East Austin Athletic Club

What East Austin Athletic Club does

East Austin Athletic Club (EAAC) is a community-focused, single-location boutique fitness operator headquartered in a 9,000 sq ft converted warehouse at 4909 E Cesar Chavez St in East Austin, Texas. Founded and owned by Brendon Fellows, the club delivers a multi-modal fitness ecosystem built around 55-minute large group training sessions programmed in 6-8 week cycles — including Ascend (strength), Ignite (HIIT), Physique (body sculpting), Strike Club (boxing/kickboxing), Booty Camp, ARMageddon, and Club Hybrid (HYROX prep) — led by 15+ nationally certified coaches. Supplementary services span personal training, 1-on-1 nutrition coaching via Sophrosyne Health Coaching (Coach Kim), and a Recovery Room offering Swedish sauna and cold plunge contrast therapy.

EAAC's business model is anchored in recurring subscription revenue across four membership tiers (Strike Club $28.50/week, Gold $135/4-week, Unlimited $190/4-week, Annual $2,449/year) with a 4-week minimum commitment, complemented by a la carte revenue from day passes ($30-$45), personal training, nutrition consultations ($250), youth sport performance programs ($35-$330), club/venue rentals, Shopify merchandise, and affiliate commissions through a six-brand Member Perks ecosystem. GTM is community-led: organic Instagram, YouTube, email newsletter, club events (pub runs, corn hole tournaments, happy hours), buddy pass referrals, a Mindbody-powered "7 Workouts for $20" trial, and a Calendly tour-scheduling flow. The Truemed partnership enables HSA/FSA payment for eligible plans, lowering effective member cost by ~30%. Technology is a thin layer — Mindbody for booking and a proprietary Shopify-backed iOS app — with no proprietary AI or data assets. The company is independently operated, bootstrapped, and serves the local Austin community rather than pursuing multi-location expansion.

Name

East Austin Athletic Club

Legal name

East Austin Athletic Club

Website

https://eastaustinathleticclub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

East Austin Athletic Club is a community-focused boutique fitness gym in East Austin, Texas, offering programmed group training, personal training, nutrition coaching, recovery (sauna/cold plunge), and youth programs from a 9,000 sq ft warehouse facility serving local Austin members.

Ownership category

akta.pro rank

Product category

Community Fitness Gym Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), HIIT & Circuit Bootcamps (HSADABAA), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Group fitness classes
• Personal training services
• Recovery therapy services
• Youth sports training
• Community gym memberships

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Memberships (Recurring Subscription): Core revenue from four-week commitment membership plans — Strike Club ($28.50/week), 2x/Week ($155/4-week), Gold ($135/4-week), Unlimited ($190/4-week), and Annual ($2,449/year). Memberships grant access to large group training classes, open gym, and member discounts. Fire & Ice recovery add-ons are billed in tandem with memberships.
2. Day Passes and Drop-In Sessions: Non-members can purchase day passes ($45 for gym access + recovery room) or single workout drop-ins ($30). Weekly unlimited non-membership passes are available at $75/week. Club passes (10-pack for $225) are sold without commitment requirements.
3. Contrast Therapy / Recovery Room: Revenue from standalone and addon recovery room memberships: Fire & Ice unlimited ($150/4-week), Fire & Ice Addon ($75/4-week, requires existing Gold or Unlimited membership), Fire & Ice Basic ($89/4-week), and 10-pack sessions ($200).
4. Personal Training: Nationally accredited personal trainers offer personalized fitness programming, nutrition guidance, and accountability. Head Coach contacts prospects within 24 hours of inquiry submission. 1-on-1 coaching sold via consultation-based sales motion.
5. Nutrition Coaching: 1-on-1 nutrition coaching via Coach Kim (1-hour Zoom orientation, weekly progress check-ins, 24/7 text support) and nutrition consultations ($250 one-time) covering assessments, meal planning, and goal setting. Revenue from coaching portal and consultation bookings.
6. Club / Venue Rentals: 9,000 sq ft facility rented for fitness events, workshops, certifications, photoshoots, and commercial shoots. Venue has hosted events for Nobull and Nutribullet. Rental inquiry via website form.
7. Youth Sport Performance (Summer Program): Summer program for kids (ages unspecified) running Monday–Thursday, 9:30–11:30 AM, with healthy snacks. Priced at $330/month, $90/week, or $35/day drop-in. Managed by Devon Kazmer.
8. Member Perks Partner Commissions / Discount-Driven Revenue: EAAC earns revenue through member engagement with partner brands (Chirp, Clinic Concierge, Meals with Purpose, The Good Sport, Truwild, Restart CBD) via referral and discount arrangements. Members receive 10–20% off partner products.
9. HSA/FSA Eligible Memberships (Truemed Integration): Through Truemed partnership, members can qualify for Letter of Medical Necessity to use pre-tax HSA/FSA funds for membership payments, enabling broader affordability and potential ~30% savings. EAAC eligible plans include Gold ($135/4-week), Unlimited ($190/4-week), Annual ($2,100/year), and Fire & Ice recovery packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

East Austin Athletic Club is a community-focused fitness gym operating from a 9,000 sq ft converted warehouse in East Austin, Texas. It delivers 55-minute large group training sessions led by nationally certified trainers in 6-8 week programming cycles, supplemented by personal training, nutrition coaching, a Swedish sauna and cold plunge recovery room, and a youth sport performance program. The club also rents its facility for events, photoshoots, and commercial shoots.

Product overview

East Austin Athletic Club is a community-focused fitness gym located in East Austin, Texas, operating from a 9,000 sq ft converted warehouse facility. The club offers a comprehensive fitness ecosystem centered around Large Group Training programs (including Ascend, Ignite, Physique, Strike Club, Booty Camp, ARMageddon, and Club Hybrid/HYROX training), supplemented by Personal Training, Nutrition Coaching, and a Recovery Room featuring Swedish sauna and cold plunge contrast therapy. Additional offerings include a Youth Sport Performance Program and Club Rentals for events. The club provides multiple membership tiers (Strike Club at $28.50/week, GOLD at $135/4 weeks, UNLIMITED at $190/4 weeks, and Club Pass 10-pack at $225), and accepts HSA/FSA payments through Truemed. Members also receive exclusive discounts through a Member Perks program with partner brands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 55-minute workout sessions structured in 6-8 week programming cycles designed to prevent plateauing and yield consistent results
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• ChirpminorGTM or Marketing PartnerRecovery tools partner offering EAAC members 15% off their entire order. Part of EAAC's member perks program providing exclusive discounts on wellness products.
• Clinic ConciergeminorGTM or Marketing PartnerMedical services provider (Vitamin IVs, B12 shots, and more) offering EAAC members 10% off any visit. Integrated into member perks program.
• Meals with PurposeminorGTM or Marketing PartnerOrganic meal prep service offering EAAC members 10% off meal plans. Part of member perks ecosystem supporting nutrition alongside fitness.
• The Good SportminorGTM or Marketing PartnerHigh-quality athletic wear retailer offering EAAC members 15% off their order. Part of member perks program aligning with fitness lifestyle.
• TruwildminorGTM or Marketing PartnerNatural supplements brand offering EAAC members 20% off all supplements — the highest discount in the member perks program. Supports fitness and recovery nutrition.
• Restart CBDminorGTM or Marketing PartnerHigh-quality CBD and THC products offering EAAC members $5 off purchases of $50 or more. Integrated into recovery and wellness member perks.
• TruemedcoreTechnology or IntegrationTruemed enables EAAC members to qualify for a Letter of Medical Necessity, allowing them to use pre-tax HSA/FSA funds to pay for memberships and recovery room services. EAAC eligible plans (Gold, Unlimited, Annual, Fire & Ice) are integrated into Truemed's qualification platform. Members save approximately 30% by using pre-tax funds.
• MindbodycoreTechnology or IntegrationMindbody is the class management and booking platform powering EAAC's website scheduling, '7 Workouts for $20' trial offer, and class registration. All membership and class transactions flow through Mindbody's widget on the EAAC website.
• NobullminorGTM or Marketing PartnerAthletic apparel brand that has hosted commercial shoots at EAAC's facility, utilizing the gym's versatile, minimally-branded 9,000 sq ft space.
• NutribulletminorGTM or Marketing PartnerNutribullet has hosted commercial shoots at EAAC's facility, leveraging the gym's aesthetic and equipment for brand content.
• Sophrosyne Health CoachingcoreStrategic or Co-development PartnerCoach Kim and her team from Sophrosyne Health Coaching provide 1-on-1 nutrition coaching and consultations to EAAC members. Coach Kim holds BSN, MSN (Family Nurse Practitioner), board certification from AANP, PN-1 nutrition coaching certification, and certified dietician nutrition coach credentials. Services include Zoom orientations, weekly check-ins, and 24/7 text support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Barry's: Premium boutique fitness brand combining HIIT treadmill and strength training in group classes. Comparable to EAAC in the premium group-training boutique category with community-driven positioning.
• F45 Training: Global functional training franchise specializing in 45-minute HIIT and strength group classes. Comparable to EAAC's group training, HIIT (Ignite), and community class model, though at much larger scale.
• Planet Fitness: Largest fitness franchise in the US offering low-cost membership gym access. Represents the value-end incumbent against which EAAC's premium community-and-programming positioning differentiates.
• Orangetheory Fitness: National group fitness franchise offering heart-rate-based HIIT and strength training. Overlaps with EAAC's group HIIT/conditioning programming (Ignite) and structured coached workout model.

Regional players

• Camp Gladiator: Austin-headquartered outdoor group fitness company offering coached bootcamp-style training. Comparable to EAAC's group HIIT/community training model and has deep Austin roots.

Others

• Glofox: SaaS platform providing gym management, booking, and member-engagement software for boutique fitness studios. Relevant ecosystem peer given EAAC's use of Mindbody for similar functions.

Direct peers

• Title Boxing Club: Boxing and kickboxing-focused fitness franchise with group classes and personal training. Directly comparable to EAAC's Strike Club membership tier and boxing/kickboxing coaching offerings.
• Castle Hill Fitness: Austin-based community fitness club with multiple locations offering group classes, personal training, and wellness amenities. Directly comparable to EAAC as a community-led boutique gym in the same Austin market.
• CrossFit (affiliates): Global strength and conditioning program with affiliate boxes delivering coached group WODs. Directly comparable to EAAC's Ascend strength/conditioning programming and CrossFit-trained coaching staff (e.g., Head Coach Megan Miller).

Emerging players

• StretchLab: Franchise focused on assisted stretching and recovery services. Comparable to EAAC's Recovery Room (sauna/cold plunge) as a wellness/recovery category peer in the membership-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCi7OUbNhwFmUQRf7t2Cql4A
• Instagraminstagram.com/eastaustinathleticclub
• Facebookfacebook.com/eastaustinathleticclub
• LinkedInlinkedin.com/company/east-austin-athletic-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Austin Athletic Club