Andrew Simms
Andrew Simms is a privately held Auckland-based automotive group operating multiple dealerships that sell new and used vehicles and provide servicing and repairs to consumers across the Auckland metro area.
- Company typePrivate
- Founded-
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Andrew Simms does
Andrew Simms is a private, for-profit automotive retail and service group headquartered in Auckland, New Zealand. According to its firmographic profile, the company operates multiple dealerships across the Auckland metropolitan area, offering new and used vehicle sales, servicing, and repairs. The group employs between 101 and 250 staff, consistent with a mid-sized multi-site dealer rather than a single-location independent shop.
The company's revenue model follows the standard franchised automotive dealership economics: vehicle sales generate top-line gross margin (front-end profit) supplemented by finance and insurance product attach; the parts and service department produces higher-margin recurring revenue over the vehicle ownership lifecycle; and used vehicle operations provide additional inventory turnover. Customer segments are primarily individual retail consumers within the Auckland catchment area, with likely secondary exposure to small-business fleet buyers, though no segment mix is disclosed.
Beyond these structural facts, very little additional company information could be verified from the input data. The corporate website (andrewsimms.co.nz) returned only a verification/loading page during retrieval, and structured data sources contained no entries for management team, funding history, subsidiaries, partnerships, certifications, or technology stack. Andrew Simms does not appear to have a disclosed parent company, public ticker, or external investors in the available data, suggesting it is a privately held operating business whose ownership and financials are not publicly disclosed.
Andrew Simms firmographics
Firmographics- Name
- Andrew Simms
- Website
- https://andrewsimms.co.nz
- Company type
- Private
- Headcount range
- 101–250 employees
- Short description
- Andrew Simms is a privately held Auckland-based automotive group operating multiple dealerships that sell new and used vehicles and provide servicing and repairs to consumers across the Auckland metro area.
- Ownership category
- akta.pro rank
Where Andrew Simms is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Andrew Simms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Andrew Simms product offering
Product offeringCore offering
Andrew Simms Group operates multiple automotive dealerships in Auckland, New Zealand, selling new and used vehicles to consumers and providing in-dealership vehicle servicing and repair services. The offering combines retail vehicle sales with aftermarket maintenance and repair across its multi-site network.
Differentiator
Problem solved
Functional benefit
Products and services
- New vehicle sales
Companies that use Andrew Simms
Customer profileIdeal customer profiles1 record
Andrew Simms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Andrew Simms partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Andrew Simms competitors and assessment
Company assessmentDirect peers
- Armstrong Motor Group: New Zealand multi-franchise dealer group with new vehicle sales, servicing, and parts operations across several sites, highly comparable in scale and model to Andrew Simms.
- Continental Cars (BMW): Premium-brand Auckland dealership group offering new and used vehicle sales with servicing — directly overlaps Andrew Simms on premium franchise sales and aftersales.
- Ebbett Group: NZ-wide automotive retail group with multiple dealerships covering new and used vehicles and aftersales — close peer in product mix, though broader geographic footprint.
- Giltrap Group: Long-established Auckland-based automotive dealership group operating multiple franchises with sales, service, and parts — directly comparable multi-site NZ automotive retailer.
Others
- Honda New Zealand: OEM with NZ distribution and dealer network; comparable as the franchise counterparty whose terms, allocation, and EV strategy directly shape Auckland dealer economics.
- Toyota New Zealand: Dominant NZ OEM whose franchise relationships, hybrid/EV roadmap, and agency-model decisions are key variables for any multi-franchise Auckland dealer including Andrew Simms.
Regional players
- Archibald's (Bay of Plenty): Multi-franchise NZ dealer group offering sales, servicing, and parts, comparable in model but operating in a different region from Andrew Simms' Auckland base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Andrew Simms social profiles
Digital presenceAndrew Simms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Andrew Simms leadership team
Management profileNumber of profiles
Andrew Simms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Andrew Simms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Andrew Simms
What does Andrew Simms do?
Andrew Simms Group operates multiple automotive dealerships in Auckland, New Zealand, selling new and used vehicles to consumers and providing in-dealership vehicle servicing and repair services. The offering combines retail vehicle sales with aftermarket maintenance and repair across its multi-site network.
When was Andrew Simms founded?
Andrew Simms was founded in -1. It employs 101 to 250 people.
Where is Andrew Simms based?
Andrew Simms is headquartered in Auckland, New Zealand, in the Oceania region.
Who are Andrew Simms's main competitors?
Direct peers on record are Armstrong Motor Group, Continental Cars (BMW), Ebbett Group and Giltrap Group. Others are Honda New Zealand and Toyota New Zealand. Archibald's (Bay of Plenty) is listed as a regional player.
Does Andrew Simms have an API?
No public API is recorded for Andrew Simms.