East Bay Karate-Do

What East Bay Karate-Do does

East Bay Karate-Do, now operating as Felipe's Championship Martial Arts, is a family-owned martial arts academy founded in 1990 in Pittsburg, California. The school was rebranded from East Bay Karate-Do to Felipe's Championship Martial Arts in 2024, reflecting the founder family's continued ownership. The academy operates from a single training facility at 1365 Buchanan Rd., Pittsburg, CA 94565, serving families and individuals across the East Bay communities of Pittsburg, Antioch, Concord, Pleasant Hill, and Oakley.

The school's core offering is structured, in-person martial arts instruction built on the Uechi Ryu Karate style, organized into three age-tiered programs: Little Ninjas (ages 5-7), Little Dragons (ages 8-10), and Uechi Ryu Karate (ages 11+). The instructional model emphasizes physical fitness, self-defense, discipline, confidence, and character development rather than technology-enabled or digital products. There is no mobile app, no API, no proprietary technology platform, and no online content product beyond an informational website and blog used for marketing.

Revenue is generated through recurring monthly membership/class fees for the three age-based programs, sold direct-to-consumer via phone inquiries, walk-ins at the academy, and online enrollment forms captured through the website. The business is privately held with no institutional investment, parent company, or external funding. Marketing relies on the website, educational blog content, Google reviews (4.9 average), and Facebook recommendations (4.8 average), with documented multi-generational student relationships including one family with 19 years of continuous membership.

Name

East Bay Karate-Do

Legal name

Felipe's Championship Martial Arts

Website

https://eastbaykarate-do.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

East Bay Karate-Do, now operating as Felipe's Championship Martial Arts, is a family-owned, single-location martial arts academy in Pittsburg, California, founded in 1990. It delivers in-person Uechi Ryu Karate classes across age-based programs for children, teens, and adults, generating recurring subscription revenue from East Bay families.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (61162), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Competition & Tournament Team Training (HSADADAJ)

Keywords

• Martial arts training
• Karate classes
• Youth self-defense
• Family fitness programs
• Uechi Ryu karate

Headquarters

HQ city

Pittsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Martial Arts Membership/Class Fees: Recurring membership fees for structured martial arts classes across multiple age-based programs (Little Ninjas, Little Dragons, Uechi Ryu Karate). Families enroll in programs with ongoing class attendance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Family-owned martial arts academy delivering in-person karate instruction through three age-based programs: Little Ninjas (ages 5–7), Little Dragons (ages 8–10), and Uechi Ryu Karate (ages 11+). Classes emphasize self-defense, fitness, discipline, confidence, and character development for children, teens, and adults in the Pittsburg, CA area.

Product overview

Felipe's Championship Martial Arts (formerly East Bay Karate-Do) is a family-owned martial arts academy offering structured in-person training programs for children, teens, and adults. The school provides three distinct age-based programs: Little Ninjas (ages 5–7), Little Dragons (ages 8–10), and Uechi Ryu Karate (ages 11+). The programs are designed to build confidence, discipline, focus, respect, leadership, and lifelong self-defense skills in a positive, professional environment. No digital or technology-based products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Ninjas (Ages 5–7)

Quantifiable outcome

• Strong community reviews averaging 4.8-4.9 stars across Google and Facebook

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• iLoveKickboxing: Group martial-arts fitness franchise offering structured kickboxing classes on a recurring subscription basis — directly comparable pricing/billing model and adult fitness customer overlap.
• Karate America: Traditional karate instruction chain focused on family-based programs and belt progression, serving a comparable suburban community-base customer profile to Felipe's Championship Martial Arts.
• Premier Martial Arts: National karate instruction franchise offering age-segmented programs for children, teens, and adults with a recurring membership model — the closest scaled analog to Felipe's Championship Martial Arts.
• ATA Martial Arts: One of the largest traditional martial arts instruction organizations in the US, operating a network of schools with structured kids/adult programs and belt-ranking systems comparable to those offered at Felipe's.
• Gracie Barra: Global martial arts instruction network specializing in Brazilian Jiu-Jitsu with a franchise model and age-segmented programs — comparable business model and recurring-membership economics, though different martial art.
• Tiger Schulmann's Martial Arts: Established multi-location martial arts school chain offering structured kids and adult programs with a recurring membership model and character-development emphasis similar to Felipe's value proposition.
• AmeriKick Martial Arts: National karate and kickboxing instruction chain with age-based children's programs and adult self-defense offerings, mirroring Felipe's product segmentation and subscription revenue approach.

Emerging players

• 9Round Fitness: Kickboxing-themed fitness franchise with a recurring membership model and 30-minute workout format — adjacent martial-arts fitness offering targeting similar adult customer segments.
• The Little Gym: Children's enrichment franchise offering age-segmented developmental classes with a subscription model — competes for the same parent-driven, kids-program spending that drives Felipe's Little Ninjas/Dragons enrollment.

Broad incumbents

• TITLE Boxing Club: National fitness boxing chain with a membership-driven, in-person-only instruction model — adjacent rather than direct, but competes for adults seeking martial-arts-style fitness in suburban markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/east-bay-karate-do

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Bay Karate-Do