Plant

What Plant does

Plant is an all-day plant-based cafe located in Midtown Oklahoma City, founded in 2019 and owned and operated by chef Emma Ryan. The business serves an entirely plant-based, gluten-free, dairy-free, and peanut-free menu for breakfast and lunch, using only olive, avocado, or coconut oil, and emphasizes locally sourced and seasonally driven ingredients. Operations are run from a single physical location at 1120 North Walker Avenue, with online ordering and gift card sales handled through Square, and a delivery/pickup meal subscription service covering a 15-mile radius.

The company's revenue is diversified across four streams: daily cafe food and beverage sales, a weekly recurring meal subscription with member-exclusive specials and priority event access, ticketed cooking classes (e.g., $95-$125 per person) and seasonal holiday dinners ($75-$85 per person), and the 7-Day Plant Reset wellness program offered in-person with full meal provision ($385) or virtual with a printed program guide ($99). The reset program is delivered in partnership with Emma Ryan Vitality Coaching and includes group coaching, accountability, and recipes. The company also rents its space for private and community events and runs a digital loyalty program ("plant points").

The technology stack is minimal: Square powers online ordering, gift cards, and subscriptions; Squarespace hosts the website; there is no proprietary platform, no mobile app, no AI/ML features, and no third-party delivery or distribution partnerships. The business is privately held, founder-owned, with no institutional investment, parent company, or M&A activity disclosed.

Name

Plant

Legal name

Plant

Website

https://eatatplant.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Plant is a single-location plant-based cafe in Midtown Oklahoma City serving an entirely gluten-free, dairy-free, and peanut-free menu, founded in 2019 by chef Emma Ryan and supplemented by weekly meal subscriptions, cooking classes, and a 7-Day Reset wellness program.

Ownership category

akta.pro rank

Product category

Plant-Based Cafe / Healthy Dining Restaurant

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFABAK

Plant-Based & Vegan Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Plant-based cafe
• Meal subscription service
• Gluten-free restaurant
• Cooking classes
• Wellness meal program

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cafe Food and Beverage Sales: Day-to-day cafe operations serving all-day breakfast and lunch menu to walk-in customers. Plant-based, gluten-free, dairy-free offerings with online ordering available for pickup.
2. Meal Subscription Service: Weekly meal subscription with members receiving full cafe menu access, weekly rotating specials, member-exclusive items, and discounted member pricing on retail items. Deliveries within 15-mile radius, pickup available. Sunday deadline for Tuesday delivery/pickup.
3. Events and Classes: Cooking classes ($95-$125), holiday dinners ($75-$85), and wellness programs. 7-Day Plant Reset offered in-person with meals ($385) or virtual-only ($99). Limited seating events that sell out annually.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Plant is an all-day plant-based cafe in Midtown Oklahoma City that serves a locally sourced, seasonally driven, gluten-free, dairy-free, and peanut-free menu for breakfast and lunch. Beyond dine-in service, the business sells a recurring weekly meal subscription (delivery and pickup within a 15-mile radius), runs a 7-Day Plant Reset wellness program with in-person meal-delivery and virtual guide formats, and offers ticketed cooking classes and seasonal dinners (e.g., Valentine's, Thanksgiving) hosted at the cafe.

Product overview

Plant is an all-day plant-based cafe in Midtown Oklahoma City operating as a single-location food service business with multiple complementary offerings. The core experience is the All-Day Cafe serving a locally sourced, seasonally driven menu that is entirely plant-based, gluten-free, dairy-free, and peanut-free. It supplements the cafe with two recurring subscription programs: the Meal Subscription (a weekly recurring delivery/pickup service granting subscribers access to the full menu plus member-exclusive specials and discounts) and the 7-Day Plant Reset program (offered in two formats — in-person meal prep and virtual/do-it-yourself — each including group coaching and following strict dietary guidelines). The business also runs a line of ticketed events including cooking classes (Cinnamon Roll Cooking Class, BREADS & SPREADS, Mediterranean) led by owner/chef Emma Ryan, and seasonal dinners (Valentine's Dinner, Thanksgiving Dinner, Anniversary Birthday Party). All commerce (online ordering, gift cards, subscriptions) is powered through Square's platform.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Day Cafe / In-Store Dining An all-day plant-based, gluten-free, dairy-free, and peanut-free cafe serving breakfast and lunch at the Midtown OKC location. Menu is locally sourced and seasonally driven with rotating grab-and-go selections; the kitchen uses only olive oil, avocado oil, or coconut oil.
• Meal Subscription A recurring weekly meal delivery/pickup subscription that gives subscribers access to the full cafe menu, weekly rotating specials, member-exclusive items not available in-store, and discounted member pricing on retail items. Deliveries occur within a 15-mile radius of the Midtown OKC location, with pickup available; meals are intended for consumption within a 5-7 day freshness window.
• 7-Day Plant Reset (in-person with meal delivery) A week-long plant-based nutrition program priced at $385 that provides all meals for 7 days (3 meals + 2 snacks per day) following plant-based, gluten-free, dairy-free, soy-free, and peanut-free guidelines, plus 3 group coaching calls. Pickup is required at the Midtown location.
• 7-Day Virtual Plant Reset A virtual version of the 7-Day Plant Reset priced at $99 that ships a printed 7-Day Program Guide containing a meal plan, recipes, and FAQ, plus three virtual group coaching sessions. Offered in two book volumes.
• 7-Day Plant Reset with Emma Ryan Vitality Coaching A collaborative meal-included version of the 7-Day Plant Reset hosted jointly by Plant and Emma Ryan Vitality Coaching, including daily accountability, program guidelines, bonus recipes, and all meals (3 meals + 2 snacks per day) following Plant's dietary standards.
• Cinnamon Roll Cooking Class A 2-hour hands-on cooking class priced at $125 per person led by owner/chef Emma Ryan, teaching participants to make gluten-free, dairy-free cinnamon rolls. Includes drinks, a recipe card, all ingredients, instruction, and a pan of cinnamon rolls to take home.
• Cooking Class: BREADS & SPREADS A 2-hour hands-on cooking class priced at $95 per person teaching gluten-free vegan focaccia and three spreads. Includes wine and snacks; participants take home a loaf and recipes.
• Cooking Class: Mediterranean A 2-hour hands-on Mediterranean cooking class priced at $95 per person led by owner/chef Emma Ryan, focusing on plant-forward dishes built around herbs, citrus, and high-quality ingredients.
• Valentine's Dinner An annual candlelit Valentine's dinner at the cafe featuring a 4-course all-vegan, gluten-free meal. Hosted on a single night with limited seating, priced at $85 per person, and consistently sells out annually.
• Thanksgiving Dinner An annual 3-course plant-based and gluten-free Thanksgiving dinner held at the cafe in November, priced at $75 per person.
• Space Rental / Private Events The Plant cafe space is available for private event rental and community gatherings, with bookings arranged by emailing [email protected].

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Emma Ryan Vitality CoachingcoreStrategic or Co-development PartnerCo-host of the 7-Day Plant Reset wellness program. Emma Ryan is also the owner and chef of Plant. The partnership combines meal provision with vitality/lifestyle coaching services. Program includes group coaching calls, daily accountability, and support via phone, text, or email.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sweetgreen: Large fast-casual chain focused on healthy, plant-forward bowls and salads. Comparable as a broader incumbent in healthy fast casual that competes for the same health-conscious lunch customer.
• Flower Child: Healthy fast-casual concept under the Fox Restaurant Concepts umbrella focused on organic, plant-forward bowls and wraps. Comparable as a broader incumbent in the healthy plant-based dining space.
• CAVA: Fast-casual Mediterranean chain with a heavily plant-forward menu. Comparable as a scaled fast-casual incumbent that competes for health-conscious diners seeking vegetable-rich meals.

Direct peers

• Cafe Gratitude: Plant-based cafe with seasonal, locally sourced menus and a strong community/wellness identity. Directly comparable to Plant's cafe format and values-driven plant-forward positioning.
• Plant Power Fast Food: 100% plant-based fast-food restaurant chain. Comparable as a vegan-focused QSR concept competing for the same health-conscious, plant-based diner, with similar allergen-friendly positioning.
• Native Foods Cafe: All-vegan fast-casual cafe concept with menu similar in spirit to Plant (gluten-free, plant-based options). Directly comparable as a vegan-focused cafe experience, though larger and multi-location.
• Veggie Grill: Plant-based fast-casual restaurant chain offering vegan menu items. Closest direct peer to Plant in terms of plant-forward positioning and fast-casual format, though operating at larger scale across multiple markets.
• Loving Hut: International vegan restaurant chain with vegan comfort food and Asian-inspired plant-based menu items. Comparable as a fully plant-based cafe/QSR concept serving health-conscious diners.
• By Chloe: Vegan fast-casual concept known for plant-based comfort food and grab-and-go formats. Comparable to Plant in offering approachable vegan menu items in a casual cafe setting.
• Real Food Daily: Plant-based restaurant group in Southern California with a menu emphasizing health-conscious, allergen-aware offerings. Comparable to Plant's anti-inflammatory, locally sourced, plant-based positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/CvF_Cpip-mj
• LinkedInlinkedin.com/company/eatatplant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plant