Escola Brasileira de Direito

What Escola Brasileira de Direito does

Escola Brasileira de Direito (EBRADI) is a São Paulo-headquartered, 100% online legal education institution operating within the Ânima Educação group. It delivers accredited postgraduate programs (lato sensu), an MBA in Public Governance, OAB bar-exam preparation, short professional courses, and continuing education to Brazilian lawyers, law students, compliance professionals, and LegalTech entrepreneurs. The platform runs on the Ulife LMS accessible via web and mobile apps, with courses structured as 10 modules of 10 themes combining ~15-minute video lessons, ebooks, quizzes, and 400+ practical case studies. Proprietary components include facial recognition–based online assessment integrity, ICP-Brasil digital diplomas, the 'Minha Biblioteca' digital library (16 academic publishers), and the Revista dos Tribunais integration. EBRADI holds Nota Máxima (Grade 5) accreditation from the Ministry of Education (MEC).

The business model combines recurring tuition (postgraduate programs priced R$3,087–R$4,947, payable in up to 24 monthly installments via credit card or boleto) with one-time short-course purchases (R$159–R$1,300) and ancillary monetization through the annual Congresso EBRADI and premium Pós Master Class tiers. Go-to-market is direct-to-consumer via the ebradi.com.br website and self-serve enrollment, augmented by WhatsApp-based student support, consultant-assisted enrollment for higher-ticket programs, and the Indicação Premiada referral program. Distribution is extended through partnerships with OAB-affiliated entities (IASP, ESA-MG, CAA/MT, CAA/AM, CAA/SC). The faculty model is anchored by 8+ named 'patronos' (Ives Gandra Martins, Renato Opice Blum, Guilherme Nucci, Flávio Tartuce, Minister Augusto Nardes) who shape curriculum and lend reputational credibility.

EBRADI reports 140,000 total enrolled students and 80,000+ alumni across Brazil, supported by 107 employees. Revenue mechanics rely on continuous postgraduate enrollment cycles, premiumization via the new Master Class tier, and content monetization through weekly EBRADI Live webinars, the EBRADI LawCast podcast, and an SEO-driven blog/portal. The institution is positioned as a digital-first, practical-case-driven alternative to traditional in-person Brazilian legal education, embedded within the broader Ânima Educação ecosystem.

Name

Escola Brasileira de Direito

Legal name

Escola Brasileira de Direito

Website

https://ebradi.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Continuing Legal Education

NAICS

Exam Preparation and Tutoring (611691), Colleges, Universities, and Professional Schools (61131), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Legal & Bar Exam Prep (Bar, MPRE, Paralegal) (EDANAIAC)

Keywords

• Online legal education
• Postgraduate law programs
• Continuing legal education
• Bar exam preparation
• Lgpd training

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Postgraduate Programs (Pós-Graduação): Structured postgraduate specializations (400–440 hours, 6 or 12 months) sold primarily on a subscription/installment model. Students pay monthly installments via credit card (up to 24x) or boleto. Pricing ranges from approximately R$3,087 to R$4,947 depending on the program and duration. The core revenue driver, representing the highest-ticket offerings.
2. Free Courses and Short Programs: Shorter courses (Law Case, Essentials, free courses) sold as one-time purchases or short-term subscriptions. Examples include Law Case courses at R$171.60–264.00, Essentials at R$343.20–1,300.02, and free introductory offerings. These provide recurring enrollment revenue from students seeking targeted skill upgrades.
3. Referral Program (Indicação Premiada): Students who refer new enrollments receive a Kindle (11th Gen, 16GB) as a reward; referred students receive a 10% discount on tuition. This incentivizes word-of-mouth acquisition at low cost, generating net new enrollments with minimal cash outlay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Escola Brasileira de Direito (EBRADI) operates a 100% online legal education platform offering accredited postgraduate specializations, executive MBAs, bar exam preparation, and short courses for Brazilian legal professionals and law students. The catalog covers high-demand fields such as Digital Law, Tax Law, LGPD/AI compliance, Public Governance, and OAB exam preparation, with courses structured around video lessons, ebooks, quizzes, and 400+ practical case studies. Delivery is via the Ulife learning management system with mobile apps (iOS/Android), facial recognition for assessment integrity, and ICP-Brasil-compliant digital diplomas.

Product overview

EBRADI is an online legal education platform operated by Ânima Educação offering a portfolio of postgraduate programs (lato sensu), MBAs, free courses, and exam preparation for Brazilian law professionals. The core offering consists of postgraduate specializations in 10 modules with 400 practical case studies, augmented by Business Law modules (Marketing, Career Management, Practice Management) and EBRADI Live weekly webinars. Key programs include Digital Law/LGPD (patronized by Renato Opice Blum), Tax Law (Ives Gandra Martins), and Anti-discrimination/ESG, alongside OAB exam prep, the START career acceleration program, and the 6th Congress scheduled for 2026. The platform is 100% online with facial recognition for assessment integrity and digital diplomas.

Differentiator

Problem solved

Functional benefit

Products and services

• Pós-Graduação em Direito Digital, Proteção de Dados e Inteligência Artificial Postgraduate specialization in Digital Law, LGPD, and AI regulation for legal professionals. Covers blockchain, cryptoassets, metaverse, and cybersecurity. Patronized by Renato Opice Blum. 400-440 hours, available in 6-month (R$3,087.23) and 12-month (R$3,983.92) formats, with an ESA-MG track (R$4,410.68, 440 hours) including OAB-specific content.
• Pós-Graduação em Advocacia Tributária Postgraduate specialization in Tax Law under the patronage of Ives Gandra Martins, covering Strategic Tax Process, Constitutional Tax Law, Tax Planning, and Tax Reform. 400-440 hours, available in 6-month (R$3,506.30) and 12-month (R$4,488.00) formats, with an ESA-MG track (R$4,947.00, 440 hours) including OAB-specific content.
• Pós-Graduação em Advocacia Tributária com Master Class Premium Master Class version of the postgraduate program in Tax Advocacy, 400 hours, patronized by Ives Gandra Martins. Marketed under the Pós Master Class category with pre-sale availability and installment plans up to 24x on credit card.
• MBA em Governança Pública Executive MBA in Public Governance, 100% online, 400 hours, under the patronage of Minister Augusto Nardes. Installment plans up to 24x on credit card. Targeted at public sector leaders and legal professionals interested in governance.
• Preparatório OAB Exam preparation course for the Brazilian Bar Association (Ordem dos Advogados do Brasil) licensing examination, targeting law students and recent graduates preparing for the OAB bar exam.
• START EBRADI Career acceleration program designed for law students and recent graduates to fast-track their legal studies and professional development, complementing traditional law school education.
• EBRADI Experience Free comprehensive legal education program with over 150 hours of content covering multiple legal topics, serving as a funnel offering for prospective postgraduate students.
• Novas Tecnologias na Advocacia Contemporânea Course exploring technological challenges and opportunities in modern legal practice, covering AI applications, copyright, algorithmic systems, crypto economics, and digital fraud. 24 hours, R$528.00 full price (R$343.20 upfront or 6x of R$57.20).
• Proteção de Dados Data protection course taught by Renato Opice Blum and Maurício Tamer, covering LGPD, GDPR, data subject rights, DPO role, and incident management. 40 hours, R$159.99 (R$104.01 upfront or 3x of R$34.67).
• Inteligência Artificial Aplicada à Advocacia Practical AI application course for legal professionals, covering prompt engineering, workflow automation, legal research, Visual Law, and client communication. 80 hours across two modules, R$1,300.02 full price (R$780.00 upfront or R$130.00 per module).
• Curso Internacional em Direitos Humanos – Turma 8 International short course in Human Rights (Class 8), delivered in hybrid format combining online and live sessions, targeting legal professionals across Brazil. 30 hours.
• Law Case – Direito Digital Practical case study course in Digital Law examining facial recognition use, LGPD application, and product risk mitigation in commercial contexts. Taught by Renato Opice Blum, Rony Vainzof, and Henrique Fabretti. 80 hours, R$264.00 (R$171.60 upfront or 4x of R$42.90). Also bundled as bonus content for postgraduate students.

Quantifiable outcome

• 140,000 students enrolled and 80,000+ alumni formed across Brazil
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• OAB – Ordem dos Advogados do BrasilcoreStrategic or Co-development PartnerThe OAB (Brazilian Bar Association) is Brazil's principal legal professional body. EBRADI's connection to OAB is evidenced by the OAB exam preparation course, OAB-specific ESA module in postgraduate programs, and OAB affiliation through partner entities. OAB endorsement provides significant credibility for legal professionals.
• IASP – Instituto dos Advogados de São PaulocoreStrategic or Co-development PartnerFounded in 1874, IASP is one of the most traditional and influential legal institutions in Brazil. Listed as a partner on EBRADI's official partners page, signaling collaborative standing within the Brazilian legal education ecosystem.
• CAA/MT – Caixa de Assistência dos Advogados de Mato GrossominorChannel Partner/ Reseller/ DistributorA Caixa de Assistência dos Advogados (Lawyer Assistance Fund) is an OAB-affiliated entity providing benefits to lawyers in Mato Grosso. Listed as a partner, likely offering EBRADI courses to its member lawyers at preferential rates.
• CAA/AM – Caixa de Assistência dos Advogados do AmazonasminorChannel Partner/ Reseller/ DistributorAn OAB-affiliated lawyer assistance fund in Amazonas state. Listed as a partner, likely distributing EBRADI courses to its member lawyers.
• CAA/SC – Caixa de Assistência dos Advogados de Santa CatarinaminorChannel Partner/ Reseller/ DistributorAn OAB-affiliated lawyer assistance fund in Santa Catarina state. Listed as a partner, likely distributing EBRADI courses to its member lawyers.
• ESA-MG – Escola Superior de Advocacia de Minas GeraiscoreStrategic or Co-development PartnerAn OAB-affiliated advanced legal education institution. EBRADI offers an 'ESA MG' postgraduate track (440 hours vs. standard 400 hours) that includes OAB-specific content modules developed in partnership with ESA-MG, differentiating EBRADI's offering with institutional OAB credentials.
• Ânima EducaçãocoreStrategic or Co-development PartnerEBRADI is a member institution of the Ânima Educação group, one of Brazil's largest private higher education conglomerates. The affiliation provides operational infrastructure (student portal Ulife, data protection governance via DPO Paula Starling), cross-institutional marketing, and regulatory backing. Footer mentions connection to Ânima's ecosystem (ri.animaeducacao.com.br).

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• Almeida Cursos: Brazilian online legal education platform offering OAB preparatory and postgraduate content. A smaller, emerging competitor in the same digital OAB prep and legal specialization niche as EBRADI.

Direct peers

• Estratégia OAB: Online OAB prep and legal specialization platform with a similar subscription-based, digital-first model. Competes head-to-head with EBRADI for the same OAB candidate and postgraduate learner audience in Brazil.
• Legale Educacional: Online legal education platform offering OAB prep and law specializations to Brazilian audiences. Targets the same practicing lawyer and law student segments with a similar digital course delivery model.
• CERS Cursos: One of Brazil's largest online OAB exam prep and legal education platforms. Directly comparable to EBRADI in offering OAB preparatory courses and legal specializations to Brazilian law students and practicing lawyers via a digital-first model.
• Curso Damásio: Long-standing Brazilian legal education provider (now also within the Ânima group) offering OAB prep, postgraduate programs, and continuing legal education. Highly comparable given overlapping catalog and shared group infrastructure.

Broad incumbents

• Estácio: Major Brazilian higher education group offering undergraduate, graduate, and online law programs. Competes with EBRADI for postgraduate legal learners but operates across many disciplines with a much broader portfolio.
• Fundação Getúlio Vargas (FGV) Direito: FGV's law school offers online postgraduate and executive legal programs with strong brand recognition in Brazil. Comparable to EBRADI as a premium, nationally-recognized online postgraduate legal education provider.
• Ânima Educação: Parent company of EBRADI and one of Brazil's largest private higher education conglomerates. Operates multiple undergraduate and graduate brands across disciplines; comparable as the broader ecosystem whose infrastructure, brand, and student base EBRADI leverages.
• Pontifícia Universidade Católica (PUC) Online: Major Brazilian university with established online postgraduate programs including law. Competes with EBRADI for postgraduate learners who value university-backed credentials in legal specializations.

Regional players

• Escola Superior de Advocacia (ESA) Nacional: OAB-affiliated continuing legal education institution offering OAB prep and specialization courses through state-level ESAs. Comparable as an officially-sanctioned legal education provider that competes in the same OAB prep and continuing ed segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_ebradi
• YouTubeyoutube.com/@EbradiBr
• Facebookfacebook.com/ebradi
• LinkedInlinkedin.com/school/ebradi
• Instagraminstagram.com/_ebradi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola Brasileira de Direito