EBNY Developments

What EBNY Developments does

EBNY Developments (legal name: Ebny Real Estate Development and Investment Company) is an Egyptian private real estate developer founded in 2012 by Chairman Dr. Abdallah Kamel, operating from Cairo with a regional office in Sohag. The company develops a portfolio of 15 projects spanning three product lines: six residential offerings (including the 612-unit Greene Avenue compound and 240-unit Azalia Resort in New Sohag), seven commercial and administrative projects (including the 314-unit Waves Complex in Gesr El Suez with an EGP 7 billion sales target, Azalia Mall, West Way Mall, and New Way Mall), and two hotel-serviced apartment properties (Prime Residence and Diamond in Heliopolis) operated under a brand partnership with Prime Hospitality Management Group. Core technology is conventional real estate development with stated emphasis on sustainable design and eco-friendly construction; ISO 45001 occupational health and safety certification is maintained.

The business model rests on one-time property sales of residential, commercial, and administrative units as the primary revenue stream, supplemented by recurring hospitality revenue from the two Prime Hospitality-branded serviced-apartment projects. Pricing is quote-based and not publicly disclosed; sales are executed through a direct-to-buyer model via the corporate website, dedicated sales hotline/WhatsApp, sales offices, and broker referrals. Customer segments target middle to upper-middle class Egyptian residential buyers, commercial real estate investors, and hospitality operators in two geographic clusters: Cairo (Heliopolis, Nasr City, New Cairo, Gesr El Suez) and Upper Egypt (New Sohag). Marketing is multi-channel, spanning Facebook, Instagram, LinkedIn, and TikTok organic social, earned media in Egyptian publications, project launch events, and the corporate website.

Total deployed project investment exceeds EGP 15 billion since market entry, with EGP 8 billion committed to 2024 investments alone and a strategic emphasis on Upper Egypt expansion. The company is family-controlled through Dr. Kamel, with no disclosed institutional investors; its broader portfolio is diversified through his other ventures including the Modern Arab Association (publisher of the Sela7 El-Telmeez educational brand), AUG Pharma, Egitto Italia, and SWY. Engineering and construction partners include Sabbour Consulting/Hussein Sabbour Consulting, ACE Arab Consulting Engineers, YBA, Inversion, and ASASS Construction.

Name

EBNY Developments

Legal name

Ebny Real Estate Development and Investment Company

Website

https://ebny.com.eg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

EBNY Developments is an Egyptian private real estate developer founded in 2012 that builds and sells residential, commercial, and hotel-serviced apartment projects across Cairo (Heliopolis, Nasr City, New Cairo, Gesr El Suez) and Upper Egypt (New Sohag), serving middle to upper-middle class buyers and commercial investors with 15 completed projects totaling EGP 15 billion+ in investments.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Nonresidential Building Construction (2362), Residential Building Construction (23611), Commercial and Institutional Building Construction (23622)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Nonresidential Bldgs (1540), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Design-Build / EPC General Contracting (IMAFAAAD)

Keywords

• Real estate development
• Residential properties
• Commercial properties
• Hospitality properties
• Sustainable construction

Headquarters

HQ city

Cairo, Heliopolis

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Property Sales: Primary revenue stream from selling residential units, commercial spaces, and hospitality properties. Revenue generated through one-time property sales with prices quote-based and negotiated per unit.
2. Hospitality Operations: Revenue from hotel-serviced apartments operated in partnership with Prime Hospitality Management Group at Prime Residence Heliopolis and Diamond Residence Heliopolis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

EBNY Developments is a real estate development company that designs, builds, and sells residential compounds, commercial and administrative complexes, and hotel-serviced apartments across Cairo and Upper Egypt. The company operates 15 projects across multiple segments, selling units directly to end buyers and investors through its sales offices, website, and broker network.

Product overview

EBNY Developments is an Egyptian real estate development company founded in 2012 that operates as a single-product real estate developer offering a diversified portfolio of residential, commercial, and hospitality projects across Egypt. The company's product portfolio includes: six residential offerings (Azalia Resort spanning 36 acres with 240 units, Greene Avenue with 612 units, EBNY 2, EBNY 4, EBNY 5, and EBNY 8 in Nasr City); seven commercial and administrative projects (Ajaweed Complex, Blue Aura with 56 units, Waves Complex with 314 units, Azalia Mall with 301 units, West Way Mall with 207 units, New Way Mall, and Blue Rain with 56 units); and two hospitality projects (Prime Residence with 38 hotel-serviced units and Diamond with 54 units, both branded by Prime Hospitality Management Group). The portfolio spans locations including Heliopolis, Nasr City, New Cairo, Gesr El Suez, and New Sohag.

Differentiator

Problem solved

Functional benefit

Products and services

• Ajaweed Complex A three-tower commercial and administrative complex located in Heliopolis/Gesr El Suez featuring sophisticated office spaces, 24/7 security, CCTV, fire systems, elevators, and anti-theft doors, targeted at businesses and commercial tenants near Saudi German Hospital and the monorail station.
• Blue Aura A mixed-use commercial building in Nasr City with 56 units including administrative offices, waiting areas, medical clinics, and 24/7 security, targeted at businesses, medical practitioners, and commercial tenants.
• Prime Residence Hotel-serviced apartments in Heliopolis operated by Prime Hospitality Management Group, featuring 38 units on Thawra Street with lounge, housekeeping services, gym, kitchen, and hydraulic car lift on a 3,000 m² land area, targeted at hospitality operators and short-to-medium-stay guests.
• Waves Complex A mixed-use commercial and administrative project in Gesr El Suez with 314 units featuring wave-inspired architectural design, restaurants, coffeeshops, landscape, water features, panoramic elevators, and escalators, targeted at commercial investors and retail tenants with EGP 7 billion in projected sales.
• Azalia Resort A 36-acre residential compound in New Sohag with 240 units featuring green spaces, artificial lakes, gym, swimming pools, private cinema, restaurants, yoga area, children's play area, jogging track, lagoons, and commercial areas, targeted at families seeking community-style living in Upper Egypt.
• Azalia Mall A commercial and administrative mall in New Sohag with 301 units featuring green areas, hotel rooms, EV charging stations, restaurants, and coffeeshops, targeted at retail tenants and commercial investors in Upper Egypt, located 12 minutes from Sohag Airport and in front of Sohag University.
• Diamond Hotel-serviced apartments in Heliopolis operated by Prime Hospitality Management Group with 54 fully furnished units offering super lux finishes and 5-star hotel services, located near City Center Almaza and Cairo Airport, targeted at luxury travelers and hospitality operators.
• West Way Mall A multi-level mall in New Sohag with 207 units across 3 floors featuring domestic and international brands, children entertainment zones, dining options, cinema, and arcade area, targeted at retail tenants and shoppers in Upper Egypt.
• New Way Mall A commercial and administrative mall in New Cairo's Fifth Settlement at 70 St. featuring 24/7 security and surveillance systems, targeted at businesses and retail tenants in New Cairo.
• Greene Avenue A prestigious 612-unit residential compound in New Sohag featuring modern and Andalusian architecture, gym, jogging road, kids area, entertainment center, cinema, food court, hypermarket, smart home technology, solar energy, club house, outdoor cinema, library, and security cars, targeted at families in Upper Egypt.
• EBNY 2 A residential tower in Nasr City on Mostafa Al Nahas St. featuring anti-theft doors, intercom, central satellite, and luxury design near main axes, targeted at urban home buyers in Cairo.
• EBNY 4 A residential tower in Nasr City on Al Tayran St. with premium location near main axes and roads, targeted at urban home buyers in Cairo.
• EBNY 5 A residential tower in Nasr City on Mostafa Al Nahas St. featuring luxury design, expansive spaces, and central satellite dish, targeted at urban home buyers in Cairo.
• Blue Rain A commercial and administrative center in Nasr City on Makram Ebaid St. with 56 units featuring luxury facilities and 24/7 security, targeted at businesses and commercial tenants.
• EBNY 8 A residential compound in Nasr City featuring solar energy, smart home technology, club house, commercial areas, cafes, restaurants, gym, swimming pool, spa, kids area, outdoor cinema, and golf cars, targeted at families seeking premium urban community living.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Prime Hospitality Management GroupcoreStrategic or Co-development Partner · 5 August 2024Strategic partnership for Prime Residence Heliopolis hospitality project valued at EGP 450 million. Prime Hospitality operates and brands hotel-serviced apartments at the development. Similar partnership exists for Diamond Residence Heliopolis.
• Hussein Sabbour ConsultingcoreImplementation/ SI/ Consulting Partner · 20 February 2024Ebny Real Estate Development and Investment Company announced contract with consulting engineer Hussein Sabbour Company to supervise the implementation of the Green Avenue project in New Sohag city.
• Sabbour ConsultingcoreImplementation/ SI/ Consulting Partner · 16 June 2021Engineering consulting firm contracted to provide construction management and supervision for the Green Avenue project in New Sohag. Partnership announced for project supervision and quality control.
• ACE Arab Consulting EngineersminorImplementation/ SI/ Consulting PartnerDesign consultancy partner listed among success partners on company website.
• YBAminorImplementation/ SI/ Consulting PartnerConsulting partner listed among success partners on company website.
• InversionminorImplementation/ SI/ Consulting PartnerConsulting partner listed among success partners on company website.
• ASASS ConstructionminorImplementation/ SI/ Consulting PartnerConstruction partner listed among success partners on company website.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tatweer Misr: Egyptian developer of large mixed-use communities such as Fouka Bay and Il Monte Galala. Comparable in residential resort product, scale of master-planned developments, and mid-to-premium customer segment.
• Ora Developers: Egyptian developer of luxury residential and mixed-use projects in Cairo, the North Coast, and Ain Sokhna. Comparable premium positioning and resort/master-planned community format.
• Amer Group: Egyptian developer with residential, commercial, and hospitality projects including branded-serviced apartments. Comparable hospitality-plus-residential mix and similar Cairo/Upper Egypt geographic footprint.
• Madinet Nasr Housing (MNHD): Long-standing Egyptian developer focused on residential, commercial, and serviced buildings in Nasr City and Greater Cairo. Overlaps with EBNY's Nasr City portfolio and target buyer segment.
• Mountain View (DMG): Egyptian residential and mixed-use developer with flagship compounds in Cairo, the North Coast, and Ain Sokhna. Comparable customer profile (mid- to upper-middle-class families) and premium-community positioning.
• Palm Hills Development: Egyptian developer with integrated residential, commercial, and hospitality communities across Cairo, the North Coast, and Upper Egypt. Closely comparable in asset-class mix and geographic diversification.
• SODIC: One of Egypt's largest publicly listed real estate developers, with diversified residential, commercial, and mixed-use projects across Cairo and the North Coast. Directly comparable to EBNY in segment mix, customer base, and Cairo-centric project focus.

Broad incumbents

• City Edge: Joint venture between the New Urban Communities Authority and major Egyptian developers, building large-scale mixed-use projects in New Cairo and other new cities. Comparable in mixed-use master-planning and institutional partnerships.
• Emaar Misr: Subsidiary of Emaar Properties (UAE) and one of Egypt's largest developers, with flagship master-planned communities in New Cairo and the North Coast. Comparable as a multi-segment Egyptian developer, though operating at significantly greater scale and capital.

Regional players

• El Gouna / Orascom Development Egypt: Egypt-focused resort and second-home developer with hospitality, residential, and commercial offerings. Comparable hospitality/residential crossover, though anchored in Red Sea destinations rather than Cairo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share/M4NzFrT35vn9D9rE/?mibextid=qi2Omg
• LinkedInlinkedin.com/company/ebny-realestate-development
• Instagraminstagram.com/ebnydevelopments?igsh=emV3bDkwOGc1Z3Zq
• TikToktiktok.com/@ebny.developments?_t=ZS-8tJ9D2w06S8&_r=1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EBNY Developments