What Hammerhead does

Hammerhead is a Vancouver-based strategic digital marketing, web design, and development agency founded in 2016 by Evan Holmgren (Co-founder and Sales & Marketing Director), Rory Mullin (Co-founder), and Alonso Ysa (Co-founder). The firm operates as a boutique, senior-only delivery organization, reportedly capped at 1-10 employees, and is independently owned with no disclosed external funding. Its core offerings span website audits, digital strategy development, UI/UX design, web development, digital marketing (SEO, paid media, content), conversion rate optimization, and Canadian-based managed WordPress hosting and maintenance. Sub-product specializations include custom WordPress theme and plugin development, WooCommerce (with Canadian-specific features such as CAD currency support, Canada Post shipping integration, and PCI-compliant payment gateways including Moneris and Stripe), Shopify eCommerce, Contentful headless CMS, Drupal migrations, and Craft CMS implementations. The agency also provides Canadian regulatory compliance services covering CPPA (Bill C-11), AODA, ACA, ADA, and WCAG 2.1.

The business model is primarily professional services project work billed on a custom quote basis against scope and complexity, supplemented by a subscription-based Monthly WordPress Maintenance Package (managed hosting, security, backups, CDN, SSL) that introduces recurring revenue. Go-to-market is direct, sales-led enterprise field sales targeting named accounts in Canadian metros (Vancouver, Calgary, Toronto, Victoria, Whistler, Maple Ridge), supplemented by content marketing, SEO, B2B marketplace presence on Clutch, UpCity, and The Manifest, and client referrals. Named enterprise and mid-market customers include the University of British Columbia, Tempur-Sealy, Coast Hotels, Xantrex, Texcan, Keystone Financial, Georgia Auto Law, Pospischil Realty Group, and Pacific Rim College Online, alongside SMB clients such as Citrus-O (for which a 389% conversion uplift is cited).

Hammerhead's technology stack is platform-agnostic across the major open-source and SaaS CMS/ecommerce ecosystems (WordPress, WooCommerce, Shopify, Drupal, Contentful, Craft CMS), integrated with marketing infrastructure (HubSpot, Google Analytics 4, Google Ads, Meta Ads, Google Search Console) and payment/shipping providers (Stripe, Square, Moneris, PayPal, Canada Post). The company has accumulated multiple industry awards, including Top WordPress Development Companies of 2024 from Techreviewer.co, Clutch's 2023 Top Global WooCommerce Developer award, UpCity Top Digital Service Provider in British Columbia for both 2022 and 2023, and The Manifest Top eCommerce Development Agencies in Vancouver in 2022.

Name

Hammerhead

Legal name

Hammerhead

Website

https://codehammerhead.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hammerhead is a Vancouver-based boutique digital agency offering custom web design, WordPress/WooCommerce/Shopify development, digital marketing, CRO, and Canadian-based managed hosting for enterprise and mid-market clients across Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Web Design & Development Services: Custom website design and development services creating high-performance, conversion-optimized websites for enterprise and mid-market clients. Includes enterprise WordPress development, custom CMS implementations, and full-scale web application development.
2. eCommerce Development & Customization: WooCommerce, Shopify, and custom eCommerce platform development including subscription systems, payment gateway integration, and omnichannel eCommerce solutions.
3. Digital Marketing Services: SEO, paid advertising (Google Ads, Facebook Ads), content marketing, and analytics reporting services to drive traffic and conversions.
4. Managed WordPress Hosting & Maintenance: Monthly WordPress maintenance packages including hosting, security, updates, backups, and CDN. Canadian-based managed hosting services.
5. UI/UX Design Services: User interface and experience design services to build user experiences that drive results and capture more leads and sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hammerhead is a Vancouver-based strategic digital marketing and web development agency that creates high-performance, conversion-optimized websites, eCommerce systems, and digital strategies for businesses. Its core offerings include website audits, digital strategy development, UI/UX design, custom web development (WordPress, WooCommerce, Shopify, Drupal, Contentful), digital marketing (SEO, paid ads, content marketing), conversion rate optimization, and managed WordPress hosting and maintenance.

Product overview

Hammerhead is a strategic digital marketing and web development agency offering a comprehensive suite of digital services. The core offering consists of website audit, digital strategy development, digital marketing (SEO, paid advertising, content marketing), UI/UX design, and web development services. These core services are supported by specialized sub-products including Custom WordPress Development, Custom WooCommerce Development (with Canadian-specific features like CAD currency, Canada Post shipping, and multi-currency support), Contentful Development, and Custom Shopify eCommerce. Additional add-on services include Monthly WordPress Maintenance Package (managed hosting with security, backups, and SSL), Website Content Writing, Conversion Rate Optimization, Page Speed Optimization, and accessibility/privacy compliance services (WCAG, AODA, ADA, CPPA). The agency serves clients across Vancouver, Calgary, Toronto, Victoria, Whistler, and Maple Ridge in Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Strategy & Website Audit Comprehensive website analysis to identify technical issues, performance problems, and conversion optimization opportunities for businesses.
• Digital Strategy Development Strategic planning services to establish business and marketing goals, conduct competitor analysis, and create a digital roadmap for clients.
• Digital Marketing Services Comprehensive digital marketing including SEO, paid advertising (Google Ads, Facebook Ads), search advertising, display advertising, social media marketing, content marketing, and analytics reporting for businesses.
• UI & UX Design User interface and user experience design services focused on building user experiences that drive results, capture leads, and increase sales for clients.
• Web Development Custom web development services building high-performance, conversion-optimized websites and web applications for enterprise and mid-market clients.
• Content Management & eCommerce Systems Integrated CMS and eCommerce solutions combining WordPress, WooCommerce, Shopify, Drupal, Contentful, and Craft CMS platforms for omnichannel digital commerce.
• Conversion Rate Optimization (CRO) CRO services to improve website conversion rates through user journey optimization, A/B testing, and data-driven iterations for business clients.
• Monthly WordPress Maintenance Package Managed WordPress hosting with support for core, plugin and theme updates, backups, migrations, server-side security, firewalls, CDN, Litespeed cache, hack protection, and Let's Encrypt SSL certificates on Canadian infrastructure.
• Custom WordPress Development Custom WordPress theme and plugin development, WordPress multisite implementation, and enterprise WordPress solutions including CMS migrations (e.g., Sitefinity to WordPress for Xantrex).
• Custom WooCommerce Development Custom WooCommerce eCommerce development including subscriptions, CAD currency support, Canadian shipping zones, and PCI-compliant payment gateway integrations.
• Custom Shopify eCommerce Custom Shopify store development and WordPress integration for omnichannel eCommerce solutions.
• Branding & Style Guide Service Brand identity development and style guide creation to ensure consistent visual communication across digital platforms.

Quantifiable outcome

• 389% increase in conversions for Citrus-O through digital strategy and marketing
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WordPresscoreTechnology or IntegrationWordPress is the primary CMS platform used by Hammerhead for client projects. The company specializes in custom WordPress development, WordPress plugin development, and WordPress theme development. Enterprise WordPress implementations include Sitefinity to WordPress migration for Xantrex.
• WooCommercecoreTechnology or IntegrationWooCommerce is a primary eCommerce platform. Hammerhead provides custom WooCommerce development including subscription systems, PCI compliance, CRM/ERP integration, and eCommerce personalization. Won Clutch's 2023 WooCommerce Award.
• ShopifycoreTechnology or IntegrationShopify is used for custom eCommerce implementations. Hammerhead offers custom Shopify eCommerce development with integration capabilities, including Shopify eCommerce & WordPress integration projects.
• Google (Analytics, Ads, Search Console)coreTechnology or IntegrationCore digital marketing technology stack. Hammerhead implements Google Analytics 4, Google Ads, Google Search Console, and conversion tracking for clients. Extensive blog content on these platforms.
• UpCityminorGTM or Marketing PartnerB2B marketplace connecting businesses to trustworthy service providers. UpCity Recommendability Rating used to recognize Hammerhead as a top agency in British Columbia.
• ClutchminorGTM or Marketing PartnerIT market research and analysis company that recognizes top agencies. Hammerhead featured as Game-Changer and won 2023 WooCommerce Award.
• The ManifestminorGTM or Marketing PartnerB2B guide and business news website that named Hammerhead among top eCommerce development agencies in Vancouver.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebDevStudios: US-based WordPress-focused digital agency offering custom WordPress development, WooCommerce builds, and enterprise migrations — directly comparable to Hammerhead's core WordPress/WooCommerce service line and similar enterprise migration work (e.g., Sitefinity to WordPress).
• Human Made: Enterprise WordPress agency specializing in large-scale WordPress builds, migrations, and WooCommerce. Comparable in targeting enterprise clients with complex CMS and eCommerce engagements and similar reliance on senior engineering talent.
• BlueModus: Kentico and WordPress implementation agency with strong enterprise focus, comparable to Hammerhead's enterprise migration and CMS specialization with overlapping US/Canadian client mix.
• OuterBox: WooCommerce and Shopify eCommerce development agency offering strategy, design, and development services — closely matches Hammerhead's eCommerce development offering and WooCommerce/Shopify dual-platform focus.
• Coalition Technologies: Full-service WooCommerce, Shopify, and WordPress design and SEO agency with comparable eCommerce development, SEO, and CRO service lines and similar mid-market to enterprise client mix.
• Huemor: B2B web design and development agency focused on conversion-optimized websites and eCommerce builds, with similar CRO-led value proposition and comparable mid-market client base.
• Lounge Lizard: Digital marketing and web design agency offering branding, web design, SEO, and eCommerce — directly comparable service mix and similar boutique positioning targeting mid-market and enterprise clients.

Regional players

• Tiller Digital: Vancouver-based digital marketing and web design agency, the closest geographic direct peer to Hammerhead, serving BC and Western Canadian SMB and mid-market clients with comparable WordPress and SEO offerings.

Broad incumbents

• WebFX: Large, established US digital marketing agency with broad SEO, web design, and eCommerce services — overlaps with Hammerhead's full-service digital marketing and CRO offerings but at significantly greater scale.

Others

• WP Engine (Agency Partner Ecosystem): Managed WordPress hosting platform with an agency partner program that serves the same WordPress agency ecosystem as Hammerhead — adjacent rather than competitive, but a key infrastructure and partnership layer for Hammerhead's hosting and CRO offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/codehammerhead
• Facebookfacebook.com/codehammerhead
• Instagraminstagram.com/codehammerhead
• LinkedInlinkedin.com/company/code-hammerhead

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hammerhead