What Inter-Tyre does

Inter-Tyre B.V., founded in 1992 and headquartered in Moerdijk, the Netherlands, is a privately held B2B wheel wholesaler operating across Europe. The company maintains more than 120,000 alloy and steel wheels in stock at its Zevenbergen distribution center, covering sizes from 13 to 23 inches (with some premium lines reaching 24 inches), sourced from over 15 third-party brands including Borbet, Alutec, Autec, Urban, MAK Wheels, ATS, BBS, Ronal, CMS, Diesel, Rial, and Avus Racing, alongside three proprietary private-label brands — Monaco Wheels, ItWheels, and SuperMetal. The portfolio is rounded out with complementary categories including TPMS sensors, spare kits, workshop accessories (mounting paste, bolts, valves, centering rings), snow chains, and complete wheel-tyre combinations.

The company's commercial model is exclusively wholesale B2B: it sells only to tire dealers, automotive parts suppliers, and vehicle workshops, and explicitly excludes retail customers and other verticals. Pricing is quote-based rather than publicly listed, with competitive pricing positioned as a function of large-scale purchasing. Distribution runs through a multi-language digital presence (nine languages including Dutch, English, French, Portuguese, Spanish, German, Italian, Croatian, and Slovenian), a dedicated B2B e-commerce platform (customers.inter-tyre.nl), and direct sales via phone and email, with a same-day order / next-day delivery fulfillment promise.

The underlying technology stack is centered on a multi-language e-commerce platform and a wheel configurator that enables B2B buyers to match wheels by vehicle make, model, type, and diameter or by license plate number. Several product lines carry TÜV certification, with selected designs also holding ECE type approval; private-label lines Monaco Wheels and ItWheels carry a 6-year extended warranty for purchases made after 1 October 2024. The company also holds exclusive European distribution rights (excluding the UK) for the SuperMetal commercial-vehicle and motorhome wheel line.

Name

Inter-Tyre

Legal name

Inter-Tyre B.V.

Website

https://inter-tyre.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Inter-Tyre is a Netherlands-based B2B wheel wholesaler founded in 1992, distributing 120,000+ alloy and steel wheels (13–24 inches) from 15+ premium and three private-label brands to tire dealers, parts suppliers, and workshops across nine European countries via a B2B e-commerce platform.

Ownership category

akta.pro rank

Product category

Automotive Wheel Wholesale

NAICS

Tire and Tube Merchant Wholesalers (42313), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tires, wheels & related supplies distribution (CRAOANAD)

akta.pro secondary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Wheel wholesale
• Alloy wheels
• Automotive parts distribution
• TPMS sensors
• Tire accessories

Headquarters

HQ city

Zevenbergen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wheel and Rim Sales: Wholesale distribution of alloy and steel wheels to B2B customers in the tire and automotive industry. Products include wheels ranging from 13 to 23 inches, TPMS sensors, spare kits, snow chains, and accessories. Revenue generated through product sales with competitive pricing enabled by large-scale purchasing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Inter-Tyre is a Netherlands-based B2B wholesaler of automotive wheels and related products, founded in 1992. The company distributes alloy and steel wheels, TPMS sensors, spare kits, snow chains, wheel-tyre combinations and accessories from more than 15 brands, including its own private labels (Monaco Wheels, ItWheels, SuperMetal) and premium manufacturers such as Borbet, Alutec, Autec, Urban, MAK Wheels and ATS. It maintains a stock of more than 120,000 wheels from a headquarters in Moerdijk and a warehouse in Zevenbergen, serving professional buyers across Europe.

Product overview

Inter-Tyre is a B2B wheel wholesaler operating since 1992 with over 120,000 wheels in stock. The core offering centers on alloy and steel wheels (sizes 13-24 inches) supplemented by a complete range of complementary products including TPMS sensors, spare kits, accessories, and snow chains. The portfolio includes three private label brands (Monaco Wheels, ItWheels, and SuperMetal) alongside over 15 premium third-party brands (Borbet, Alutec, Autec, Urban, MAK Wheels, ATS, and others). Customers can access products through a B2B e-commerce platform or use an online wheel configurator that matches wheels to specific vehicles. The company also offers complete wheel-tyre combination packages.

Differentiator

Problem solved

Functional benefit

Brands

• Monaco Wheels: Exclusive brand of Inter-Tyre offering alloy wheels in sizes 16 to 22 inches, with four segments: Comfort Wheels, Electric Wheels, Luxury Wheels, and Tuning Wheels. TÜV-certified for select designs, with a 6-year extended warranty on purchases after 1 October 2024.
• ItWheels
• SuperMetal

Products and services

• Alloy Wheels
• Steel Wheels
• TPMS Sensors
• Spare Wheel Kits
• Snow Chains
• Wheel-Tyre Combinations
• Private-Label Wheels
• Wheel Accessories

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 4to1 Tyres: 4to1 Tyres is a UK-based online B2B tyre and wheel distributor with configurator-style ordering tools — closely comparable to Inter-Tyre's B2B e-commerce model, wheel configurator functionality, and European wholesale positioning.
• TyreLine: TyreLine is a European online B2B tyre and wheel wholesaler operating across multiple markets — directly comparable to Inter-Tyre in B2B e-commerce platform, wheel/tyre combination offerings, and multi-country European distribution.
• Heuver Banden: Heuver Banden is a Dutch-based B2B tyre and wheel wholesaler serving European markets — directly comparable to Inter-Tyre's geographic base, B2B customer focus (tire dealers, workshops), and wholesale distribution model.
• Stapleton's Tyre Services: Stapleton's is one of the UK's largest independent tyre distributors with extensive brand portfolio and B2B dealer network — comparable to Inter-Tyre in B2B wholesale model, multi-brand distribution, and European focus, but geographically centered in the UK.
• Van den Ban Autobanden: Van den Ban is a Dutch B2B tyre wholesaler distributing passenger, commercial, and agricultural tyres across Europe — overlapping with Inter-Tyre in B2B tyre/wheel distribution, channel model, and Dutch-headquartered European reach.

Broad incumbents

• Alutec: Alutec is a leading premium European alloy wheel brand — both a distributed brand within Inter-Tyre's catalog and a manufacturer-incumbent operating at scale in similar aftermarket channels across Europe.
• Ronal Group: Ronal Group is a major European alloy wheel manufacturer and OEM supplier — both a competitor supplier brand to Inter-Tyre's portfolio and a broader industry incumbent with vertically integrated manufacturing that competes across the same wheel categories.
• ATS Euromaster: ATS Euromaster is a large European tyre, wheel, and vehicle-service network — broadly comparable to Inter-Tyre in tyre/wheel category but operating a much larger retail/service footprint with broader service offerings rather than pure B2B wholesale.
• Borbet: Borbet is a major German alloy wheel manufacturer with 140+ years of metalworking history and OEM supply to 30+ car brands — a key supplier brand within Inter-Tyre's portfolio but also a broad incumbent whose direct distribution could compete with wholesalers.

Others

• Point S: Point S is a global tyre and automotive-service retail cooperative — operates in the same wheel/tyre aftermarket category but as a retail/service brand network rather than a B2B wholesaler like Inter-Tyre; useful as a downstream customer and adjacent reference point.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/intertyre
• LinkedInlinkedin.com/company/inter-tyre-holland-b.v.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inter-Tyre