What Easy Frames does

Easy Frames is a family-owned Australian light gauge steel frame manufacturer and structural steel fabricator headquartered in Sunshine West, Victoria. Founded in 1993, the company operates a single fabrication facility and serves residential builders, commercial construction companies, architects, and designers across Melbourne and regional Victoria. Its core product portfolio covers light gauge steel wall frames, stud frames, roof trusses, floor joists, prefab frames, structural steel components (columns, beams, cleats, plate stiffeners), custom fabrications, and purlins, alongside a retail shop selling brackets, screws, coils and grommets. Frames are manufactured to order from Bluescope and TrueCore Australian steel using roll-forming technology under an ISO 9001:2008 certified quality system, with 3D modeling and BIM/engineering software used for design and shop drawings.

The business model is sales-led and project-based. Pricing is fully quote-driven — no public price list — with each engagement built around custom design, fabrication, delivery and optional on-site installation as a bundled end-to-end offering. Lead generation runs through the company website (easyframes.net.au), phone (1800 337 263), and a multi-channel digital presence spanning LinkedIn, Instagram, Facebook, Houzz, and a Vertex FI showroom. Distribution is direct-to-builder with no intermediaries, and the company also distributes a bundled fastener and accessory range via supplier partnerships with Bremick, Ideal Fasteners, and Formm.

Revenue is generated primarily through one-time manufactured-goods sales (frames, trusses, joists, prefab packages) supplemented by professional services revenue from custom fabrication, delivery, and installation. Repeat-customer testimonials indicate a reliance on relationship-driven contracting with small-to-mid-sized Melbourne builders, with geographic and segment concentration entirely within Victoria.

Name

Easy Frames

Legal name

Easy Frames

Website

https://easyframes.net.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Easy Frames is a family-owned Melbourne fabricator of light gauge steel frames, roof trusses, floor joists, and structural steel for residential and commercial builders across Melbourne and regional Victoria, offering end-to-end design, fabrication, delivery, and installation.

Ownership category

akta.pro rank

Product category

Light gauge steel frame manufacturing

NAICS

Prefabricated Metal Building and Component Manufacturing (332311), Fabricated Structural Metal Manufacturing (332312), Steel Product Manufacturing from Purchased Steel (3312)

SIC

Prefabricated Metal Buildings & Components (3448), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Cold-Formed Steel Framing & Studs (IMADACAF)

akta.pro secondary industries

Structural Steel Fabrication (IMADACAA), Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE), Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)

Keywords

• Light gauge steel framing
• Structural steel fabrication
• Prefabricated steel frames
• Steel roof trusses
• Residential steel framing

Headquarters

HQ city

Sunshine West

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Light Gauge Steel Frame Sales: Sale of custom-manufactured light gauge steel frames for residential and commercial construction. Frames are built-to-order based on client specifications for walls, roofs, floors, and structural components.
2. Custom Fabrication Services: Bespoke steel fabrication services for custom architectural structures, window frames, doorways, bulkheads, and internal walls. Includes 3D design consultation and custom solutions.
3. Steel Frame Delivery: Delivery services for manufactured steel frames to construction sites in Melbourne and regional Victoria, including logistics coordination and erection support.
4. Frame Installation Services: On-site installation of light gauge steel frames performed by qualified teams, providing complete end-to-end solutions for construction projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Easy Frames manufactures and supplies light gauge steel frames and structural steel components for residential and commercial construction projects in Melbourne and regional Victoria. The company provides an end-to-end solution that includes in-house design and engineering using BIM and 3D modeling software, custom fabrication in an ISO 9001:2008 certified facility using Bluescope and TrueCore Australian steel, delivery of prefabricated frames, and on-site installation by qualified teams. Services also include conversion of timber-frame designs to steel framing and provision of branded fastening and bracing products.

Product overview

Easy Frames is a family-owned Australian company providing end-to-end light gauge steel framing solutions for residential and commercial construction in Melbourne. The company's core product portfolio centers on light gauge steel frames and structural steel fabrication, complemented by a comprehensive suite of services including design and engineering, custom fabrication, prefabrication, delivery, and installation. Key product lines include Steel Wall Frames, Steel Stud Frames, Steel Roof Trusses, Steel Floor Joists, and Structural Steel components (columns, beams, galvanized cleats, plate stiffeners). The company operates as a value-added reseller and fabricator of Bluescope Steel and Truecore Steel, while also offering branded bracket and fastener products through partnerships with Bremick, Formm, and Ideal Fasteners. The product architecture follows a project-based model where frames are custom-designed, fabricated to order, and delivered as complete packages including erection drawings. The company also maintains a retail shop offering individual components including brackets, screws, coils, and grommets.

Differentiator

Problem solved

Functional benefit

Products and services

• Light Gauge Steel Frame Fabrication In-house fabrication of precision light gauge steel framing for residential and commercial construction projects in Melbourne, manufactured to Australian Standards using Bluescope and TrueCore Australian steel.
• Structural Steel Fabrication (Columns, Beams, Galvanized Cleats, Plate Stiffeners) Fabrication and installation of structural steel components, including columns, beams, galvanized cleats, and plate stiffeners, for commercial and industrial buildings in Melbourne.
• Steel Wall Frames Steel wall framing systems for residential and commercial construction, providing fire resistance, termite resistance, and dimensional stability compared with timber frames.
• Steel Stud Frames Steel stud framing made from Australian steel, available in multiple sizes and finishes with custom design options for residential and commercial projects.
• Steel Roof Trusses Steel roof trusses for residential and commercial roofing applications, engineered to withstand harsh weather conditions with multiple finishes and colors available.
• Steel Floor Joists Steel floor joists that are stronger, more durable, fire resistant, and termite proof compared with wood joists for residential and commercial flooring systems.
• Prefab Steel Frames Prefabricated steel frames manufactured off-site and delivered to building sites ready to assemble, designed to save construction time and provide strong, durable framing.
• Custom Steel Fabrications Bespoke steel fabrication service using 3D modeling and design software to produce complex layouts and plans for architectural structures, custom window frames, doorways, bulkheads, and internal walls.
• Purlin Fabrications Steel purlin fabrication in boxed, C, and Z profiles for industrial and commercial buildings, positioning Easy Frames as a leading Victorian supplier.
• Light Weight Steel Roof Beams Light gauge steel roof beams manufactured from thin cold-formed steel sheets, available in various colors and styles for residential and commercial projects.
• Commercial Steel Frames Commercial steel frame systems for office buildings, warehouses, and large commercial structures, delivering strong, durable construction for large spans and open-plan layouts.
• Residential Steel Frames Residential steel framing systems for home construction using Bluescope and TrueCore Australian steel, designed to last a lifetime and supported by a 100% satisfaction guarantee.
• Alterations of Timber Designs (Timber-to-Steel Conversion) Conversion service that transforms timber frame designs into light gauge steel frame designs, allowing homeowners and builders to adopt steel framing while preserving the original architectural intent.
• Steel Frame Design and Engineering Professional design and engineering service using the latest BIM and engineering software to prepare framing solutions that meet client-specific requirements and are agreed and approved by in-house engineers prior to fabrication.
• Steel Frame Delivery Delivery of fabricated steel frames to construction sites across Melbourne CBD and regional Victoria, with flexible delivery times and the inclusion of all necessary erection drawings.
• Light Gauge Steel Frame Installation On-site installation of light gauge steel frames by trained and experienced in-house installers for residential, commercial, and industrial construction projects.
• Bremick Steel Fastening Products Reseller offering of Bremick steel fastening products including screws, rivets, washers, bolts, and nuts for use with Easy Frames prefabricated frames and custom fabrications.
• Formm Steel Bracing and Brackets Reseller offering of Formm steel brackets and accessories, including angle, bar, channel, beam, pipe, rod, square, tee, and U-brackets for steel frame projects in Melbourne.
• Ideal Fasteners Steel Fastening Products Reseller offering of Ideal Fasteners steel fastening products including screws, bolts, nuts, and washers for steel frame projects across Melbourne.
• Steel Frame Components Shop (Brackets, Screws, Coil, Grommets) Online shop for individual steel frame components and accessories including steel brackets, fastening screws, steel coil in 0.8mm and 1mm g550 blue tint 173mm format, and steel grommets, with quote-based pricing on request.

Quantifiable outcome

• Steel frames do not shrink, twist or warp over time which may help reduce builder call-backs and ongoing maintenance issues
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Bluescope SteelcoreTechnology or IntegrationBluescope Steel is a primary steel supplier to Easy Frames. They supply lightweight steel materials for light gauge steel frame manufacturing. Bluescope has been supplying materials for Easy Frames' steel frames and is described as one of the most experienced and reputable suppliers in Australia.
• TrueCore (BlueScope)coreTechnology or IntegrationTrueCore, a brand of BlueScope Steel, supplies high-strength steel materials for Easy Frames' steel frames. TrueCore steel is cold-formed to create strong, lightweight frames ideal for construction applications.
• BremickcoreTechnology or IntegrationBremick is a comprehensive supplier of steel fastening products including screws, rivets, washers, bolts and nuts. Easy Frames uses Bremick fasteners for prefabricated frames and custom steel fabrications. Bremick products are manufactured to the highest standards for optimum performance and durability.
• Ideal FastenerscoreTechnology or IntegrationIdeal Fasteners supplies steel fasteners including screws, bolts, nuts and washers. Easy Frames uses and recommends Ideal fasteners for steel frame projects, describing them as offering high quality, state of the art steel fasteners perfect for any application. Ideal has been supplying fasteners to Melbourne for over 30 years.
• FormmcoreTechnology or IntegrationFormm supplies steel brackets and accessories for Easy Frames' steel frame projects. Formm products include angle brackets, bar brackets, channel brackets, beam brackets, pipe brackets, rod brackets, square brackets, tee brackets, and U-brackets. Easy Frames is described as the only company in Melbourne offering Formm products with the same level of experience and expertise.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SupaStud Steel Frames: Australian light gauge steel stud and framing manufacturer serving residential builders. Direct product overlap (steel stud frames, trusses) in the same Victorian/southeastern Australian market.
• Dynamic Steel Frame: Australian light gauge steel frame manufacturer serving residential and commercial builders across multiple states. Directly comparable in product (wall frames, trusses, joists) and end-to-end service model, but with broader geographic reach — a key head-to-head rival for Easy Frames.
• Steel Frame Solutions: Australia-based light gauge steel framing fabricator offering design, manufacture, and delivery for residential and commercial construction. Closely overlaps Easy Frames on product mix, customization, and direct-to-builder GTM motion.
• Frame Tech Steel Systems: Australian steel framing supplier focused on residential and commercial projects. Comparable on cold-formed steel framing, trusses, and floor systems for the builder channel served by Easy Frames.
• Stratton Steel Frame: Australian pre-engineered steel building and framing manufacturer offering structural and light gauge solutions to commercial and industrial customers. Comparable manufacturing footprint and customer overlap in commercial-grade framing.

Broad incumbents

• FrameCAD: New Zealand-based global supplier of steel framing design software, machinery, and turnkey manufacturing systems. Adjacent competitor because it enables other firms to replicate Easy Frames' cold-formed steel roll-forming capability; relevant benchmark for the technology layer rather than direct project bids.
• Howick Ltd: New Zealand-based manufacturer of roll-forming equipment and light gauge steel framing machinery with global project delivery. Indirect peer supplying the equipment and technology stack that Easy Frames and similar fabricators rely on.
• BlueScope Lysaght: BlueScope's branded building products division supplying steel roofing, walling, and framing products nationally. Wider product portfolio and national distribution make it a broad incumbent; Easy Frames' Bluescope partnership means indirect rather than head-to-head competition, but Lysaght sets pricing benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/easyframes
• LinkedInlinkedin.com/company/easy-frames
• Instagraminstagram.com/easyframesau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Frames