East Coast Granite and Tile,Inc.
East Coast Granite and Tile is a family-owned Spartanburg, SC-based retailer and fabricator selling and installing granite, quartz, marble, and other stone countertops, plus cabinets, tile, and appliances, through 20+ showroom locations serving homeowners, builders, and commercial customers across Upstate South Carolina and western North Carolina.
- Company typePrivate
- Founded2005
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What East Coast Granite and Tile,Inc. does
East Coast Granite and Tile, Inc. (operating as East Coast Granite of Upstate) is a privately held, family-owned retailer and fabricator of premium stone countertops, cabinetry, tile, and kitchen/bathroom remodeling services, headquartered in Spartanburg, SC. The company sells and installs granite, quartz, marble, quartzite, soapstone, onyx, and dolomite surfaces through direct relationships with engineered quartz manufacturers Caesarstone, Silestone, and Cambria, and partners with ZLINE for kitchen appliances. Operations are supported by in-house fabrication using bridge saws and professional templating equipment, plus interactive Kitchen and Bathroom Visualizer design tools that allow customers to preview layouts and materials before purchase.
The company operates a showroom-led, sales-led go-to-market with 20+ physical retail locations across Upstate South Carolina and western North Carolina (Greenville, Simpsonville, Spartanburg, Boiling Springs, Taylors, Travelers Rest, Hendersonville, Arden), complemented by free in-home consultations and free design estimates. Revenue is generated through one-time project sales priced per square foot for tile (entry granite from $29.99/sq ft, subway tile from $4.99/sq ft) or via packaged deals (e.g., Level One Granite package at $1,999), with a 50% deposit required to begin fabrication and balance due on installation. Financing is facilitated through partnerships with QuickBooks Online and Intuit Credit Karma Marketplace for projects above $1,000.
ECG serves three primary customer segments: individual homeowners (primary) for kitchen and bathroom remodels, commercial businesses requiring durable surfaces for restaurants and offices, and builders/designers sourcing materials for new construction and renovation projects. The business has completed over 70,000 projects cumulatively across the Carolinas, holds an A+ Better Business Bureau rating, and reports a 98% positive customer feedback score, with a standard 7-10 business day turnaround from template to installation and a 1-year workmanship warranty.
East Coast Granite and Tile,Inc. firmographics
Firmographics- Name
- East Coast Granite and Tile,Inc.
- Legal name
- East Coast Granite of Upstate
- Website
- https://eastcoast-granite.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- East Coast Granite and Tile is a family-owned Spartanburg, SC-based retailer and fabricator selling and installing granite, quartz, marble, and other stone countertops, plus cabinets, tile, and appliances, through 20+ showroom locations serving homeowners, builders, and commercial customers across Upstate South Carolina and western North Carolina.
- Ownership category
- akta.pro rank
East Coast Granite and Tile,Inc. industry classification
Industry- Product category
- Countertop Fabrication & Home Remodeling Services
- NAICS
- Cut Stone and Stone Product Manufacturing (327991), Wood Kitchen Cabinet and Countertop Manufacturing (337110), Tile and Terrazzo Contractors (23834)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)
- akta.pro secondary industry
- Tile & Stone Flooring Installation (HSAPAGAE)
Keywords
Where East Coast Granite and Tile,Inc. is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
East Coast Granite and Tile,Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Countertop Sales and Installation: Primary revenue stream from selling and installing granite, quartz, marble, and other natural stone countertops. Revenue is one-time per project with 50% deposit required to begin fabrication and balance due upon installation completion.
- Cabinet Sales: Custom and semi-custom cabinetry sales including kitchen and bathroom cabinets. Cabinets feature soft-close hinges, pull-out shelves, and various styles (shaker, raised-panel, modern).
- Tile and Flooring: Sales of ceramic, porcelain, and natural stone tiles for floors, walls, backsplashes, and showers. Installation services included.
- Appliance Sales: Kitchen appliances including ZLINE brand ranges, refrigerators, dishwashers, wall ovens, cooktops, range hoods, microwaves, sinks, and faucets. Professional installation coordination included.
- Financing Services: Partner financing through QuickBooks Online and Intuit Credit Karma Marketplace, allowing customers to spread project costs into monthly payments. The company facilitates but does not directly provide financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Level One Granite Countertop Package — $1,999 + Tax |
| Unit Pricing | Pay-as-you-go | Free Vanity Top Offer |
| Unit Pricing | Pay-as-you-go | 3x12 Subway Tile Sale — $9.99 per sq. ft. |
| Unit Pricing | Pay-as-you-go | Entry-Level Granite — From $29.99/sq ft |
| Unit Pricing | Pay-as-you-go | 3x6 Subway Tile Special — $4.99 per sq. ft. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
East Coast Granite and Tile,Inc. product offering
Product offeringCore offering
East Coast Granite and Tile, Inc. fabricates and installs natural and engineered stone countertops—including granite, quartz, marble, quartzite, soapstone, dolomite, and onyx—along with cabinets, tile, and ZLINE appliances for kitchen and bathroom remodels. The company supports the sale with free in-home design consultations, in-house fabrication, professional templating, and installation across more than 20 showrooms serving Upstate South Carolina and Western North Carolina.
Product overview
East Coast Granite operates as a full-service home improvement provider offering premium countertops (granite, quartz, marble, quartzite, soapstone, onyx, dolomite), custom and semi-custom cabinets, tiles (ceramic, porcelain, natural stone), and ZLINE luxury appliances. The company provides complete kitchen and bathroom remodeling services with design consultation, professional installation, and financing options. Design visualization tools (Kitchen Visualizer and Bathroom Visualizer) help customers preview their projects. With 20+ locations across the Carolinas and 70,000+ completed projects, the company emphasizes fast 7-10 business day turnaround from template to installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Granite countertops Natural granite slabs sourced, fabricated, and installed by East Coast Granite and Tile for residential and commercial kitchen and bathroom countertops.
- Quartz countertops Engineered quartz slabs sourced, fabricated, and installed by East Coast Granite and Tile for residential and commercial kitchen and bathroom countertops.
- Marble countertops Natural marble slabs sourced, fabricated, and installed by East Coast Granite and Tile for residential and commercial kitchen and bathroom countertops.
- Quartzite countertops Natural quartzite slabs sourced, fabricated, and installed by East Coast Granite and Tile for residential and commercial kitchen and bathroom countertops.
- Soapstone countertops Natural soapstone slabs sourced, fabricated, and installed by East Coast Granite and Tile for residential and commercial kitchen and bathroom countertops.
- Dolomite countertops Natural dolomite slabs sourced, fabricated, and installed by East Coast Granite and Tile for residential and commercial kitchen and bathroom countertops.
- Onyx countertops Natural onyx slabs sourced, fabricated, and installed by East Coast Granite and Tile for residential and commercial kitchen and bathroom countertops.
- Kitchen and bathroom cabinets Cabinetry products sold and installed by East Coast Granite and Tile as part of kitchen and bathroom remodeling projects.
- Tile products Tile products sold and installed by East Coast Granite and Tile as part of kitchen and bathroom remodeling projects.
- ZLINE appliances ZLINE brand appliances (such as ranges, hoods, and related kitchen equipment) sold by East Coast Granite and Tile as part of kitchen remodeling projects.
- Kitchen remodeling services End-to-end kitchen remodeling service combining design consultation, material selection, in-house fabrication, and installation of countertops, cabinets, tile, and appliances for residential and commercial customers.
- Bathroom remodeling services End-to-end bathroom remodeling service combining design consultation, material selection, in-house fabrication, and installation of countertops, cabinets, and tile for residential and commercial customers.
- Stone fabrication and installation services In-house stone fabrication, professional templating, and installation services for countertops, performed by East Coast Granite and Tile's own fabrication and installation teams.
Quantifiable outcome
- 98% customer satisfaction rating based on client feedback
- +3 more outcomes
Companies that use East Coast Granite and Tile,Inc.
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
East Coast Granite and Tile,Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
East Coast Granite and Tile,Inc. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CaesarstonecorePremium quartz manufacturer partnership providing access to high-quality engineered quartz surfaces. Caesarstone is known for innovative designs and durability in quartz countertops.
- SilestonecoreLeading quartz countertop brand partnership offering extensive color and pattern options. Silestone products feature N-Boost technology for enhanced color intensity and liquid resistance.
- CambriacorePremium American-made quartz manufacturer partnership. Cambria is known for high-quality natural quartz surfaces with distinctive designs and superior durability.
- ZLINEcoreKitchen appliance brand partnership offering professional-grade kitchen appliances including ranges, refrigerators, dishwashers, wall ovens, cooktops, range hoods, microwaves, sinks, and faucets with the 'Attainable Luxury' positioning.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
East Coast Granite and Tile,Inc. competitors and assessment
Company assessmentDirect peers
- Granite Transformations: Franchise-based countertop and kitchen remodeling brand offering granite, quartz, and engineered surfaces with measured-and-installed service. Closely comparable business model to ECG's design-to-install motion.
- Marble & Granite Inc: Northeast-based natural stone and quartz slab distributor/fabricator offering fabrication, installation, and builder programs. Comparable in product breadth and project-based remodel revenue model.
- Stone Ambassador: Mid-Atlantic countertop fabricator and installer serving homeowners and builders. Comparable in countertop fabrication, material selection, and template-to-install service model.
Emerging players
- Cambria: American-made quartz surface manufacturer and ECG supplier. Comparable in product line and design-forward positioning; competes indirectly via dealer networks that overlap with ECG's service area.
- Caesarstone: Premium engineered quartz manufacturer and a direct supplier to ECG. Comparable in product family (quartz surfaces) but operates upstream, while ECG fabricates and installs Caesarstone slabs in the Carolinas.
Broad incumbents
- MSI (M S International): One of the largest North American importers and distributors of countertops (natural stone, quartz, porcelain) serving dealers and big-box retailers. Overlaps with ECG as a supplier and competitive force in the Carolinas.
- Lowe's: National home improvement retailer with countertop installation services, cabinet brands, and appliance lines. Directly competes with ECG for mid-market homeowners in the Carolinas.
- The Home Depot: National home improvement retailer offering countertop installation, cabinets, and appliances. Overlaps directly with ECG's product set and competes on price, convenience, and financing scale.
- Cosentino (Silestone / Dekton): Global manufacturer of Silestone quartz and Dekton surfaces; supplier to ECG. Competes in the same homeowner value proposition around design, durability, and warranty, but at the manufacturer rather than fabricator level.
Others
- ZLINE Kitchen and Bath: Direct appliance supplier to ECG (ranges, hoods, dishwashers, etc.). Comparable in product line and 'attainable luxury' positioning, but functions as a partner brand rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
East Coast Granite and Tile,Inc. social profiles
Digital presenceEast Coast Granite and Tile,Inc. compliance and trust
Trust signalCompliance3 records
East Coast Granite and Tile,Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
East Coast Granite and Tile,Inc. leadership team
Management profileNumber of profiles
East Coast Granite and Tile,Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
East Coast Granite and Tile,Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about East Coast Granite and Tile,Inc.
What does East Coast Granite and Tile,Inc. do?
East Coast Granite and Tile, Inc. fabricates and installs natural and engineered stone countertops—including granite, quartz, marble, quartzite, soapstone, dolomite, and onyx—along with cabinets, tile, and ZLINE appliances for kitchen and bathroom remodels. The company supports the sale with free in-home design consultations, in-house fabrication, professional templating, and installation across more than 20 showrooms serving Upstate South Carolina and Western North Carolina.
Is East Coast Granite and Tile,Inc. a public or private company?
East Coast Granite and Tile,Inc. is a private company. It is classified as family owned and is currently operating.
When was East Coast Granite and Tile,Inc. founded?
East Coast Granite and Tile,Inc. was founded in 2005. It employs 11 to 50 people.
Where is East Coast Granite and Tile,Inc. based?
East Coast Granite and Tile,Inc. is headquartered in Greenville, United States, in the North America region.
How does East Coast Granite and Tile,Inc. make money?
Five revenue lines are on record. Countertop Sales and Installation is the primary driver. The others are cabinet Sales, tile and Flooring, appliance Sales and financing Services.
Who are East Coast Granite and Tile,Inc.'s main competitors?
Direct peers on record are Granite Transformations, Marble & Granite Inc and Stone Ambassador. Emerging players are Cambria and Caesarstone. Broad incumbents are MSI (M S International), Lowe's, The Home Depot and Cosentino (Silestone / Dekton). ZLINE Kitchen and Bath is listed as an others.
Does East Coast Granite and Tile,Inc. have an API?
No public API is recorded for East Coast Granite and Tile,Inc..
What industry is East Coast Granite and Tile,Inc. in?
East Coast Granite and Tile,Inc.'s product category is Countertop Fabrication & Home Remodeling Services. Its primary akta.pro industry code is HSAPAIAE, Countertop Fabrication & Installation (Stone/Quartz/Solid Surface), with a secondary code of HSAPAGAE, Tile & Stone Flooring Installation. Its NAICS code is 327991 and its SIC code is 3281.