Ebbett Pukekohe Ltd

What Ebbett Pukekohe Ltd does

Ebbett Pukekohe Ltd is a privately held, single-location automotive dealership operating in Pukekohe, Auckland, New Zealand, as part of the multi-generational Ebbett Group (95+ years of community presence in New Zealand). The business operates a multi-brand authorized retail model from 6 Svendsen Road, representing eight principal franchises: Kia, Nissan, MG, BYD, Volkswagen, Škoda, Holden, and GWM. The company runs an integrated sales-service-parts operation with a dedicated fleet solutions unit for business customers and an in-house financing arm (Ebbett Finance) that integrates with Heartland Bank's digital lending platform.

The revenue model is a hybrid of one-time vehicle sales (new, demo, and used), recurring service and repair revenue from authorized factory-trained technicians (Warrant of Fitness, brakes, tyres, alignments), parts and accessories sales, and finance/insurance commissions routed through the Heartland partnership. Go-to-market is predominantly physical retail at the showroom plus field-based fleet sales; digital channels include the company website for inventory browsing and service booking, supplemented by Facebook, Instagram, and Google Reviews (4.6/5 across 232 reviews). Service Select, a fixed-price servicing program from NZ$229 for vehicles aged 6+ years, represents a customer-retention pricing construct for the aging-vehicle segment.

The underlying technology stack is conventional dealership operations software with a single third-party integration: the Heartland Digital Finance Calculator for online loan origination. No proprietary technology platforms, AI/ML systems, or API/SDK offerings are evident. Management is led by Managing Director Ross Sheppard, with department heads covering sales, service, parts, finance, and administration. Customer segments are split between individual consumer vehicle buyers (primary) and small-to-medium fleet/business accounts, with community sponsorship of local sports clubs, schools, and charities acting as a low-cost brand-loyalty mechanism in the Franklin district.

Name

Ebbett Pukekohe Ltd

Legal name

Ebbett Pukekohe Ltd

Website

https://ebbettpukekohe.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ebbett Pukekohe Ltd is a privately held, single-location multi-brand automotive dealership in Pukekohe, Auckland, New Zealand, part of the Ebbett Group. It sells new, demo, and used vehicles across eight franchises (Kia, Nissan, MG, BYD, Volkswagen, Škoda, Holden, GWM), alongside authorized servicing, parts, fleet solutions, and in-house finance.

Ownership category

akta.pro rank

Headquarters

HQ city

Pukekohe

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new, demo, and used vehicles across multiple automotive brands including Kia, Nissan, MG, BYD, Volkswagen, Škoda, Holden, and GWM.
2. Vehicle Servicing: Authorized service provider for multiple brands offering factory-trained technicians for maintenance, repairs, Warrant of Fitness, brakes, tyres, and wheel alignments.
3. Parts Sales: Sale of genuine parts and accessories for serviced vehicle brands.
4. Finance and Insurance: Vehicle finance and insurance products through Ebbett Finance partnership with Heartland Bank and other providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ebbett Pukekohe is a multi-brand authorised automotive dealership selling new, demonstration, and used vehicles across Kia, Nissan, MG, BYD, Volkswagen, Škoda, Holden, and GWM brands. The dealership provides factory-trained authorised servicing, Warrant of Fitness inspections, brake/tyre/wheel alignment services, genuine parts and accessories, vehicle financing through Ebbett Finance (Heartland Bank), and tailored fleet solutions for business customers. Operating from a single showroom and service centre in Pukekohe, Auckland, it serves both consumer and commercial vehicle buyers across the South Auckland region.

Product overview

Ebbett Pukekohe is a multi-brand automotive dealership offering a portfolio of vehicle sales and servicing across seven principal sub-brands: Kia, Nissan, MG, BYD, GWM, Škoda, Volkswagen, and Holden. The core offering centres on new, demo, and used vehicle sales supported by Ebbett Finance (a financing service integrated with Heartland's digital platform) and Service Select (fixed-price servicing for vehicles 6+ years from $229). The dealership operates as an authorised service agent for most of its represented brands, with genuine parts and accessories available alongside fleet solutions for business customers. The portfolio functions as a unified dealership model where shared sales, service, and parts infrastructure support multiple vehicle brands rather than separate standalone product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Sales (New, Demo, Used) Sales of new, demonstration, and used vehicles from Kia, Nissan, MG, BYD, GWM, Holden, Škoda, and Volkswagen brands, available for purchase by individual consumers and businesses through the Pukekohe showroom and online inventory.
• Authorised Vehicle Servicing

Quantifiable outcome

• 4.6/5 average Google rating from 232 reviews

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

20 partnerships are on record, tiered minor and core.

• Pukekohe MX ClubminorGTM or Marketing PartnerClass sponsor for NZ KTM Junior Champs. Community motorsport sponsorship supporting motocross development.
• Franklin Basketball AssociationminorGTM or Marketing PartnerNaming rights sponsor for Mid-week Hoops and senior club league basketball competitions.
• Logik Franklin BullsminorGTM or Marketing PartnerProfessional basketball team sponsorship with donation of two sponsorship vehicles.
• Franklin Dirt Kart ClubminorGTM or Marketing PartnerSponsor of Rotax Heavy class. Track named 'Ebbetts Raceway' after the dealership.
• Pukekohe AFCminorGTM or Marketing PartnerSponsorship of two vehicles and Men's Iron Chins team sponsorship.
• Bombay SchoolminorGTM or Marketing PartnerDonated Nissan Van for school transportation to camps, sporting days and events.
• Pukekohe Christian SchoolminorGTM or Marketing PartnerDonated Nissan Van and sponsor of PCS Senior Basketball Team uniforms.
• Waiau Pa SchoolminorGTM or Marketing PartnerDonated Nissan Van for school transportation to camps, sports days and events.
• Pukekohe Croquet ClubminorGTM or Marketing PartnerCommunity sponsorship.
• Clarks Beach Bowling ClubminorGTM or Marketing PartnerTournament sponsor.
• Puni SchoolminorGTM or Marketing PartnerCommunity sponsorship.
• I AM HOPEminorGTM or Marketing PartnerMental health charity support.
• GroovminorGTM or Marketing PartnerMental wellbeing workplace program co-founded by Sir John Kirwan.
• Breast Cancer Foundation NZminorGTM or Marketing PartnerCharitable support for breast cancer awareness and early detection.
• Auckland Rescue Helicopter TrustminorGTM or Marketing PartnerCorporate sponsor of Auckland Westpac Rescue Helicopter service.
• Koru CareminorGTM or Marketing PartnerSupport for children with major or terminal health issues.
• StarshipminorGTM or Marketing PartnerDonations contributing to construction of children's burns unit at Starship Children's Hospital.
• Cancer Kids FirstminorGTM or Marketing PartnerSupport for children battling cancer.
• Counties Manukau HockeyminorGTM or Marketing PartnerSupport for hockey association in local community.
• Ebbett Finance (Heartland Bank)coreChannel Partner/ Reseller/ DistributorFinance calculator and online application platform through Heartland Bank for vehicle financing.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer operating across multiple markets including Australasia. Highly comparable in multi-brand authorized retail, distribution, and aftersales — relevant as a broader incumbent peer benchmarking dealer-unit profitability and OEM relationship economics.
• Lithia Motors: One of the largest automotive retailer groups globally, operating hundreds of franchises across the US, UK and Canada. Comparable in core business model (franchised new/used vehicle sales, service, parts, F&I) but with materially greater scale, geographic reach, and digital infrastructure investment.
• Group 1 Automotive: US-based, publicly listed multi-brand automotive retailer with dealerships across the US and UK. Operates the same new/used vehicle sales, authorized service, parts, and finance-and-insurance model as Ebbett Pukekohe but at significantly larger scale, providing a public-market benchmark for dealer-unit economics.
• AutoNation: Largest automotive retailer in the United States operating hundreds of franchised stores across dozens of OEM brands. A broader incumbent peer — same fundamental multi-franchise dealership business model (new, used, service, parts, F&I) but at vastly greater scale, serving as a useful proxy for mature dealer-group economics.

Direct peers

• Armstrong Motor Group: Large New Zealand multi-brand automotive dealership group operating across multiple OEMs and locations. Highly comparable to Ebbett Pukekohe in business model — authorized new/used vehicle sales, authorized servicing, genuine parts, and finance — and a direct competitive peer for both retail and fleet customers in the upper North Island.
• Ebbett Hamilton: Sister dealership under the same Ebbett Group parent, representing BYD, Volvo, Polestar, GMSV and other brands in Hamilton/Waikato. Closely comparable in operating model (multi-brand authorized sales + service + parts + in-house finance), making it the most operationally similar peer despite shared group ownership.
• Andrew Simms: Auckland-based multi-brand automotive dealership representing several of the same OEMs Ebbett Pukekohe carries. Directly competes for the same South Auckland consumer catchment on vehicle sales, servicing, and parts, with overlapping brand franchises and similar showroom-and-service-centre GTM.
• Manukau Auto Group: Auckland-based multi-brand dealer group operating multiple franchises in close proximity to Ebbett Pukekohe's catchment. Comparable on new and used vehicle sales, authorized servicing, parts, and finance, competing for the same South Auckland retail and fleet demand.
• Continental Car Group: NZ multi-brand automotive retailer offering new and used vehicle sales, servicing, parts, and finance across several OEM franchises. Directly comparable business model and customer value proposition to Ebbett Pukekohe, including integrated finance offerings and authorized service capabilities.
• Miles Continental: Established New Zealand multi-brand automotive retailer operating across passenger and commercial brands. Comparable to Ebbett Pukekohe in authorized new-vehicle sales, servicing, parts, and integrated finance — competing for similar fleet and retail customers in the North Island.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ebbett_nz
• Facebookfacebook.com/ebbettpukekohe
• LinkedInlinkedin.com/company/ebbett-pukekohe-ltd---pukekohe
• Instagraminstagram.com/ebbettpukekohe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ebbett Pukekohe Ltd