Maya Taqueria

Name

Maya Taqueria

Legal name

Maya Taqueria

Website

https://mayataqueria.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mexican Restaurant

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Caterers (722320)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

akta.pro secondary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Mexican restaurant
• Burrito takeout
• Taco restaurant
• Catering services
• Food service

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in and Takeout Food Sales: Revenue from serving food and beverages at three restaurant locations in NYC (East Village, Park Slope, Prospect Heights). Customers can order for dine-in or takeout.
2. Online Ordering: Revenue generated through online orders placed via ChowNow platform integrated into the restaurant website.
3. Catering Services: Catering services for events with a dedicated catering menu and inquiry form. Includes party-size food trays and bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Maya Taqueria is a family-owned restaurant chain serving made-from-scratch authentic Mission-style Mexican cuisine across three NYC locations. The core menu centers on burritos, tacos, quesadillas, nachos, birria, and homemade tamales prepared with fresh, never canned or frozen ingredients and customizable fillings. The business sells food through dine-in service, takeout, online ordering via the ChowNow platform, and event catering with party-size trays.

Product overview

Maya Taqueria is a family-owned restaurant chain operating three locations in NYC (East Village, Park Slope, Prospect Heights), serving authentic Mission-style Mexican cuisine made-from-scratch with fresh ingredients. The core offering centers on made-to-order burritos, tacos, quesadillas, nachos, birria, and tamales. The company operates as a unified restaurant business with online ordering powered by ChowNow, and offers catering services for events. Signature items include the Super Burrito, California Burrito, and Quesabirrias, alongside a full catering menu featuring party-size trays. Beverages include fresh homemade juices, Mexican sodas, and alcoholic drinks. The product portfolio is unified under a single restaurant brand with no modular software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In and Takeout Meals Family-owned restaurants serving authentic Mission-style Mexican food including burritos, tacos, quesadillas, and nachos made fresh to order with bold flavors and customizable fillings; available for dine-in and takeout across three NYC locations.
• Catering Services Catering service for events offering party-size appetizers, tamale trays, and a full catering menu with customizable options for groups and organizations hosting events.
• Super Burrito Signature burrito featuring meat, rice, beans, guacamole, cheese, sour cream, and pico de gallo, priced at $15.99.
• California Burrito Burrito with meat or Specialty Veggie, beans, french fries, cheese, guacamole, and pico de gallo.
• Birria Menu Birria-style offerings including tacos, nachos, quesadillas, and burrito featuring slow-cooked pulled beef with cilantro, onions, cheese, and consomé.
• Homemade Tamales Traditional homemade tamales including Queso en Rajas, Pollo Mole, and Pollo Verde varieties served with appropriate sauces.
• Catering Menu (Party-Size Trays) Specialized catering offerings including party-size chips and guacamole, party-size super nachos, party-size tamales tray, and party-size flautas tray, priced from $17.50 to $38.00.
• Beverages Assorted drinks including fresh homemade juices (Horchata, Limonada, Jamaica, Tamarindo), Topo-Chico mineral water, Mexican bottled sodas, and alcoholic beverages including Michelada, Corona, Modelo, and craft cocktails.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• ChowNowcoreTechnology or IntegrationChowNow provides the online ordering platform integrated into Maya Taqueria's website, enabling customers to place orders online for pickup and delivery. The platform powers the 'Order Now' functionality across all locations.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Tacombi: NYC-born Mexican taqueria concept operating multiple locations across the city, serving tacos and Mexican street food in a fast-casual format. Directly competes for the same NYC consumer looking for authentic Mexican food.
• Calexico: NYC fast-casual chain specializing in California/Mission-style burritos and tacos, with multiple Manhattan and Brooklyn locations. Same cuisine positioning, same target customer, same urban footprint as Maya.
• Dos Toros Taqueria: NYC-based fast-casual Mexican chain with multiple locations in Manhattan and Brooklyn. Competes directly with Maya Taqueria for the same Mission-style/burrito/taco customer and the same geographies, making it the most directly comparable peer.

Broad incumbents

• Qdoba Mexican Eats: National fast-casual Mexican chain offering burritos, tacos, and quesadillas with NYC presence. Overlaps with Maya on core menu items and target customer occasions.
• Chiptole Mexican Grill: National fast-casual Mexican chain with widespread presence including NYC locations. While broader and more standardized, it competes with Maya on burrito/taco/quesadilla occasions and price points.

Regional players

• Chip City Cookies: NYC-based small-batch cookie concept that, like Maya, has built a cult local brand across multiple Manhattan and Brooklyn storefronts. Comparable as a parallel example of a multi-unit NYC family/independent food brand at similar scale.
• Joe's Pizza: Iconic NYC independent restaurant brand operating multiple Manhattan and Brooklyn storefronts on a single cuisine specialty. Comparable to Maya as a NYC-based independent multi-unit casual restaurant with strong local brand equity.

Emerging players

• Sweetgreen: Tech-enabled fast-casual restaurant chain with NYC concentration and a similar focus on fresh, made-to-order food with a strong brand and digital ordering. Comparable on operating model and target customer more than cuisine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mayataqueria/?hl=en
• LinkedInlinkedin.com/company/maya-taqueria

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maya Taqueria