Ecclesia Ministries

What Ecclesia Ministries does

Movement Climbing, Yoga & Fitness is a privately held US climbing, yoga, and fitness gym chain operating 30+ locations across California, Oregon, Colorado, Illinois, Texas, Maryland, New York, Pennsylvania, and Virginia. The company was founded in 2017 in Colorado (headquarters at 750 W Hampden Ave, Englewood, CO) and has scaled through both organic new-builds and acquisitions of regional climbing brands including Earth Treks, Planet Granite, and The Cliffs Climbing + Fitness (acquired November 2023). Its core offering integrates three activity categories — climbing (top rope, lead, and bouldering walls with expert route-setting and specialized training boards such as Tension Board 2, LED MoonBoard, and Kilter Board), yoga (multiple styles supporting strength, flexibility, and recovery), and group fitness/personal training — under a single unified membership.

The business model is primarily recurring subscription revenue via monthly and annual memberships priced at $85-$135/month depending on facility, supplemented by day passes ($24-$35), multi-visit packs ($168-$220), paid classes and private coaching, youth programs, and on-site gear and apparel retail with member discounts. Customer acquisition is direct-to-consumer through physical retail/showroom locations, supported by online booking, a referral program ($25 credit), and a Truemed partnership that makes qualifying memberships HSA/FSA eligible. The company segments customers across individual fitness enthusiasts, youth and families, competitive climbers, underrepresented communities (BIPOC and LGBTQ+ affinity groups), health-conscious consumers, and corporate groups, and operates inclusive programs such as Teal Membership (need-based access) and Move with Purpose (community giving). Notable flagship facilities include the 36,000 sq ft Gowanus (largest in NYC), 37,000 sq ft Callowhill (largest in PA, opened 2019), 35,000 sq ft Crystal City, and the 16,000 sq ft Harlem bouldering facility (largest in Manhattan), with two large new facilities (Fishtown Nov 2025, Fairfax 2026) in active development. Leadership is headed by CEO Anne-Worley Moelter, supported by a CCO, COO, and CPO, with regional gym directors overseeing individual locations.

Name

Ecclesia Ministries

Legal name

Movement

Website

https://ecclesiaministry.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Movement Climbing, Yoga & Fitness is a US climbing, yoga, and fitness gym chain operating 30+ locations across 9 states, serving individual consumers, youth, and competitive climbers through recurring memberships, day passes, classes, coaching, and gear retail.

Ownership category

akta.pro rank

Product category

Climbing, Yoga & Fitness Gym Chain

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI)

Keywords

• Indoor rock climbing
• Yoga classes
• Fitness gym memberships
• Climbing instruction
• Group fitness training

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices34 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Recurring monthly and annual memberships providing unlimited access to climbing, yoga, and fitness facilities at the member's home gym and all other Movement locations nationwide. Membership tiers include individual, student, and family options.
2. Day Passes and Visit Packs: One-time purchases of day passes ($24-$35 depending on location) and 7-visit passes ($168-$220) for non-members or those not ready for full memberships.
3. Gear and Apparel Shop: Retail sales of climbing gear, shoes, chalk, harnesses, and apparel with member discounts (10% off for members). Products curated to emphasize brands that innovate in technology and manufacture responsibly.
4. Climbing Classes and Instruction: Paid climbing instruction including intro classes, technique classes, youth programs, private coaching, and specialty workshops. First class free for new members using promo code FIRSTCLASSFREE.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Ecclesia Ministries' associated website content describes a multi-location indoor climbing, yoga, and fitness gym operation. The core offering is access to expert-set climbing walls (top rope, lead, and bouldering), a range of yoga styles, and group fitness/strength training spaces under one roof, sold through recurring memberships and day/visit passes. Add-on paid offerings include retail gear, youth programs, private coaching, and need-based (Teal) memberships.

Product overview

Movement is a climbing, yoga, and fitness gym chain offering a unified multi-discipline fitness experience. The core offering comprises three integrated activity categories: Climbing (with top rope, lead, and bouldering), Yoga (various styles), and Fitness (group classes and training). These are supported by add-on services including a Gear Shop, Youth Programs, Private Coaching, and specialized Training Boards (Tension Board, MoonBoard, Kilter Board). The company also operates need-based membership programs (Teal Membership) and a community giving initiative (Move with Purpose). HSA/FSA eligible memberships are available through a partnership with Truemed.

Differentiator

Problem solved

Functional benefit

Brands

• Earth Treks: Climbing gym brand acquired and operated under Movement
• Planet Granite
• The Cliffs
• Teal Membership
• Move with Purpose
• Climb As You Are

Products and services

• Climbing (Top Rope, Lead, Bouldering)

Quantifiable outcome

• Over 10,000 leads sent to law enforcement through Love Leads Project
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The Cliffs Climbing + FitnesscoreStrategic or Co-development Partner · 28 November 2023Movement acquired The Cliffs Climbing + Fitness to expand East Coast presence into New York and Pennsylvania, adding multiple new locations to the portfolio.
• TruemedcoreStrategic or Co-development PartnerTruemed enables Movement members to use HSA or FSA funds on qualifying gym memberships. Users complete a health assessment reviewed by licensed providers, receive a Letter of Medical Necessity, and can submit for reimbursement. This partnership allows approximately 30% savings using pre-tax dollars.
• StripecoreTechnology or IntegrationStripe processes credit card payments for memberships and purchases. Credit card data is not stored on Movement's servers but handled by Stripe's secure payment infrastructure.
• Love Leads ProjectminorStrategic or Co-development PartnerMovement collects donated climbing rope at gym locations. To date, the Love Leads Project has sent out over 10,000 leads to law enforcement, first responders, and animal control for animal rescue efforts.
• American Safe Climbing Association (ASCA)minorStrategic or Co-development PartnerMovement matches donations to ASCA to support rebolting efforts and education. ASCA has replaced over 80,000 bolts and 42,000 rappel/lower off anchors since 1998 for climbing hardware maintenance.
• Access FundminorStrategic or Co-development PartnerMovement matches donations to Access Fund for climbing access and conservation advocacy. Access Fund works on sustainable access, recreation planning, and inclusive collaboration with Indigenous and underrepresented communities.
• Threes BrewingminorGTM or Marketing PartnerGowanus location partnership - members receive 10% off at the bar
• INSA (Korean BBQ & Karaoke)minorGTM or Marketing PartnerGowanus location partnership - members receive 10% off Korean BBQ & Karaoke
• Maya TaqueriaminorGTM or Marketing PartnerGowanus location partnership - members receive 10% off online and in-person orders
• Public Records CafeminorGTM or Marketing PartnerGowanus location partnership - members receive 20% off drinks and pastries
• From Here to SundayminorGTM or Marketing PartnerGowanus location partnership - members receive 10% off purchase
• Brooklyn Ninja AcademyminorGTM or Marketing PartnerGowanus location partnership - members receive 10% off ninja classes for kids and adults plus birthday parties

Scale indicators19 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Sender One Climbing: Multi-location climbing gym chain in Southern California (Yorba Linda, Santa Ana, Hollywood, Long Beach, Senders One LAX). Directly comparable in large-format facilities, training boards, and youth programs.
• Vertical World: Long-established multi-location climbing gym chain in the Pacific Northwest (Seattle area, Lynnwood). Comparable in climbing + fitness integrated model and multi-decade operating history.
• Sportrock Climbing Centers: Climbing gym operator in the Virginia/Mid-Atlantic region. Comparable as a regional multi-discipline climbing + fitness operator in the Mid-Atlantic, where Movement also has presence (Crystal City, upcoming Fairfax).
• Evo Rock + Fitness: Bouldering-focused climbing facility with locations in Colorado (Boulder, Lafayette) and Cincinnati. Directly comparable in climbing + fitness combination and Colorado overlap with Movement's home market.
• Touchstone Climbing: Operates 8+ climbing gyms across the San Francisco Bay Area and Sacramento. Closely comparable in geographic clustering, climbing-only focus with fitness add-ons, and membership-based model.
• Climb So iLL: Indoor climbing gym operator based in St. Louis with bouldering, top rope, lead, yoga, and fitness under one roof. Directly comparable discipline mix and community-driven positioning.
• Bouldering Project: Multi-location climbing and fitness operator with gyms in Austin, Seattle, Minneapolis, Portland, and Brooklyn. Directly comparable to Movement in offering bouldering, fitness, yoga, and community programming under one membership.
• LA Boulders: Multi-location bouldering gym chain in the Los Angeles area. Comparable in bouldering-centric design, training facilities, and community-oriented brand positioning.
• High Point Climbing: Multi-location climbing, fitness, and yoga operator based in Tennessee with gyms across the Southeast U.S. Comparable in bundling climbing + fitness + yoga under one membership and serving regional metros.

Broad incumbents

• Life Time Fitness: National premium fitness chain offering climbing walls, yoga, group fitness, and family amenities. Comparable as a large-scale, multi-discipline, premium-priced fitness operator, though climbing is one offering among many rather than the core focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCykbSnimHBWsvq-ndDkCzpQ
• Facebookfacebook.com/movementgyms
• Instagraminstagram.com/movementgyms
• LinkedInlinkedin.com/company/ecclesia-ministries

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecclesia Ministries