Earthbound Kids

What Earthbound Kids does

Earthbound Kids Inc. is a privately held outdoor education and recreation company operating from a 12-acre farm at 155 Uxbridge-Pickering Townline in Pickering, Ontario, with a second location at Earthbound Farm & Country House in Schomberg, Ontario. Founded by Carol Norton—who also co-founded All About Kids childcare, a licensed provider with four GTA locations—the company delivers nature-based programming for children ages 4-16 across the Greater Toronto Area, including York Region, Durham Region, and Toronto. Three customer segments are served: families enrolling children in camps and birthday parties, schools (York Region, Durham, and Toronto school boards) booking curriculum-linked field trips, and parents participating in toddler drop-in programs. The company is Ontario Camps Association (OCA) accredited and AODA compliant, with administrative services provided by All About Kids under a co-founder relationship.

The company's offering portfolio includes seven summer day camp tracks (Camp Treetop multi-activity camp, Good Sports, Saddle Club, Saddle Skills, Junior Equestrians, and Farm & Wildlife programs, plus the LEAP leadership development program), year-round PA Day and seasonal break camps, birthday party packages, school field trip programs (Fall Harvest, Winter Carnival, Spring Workshops), after-school Learn to Ride lessons, and overnight/family camp experiences at the Schomberg location. Programs are delivered in person at the company's physical facilities by counselors trained in First Aid, CPR, High Five Principles, and Early Childhood Education, with counselor-to-camper ratios ranging from 1:6 (Seedlings, ages 4-5) to 1:9 (Rangers/Trailblazers, ages 8-12). The company uses the CampBrain third-party registration platform for enrollment and acquires customers through its website, Facebook, Instagram, and direct school board relationships.

Earthbound Kids operates a fully transactional, unit-based revenue model with no subscription or recurring contracts. Pricing is structured as $11-$16 per student for school field trips, $95-$110 per day for PA Day camps, $400-$500 for birthday party packages, $440-$650 per week for summer camps, and $200/person/night for overnight stays, with HST applied on top and add-on fees for helmet rental, meal plans, before/after care, and pony rides. Sibling and multi-week discounts (10% on third+ registration, $25 off week 3+) support volume. The business is founder-owned, bootstrapped, with 9 employees and no external investors, technology platform, or AI capabilities disclosed—the competitive position rests on physical assets, accreditation, and program diversification rather than digital infrastructure.

Name

Earthbound Kids

Legal name

Earthbound Kids Inc.

Website

https://earthboundkids.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Earthbound Kids Inc. is a privately held outdoor children's education company operating a 12-acre farm in Pickering and a second site in Schomberg, Ontario. It delivers nature-based summer camps, school field trips, birthday parties, and riding programs for families and schools across the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Children's Outdoor Education and Recreation Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Youth Adventure Camps & Summer Programs (THAAAOAB), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

Keywords

• Children's day camps
• Outdoor education programs
• Horseback riding camps
• School field trips
• Birthday party hosting

Headquarters

HQ city

Pickering

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Summer Camp Programs: Week-long summer day camp programs for children aged 4-16, including Camp Treetop, Good Sports, Saddle Camp, Farm & Wildlife, and LEAP leadership programs. Revenue is generated through per-week registration fees ranging from $440 to $650 per week depending on program type.
2. PA Day & School Break Camps: Single-day and multi-day camp programs offered during PA days, winter break, and March break. Priced at $95-$110 per day for Treetop and Saddle Club programs.
3. Birthday Party Packages: Event-based party hosting services with multiple package tiers ranging from $400 to $500, with optional add-ons for pony rides, farmyard visits, and other activities.
4. School Field Trip Programs: Educational field trip programs for school groups from pre-K to grade 8, priced at $11-$16 per student depending on trip duration, with minimum fee requirements.
5. Earthbound Tots Parent & Tot Programs: Drop-in parent and tot morning programs during spring and fall at $10 per child.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Earthbound Kids operates outdoor children's day camps, riding programs, school field trips, and birthday parties from a 12-acre farm in Pickering, Ontario and a second overnight/family camp location in Schomberg. The portfolio spans multi-activity camps (Camp Treetop, Good Sports), horseback riding camps (Saddle Club, Saddle Skills, Junior Equestrians), a Farm and Wildlife program, and a LEAP leadership track, supplemented year-round by PA Day, Winter Break, and March Break camps, plus per-student field trip programs aligned with Ontario curriculum for Pre-K to Grade 8. Customers register and pay through the CampBrain online platform and on-site at the company's facilities.

Product overview

Earthbound Kids operates a diversified portfolio of children's outdoor education and recreation programs centered on their 12-acre farm facility in Pickering, Ontario. The core offering consists of multi-activity camps (Camp Treetop, Good Sports) and specialized programs (Saddle Club, Saddle Skills, Junior Equestrians for horseback riding; Farm and Wildlife for animal education; LEAP for leadership development). These summer camp programs are supplemented year-round by PA Day and Winter/March Break camps, school field trip programs (Fall Harvest, Winter Carnival, Spring Workshops), birthday party packages, and after-school riding lessons. A second location in Schomberg, Ontario offers overnight camp and family camp experiences. The company positions itself as connecting children to nature through hands-on outdoor experiences, with an accessibility commitment and OCA accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Camp Treetop Multi-activity outdoor day camp for children ages 4-12 with swimming, BMX biking, archery, horseback riding, gardening, arts and crafts, sports, and nature programming, segmented into four age groups with low counselor ratios.
• Good Sports Camp Multi-sport camp for children ages 6-12 featuring soccer, floorball, basketball, baseball, rock wall, archery, and gaga ball, divided into Junior (6-7) and Senior (8-12) divisions.
• Saddle Club Beginner-friendly horseback riding day camp for children ages 6-12, providing daily 45-minute riding lessons along with horsemanship and stable management activities.
• Saddle Skills Intermediate horseback riding camp for ages 8-13 able to walk and trot independently, with instruction in posting trot, navigating poles and obstacles, and memorizing riding patterns.
• Junior Equestrians Competitive horseback riding camp for ages 8-13 able to canter independently, with one hour of daily English riding instruction and show day preparation including grooming, tacking, and equine care education.
• Farm and Wildlife Program Hands-on farm and wildlife day camp for ages 8-12 with daily farm animal care, habitat investigation, wildlife exploration, birding, tracking, nature art, bush-craft, and horseback riding.
• LEAP Leaders in Training / Counselors in Training Two-week leadership development program for ages 12-16, split into Leaders in Training (ages 12-13) and Counselors in Training (ages 14-16) tracks, with First Aid and High Five Principles training and an overnight campout for CITs.
• PA Day & Winter Break Camps Year-round single-day and multi-day camp programs for children ages 4-12 on school professional development days and during winter break, with Treetop and Saddle Club options including horseback riding, sports, BMX biking, arts and crafts, and seasonal winter activities.
• March Break Camp Spring break day camp for children ages 4-12 during March Break, offering Saddle Club and Camp Treetop programming with warmer-weather activities and organic farm garden planting.
• Earthbound Tots Drop-in parent and tot morning program for young children and caregivers, held on Mondays during spring and fall with farm animal visits, playground play, and nature crafts.
• School Programs (Learning on the Land) Educational field trip program for Pre-K to Grade 8 aligned with the Ontario Science and Technology curriculum, comprising Fall Harvest, Winter Carnival, and Spring Workshop field trip seasons.
• Birthday Party Packages Farm-themed birthday party event packages including Perfect Party, Cowboys & Cowgirls, Sportstravaganza, Farmyard Fun, and Horseback Riding themes with optional add-ons such as pony rides, climbing wall, and wagon rides.
• Fall Harvest Field Trip 2-4 hour fall field trip for Pre-K to Grade 8 offered September to November with guided farm tours, garden and orchard experiences, and apple or pumpkin picking.
• Winter Carnival Field Trip 3-hour winter field trip for Grades 2-8 and Kindergarten to Grade 1 offered January to March with snowshoeing, snow sculpting, and winter wildlife survival education.
• Spring Workshop Field Trips Customizable 2-4 hour spring field trips for Pre-K to Grade 8 with Animal, Garden, Nature, and Social Studies workshop options including Fiber Farm, Compost Corner, Trees, and Pollinators.
• Earthbound Farm & Country House Schomberg Location (Overnight & Family Camp) Second location at Earthbound Farm & Country House in Schomberg, Ontario offering overnight horse and pony camp with English group riding lessons, specialty rides (dressage, western, trail), and family camp programs.
• Learn to Ride Program After-school horseback riding lessons for children of all skill levels, taught by instructors using games and fun activities to build riding skills.

Quantifiable outcome

• Camper/Counsellor ratios: 1:6 (Seedlings 4-5), 1:8 (Explorers 6-7), 1:9 (Rangers 8-9, Trailblazers 10-12)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• All About KidscoreOthersAll About Kids is a licensed child care provider with 10 years of experience delivering quality ministry-inspected programming for children from 3 months to 12 years. They provide administration services for Earthbound Kids and are the co-founder organization behind Earthbound Kids.
• York Region School BoardscoreStrategic or Co-development PartnerYork Region school boards bring students for Learning on the Land programs and seasonal field trips aligned with Ontario curriculum.
• Durham School BoardscoreStrategic or Co-development PartnerDurham school boards partner with Earthbound Kids for educational field trip programs.
• Toronto School BoardscoreStrategic or Co-development PartnerToronto school boards utilize Earthbound Kids programs for curriculum-linked outdoor education experiences.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Camp Kandalore: Traditional Ontario summer camp on a lake providing multi-activity and outdoor education programming. Comparable as an OCA-accredited Ontario summer camp serving GTA feeder families with similar outdoor recreation and leadership development offerings.
• Camp Robin Hood: Ontario-based traditional summer camp offering multi-activity programming. Comparable in providing summer camp experiences to GTA-area children with OCA-accredited standards and outdoor educational programming.
• Camp Couchiching: Long-established Ontario overnight summer camp on a lake offering multi-activity programming. Comparable as an Ontario summer camp with similar activity mix and GTA feeder geography.
• Glen Bernard Camp: Ontario summer camp offering traditional outdoor programming and leadership development. Comparable in OCA-accredited status and Ontario-based multi-activity summer programming for children.
• Camp Walden: Ontario-based overnight summer camp with multi-activity programming. Comparable as an Ontario summer camp serving GTA-area families, with overlapping activity mix including sports, arts, and waterfront/outdoor experiences.
• Camp Oconto: Ontario traditional overnight summer camp with multi-activity programming. Comparable as an Ontario summer camp operator with similar outdoor activity mix and GTA feeder market.
• Camp Tamakwa: Established Ontario summer camp in Algonquin Park offering multi-activity outdoor programming for children. Comparable as a long-running Ontario summer camp operator serving the GTA feeder market with outdoor experiential education, though delivered in an overnight format.

Regional players

• Boys and Girls Club of Durham: Regional youth services organization operating day camps and after-school programming in Durham Region. Comparable as a Durham Region youth program operator overlapping Earthbound Kids' school board partner geography.

Broad incumbents

• YMCA of Greater Toronto: Large GTA non-profit operating day camps and youth programs across multiple locations. Comparable as a GTA-wide day-camp and youth-program operator, though broader in scope and with significantly larger scale and resources.

Others

• Toronto and Region Conservation Authority (TRCA): Public conservation authority operating nature parks and outdoor educational programs across the GTA. Comparable as a GTA outdoor/nature-education provider serving school groups and families with curriculum-aligned programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EarthboundKids
• Instagraminstagram.com/earthboundkids
• LinkedInlinkedin.com/company/earthbound-kids

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earthbound Kids