What EBSA Group does

EBSA Group (legal entity EBSA S.A.) is a privately held Paraguayan technology solutions distributor and integrator headquartered at Teniente Villamayor 645, Asunción, with 27 employees. The company commercializes and implements a portfolio of mostly third-party technology products rather than operating a single unified platform. Its core offerings include MMCall pager/queue-management systems, SoftRestaurant restaurant management software (from NationalSoft), ContarCam people-counting cameras, the Zoho business software suite (under an Advanced Partner relationship), and Tu Primer Sistema point-of-sale software (listed as the only proprietary product in the portfolio).

The technical footprint is primarily one of integration, localization, and channel delivery rather than original R&D: EBSA configures and supports partner software and hardware for Paraguayan SMB clients, providing localized implementation, consulting, and after-sales support across vertical use cases including restaurants, retail, and general business operations. Technology differentiators highlighted in its positioning include the scale of MMCall's installed base (over 100,000 pagers globally) and the ease-of-use claims of SoftRestaurant and Tu Primer Sistema.

EBSA's business model is B2B technology resale and services, generating revenue through product/license resale, implementation fees, and recurring subscription support from SMB clients in Paraguay. Distribution is direct from the Asunción office via a field sales motion, with marketing driven by the company website and partner brand co-marketing. Pricing is not publicly disclosed. The company claims to have served over 1,000 businesses, documented over 1,200 success cases, and reached over 10,000 users, and it holds a 2024 Great Place to Work certification in Paraguay.

Name

EBSA Group

Legal name

EBSA S.A.

Website

https://ebsagroup.com.py

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

EBSA Group is a Paraguayan B2B technology reseller and integrator headquartered in Asunción, distributing and implementing partner solutions (Zoho, MMCall, SoftRestaurant, ContarCam, Tu Primer Sistema) for SMB clients across restaurant, retail, and general business operations.

Ownership category

akta.pro rank

Product category

IT Reseller and Technology Integration Services

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Technology distribution services
• IT reseller integration
• Business software solutions
• Point of sale systems
• Pager communication systems

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Technology Solutions Resale and Distribution: EBSA Group commercializes technology solutions from partner vendors (MMCall, NationalSoft, ContarCam, Zoho, Tu Primer Sistema) in the Paraguayan market. Revenue is generated through the resale, implementation, and support of these third-party software and hardware solutions to local businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

EBSA Group is a Paraguayan technology solutions integrator and reseller that distributes and implements business technology products for SMBs in Paraguay. Its portfolio spans MMCall pager systems, SoftRestaurant restaurant management software, ContarCam people-counting cameras, the Zoho business software suite, and its own proprietary Tu Primer Sistema POS software. The company provides localized sales, integration, and support services for these technologies out of Asunción, Paraguay.

Product overview

EBSA Group is a Paraguayan technology company with 15+ years of market experience that commercializes and distributes a portfolio of technology solutions rather than operating a single unified platform. The portfolio includes proprietary Point-of-Sale software (Tu Primer Sistema) and partnerships with third-party technology providers: MMCall (pager/calling systems), SoftRestaurant (restaurant management), ContarCam (people-counting cameras), and Zoho (business management suite). These solutions are positioned to address communication improvement, time optimization, and increased control across different business areas.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 1000+ companies served with technology solutions
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MMCallcoreChannel Partner/ Reseller/ DistributorEBSA Group is an authorized reseller of MMCall pager systems in Paraguay. MMCall has provided pager/queue management systems for 10 years with over 100,000 pagers sold globally. EBSA promotes MMCall products through their website and provides local support.
• NationalSoft (SoftRestaurant)coreChannel Partner/ Reseller/ DistributorEBSA Group resells NationalSoft's SoftRestaurant solution, an all-in-one restaurant management system. NationalSoft provides the software platform while EBSA handles distribution and support in Paraguay.
• ContarCamcoreChannel Partner/ Reseller/ DistributorEBSA Group distributes ContarCam people counting cameras in Paraguay. ContarCam provides computer vision technology for measuring customer flow, dwell time, and sales conversion ratios for retail locations.
• ZohocoreChannel Partner/ Reseller/ DistributorEBSA Group holds Advanced Partner status with Zoho, distributing the Zoho software suite in Paraguay. Zoho provides a flexible, adaptable suite of virtual software for managing organizations of all types. EBSA provides Zoho consulting and support services.
• Tu Primer SistemaminorChannel Partner/ Reseller/ DistributorEBSA Group promotes Tu Primer Sistema (TPS) point of sale software, a solution designed to improve business efficiency by optimizing purchasing, inventory, stock control, cash flow, and delivery management processes.

Scale indicators4 records

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Lightspeed Commerce: Global POS, payments, and commerce platform serving retail and restaurant SMBs. Comparable to EBSA's SoftRestaurant and Tu Primer Sistema offerings in the restaurant and retail vertical, though at much larger scale with proprietary software rather than distribution.
• Ingram Micro: Global IT distribution giant with extensive Latin American operations, distributing enterprise software, hardware, and cloud services to resellers and integrators. Same broad category as EBSA (technology distribution for SMB/enterprise) but vastly larger and broader in portfolio and geography.
• Toast: Cloud-based restaurant POS and management platform competing in the same vertical EBSA's SoftRestaurant/NationalSoft offering addresses. While EBSA is a local Paraguayan distributor rather than a global platform, Toast represents the type of global incumbent that could enter or partner into the Latin American F&B market.
• TD SYNNEX: Major global IT aggregator and distributor formed from the Tech Data + SYNNEX merger, distributing enterprise software and hardware worldwide including Latin America. Comparable business model to EBSA in distributing third-party technology solutions, but at hyperscaler scale.
• Zoho Corporation: Global SaaS provider of CRM, sales, support, and broader business applications whose products EBSA resells and implements as an Advanced Partner. EBSA's channel economics are directly tied to Zoho's go-to-market in Paraguay, making Zoho both a partner and an indirect competitor should it choose to go direct.

Direct peers

• Also Group: European-headquartered IT distribution group distributing enterprise software, hardware, and cloud services to resellers across multiple European and LatAm-adjacent markets. Closely comparable business model to EBSA (multi-vendor portfolio, channel distribution, services attach) though serving different geographies.
• Intcomex: Latin American IT distribution specialist distributing enterprise software, hardware, and cloud solutions to resellers across the region. Highly comparable to EBSA in business model (value-added distribution, multi-vendor portfolio, local LatAm presence), though operating at far larger scale across multiple countries.

Regional players

• Softtek: Latin American IT services and software firm with operations across multiple LatAm countries including Argentina, Mexico, and Brazil. Comparable to EBSA as a regional technology partner implementing business software, though operating at larger scale and broader service scope.
• NEORIS: Latin American IT services and digital transformation consultancy with multi-country regional presence. Comparable to EBSA as a LatAm-rooted technology partner implementing enterprise software for clients, though focused on consulting/services rather than pure product distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ebsagroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EBSA Group