LoveLeads

What LoveLeads does

LoveLeads LTD is a UK-based lead generation company, founded in late 2013 and headquartered in Newton-Le-Willows, England. The company operates a network of four industry-specific websites — BoilerGrants.org.uk, GetFreeSolar.org.uk, BoilerQuote.net, and SaveOnSolar.org.uk — that capture intent-driven traffic from UK homeowners seeking boiler installations, replacements, finance options, and solar PV quotes. Visitors are funneled through online qualification forms with built-in spam filtering, and for certain lead types (Boiler Finance) the data is further validated by a human reviewer before delivery. Qualified leads are then delivered in real time to paying customers via email or directly into their CRM systems.

The company's core product line comprises four lead categories — ECO Boiler Leads (HHCRO-scheme-qualified), Boiler Finance Leads (double-qualified), Boiler Quote Leads, and Solar PV Leads — plus a Custom Campaigns add-on for bespoke verticals. The underlying platform is a straightforward lead capture and routing system: content-rich websites feed form completions, a multi-step qualification process filters out spam, and a self-serve customer dashboard handles returns, billing statements, and lead management. The business model is purely transactional: pay-as-you-go lead credits, no contracts, no minimums, with weekly billing processed via GoCardless direct debit and a 14-day returns policy for non-qualifying jobs.

LoveLeads targets a distributed base of UK SMB customers ranging from large utility companies down to local tradespeople in the home energy and heating sector. The company is privately held, founder-led, and bootstrapped, with no disclosed institutional funding, no parent company, and a small in-house team. Marketing is concentrated on paid search and paid social (Google, Facebook, YouTube, Twitter) feeding the owned websites, supplemented by what appears to be organic SEO on the niche properties. The company is currently hiring for a PPC executive and an admin role, suggesting a modest scale-up phase.

Name

LoveLeads

Legal name

LoveLeads LTD

Website

https://loveleads.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

LoveLeads is a UK-based lead generation company that operates a network of niche websites supplying pre-qualified boiler, solar, and home energy installation leads to UK SMB installers on a pay-as-you-go, no-contract basis.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

NAICS

Business Support Services (5614)

SIC

Services-Help Supply Services (7363), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Web lead generation
• Pay per lead
• Boiler installation leads
• Solar PV leads
• Qualified home improvement leads

Headquarters

HQ city

Newton-le-willows

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Lead generation and delivery: LoveLeads generates web leads through their network of niche websites and delivers qualified leads to businesses on a pay-per-lead basis. Customers top up their online account with funds and leads are delivered against that balance. Payments are processed weekly via GoCardless direct debit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LoveLeads operates a network of content-rich, industry-specific websites that capture consumer enquiries for UK home energy services (ECO boilers, boiler finance, boiler quotes, solar PV) and delivers pre-qualified, pay-per-lead enquiries to installer businesses in real-time via email or CRM integration. Customers manage their account through a self-serve dashboard on a pay-as-you-go model with weekly GoCardless billing and a 14-day fair returns policy.

Product overview

LoveLeads is a lead generation platform that operates a network of industry-specific websites targeting the UK home energy market. The core offering comprises five lead products: ECO Boiler Leads (government scheme-qualified boiler replacements), Boiler Finance Leads (double-qualified financing enquiries), Boiler Quote Leads (homeowner installation quotes), Solar PV Leads (solar installation enquiries), and Custom Campaigns (bespoke marketing services). The platform generates leads through owned niche websites including BoilerGrants.org.uk, GetFreeSolar.org.uk, BoilerQuote.net, and SaveOnSolar.org.uk, qualifying them through online forms and secondary human review before delivering via email or CRM integration on a pay-as-you-go model.

Differentiator

Problem solved

Functional benefit

Brands

• BoilerGrants.org.uk: Website brand operated by LoveLeads for generating free boiler leads.
• GetFreeSolar.org.uk
• BoilerQuote.net
• SaveOnSolar.org.uk

Products and services

• ECO Boiler Leads Pre-qualified, real-time leads for UK homeowners seeking free or subsidised boiler replacements under the HHCRO (Home Heating Cost Reduction Obligation) scheme. Each applicant is cross-referenced against HHCRO eligibility criteria before delivery to installer customers via email or CRM.
• Boiler Finance Leads Double-qualified leads for UK homeowners seeking new boilers through finance plans, with user-submitted details additionally checked and qualified by LoveLeads team members before delivery. Sold to a maximum of three buyers to preserve exclusivity.
• Boiler Quote Leads Leads from UK homeowners actively seeking competitive quotes on new boiler installations. Sold to a maximum of three buyers to manage exclusivity across competing installer customers.
• Solar PV Leads Enquiries from UK customers actively seeking quotes for solar PV installations. Leads are desktop surveyed before delivery and sold to a maximum of three installer buyers.
• Custom Campaigns Bespoke lead generation campaigns for UK businesses needing consumer leads for specific products or services, including targeted demographic marketing, custom landing page design, and tailored lead qualification beyond LoveLeads' standard ECO boiler, boiler finance, boiler quote, and solar PV products.

Quantifiable outcome

• 14-day returns window for non-qualifying leads
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• GoCardlesscoreTechnology or IntegrationGoCardless is used as the primary payment processing partner for weekly direct debit billing. Customers are billed automatically via GoCardless for lead credits consumed, with a breakdown of charges provided.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Heatable: UK online boiler replacement specialist that also acts as a lead source for partner installers. Overlaps with LoveLeads' Boiler Quote and ECO Boiler offerings and targets the same UK homeowner intent.
• Hometree: UK home-services provider covering boilers, heating cover, and energy installations. Comparable in operating model within the UK home-energy buyer segment, although more vertically integrated into service delivery than LoveLeads' pure lead-gen model.

Broad incumbents

• Bark.com: Global online marketplace connecting customers with local professional services, including home improvement trades. Comparable to LoveLeads as a broader pay-per-lead platform serving UK SMB trades, but operating across many verticals beyond home energy.
• Rated People: UK home-services marketplace that matches homeowners with local tradespeople, including heating and renewable installers. Comparable buyer profile (UK installers) but broader category coverage and a different lead-pack commercial structure.
• Local Heroes (by British Gas): British Gas-owned UK home-services platform connecting customers with vetted engineers for boiler, plumbing, and electrical work. Comparable in UK home-services lead generation with the backing of a major energy incumbent and likely greater marketing scale.
• Checkatrade: UK home-services directory and lead-generation platform for vetted trades. Overlaps with LoveLeads in supplying home-improvement leads to UK installers but operates a much broader trade footprint and subscription/membership-led model.

Regional players

• HomeAdvisor: US-focused home-services lead-generation platform (part of Angi Inc). Comparable in business model (pay-per-lead for home improvement professionals) but operates in North America rather than the UK, serving as a useful functional peer for LoveLeads' GTM mechanics.

Direct peers

• The Eco Experts: UK consumer-facing eco home-improvement comparison site that generates qualified leads for solar, heat pumps, and boiler installers. Comparable to LoveLeads in content-led SEO, niche-website model, and ECO/scheme-qualified lead generation.
• GreenMatch: UK lead-generation platform for solar PV, heat pumps, boilers, and insulation. Overlaps directly with LoveLeads' Solar PV and ECO Boiler leads, targeting the same UK homeowner intent and selling leads to the same installer buyer base.
• BoilerGuide: UK-based boiler quote comparison and lead-generation site that connects homeowners with boiler installers. Directly comparable to LoveLeads' Boiler Quote and ECO Boiler lead products in customer base, geography, and pay-per-lead commercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/loveleadsuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoveLeads