What Easter Seals Alberta does

Easter Seals Alberta is a registered Alberta charity (Charitable Registration Number: 10669 4169 RR0001) founded in 1951 that delivers a continuum of disability services across the province through three core pillars. Camp Horizon is a 62-acre fully accessible facility in Kananaskis Country (near Bragg Creek, approximately 45 minutes from Calgary) offering year-round overnight camps, family camps, sleepover weekends, outdoor education, and venue rentals, with a 1:3 camper-to-staff ratio, on-site nurses, and what the organization describes as Alberta's only accessible high-ropes course; over 600 campers attended in 2025. McQueen Home is a nine-bedroom CARF International-accredited self-governed residence in Edmonton providing 24/7 staffing (LPNs and healthcare attendants) for adults with complex disabilities. The Family Resource Centre, designated across all six Alberta regions, provides navigation for government programs (FSCD, PDD, AISH), guardianship and trusteeship application support ($550–$700), scholarships, and a searchable community resource directory, serving 22,000+ Albertans annually.

The organization's revenue model is diversified across five streams: individual donations and monthly giving (with a stated commitment that 100% stays in Alberta), signature fundraising events (Easter Seals Classic golf tournament, Hockey for Horizon, Litco Law Dancing with the Easter Seals Stars dance gala), planned giving and bequests, tiered camp registration fees (subsidies of 51%–72% against an actual camp cost of $3,385, with no child denied due to finances), and venue rental income at Camp Horizon (May–September). The GTM motion is community-led and event-driven, leveraging healthcare-provider referrals, word-of-mouth, corporate sponsorships (Scotiabank, Litco Law, TC Energy, Century 21 Foothills), third-party community fundraisers, and a condition-specific camp partner ecosystem (Ostomy Canada, Kidney Foundation, Epilepsy Association of Calgary, Société Camp Liberté, Alberta Fire Fighters Burn Camp Society, Camp Quality Alberta, About Face, Pediatric Neurosurgery at Alberta Children's Hospital). Technology is not a differentiator; the organization runs a WordPress website with CampBrain for registration and conventional online donation tooling. In March 2026, the Equipment Loan Program was wound down due to loss of dedicated funding, representing a defensive contraction offsetting new product launches in guardianship services and scholarship programs.

Name

Easter Seals Alberta

Legal name

Easter Seals Alberta Society

Website

https://easterseals.ab.ca

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Easter Seals Alberta is a registered Alberta charity (founded 1951) that provides fully accessible camp experiences at Camp Horizon, 24/7 residential care at McQueen Home, and province-wide family resource navigation for individuals with disabilities and medical conditions across Alberta.

Ownership category

akta.pro rank

Product category

Disability Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

akta.pro secondary industries

Disability Services & Independent Living Support (BPAGAEAG), Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

Keywords

• Disability services
• Accessible camp programs
• Residential disability care
• Family resource navigation
• Disability scholarships

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Gifts: Individual donors make one-time or monthly gifts to support Easter Seals Alberta programs. The organization states that 100% of donations stay in Alberta. Donations are tax-deductible for Canadian donors, and the organization issues charitable tax receipts.
2. Special Events Revenue: The organization hosts signature fundraising events including the Easter Seals Classic (golf), Hockey for Horizon, and Litco Law Dancing with the Easter Seals Stars. Revenue is generated through event attendance fees, sponsorships, auction proceeds, and participant fundraising.
3. Planned Giving and Legacy Gifts: Easter Seals Alberta offers planned giving options including bequests in wills, gifts of registered assets (RRSP/RRIF), publicly traded securities, and life insurance beneficiary designations. These create long-term sustainable revenue streams.
4. Venue Rental Income: Camp Horizon facilities (Main Hall accommodating up to 130 people, dorm facilities, fire pit, and 62 acres of wilderness) are rented for weddings, family reunions, corporate events, and team-building workshops from May to September. Revenue supports camp operations.
5. Tiered Camp Registration Fees: Camp programs are priced on a tiered subsidy system. Families pay a subsidized rate (Tier 1: $1,650, Tier 2: $1,350, Tier 3: $950) against an actual cost of $3,385, with subsidies of 51% to 72%. Additional camps have fixed per-person pricing. No child is denied due to financial limitations — bursaries are available.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Easter Seals Alberta is a registered charity providing direct disability services across Alberta through three core pillars: Camp Horizon (a fully accessible 62-acre overnight camp near Bragg Creek), McQueen Home (a nine-bedroom 24/7 residential home in Edmonton), and the Family Resource Centre (a province-wide hub for government program navigation, scholarships, equipment loans, and guardianship support). The organization subsidizes programs through donations so that no individual is denied access due to finances.

Product overview

Easter Seals Alberta is a registered charity providing a portfolio of disability services organized around three core pillars: Camp Horizon (accessible overnight camps and outdoor education), McQueen Home (accessible residential housing), and the Family Resource Centre (navigation, advocacy, and direct support services). The organization offers direct service programs including scholarships, equipment loans, guardianship/trusteeship application support, and a searchable resource directory. The main programs work together to provide a continuum of support from childhood through adulthood, helping individuals with disabilities and medical conditions achieve independence and inclusion in community life. Venue rentals at Camp Horizon also generate revenue to support the charitable mission.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Horizon: A fully accessible camp located just outside of Bragg Creek, AB, providing year-round inclusive camp experiences for individuals of all ages with disabilities and medical conditions.
• McQueen Home
• Family Resource Centre

Products and services

• Camp Horizon A fully accessible 62-acre camp in Kananaskis Country near Bragg Creek, Alberta, offering year-round overnight and day camp experiences for children, youth, and adults with disabilities and medical conditions. Features include a Main Hall accommodating 130 guests, dorm facilities, accessible high-ropes course, archery, canoeing, and a 1:3 camper-to-staff ratio with on-site nurses and medical professionals.
• McQueen Home A self-governed, nine-bedroom residential home in Edmonton for adults with complex disabilities (such as Cerebral Palsy, Muscular Dystrophy, Multiple Sclerosis, Spina Bifida) requiring elevated levels of personal care. Provides 24/7 staffing including LPNs and healthcare attendants and is CARF International accredited.
• Family Resource Centre A designated hub providing guidance, resources, and direct support services to families and caregivers of individuals with disabilities across all regions of Alberta (Northeast, Northwest, Edmonton, Central, Calgary, South). Services are available in-person and virtually and empower 22,000+ Albertans annually.
• PDD & FSCD Navigation Specialized support helping families understand, access, and manage Persons with Developmental Disabilities (PDD) and Family Support for Children with Disabilities (FSCD) funding and services across Alberta.
• Guardianship & Trusteeship Application Support A fee-for-service program providing step-by-step guidance to complete Guardianship and Trusteeship forms in compliance with the Office of the Public Guardian and Trustee (OPGT). Standard Application Completion: $550; Court-Ordered Reviews or Urgent Hearing Applications: $700.
• Scholarships for Students with Disabilities Multiple scholarship programs for Alberta students with disabilities pursuing post-secondary education or transitioning into the workforce: Phyllis Davidson Scholarship ($5,000/year over 4 years), Norman Denoon Memorial Scholarship ($5,000/year, two awards), Maguire Family Scholarship ($2,500/year, two awards), Sun Life Workplace Readiness Program ($2,000 one-time), and Accessible Technology & Mentorship Program ($1,000 one-time, partnership with Scotiabank ScotiaRISE).
• Equipment Programs An equipment loan program providing assistive devices and mobility equipment (such as specialized strollers, porch lifts, and wagons) to individuals with disabilities across Alberta, supported by donor funding.
• Outdoor Education Outdoor education programs at Camp Horizon providing transformational learning experiences that build confidence, resilience, leadership, and connection for children and youth through activities such as high ropes, canoeing, archery, and swimming.
• Weddings & Venue Rentals Venue rental services at Camp Horizon near Bragg Creek, offering facilities for weddings, corporate events, team-building workshops, and family reunions. The Main Hall accommodates up to 130 guests, with dorm facilities and 62 acres of wilderness available from May to September. Revenue supports camp operations.

Quantifiable outcome

• Over 600 campers served at Camp Horizon in 2025
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Ostomy Canada SocietycoreStrategic or Co-development PartnerOstomy Canada Society partners with Easter Seals Alberta to deliver the Ostomy Canada Youth Camp at Camp Horizon (ages 7–17, July 13–17, 2026, $1,250 per camper). The camp provides education, mentorship, and recreation for youth with ostomies or related conditions (internal pouch, Crohn's disease, ulcerative colitis, bladder exstrophy, cancer, cecostomy tube, Mitrofanoff, spina bifida). Contact: Lisa Gausman at Ostomy Canada Society.
• The Kidney Foundation of Canada — Southern Alberta BranchcoreStrategic or Co-development PartnerThe Kidney Foundation of Canada (Southern Alberta branch) partners with Easter Seals Alberta to present Kidney Kamp at Camp Horizon for youth aged 8–18 living with kidney failure or kidney disease. Activities include wall climbing, zip-lining, field games, archery, and arts and crafts in a highly supported environment.
• Epilepsy Association of CalgarycoreStrategic or Co-development PartnerEpilepsy Association of Calgary partners with Easter Seals Alberta to present Camp Fireworks, an overnight camp for individuals living with epilepsy (July 20–24, 2026). The program develops independence, builds relationships, and exposes youth to new skills. Registration through [email protected].
• Société Camp Liberté SocietycoreStrategic or Co-development PartnerSociété Camp Liberté Society partners with Easter Seals Alberta to present Camp Liberté — a week-long overnight camp for children and teens ages 7–17 living with dermatological conditions at Camp Horizon. The camp creates a space where campers interact with others facing similar challenges.
• Pediatric Neurosurgery at Alberta Children's HospitalcoreStrategic or Co-development PartnerPediatric Neurosurgery at the Alberta Children's Hospital partners with Easter Seals Alberta to present Camp Everest South — a camp for youth ages 7–17 who have experienced neurosurgery (July 20–24, 2026). The camp provides peer belonging and outdoor adventures that build self-confidence and independence.
• About Face (Camp Trailblazers)coreStrategic or Co-development PartnerAbout Face partners with Brigadoin Village to deliver Camp Trailblazers, the first overnight summer camp of its kind in Atlantic Canada for children and youth aged 7–18 living with craniofacial differences. Easter Seals Camp Horizon hosts this camp at its facilities, offering activities, connections, and skill-building. (Note: this appears to be a partnership where About Face uses Camp Horizon facilities.)
• Brigadoon VillageminorStrategic or Co-development PartnerBrigadoon Village partners with About Face to help make Camp Trailblazers possible. Easter Seals Camp Horizon is the venue host.
• Alberta Fire Fighters Burn Camp Society (EFBTS)coreStrategic or Co-development PartnerThe Alberta Fire Fighters Burn Camp Society partners with Easter Seals Camp Horizon to host a week-long camp for young burn survivors ages 7–17 (August 16–21, 2026). Approximately 70 campers attend annually. Doctors, nurses, and firefighters donate their time as organizers, medical staff, and mentors. Success relies on friendships with fire departments across Alberta.
• Camp Quality AlbertacoreStrategic or Co-development PartnerCamp Quality Alberta partners with Easter Seals Alberta to present an overnight camp (August 1–7, 2026) serving families across Alberta. All programs are 100% free to attend with transportation provided. A dedicated medical team and experienced volunteers guide campers through activities including high ropes, canoeing, arts and crafts, archery, and swimming.
• Litco LawcoreGTM or Marketing PartnerLitco Law is the title sponsor of Dancing with the Easter Seals Stars. The firm hosts the third annual event on October 17, 2026, at Carriage House Hotel & Conference Centre. The event brings together disability sector leaders, business, and community leaders for a fundraising evening.
• TC Energy GroupminorGTM or Marketing PartnerTC Energy Group is shown as a corporate partner in imagery on the corporate partnership page, indicating financial or in-kind support for Easter Seals Alberta programs.
• Hammerhead Web DesignminorGTM or Marketing PartnerHammerhead (codehammerhead.com) is credited as the WordPress developer of the Easter Seals Alberta website. Listed as a partner/vendor in the website footer alongside other sponsors.
• Pri_Masters_GoldminorGTM or Marketing PartnerShown as a sponsor/logo partner on the Easter Seals Alberta website footer. Nature of partnership not further detailed in source material.
• Ad-Maki CreativeminorGTM or Marketing PartnerShown as a sponsor/logo partner on the Easter Seals Alberta website footer. Nature of partnership not further detailed in source material.
• Century 21 FoothillsminorGTM or Marketing PartnerShown as a sponsor/logo partner on the Easter Seals Alberta website footer. Nature of partnership not further detailed in source material.
• Black Diamond HotelminorGTM or Marketing PartnerBlack Diamond Hotel hosted the after-party and silent auction for the Hockey for Horizon event, supporting the fundraiser for Camp Horizon campers.
• John Barlow, MP FoothillsminorGTM or Marketing PartnerJohn Barlow, MP for Foothills, hosted the 3rd annual Hockey for Horizon outdoor hockey event benefiting Camp Horizon. The event featured NHL alumni, local celebrities, and community supporters.
• Sirocco Golf ClubminorGTM or Marketing PartnerSirocco Golf Club is the venue for the annual Easter Seals Classic golf tournament (scheduled August 20, 2026), which supports sending children with disabilities to Camp Horizon.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Children's Wish Foundation of Canada: National charity granting wishes to children with life-threatening illnesses, with active operations across Alberta. Comparable in mission (serving children with medical conditions), revenue model (donations, events, corporate sponsorships), and Alberta presence.
• Camp Quality Alberta: Partner organization that delivers a free overnight camp for children with cancer and serious illnesses using Camp Horizon facilities. Directly comparable as a residential camp for medically complex children that also serves Alberta families.
• Inclusion Alberta: Alberta-based advocacy and family support organization for individuals with intellectual disabilities and their families. Provides similar family navigation, advocacy, and transition-to-adulthood services to the same Family Resource Centre target market across Alberta.
• March of Dimes Canada: National nonprofit serving people with disabilities through programs like Accessibility Services, Stroke Recovery, and Conductive Education. Operates similar disability navigation, equipment, and accessibility support programs across Canada including Alberta.
• Special Olympics Alberta: Provides year-round sports training and competition for individuals with intellectual disabilities in Alberta. Serves an overlapping population of Albertans with disabilities through community-based programming and event-driven fundraising.
• Kids Cancer Care Foundation of Alberta: Alberta-based charity supporting children with cancer and their families through camp programs, financial assistance, and research funding. Operates similar camp experiences (Camp Kindle) for medically complex children in the same Alberta geography.
• Ronald McDonald House Charities Alberta: Provides residential accommodation and support services for families with sick children receiving medical care in Alberta. Comparable as a charity operating residential facilities (similar to McQueen Home) for vulnerable populations with government and corporate partnerships.
• Brigadoon Village: Atlantic Canada's overnight camp for children with chronic illnesses and special needs. Operates similar condition-specific camp programming and partners with About Face on Camp Trailblazers at Camp Horizon, making it a directly comparable camp operator in the disability/medical-camp niche.

Emerging players

• Ability Online: Canadian online community connecting children and youth with disabilities. Partially overlaps with Easter Seals Alberta's resource directory and family connection services, but focuses on virtual peer support rather than in-person camp and residential programs.

Broad incumbents

• Easter Seals Canada: National federation of provincial Easter Seals organizations across Canada. Operates similar disability programs at the national level, including the Easter Seals Kids programs and AccessibilIT, and serves as the umbrella organization under which Easter Seals Alberta operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/easter-seals-alberta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easter Seals Alberta