Eat Your Yard Jax

What Eat Your Yard Jax does

Eat Your Yard Jax, Inc. is a 501(c)(3) nonprofit organization founded in 2009 by Tim Armstrong in Jacksonville, Florida. It operates on a 43-acre property known as Armstrong Farm at 6500 Utsey Road, functioning simultaneously as an edible and medicinal plant nursery, an educational center, and a community employment site for veterans and individuals with special needs. The organization's nursery stocks fruit trees, berry bushes, vines, herbs, and garden amendments that are specifically selected for the growing conditions of North East Florida, with most inventory grown on-site for hands-on demonstration. The nursery is open three days a week (Thursday through Saturday, 10:00 AM to 4:00 PM).

The organization monetizes through a diversified, community-led set of revenue streams: one-time nursery and merchandise sales; bookable group farm tours (Farm Operation Tour and Wild Walk Tour) at $100 per group of 10; a specialty Yard Soup harvest-and-cook add-on; the NIDO Summer Camp for ages 5-12 ($240/week); and a tiered corporate sponsorship program ranging from Seed ($1,000) to Fruit ($10,000). Tax-deductible charitable donations underpin the nonprofit mission of educating the community on urban agriculture and addressing food access through partnerships with White Harvest Farms and Clara White Mission, including a 2023 initiative that planted hundreds of fruit trees in Jacksonville food deserts. With five employees and no external institutional investors, the organization is founder-led and operationally lean, relying on a broad volunteer base and sustained local media coverage to amplify reach.

The go-to-market motion is community-led: outreach is driven by farm tours, educational programs, volunteer engagement, word-of-mouth within the Jacksonville community, and earned media in outlets such as Edible Northeast Florida, Folio Weekly, First Coast News, American Dream TV, Voyage Jacksonville, and the Sustainable North Florida Podcast. Customer segments include schools and youth groups (field trips, homeschoolers, scouts), community members interested in home edible gardening, volunteers and donors, and the veterans and individuals with special needs employed on-site. Strategic positioning is built around domain specialization in Northeast Florida edible horticulture and a mission-driven social impact model rather than cost or scale advantages.

Name

Eat Your Yard Jax

Legal name

Eat Your Yard Jax, Inc.

Website

https://eatyouryardjax.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Eat Your Yard Jax is a Jacksonville, Florida 501(c)(3) nonprofit operating a 43-acre edible plant nursery and educational center, selling climate-appropriate edible plants, farm tours, summer camp, and sponsorships while employing individuals with special needs and partnering on urban agriculture and food access initiatives in Northeast Florida.

Ownership category

akta.pro rank

Product category

Edible Plant Nursery and Sustainable Agriculture Education

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Food Crops Grown Under Cover (11141), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

akta.pro secondary industries

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE)

Keywords

• Edible plant nursery
• Sustainable agriculture education
• Urban farming programs
• Community garden education
• Farm tours and camps

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Plant Nursery Sales: Sale of edible and medicinal plants including trees, bushes, vines, herbs, and garden amendments. Plants are sourced and grown on-site for demonstration purposes.
2. Farm Tours: Charges $100 for groups of 10 people, $10 per additional person. Children 5 and under free. Customizable experiences including Farm Operation Tour, Wild Walk Tour, and Yard Soup add-on.
3. NIDO Summer Camp: Nature-based summer camp for ages 5-12. Full week $240, 2 days $140, siblings $80, registration fee $20 per child.
4. Sponsorships: Corporate sponsorship tiers from Seed ($1,000) to Fruit ($10,000) sponsors, offering various recognition benefits including farm tours, event entries, and logo placement.
5. Donations: Tax-deductible charitable donations supporting mission to educate community on urban agriculture and food access.
6. Merchandise and Books: Sale of books and merchandise through the organization's shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Eat Your Yard Jax is a nonprofit 501(c)(3) edible and medicinal plant nursery and educational center operating on a 43-acre farm in Jacksonville, Florida. It sells edible plants — fruit trees, berry bushes, vines, herbs, and garden amendments — curated specifically for North East Florida's climate, most grown on-site for hands-on demonstration. The organization complements its retail nursery with educational experiences including guided farm tours, the NIDO Summer Camp for ages 5-12, edible landscape consultations, annual festivals, volunteer programs, and tiered corporate sponsorships.

Product overview

Eat Your Yard Jax is a nonprofit edible and medicinal plant nursery and educational center in Jacksonville, Florida, operating on a 43-acre farm. Its core offering is a curated selection of edible plants — including fruit trees, berry bushes, vines, herbs, and garden amendments — all sourced and grown specifically for North East Florida's climate conditions, with many plants available for hands-on demonstration at the farm. The organization complements its retail nursery with a suite of educational programs: NIDO Summer Camp for children ages 5-12, guided farm tours (Farm Operation Tour and Wild Walk Tour), and specialty experiences like the Yard Soup harvest-and-cook add-on. Community engagement is further supported through sponsorship packages at four tiers ($1,000 to $10,000), the Annual Persimmon Festival and Herb Festival, edible landscape consultations with founder Tim Armstrong, and volunteer/tour opportunities for schools and groups. The products and services are interconnected: the nursery generates primary funding, while the educational programs, tours, and events advance the mission of promoting urban agriculture and sustainable food growing.

Differentiator

Problem solved

Functional benefit

Brands

• NIDO Summer Camp: A nature-based summer camp for ages 5-12 run by Jayne Dela Rosa, offering hands-on educational experiences in the meadow.

Products and services

• Trees and Bushes Edible fruit trees and berry bushes sourced and grown specifically for the unique growing conditions of North East Florida, planted on-site for hands-on demonstration.
• Vines, Herbs, and Edible Plants A diverse selection of edible vines, herbs, and other edible plants available for purchase at the on-site nursery, browseable in person.
• Garden Amendments Soil and garden amendments to support successful edible gardening in the North East Florida climate.
• Books and Merchandise Books and branded merchandise related to edible gardening, sustainable living, and the Eat Your Yard Jax mission.
• Gift Certificates Gift certificates available for purchase, allowing recipients to select plants or support the organization's mission.
• Farm Operation Tour A one-hour guided walking tour of the farm's main gravel areas, demonstration gardens, worm operation, and greenhouses, including herb tea preparation and discussion of plant qualities and historical medicinal uses.
• Wild Walk Tour A one-hour guided journey into native edible and medicinal plants through a wild trail path ('Bamboolevarde'), with interactive plant identification and discussion of historical uses.
• Yard Soup Tour Add-On A specialty tour add-on where participants harvest and gather food from demonstration gardens, then prepare it in an outdoor dirt-floor kitchen to enjoy after the tour.
• Events and Workshops Regular events and educational workshops on edible gardening, sustainable practices, and urban agriculture for community members of all ages.
• Annual Persimmon Festival An annual festival celebrating persimmons and edible landscaping, included as a perk in sponsorship packages.
• Annual Herb Festival An annual herb festival included as a perk in sponsorship packages, celebrating herbs and edible plant cultivation.
• NIDO Summer Camp A fun, hands-on nature-based summer camp for children ages 5-12, run by Jayne Dela Rosa at NIDO Meadow, featuring farm education and outdoor learning experiences 9am-4pm.
• Edible Landscape Consultation Tim Armstrong consults with individuals, businesses, or schools to incorporate attractive food-producing trees, herbs, and shrubs into their environments.
• Friend of the Farm A membership or recurring support program offering exclusive benefits to supporters of the farm and its mission.
• Seed Sponsor Package A $1,000 sponsorship tier including entry to Annual Herb Festival and Persimmon Festival for up to 2 guests, website name recognition, and social media tagging.
• Sprout Sponsor Package A $2,500 sponsorship tier including entry to Annual Herb Festival and Persimmon Festival for up to 5 guests, and social media tagging on at least five posts.
• Tree Sponsor Package A $5,000 sponsorship tier including VIP Farm tour with 'Yard Soup' for up to 8 guests, a placard at farm location and annual events, and festival entries.
• Fruit Sponsor Package A $10,000 sponsorship tier including a 1-hour edible landscape consultation with Tim Armstrong, VIP farm tour with farm-to-table lunch for up to 12 guests, logo recognition on banners and website, and festival entries for up to 12 guests.

Quantifiable outcome

• Hundreds of fruit trees planted in food deserts across Jacksonville through community partnerships
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• White Harvest FarmscoreStrategic or Co-development Partner · 1 January 2023Partnership for community tree planting initiatives in food deserts. Project spanned four weekends and wrapped up with fruit tree plantings in Historic Moncrief area. Made possible by collaboration between Eat Your Yard Jax and White Harvest Farms.
• Clara White MissioncoreStrategic or Co-development PartnerCollaborative partnership for community tree planting in Historic Moncrief, addressing food desert conditions in Jacksonville communities. The project planted hundreds of fruit trees benefiting underserved neighborhoods.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stone Barns Center for Food & Agriculture: Large nonprofit farm and education center in Westchester County, New York. Comparably positioned as a nonprofit farm offering tours, education, and food system programming, but operates at significantly larger scale and resources.
• GrowNYC: Large New York City nonprofit operating farmers markets, gardens, and environmental education programs. Overlapping urban agriculture and food access mission, but at significantly larger scale with broader program portfolio.
• Edible Schoolyard Project: National nonprofit network supporting edible education programs in schools. Overlapping mission of integrating food growing into education, but operates as a network and advocacy organization rather than a single-site nursery.

Direct peers

• Plant it Forward: Houston-based nonprofit urban farm providing refugee agricultural employment and community education. Comparable mission-driven nonprofit farm combining food access, training programs, and community engagement in a single regional market.
• City Growers: New York City nonprofit providing urban farm-based education to youth and school groups. Comparable as a nonprofit educational farm offering tours, programming, and farm-to-classroom learning experiences.
• Urban Roots: Nonprofit urban farm in Austin, Texas offering educational programming, volunteer opportunities, and sustainable agriculture training. Directly comparable nonprofit urban agriculture model serving a single regional market with mixed program and earned-income revenue streams.
• Common Ground High School: New Haven-based nonprofit urban farm and environmental education center operating schoolyard farms and youth programs. Comparable nonprofit model combining food production, environmental education, and community engagement on a single site.
• Jones Valley Teaching Farm: Birmingham, Alabama nonprofit operating urban farms with educational programming for schools and communities. Similar nonprofit urban agriculture model combining food production, youth education, and farm-based learning experiences.
• Real Food Farm: Baltimore-based urban farm nonprofit operating production farms and educational programs focused on food access. Closely comparable as a regional nonprofit farm addressing food deserts through growing and educational activities.

Emerging players

• ECO City Farms: Maryland-based nonprofit urban farm focused on food justice, education, and training. Comparable nonprofit urban agriculture mission with edible plant production and educational programming serving a single regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eatyouryardjax
• YouTubeyoutube.com/channel/UCydNyOlhbMfumQFy_EEn9sw
• Instagraminstagram.com/eatyouryardjax
• LinkedInlinkedin.com/company/eat-your-yard-jax

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eat Your Yard Jax