What Ebbon Automotive does

Ebbon Automotive is a UK-based B2B SaaS provider, founded in 1999 and headquartered in Wootton, Oxon, operating as a subsidiary of the privately-held Ebbon Group Ltd. The company builds cloud-hosted, web-based platforms that connect the European automotive ecosystem — manufacturers, fleet and leasing companies, dealers, brokers, and vehicle logistics providers — by digitising the vehicle procurement, handover, and resale workflow. Operationally, the company claims to process €7.5 billion in vehicle purchases annually, more than 1.3 million vehicle handovers per year via moDel, and 380,000 vehicle orders per year through Leaselink, across five European countries (UK, Netherlands, France, Germany, Italy).

The company's product portfolio comprises three core, interconnected platforms: Leaselink, an e-procurement system that handles electronic vehicle ordering from quote through delivery; moDel, a vehicle handover and movement solution with iOS/Android mobile apps that automates delivery documentation, customer communication, and billing; and Stockviewer, a real-time marketplace providing live visibility into vehicle stock. The technology stack is web/cloud-native with mobile applications for field operations, and integrates with customer back-office systems and partner platforms (e.g., QV Systems' Accelerate SaaS).

Revenue is generated through B2B SaaS subscriptions sold via direct enterprise sales, technology integration partnerships, and a growing leasing broker channel. Pricing is not publicly disclosed and is established through demos and negotiated annual contracts. The headcount is reported as 13 employees, anchored by a five-person leadership team (Managing Director, Chief Product Officer, Chief Commercial Officer, Head of Operations, and Head of Customer Success & Strategic Partners Europe). Marquee customers include Toyota GB, Polestar Netherlands, Lex Autolease, Arval, Inchcape, Arnold Clark, Pendragon, BMW/Mercedes/Volvo (via logistics customers), and GRIDSERVE.

Name

Ebbon Automotive

Legal name

Ebbon Group Ltd

Website

https://ebbon-automotive.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Ebbon Automotive is a UK-based B2B SaaS provider, founded in 1999, that offers Leaselink, moDel, and Stockviewer platforms to digitise vehicle procurement, handover, and resale for European manufacturers, leasing companies, dealers, brokers, and logistics firms.

Ownership category

akta.pro rank

Product category

Automotive Procurement Software

akta.pro primary industry

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

akta.pro secondary industries

Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale) (TLABAHAN), Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

Keywords

• Vehicle e-procurement
• Fleet management software
• Vehicle handover solutions
• Automotive procurement platform
• Vehicle logistics software

Headquarters

HQ city

Wootton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: B2B SaaS platforms (Leaselink, moDel, Stockviewer) providing subscription-based access to vehicle procurement, handover management, and marketplace solutions. Revenue generated from licensing the platforms to fleet companies, leasing companies, OEMs, dealers, and logistics providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ebbon Automotive provides three interconnected B2B SaaS platforms for the automotive industry: Leaselink, an e-procurement platform that electronically processes vehicle orders from quote through delivery across manufacturers, leasing companies, dealers, and brokers; moDel, a vehicle delivery, collection, and handover management platform with mobile apps for proof of collection/delivery; and Stockviewer, a real-time marketplace providing live vehicle stock visibility. The platforms together support the end-to-end vehicle supply chain, from procurement through physical delivery and resale.

Product overview

Ebbon Automotive offers a platform of three interconnected core products: Leaselink (e-procurement solution for vehicle ordering and procurement), moDel (vehicle handover and movement documentation platform), and Stockviewer (real-time vehicle marketplace). These products work together to connect the automotive community, streamlining vehicle procurement, logistics, and sales processes.

Differentiator

Problem solved

Functional benefit

Brands

• Leaselink: Market-leading e-procurement solution connecting the entire automotive community, transforming the way businesses manage fleet supply.
• moDel
• Stockviewer

Products and services

• Leaselink Market-leading e-procurement SaaS platform connecting manufacturers, leasing companies, dealers, and leasing brokers to electronically process vehicle orders from quote through to delivery. Enables real-time collaboration, order management, and eliminates manual processes such as phone calls, emails, and spreadsheets. Used by 20+ OEMs and 40+ largest leasing companies.
• moDel All-in-one SaaS platform for managing vehicle deliveries, collections, and onward transport. Provides real-time visibility, automates customer communication and billing, and handles handover documentation electronically via iOS/Android mobile apps that generate PDF proof of collection and delivery. Processes over 1.3 million vehicle handovers per year across 90+ vehicle logistics companies.
• Stockviewer Dynamic real-time marketplace SaaS platform with a live database that delivers instant visibility into vehicle stock for the vehicle sales ecosystem. Enables smarter selling strategies, accelerated decision-making, and stock campaign management across dealers and the broader automotive community.

Quantifiable outcome

• €7.5 billion vehicle purchases processed annually
• +5 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• QV SystemscoreTechnology or Integration · 21 February 2024Bedford-based B2B Fintech company that integrated Ebbon Automotive's Leaselink e-procurement platform into its Accelerate SaaS platform. This integration allows QV Systems' customers to process and manage all new vehicle orders electronically from quote through to delivery. QV Systems operates in automotive and asset finance arenas with 56 corporate clients including MotoNovo Finance and Synergy Car Leasing.
• Auto TradercoreStrategic or Co-development Partner · 11 April 2023Auto Trader and Ebbon Group joined forces to offer retailers a more efficient and cost-effective way of organising vehicle movements through the moDel platform.
• Toyota GBcoreTechnology or IntegrationFirst vehicle manufacturer to go live for both Toyota and Lexus brands with Ebbon Automotive's showroom inspection solution.

Scale indicators13 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• Cox Automotive: Global provider of automotive services technology including dealer software (vAuto, Dealertrack), inventory management, and remarketing (Manheim). The broadest incumbent competing across all three of Ebbon's product categories with vastly larger scale.
• CDK Global: Major global dealer management systems (DMS) and automotive retail software provider. Serves dealers and OEMs with back-office, CRM, and digital retailing tools — overlapping with Leaselink's B2B procurement functionality.

Regional players

• Motorway: UK-based used car marketplace connecting private sellers with dealers. Adjacent competitor to Stockviewer's marketplace concept in the UK, though focused on consumer-to-dealer rather than dealer-to-dealer flows.

Direct peers

• Solera Holdings: Provider of vehicle lifecycle management software including procurement, claims, repair, and remarketing workflows. Directly comparable in serving OEMs, fleets, and leasing companies with enterprise SaaS across the vehicle value chain.
• Auto Trader Group: UK's leading automotive marketplace platform, also a strategic partner of Ebbon via moDel integration. Operates an adjacent stock-visibility marketplace directly comparable to Stockviewer with consumer and dealer reach across the UK.
• Manheim: World's largest vehicle remarketing and auction platform, part of Cox Automotive. Direct overlap with Stockviewer's dealer-to-dealer marketplace positioning and with moDel's vehicle movement workflows.

Others

• Geotab: Global leader in fleet telematics and connected vehicle data. Adjacent to Ebbon's fleet customer base (Leaselink, moDel), serving similar enterprises with vehicle tracking and operational data rather than procurement or handover workflows.
• Webfleet (Bridgestone): European fleet management and telematics platform owned by Bridgestone. Adjacent to Ebbon's fleet and logistics customers with overlapping go-to-market in European markets, though focused on vehicle tracking rather than procurement or handover.

Emerging players

• Chevin Fleet Solutions: UK-based fleet management software provider serving fleet operators and leasing companies. Comparable to Leaselink in addressing fleet procurement and management workflows, though with a different product focus.
• Descartes Systems Group: Global logistics technology platform offering routing, telematics, and transportation management. Comparable to moDel's vehicle movement functionality at a broader logistics level, with growing automotive and fleet customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ebbonautomotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ebbon Automotive