Camp Robin Hood
Camp Robin Hood Ltd. is a family-owned summer day camp founded in 1946 in Markham, Ontario, serving GTA families with children aged 4–15 through traditional, sports, inclusion, and leadership programs on a 50-acre private facility, supplemented by transportation, school programs, and event rentals.
- Company typePrivate
- Founded1946
- HeadquartersMarkham, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What Camp Robin Hood does
Camp Robin Hood Ltd. is a privately held, family-owned summer day camp founded in 1946 in Markham, Ontario, operating continuously for 80 years under three generations of family leadership (originally Larry and Pearl Bell; now Sari and Howie Grossinger). The company runs programs for children aged 4 through Grade 7 plus a leadership track (LIT/CIT) for Grades 8–9 from a single 50-acre private facility featuring traditional wooden cabins, four heated swimming pools, a private canoe pond, and expansive grounds. Core programs include a Traditional Day Camp track, the Robin Hood Sports Academy, the OT-led Inclusion Program (serving ~15% of campers with identified special needs), and a Leadership Development pathway. Adjacent revenue lines extend the asset into the off-season: the Robin Hood Leadership Centre hosts school programs for outdoor leadership and teambuilding, and the facility is rented for weddings, corporate retreats, and bar/bat mitzvahs.
The business is a direct-to-consumer service operation with no proprietary technology platform; registration runs on the third-party CampBrain portal, transportation is outsourced to Landmark Bus Lines with real-time tracking via the LARRY mobile app, and the company maintains a content presence on YouTube, Vimeo, and SoundCloud. Revenue is generated primarily through summer session fees (with a $500 deposit per camper and the balance in three installments on March 1, April 1, and May 1), optional transportation ($180–$265 + HST per 2-week session depending on door-to-door vs. neighbourhood pickup), and one-time facility rental fees. The customer base consists of GTA families acquired primarily through word-of-mouth and a paid referral program ($75 per successful referral). The company carries no disclosed external capital, operates from a single location, and is structured as Camp Robin Hood Ltd. under Ontario jurisdiction, with a sister-camp relationship to overnight operator Camp Walden.
The company is Ontario Camps Association-accredited and Canadian Camping Association-membered, has been featured on Global News, and runs a multi-generational alumni network that doubles as both a customer-retention asset and a staff pipeline, with many counselors being former campers and many leaders holding teaching credentials.
Camp Robin Hood firmographics
Firmographics- Name
- Camp Robin Hood
- Legal name
- Camp Robin Hood Ltd.
- Website
- https://camprobinhood.ca
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Short description
- Camp Robin Hood Ltd. is a family-owned summer day camp founded in 1946 in Markham, Ontario, serving GTA families with children aged 4–15 through traditional, sports, inclusion, and leadership programs on a 50-acre private facility, supplemented by transportation, school programs, and event rentals.
- Ownership category
- akta.pro rank
Camp Robin Hood industry classification
Industry- Product category
- Children's Day Camp Services
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
- akta.pro secondary industries
- Cabin & Cottage Campgrounds (THAGAOAD), Seasonal & Pop-Up Campsites (Event/Harvest/Temporary) (THAGAOAH)
Keywords
Where Camp Robin Hood is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Camp Robin Hood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Camp Session Fees: Primary revenue from summer camp session fees paid by families. Fees cover full programming, well-trained staff, camp backpack, t-shirt, daily towel service, camp-wide pizza lunch on Fridays, and daily treats and juice. Application requires a $500 deposit per camper, with remaining balances due in equal payments on March 1, April 1 & May 1.
- Transportation Services: Additional revenue from optional bus transportation services. Door-to-door service costs $265 + HST per camper per 2-week session. Neighbourhood service costs $180 + HST per camper per 2-week session. Sibling discounts apply to transportation fees.
- Facility Rentals: Revenue from hosting events at the camp facility including summer picnics, corporate retreats, fundraisers, reunions, school carnivals, graduations, weddings, and bar & bat mitzvahs. Events provide private access to the 50+ acre Markham site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Camper Registration with $500 Deposit |
| Unit Pricing | Multi-year contract | Door-to-Door Bus Transportation |
| Unit Pricing | Multi-year contract | Neighbourhood Bus Pickup |
| Other | Annual | Sibling Discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Camp Robin Hood product offering
Product offeringCore offering
Camp Robin Hood operates a private summer day camp on a 50-acre site for children ages 4 to 15, delivering seasonal day-camp sessions with bundled activities, meals, and transportation. It also runs school field-trip programs, sports programs, specialty camps, and rents its outdoor facilities for private events.
Product overview
Camp Robin Hood operates as a traditional day camp service offering multiple program tracks centered on outdoor activities, sports, and leadership development for children aged 4 to 15. The core portfolio includes the Traditional Day Camp Program (the original offering since 1946), the Robin Hood Sports Academy (all-sport specialization), the Inclusion Program (support for campers with special needs), and the Leadership Development Program (LIT/CIT pathway for older campers). Additional offerings include school programs through the Robin Hood Leadership Centre, site rentals for private events, transportation services with the LARRY app, and the Parent & Tot program. All programs are delivered at the company's 50-acre Markham, Ontario facility with swimming, canoeing, and cabin-based activities as central experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Robin Hood Sports Academy: An all-sport program covering traditional sports like basketball and tennis through adventure activities like climbing wall, archery, and canoeing, including two instructional swims daily.
- Robin Hood Leadership Centre
Products and services
- Summer Day Camp Sessions Seasonal multi-week day camp sessions held Monday through Friday during the summer for children ages 4-15, including structured activities such as swimming, sports, arts, and outdoor recreation, with lunch and optional bus transportation included.
- Specialty Camps
Quantifiable outcome
- Staff-to-camper ratio better than 1 to 4
- +2 more outcomes
Companies that use Camp Robin Hood
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Camp Robin Hood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Camp Robin Hood partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, supporting and minor.
- Shendy's Swim CentrecoreShendy's Swim Centre is a partner providing swim instruction services at Camp Robin Hood. The camp features four heated swimming pools with twice-daily instructional swimming as a key program component.
- Ontario Camps AssociationcoreCamp Robin Hood is accredited by the Ontario Camps Association, indicating compliance with established standards for children's camps in Ontario.
- Canadian Camping AssociationcoreNational membership organization for Canadian camps. Camp Robin Hood is a proud member representing quality standards in the Canadian camping industry.
- Landmark Bus LinescoreProvides transportation services for campers with well-maintained vehicles and professional driving team. Camp Robin Hood uses Landmark for both door-to-door and neighbourhood bus routes serving the GTA.
- Melanoma Network of CanadasupportingPartnership focused on sun safety awareness. Critical for Camp Robin Hood as an outdoor day camp with extensive sun exposure for campers throughout the summer.
- Camp Connection General StoresupportingPreferred location for Camp Robin Hood families to purchase camp gear. Provides convenient access to branded camp supplies and equipment.
- Everblast Play CompanysupportingProvides specialty activities at Camp Robin Hood, enhancing the variety of programming available to campers.
- Evolve Skateboarding (Evolve Skate Camp)supportingBrings skateboarding program to Camp Robin Hood's Sports Academy each summer as a special part of one session, providing unique activity offerings.
- SportballsupportingMulti-sport instruction program that has been a favourite specialty activity for Camp Robin Hood campers since entering Canada.
- Mabel's LabelsminorLabeling company that Camp Robin Hood families have used for many years to help campers care for their belongings and prevent items from entering the Lost & Found.
- Camp WaldencoreSister camp to Camp Robin Hood, co-owned by Sari Grossinger. Offers extended hold options for families considering both camps, with some flexibility in session management between locations. Provides pathway for families transitioning from day camp to overnight camp experiences.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Camp Robin Hood competitors and assessment
Company assessmentDirect peers
- Camp Walden: Overnight summer camp co-owned by Sari Grossinger alongside Camp Robin Hood. Directly comparable as a sister property sharing ownership, brand family, and the same 'Home & Away' integrated offering — the closest peer to Camp Robin Hood by virtue of shared leadership and customer overlap.
- Camp Towhee: Specialized Ontario summer camp serving children with learning disabilities, ADHD, and other special needs. Comparable to Camp Robin Hood's Inclusion Program given the shared therapeutic/special-needs orientation and overlapping GTA catchment.
- Camp Kandalore: Long-established Ontario overnight summer camp offering traditional outdoor programming comparable to Camp Robin Hood's Traditional Day Camp program. Targets similar family demographic seeking wilderness-style experiences in Ontario.
- Camp Northland: Established Ontario co-ed summer camp (Boys' Northland / Northland Camps) offering traditional and specialty programs. Comparable to Camp Robin Hood given its similar heritage, traditional programming, and family-camp positioning.
- Steve & Kate's Camp: US-based premium day camp network with a similar all-inclusive, flexibility-driven model. Comparable as a benchmark for premium-priced, family-trusted day camp operations with strong brand and flexible enrollment.
Broad incumbents
- YMCA of Greater Toronto: Large regional operator of summer day camps and child-care programs across the GTA. Overlaps directly with Camp Robin Hood in the day-camp category but at lower price points and with broader programming breadth rather than premium traditional positioning.
- City of Toronto - Camps: Municipal day-camp provider across Toronto offering subsidized summer programming. Represents the lower-priced incumbent alternative competing for the same GTA family demographic.
Emerging players
- Great Wolf Lodge: Indoor waterpark resort chain with strong family appeal and day-pass options in some markets. Comparable to Camp Robin Hood as a premium family-entertainment destination but distinct in being an indoor, year-round resort rather than an outdoor day camp.
Others
- Sportball: Multi-sport instruction provider partnered with Camp Robin Hood. Comparable as a children's programming partner in the GTA family activities market and adjacent in delivering sports programming to similar age groups.
- Evolve Skateboarding (Evolve Skate Camp): Specialty skateboarding camp partner delivering programming at Camp Robin Hood. Comparable as an adjacent children's-activity provider serving similar age groups and family demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Camp Robin Hood social profiles
Digital presenceCamp Robin Hood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camp Robin Hood leadership team
Management profileNumber of profiles
Profiles4 records
Camp Robin Hood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camp Robin Hood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camp Robin Hood
What does Camp Robin Hood do?
Camp Robin Hood operates a private summer day camp on a 50-acre site for children ages 4 to 15, delivering seasonal day-camp sessions with bundled activities, meals, and transportation. It also runs school field-trip programs, sports programs, specialty camps, and rents its outdoor facilities for private events.
Is Camp Robin Hood a public or private company?
Camp Robin Hood is a private company. It is classified as family owned and is currently operating.
When was Camp Robin Hood founded?
Camp Robin Hood was founded in 1946.
Where is Camp Robin Hood based?
Camp Robin Hood is headquartered in Markham, Canada, in the North America region.
How does Camp Robin Hood make money?
Three revenue lines are on record. Camp Session Fees are the primary driver. The others are transportation Services and facility Rentals.
Who are Camp Robin Hood's main competitors?
Direct peers on record are Camp Walden, Camp Towhee, Camp Kandalore, Camp Northland and Steve & Kate's Camp. Broad incumbents are YMCA of Greater Toronto and City of Toronto - Camps. Great Wolf Lodge is listed as an emerging player. Others are Sportball and Evolve Skateboarding (Evolve Skate Camp).
Does Camp Robin Hood have an API?
No public API is recorded for Camp Robin Hood.
What industry is Camp Robin Hood in?
Camp Robin Hood's product category is Children's Day Camp Services. Its primary akta.pro industry code is THAMAJAJ, Family & Recreation Campgrounds (Amenities/Activities Focus), with a secondary code of THAGAOAD, Cabin & Cottage Campgrounds. Its NAICS code is 721214 and its SIC code is 7000.