, jack, wrench, gloves, and protective cover, available in steel and aluminum variants.
• Driveright Automotive Database Global automotive database covering 100,000+ vehicles with original and optional tire/wheel fitments, PCD bolt patterns, offsets, TPMS sensor data, and vehicle registration information. Available via API (documentation at https://www.driveright-data.com/fr) for integration into customer systems.

Quantifiable outcome

• 100,000+ vehicles covered in database
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Inter-SprintcoreStrategic or Co-development Partner · 25 June 2025E.A.A. / Inter-Sprint jointly exhibiting at EQUIP AUTO 2025 (October 14-18, 2025, Paris Expo Porte de Versailles, Hall 3 – J025). Inter-Sprint is a key trading partner for European Automotive Agency.
• DriverightcoreTechnology or IntegrationEuropean Automotive Agency distributes Driveright's automotive database covering 100,000+ vehicles with tire and wheel fitment data. EAA offers API access to this database for customer system integration.
• KracingminorChannel Partner/ Reseller/ DistributorEAA distributes Kracing-branded wheel locks (antivols) including models A2, B2, C2, F2, A2P, A3, B3, C3. Kracing is the manufacturer of these security products.
• it SENSminorChannel Partner/ Reseller/ DistributorEAA distributes it SENS TPMS valves and sensors — next-generation multi-protocol tire pressure monitoring system products including valves in silver, black, titanium, and rubber finishes.
• Inter TyrecoreChannel Partner/ Reseller/ DistributorEAA distributes Inter Tyre wheels including brand lines such as Inter Action Kargin, Monaco Chicane, Monaco GP2, Monaco GP6, and others. Inter Tyre is a major wheel manufacturer.
• AC WheelscoreChannel Partner/ Reseller/ DistributorEAA distributes AC Wheels products including Hypnotic, Sapphire, Twist, and Syclone wheel lines. AC Wheels is a wheel brand with an online configuration tool.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• TBC Corporation: One of the largest US tire and automotive service distributors. Comparable B2B tire/wheel distribution business model, but operates primarily in North America rather than Europe.

Broad incumbents

• Continental AG: Global tire manufacturer with a strong European presence and broad B2B distribution operations. Comparable as a tire industry incumbent that competes with EAA via direct sales, dealer programs, and integrated supply.
• Goodyear: Global tire manufacturer with strong European OEM and replacement distribution. Comparable as a tire industry incumbent whose go-to-market choices directly shape distributor economics.
• Michelin: World-leading tire manufacturer with extensive European B2B distribution and direct dealer programs. Overlaps with EAA as both a supplier and a competing channel, with materially greater scale and brand power.
• TecAlliance (TecDoc): Provider of automotive parts catalog and vehicle data (TecDoc) used across the European aftermarket. Comparable to EAA's Driveright business as a vehicle fitment/data platform, but with a much larger installed base.
• Borbet: Major European alloy wheel manufacturer whose brand EAA distributes. Comparable as a wheel industry incumbent with overlapping customer base and channel dynamics.
• Ronal Group: European alloy wheel manufacturer whose brands EAA distributes (Ronal, Alutec, Autec, Speedline, CMS). Comparable as a wheel industry incumbent that competes with and supplies into EAA's wheel category.

Direct peers

• Heuver Tyre Wholesale: Dutch-based international tire wholesaler distributing across Europe. Closely comparable multi-brand B2B tire distribution model serving dealers and fleets, with a similar export-driven footprint.
• Inter-Sprint: Pan-European tire wholesaler distributing passenger, commercial, and specialty tires across multiple brands. Directly comparable as a multi-brand B2B tire distributor; EAA and Inter-Sprint are already commercial partners and co-exhibit at EQUIP AUTO 2025.
• Point S Group: International tire and automotive service network combining retail, wholesale, and franchise operations. Comparable to EAA in the wholesale tire and wheel segment, while operating a much larger integrated network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/european-automotive-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Automotive Agency