Caviar

What Caviar does

Caviar (legally Gript, Inc.) is a boutique design agency founded around 2019 and headquartered in San Diego, California, operating with a globally distributed team of approximately 7-9 people across the US, Canada, Czech Republic, Hungary, Poland, and Ukraine. The firm delivers brand identity, website design and development, product UI/UX, motion design, pitch deck design, and custom illustration, building production assets primarily in Figma, Webflow, and React, and increasingly using Anthropic's Claude Code and Claude Design as an AI-augmented layer within its design-system workflow.

The company serves a hybrid customer base weighted toward VC-backed startups and growth-stage companies (Roboflow, Patlytics, Relay Payments, Pillar, NFT.com, [P]rehab) while also engaging established enterprises (Summit Interconnect, Macabacus, ClickUp, Spotify). Pricing is project-based with disclosed tiers ranging from $30,000 to $250,000+, plus a productized pitch deck offering at $275 per slide with a 15-slide minimum delivered via a dedicated booking portal. Revenue is generated through one-time project fees and ongoing design retainer engagements, with no disclosed subscription or platform recurring revenue.

The go-to-market is sales-led and portfolio-driven: a website with detailed case studies, a 5/5 Clutch rating, an awwwards honorable mention, and a presence on Dribbble, LinkedIn, and Instagram serve as top-of-funnel distribution. The company has not disclosed funding rounds, M&A activity, or revenue figures, and operates as a privately held entity with no parent company or institutional investor identified in the available data.

Name

Caviar

Legal name

Gript, Inc.

Website

https://eatcaviar.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Caviar is a San Diego-based boutique design agency delivering brand identity, web, product UI/UX, motion, and pitch deck services to startups, growth-stage companies, and select enterprises using a globally distributed specialist team.

Ownership category

akta.pro rank

Product category

Creative Design Agency Services

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand identity design
• Web design services
• Product UI/UX design
• Pitch deck design
• Motion design services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Creative Services: Project-based design services including branding, web design, product UI/UX, motion design, pitch decks, and development. Revenue is generated through one-time project fees and ongoing design retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Caviar is a creative design agency that delivers brand identity design, website design and development, product UI/UX design, pitch deck design, motion design, and custom illustration services. Engagements are project-based or retainer-based, targeting startups and growth-stage companies that need comprehensive design capabilities to establish brands, build investor-ready materials, and ship high-performing digital products.

Product overview

Caviar is a creative design agency offering a unified suite of services rather than a modular software product. Their core offerings include Brand Identity Services (logos, color, typography, brand guidelines), Website Design & Development (Webflow, React, custom), Product UI/UX Design (interfaces, flows, component libraries), Pitch Deck Design (investor-ready presentations), Motion Design (animation, explainers), and Custom Illustration & Iconography. These services are delivered as professional agency engagements rather than self-service software products, working with clients across various industries including healthcare, fintech, SaaS, and consumer platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Services Brand identities and guidelines including logos, color, typography, and assets designed to ensure consistent brand representation across all touchpoints for startups and enterprises.
• Website Design and Development Website design and development using Webflow, React, and custom development to create visually striking, high-performing digital experiences for software and consumer companies.
• Product UI/UX Design Clean, intuitive interfaces for software and digital products including user flows, screens, and component libraries refined through testing for software companies and product teams.
• Pitch Deck Design Investor-ready pitch decks with strong narrative, clean structure, and polished design. Minimum 15 slides at $275 per slide, includes 2x revisions per slide, designed in Figma, delivered in editable Google Slides, with 1-2 business days turnaround per 2 slides.
• Motion Design Animation and motion design for products and brands, including product walkthroughs and explainer pieces that make complex ideas easy to follow.
• Custom Illustration and Iconography Custom illustrations and icon sets designed to enhance brand identity and communicate complex ideas visually across digital platforms.

Quantifiable outcome

• Clients have raised over $1.1B in capital
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Huge: Huge is a digital agency providing brand, product design, and marketing services to enterprise clients. Comparable to Caviar in digital-first design services and enterprise-plus-startup client mix, though at larger scale.
• Frog Design: Frog (now part of Capgemini Invent) is a global design and engineering firm offering brand, product, and service design. Comparable to Caviar in delivering integrated design services to enterprise and startup clients across multiple industries.
• Ustwo: Ustwo is a digital product studio offering product design, brand, and development services. Comparable to Caviar in studio model, emphasis on product UI/UX and brand work, and focus on outcome-driven engagements.
• Pentagram: Pentagram is one of the world's most prominent independently-owned brand and design agencies, offering brand identity, web design, and product design services to a similar client mix of well-known brands and startups. Directly comparable to Caviar in core service offering and target market.
• IDEO: IDEO is a global design and innovation consultancy offering brand, product, and digital design services. Comparable to Caviar in cross-disciplinary design services and high-profile client roster, though operating at significantly larger scale.
• Ramotion: Ramotion is a design and branding agency specializing in brand identity, web design, and UI/UX for technology startups and enterprises. Highly comparable to Caviar in service mix, startup focus, and Silicon Valley client base.
• Code & Theory: Code & Theory is a digital-first creative agency offering brand, product design, and technology services. Compares to Caviar in services offered and target client profile of visible consumer and enterprise brands.
• MetaLab: MetaLab is a design agency specializing in product UI/UX, brand identity, and digital experiences for tech-forward companies including startups and enterprises. Closely comparable to Caviar in service scope, tech-startup client focus, and emphasis on outcomes-driven design.
• Work & Co: Work & Co is a digital agency combining brand, product design, and engineering for major brands and venture-backed companies. Directly comparable to Caviar in delivering end-to-end digital product and brand experiences with strong design quality.

Broad incumbents

• R/GA: R/GA is a global advertising and digital agency offering brand, product, and marketing services. Comparable to Caviar in digital design and product work, but operates at much larger scale with broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/caviar-design-agency
• Instagraminstagram.com/caviar.designs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caviar