Eat me at
- Company typePrivate
- Founded2020
- HeadquartersKyiv, Ukraine
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Eat me at firmographics
Firmographics- Name
- Eat me at
- Legal name
- FOP Cherukha Andriy Ivanovych (ФОП Черуха Андрій Іванович)
- Website
- https://eat-me-at.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Eat me at industry classification
Industry- Product category
- Plant-based Meat Alternatives
- NAICS
- Animal Slaughtering and Processing (3116), Food Manufacturing (311)
- SIC
- Meat Packing Plants (2011), Food And Kindred Products (2000)
- akta.pro primary industry
- Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)
- akta.pro secondary industries
- Frozen Plant-Based & Vegetarian Meals (CRADADAF), Plant-Based Beef/Pork Alternatives (Analog Red Meat) (AFANAKAM)
Keywords
Where Eat me at is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices3 records
Markets served
Eat me at business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Direct-to-consumer online sales: E-commerce sales through eat-me-at.com website with delivery by courier in Kyiv (+150 UAH) and Nova Poshta across Ukraine. Multiple payment options including online payment and cash on delivery.
- B2B wholesale to retailers: Supply to supermarket chains including Silpo, Metro, Novus, Megamarket, Ultramarket, Taviriya V, Rost, and specialty vegan/organic stores such as Vegetus, Pani Vegan, and Eko-Lavka.
- Food service B2B: Supply to restaurants, cafes, and food establishments. Notable partnerships with WOG CAFE (75 gas stations), SOCAR gas stations, and various restaurants throughout Ukraine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plant based mince - 350g pack |
| Unit Pricing | Pay-as-you-go | Plant based burger patties - 240g (2 patties) |
| Unit Pricing | Pay-as-you-go | Superballs (vegan meatballs) - 225g (9 balls) |
| Unit Pricing | Pay-as-you-go | Family pack - 1400g (2 briquettes) |
| Unit Pricing | Pay-as-you-go | Pelmeni (dumplings) - 500g |
| Unit Pricing | Pay-as-you-go | Grechanyky (buckwheat patties) - 500g (10 pieces) |
| Unit Pricing | Pay-as-you-go | Golubtsi (stuffed cabbage rolls) - 500g (6 pieces) |
| Unit Pricing | Pay-as-you-go | Doner kebabs - 300g (4 pieces) |
| Unit Pricing | Pay-as-you-go | Homemade cutlets - 500g (10 pieces) |
| Unit Pricing | Pay-as-you-go | BBQ burger patties - 240g |
| Unit Pricing | Pay-as-you-go | Spicy burger patties - 240g |
| Unit Pricing | Pay-as-you-go | Chicken-style burger patties - 200g |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels11 records
Eat me at product offering
Product offeringCore offering
Eat Me At manufactures and sells plant-based meat alternatives — primarily frozen vegan minced meat plus a range of semi-finished products (burger patties, meatballs, pelmeni/dumplings, golubtsi/stuffed cabbage, grechanyky/buckwheat cutlets, doners, home-style cutlets) — sold direct-to-consumer via its own e-commerce site, through Ukrainian supermarket chains (Silpo, Metro, Novus), specialty vegan stores, and food-service partners (WOG CAFE, SOCAR). Products contain 18g of plant protein per 100g, are cholesterol- and antibiotic-free, and are formulated using textured soy protein, yeast extracts, koji minerals, hemp protein, and methylcellulose to closely replicate animal meat in taste and texture.
Product overview
Eat Me At is a Ukrainian plant-based meat manufacturer founded in 2020, specializing in vegan meat alternatives that replicate animal meat taste and texture. The core product is their proprietary plant-based minced meat, from which they produce a range of semi-finished products and ready-made dishes. Product portfolio includes: minced meat blocks (350g and 1400g family packs), pre-formed burger patties (classic, BBQ, spicy, and chicken-style flavors), meatballs (Superballs), and traditional Ukrainian dishes (pelmeni/dumplings, golubtsi/stuffed cabbage, grechanyky/buckwheat cutlets, doners, and home-style cutlets). All products are frozen, contain 16-18g plant protein per 100g, and are made with textured soy protein, hemp protein, yeast extracts, and natural ingredients. Available in supermarkets across Ukraine including Silpo, Metro, Novus, and specialty vegan stores.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Contains 18g of plant protein per 100g
- +2 more outcomes
Companies that use Eat me at
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
Eat me at technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Eat me at partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- WOG CAFEcoreVegan burger from Eat Me At appeared on the WOG CAFE menu at 75 gas stations across Ukraine. The menu item includes fragrant bun, plant-based patty, vegetables and ketchup. Partnership expanded distribution to highway travelers and commuters seeking plant-based options.
- SOCARcoreEat Me At products featured at SOCAR gas stations, providing another major fuel station chain distribution channel for plant-based meat products.
- Кожна Тварина (Every Animal NGO)corePartnership with Every Animal NGO to develop vegan military rations (MRE) for Ukrainian Armed Forces. Dietitian Mark Shpara helped create balanced rations with 3500+ kcal per day. Presented to Ministry of Defense of Ukraine.
- Маркел (Markel)minorJoint development of vegan military dry rations with TM Markel for Ukrainian military personnel.
- Patron (Animal Adoption Center)minorVisit to Patron - Ukraine's first all-Ukrainian adoption center for homeless animals. Eat Me At created pillow-shaped plush toys in shape of their patties. First 10 people who adopt an animal receive a gift. Proceeds from plush toy sales donated to the center.
- EnzimcoreEnzim is one of the largest yeast extract manufacturers in Eastern Europe. Company visited Enzim's factory to source yeast extracts - a key ingredient in Eat Me At's plant-based meat that provides meat-like taste and B vitamins. Partnership enables access to high-quality local ingredients.
- Сільпо (Silpo)coreSilpo supermarket chain - major retail distribution partner. Products also available in the 'Culinary' (ready-to-eat) section of Silpo stores. One of the first major retail chains to stock the products.
- MetrocoreMetro wholesale chain distributes Eat Me At products to foodservice businesses and retail customers.
- NovusminorNovus supermarket chain retail distribution partner.
- MegamarketminorMegamarket supermarket chain retail distribution partner.
- VegetusminorKyiv-based vegan/organic specialty store chain. Key early partner for niche vegan market distribution.
- Pani VeganminorVegan specialty store for niche market distribution.
- Еко-Лавка (Eko-Lavka)minorOrganic/eco specialty store for niche market distribution.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Eat me at competitors and assessment
Company assessmentDirect peers
- Impossible Foods: US plant-based meat maker whose burgers and mince Eat Me At's founder sampled in 2018 and used as the technical benchmark. Operates a similar B2C retail plus foodservice model and competes for the same flexitarian/vegan consumer target.
- Beyond Meat: US-based pioneer in plant-based burgers, mince and sausages sold through retail and foodservice globally. Eat Me At's founder explicitly named Beyond Meat and Impossible Foods as inspiration after a US visit in 2018, and both target the same product categories and consumer pain points.
Emerging players
- Meatless Farm: UK-based plant-based brand making mince, burgers and meatballs sold through UK and European supermarkets. Closely comparable on product format (mince-led portfolio), recipe-led marketing and supermarket-channel GTM.
- Heura Foods: Spanish plant-based brand with strong Mediterranean product line (burgers, mince, strips, ready meals), operating across Europe via retail and foodservice. Comparable emerging-brand trajectory, modern brand storytelling, and multi-channel D2C + retailer GTM.
- LikeMeat: German/European plant-based meat brand by Planteneers, focused on mince, burgers and sausages for retail and foodservice. Direct SKU overlap with Eat Me At and a similar effort to localize plant-based into European culinary staples.
- VBites (Heath & Heather / Heather Mills): UK-based plant-based meat and cheese maker offering burgers, sausages, mince, deli slices and frozen meals via retail and foodservice. Comparable breadth of frozen semi-finished plant-based SKUs and similar focus on institutional/foodservice partnerships alongside retail.
Broad incumbents
- Tyson Foods (Raised & Rooted): Plant-based alt-protein brand from incumbent meat producer Tyson. Targets flexitarian consumers with burgers, mince and nuggets through retail — directly competing with Eat Me At's positioning at the carnivore transition edge.
- Quorn: UK-headquartered pioneer in mycoprotein-based meat alternatives, offering mince, burgers, escalopes and ready meals globally. Adjacent alt-protein category with overlapping end-uses (mince, ready meals) and a much deeper global distribution footprint.
- Gardein: North-American plant-based brand (owned by Conagra) offering a wide SKU portfolio across patties, tenders, meatballs and prepared dishes — closely mirroring Eat Me At's strategy of extending one core mince/analog into many semi-finished formats.
- Nestlé Garden Gourmet: Plant-based brand within Nestlé's broader CPG portfolio, offering burgers, mince, sausages and ready meals across Europe. Comparable to Eat Me At's product breadth and foodservice expansion strategy, but with vastly greater scale, R&D, and distribution muscle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eat me at social profiles
Digital presenceEat me at financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eat me at leadership team
Management profileNumber of profiles
Profiles1 record
Eat me at funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eat me at M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eat me at
What does Eat me at do?
Eat Me At manufactures and sells plant-based meat alternatives — primarily frozen vegan minced meat plus a range of semi-finished products (burger patties, meatballs, pelmeni/dumplings, golubtsi/stuffed cabbage, grechanyky/buckwheat cutlets, doners, home-style cutlets) — sold direct-to-consumer via its own e-commerce site, through Ukrainian supermarket chains (Silpo, Metro, Novus), specialty vegan stores, and food-service partners (WOG CAFE, SOCAR). Products contain 18g of plant protein per 100g, are cholesterol- and antibiotic-free, and are formulated using textured soy protein, yeast extracts, koji minerals, hemp protein, and methylcellulose to closely replicate animal meat in taste and texture.
Is Eat me at a public or private company?
Eat me at is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eat me at founded?
Eat me at was founded in 2020. It employs 1 to 10 people.
Where is Eat me at based?
Eat me at is headquartered in Kyiv, Ukraine, in the Europe region.
How does Eat me at make money?
Three revenue lines are on record. Direct-to-consumer online sales are the primary driver. The others are B2B wholesale to retailers and food service B2B.
Who are Eat me at's main competitors?
Direct peers on record are Impossible Foods and Beyond Meat. Emerging players are Meatless Farm, Heura Foods, LikeMeat and VBites (Heath & Heather / Heather Mills). Broad incumbents are Tyson Foods (Raised & Rooted), Quorn, Gardein and Nestlé Garden Gourmet.
Does Eat me at have an API?
No public API is recorded for Eat me at.
What industry is Eat me at in?
Eat me at's product category is Plant-based Meat Alternatives. Its primary akta.pro industry code is AFANAKAO, Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals), with a secondary code of CRADADAF, Frozen Plant-Based & Vegetarian Meals. Its NAICS code is 3116 and its SIC code is 2011.