ECDD

What ECDD does

ECDD (Escola de Comunicação e Design Digital) is a private Brazilian higher education institution operating under Instituto Infnet, a 30-year educational group based in Rio de Janeiro. The institution offers MEC-accredited undergraduate degree programs in Design Gráfico e Digital, Publicidade e Marketing, Cinema e Audiovisual, Design de Games, and Design de Animação through a 4-year in-person format at its Centro campus (Rua do Rosário, 129), as well as accelerated 2.5-year distance learning (ECDD Live EAD) programs and postgraduate MBAs/MFAs in UX Design, Digital Marketing, SEO/Content Marketing, 3D Animation, and Digital Product Management with AI.

Revenue is generated primarily through recurring tuition subscriptions across undergraduate and postgraduate programs, with an additional professional services revenue stream via Tríade (triade.infnet.edu.br), an internal production platform connecting corporate clients with faculty-led student teams for design, branding, motion, and marketing consulting work. Pricing is not publicly disclosed; prospective students are directed to contact the institution directly, and financing options include ProUni, FIES, and BNDES-backed arrangements. Go-to-market is event-driven: enrollment flows through vestibular admission exams, ENEM score acceptance, hackathon-style Specific Ability Tests (THE), and transfers, supplemented by international study pathways via Babson College (USA) and Overseas Frontiers (Canada).

Technically, ECDD operates on standard creative-industry infrastructure — Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects), 3D tools (Blender, Maya, 3ds Max), and professional film production equipment. The institution also operates Produtora ECDD, a student-run internal production agency responsible for institutional content, web updates, and major events, functioning as both a practical training vehicle and operational asset. International partnerships with Babson College and Canadian institutions (Red River College via Overseas Frontiers) provide additional enrollment pathways and credentialing differentiation.

Name

ECDD

Legal name

Escola de Comunicação e Design Digital

Website

https://ecdd.infnet.edu.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

ECDD is a private Brazilian higher education institution under Instituto Infnet, offering MEC-accredited undergraduate and postgraduate programs in graphic design, animation, games, cinema, and digital marketing through its Rio de Janeiro campus and nationwide distance learning channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Undergraduate Programs (Graduação Presencial): 4-year undergraduate degrees in Design Gráfico e Digital, Design de Animação, Design de Games, and Cinema e Audiovisual offered at the Rio de Janeiro campus
2. Undergraduate Programs Live (Graduação Live EAD): 2.5-year distance learning undergraduate degrees in Design Gráfico e Digital, Design de Animação, Jogos Digitais, and Marketing Digital
3. Graduate Programs (Pós-Graduação): Postgraduate programs including MFA in Design Digital, MFA in Animação e Modelagem 3D, MBA in UX Design, MBA in Marketing de Conteúdo/SEO, MBA in Marketing Digital: Tráfego Pago, MBA in Gestão de Produtos Digitais com IA
4. Tríade Project Services: Client projects coordinated by faculty involving students for visual identity, logo creation, graphic design, motion design, advertising campaigns, and marketing consulting

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ECDD is a private higher-education institution under Instituto Infnet that sells undergraduate and postgraduate degree programs in creative disciplines (Graphic Design, Animation, Game Design, Cinema & Audiovisual, Advertising & Marketing, UX Design). Delivery happens through on-campus programs in Rio de Janeiro and via live distance-learning (ECDD Live EAD). The institution also monetizes ancillary services through its student production agency (Produtora ECDD) and the Tríade project bureau that matches corporate clients with student/faculty project teams.

Product overview

ECDD (Escola de Comunicação e Design Digital) is a higher education institution under Instituto Infnet offering undergraduate programs in Design Gráfico e Digital, Publicidade e Marketing, Cinema e Audiovisual, Design de Games, and Design de Animação, along with distance learning postgraduate programs including MBAs in Design Digital, UX Design, Marketing Digital, Marketing de Conteúdo/SEO, Animação 3D, and Gestão de Produtos Digitais com IA. The institution operates a student-run agency (Produtora ECDD) for practical experience and the Tríade platform connecting clients with students and faculty for project work. International opportunities include a Babson College module in the USA and Overseas Frontiers partnerships for study in Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Produtora ECDD: Internal production agency of the faculty, responsible for content production (social media and blog), website updates, and organization of major events. Formed only by students of the undergraduate programs.

Products and services

• Graduação em Design Gráfico e Digital (Undergraduate in Graphic and Digital Design) 4-year on-campus undergraduate program focused on visual design, digital tools, identity creation, logo design, website development, and editorial projects. Builds a complete designer portfolio.
• Graduação em Publicidade e Marketing (Undergraduate in Advertising and Marketing) 4-year on-campus undergraduate program covering advertising, creative writing, art direction, audiovisual production for commercials, and digital marketing strategies.
• Graduação em Cinema e Audiovisual (Undergraduate in Cinema and Audiovisual) 4-year on-campus undergraduate program training students in film production using professional equipment, producing short films, documentaries, and live programs.
• Graduação em Design de Games (Undergraduate in Game Design) 4-year on-campus undergraduate program focused on game design, concept art, entrepreneurship in gaming, and game development methodologies.
• Graduação em Design de Animação (Undergraduate in Animation Design) 4-year on-campus undergraduate program teaching 2D, 3D, and stop-motion animation, character animation, story development, and professional software tools.
• MFA em Design Digital (Postgraduate in Digital Design) Postgraduate program (MBA/MFA) in digital design covering graphic design, visual communication, and digital design methodologies.
• MFA em Animação e Modelagem 3D (Postgraduate in 3D Animation and Modeling) Postgraduate program in 3D animation and modeling covering advanced techniques in animation production.
• MBA em UX Design (Postgraduate in UX Design) Postgraduate program in UX Design, information architecture, and usability focusing on user-centered design methodologies.
• MBA em Marketing de Conteúdo, SEO e Inbound Marketing (Postgraduate in Content Marketing, SEO, and Inbound Marketing) Postgraduate program covering content marketing, SEO strategies, and inbound marketing techniques for digital visibility.
• MBA em Marketing Digital: Tráfego Pago (Postgraduate in Digital Marketing: Paid Traffic) Postgraduate program focused on digital marketing and paid-traffic strategies for online advertising campaigns.
• MBA em Gestão de Produtos Digitais com IA (Postgraduate in AI-Driven Digital Product Management) Postgraduate program combining digital product management with AI applications for product development and innovation.
• Produtora ECDD (Internal Student Production Agency) Internal agency operated exclusively by undergraduate students, responsible for producing content (social media and blog), website updates, and organizing major events, providing practical work experience.
• Tríade (Client Services Project Platform) Project coordination service connecting external clients with ECDD professors and students for design, visual identity, logo creation, graphic projects, motion design, advertising campaigns, illustrations, and marketing consulting.
• Módulo Internacional Babson College (International Module at Babson College) Optional one-week international immersion program at Babson College in Massachusetts, USA, focusing on entrepreneurship education for ECDD students via the Babson Build program. Includes accommodation, meals, and airport transfers; participants receive a Babson College certificate upon completion.
• Programa Overseas Frontiers (Canada International Program) International study program in Canada through partnership with Overseas Frontiers Inc., offering courses and visa assistance for ECDD students, including English-language preparation and access to Red River College and other Canadian universities.

Quantifiable outcome

• Best ENADE performance in Rio de Janeiro state for Design Gráfico in 2015, with top student ranking in Southeast region

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Tríade Client OrganizationsminorStrategic or Co-development Partner · 1 January 2015Corporate clients engaging student/faculty teams through the Tríade program for projects including visual identity, logo creation, graphic design, motion design, and marketing campaigns. Project example: CM company for which students and coordinators presented work.
• Babson CollegecoreStrategic or Co-development PartnerOne-week international immersion program at Babson College in Massachusetts, USA. Students participate in the Babson Build program learning entrepreneurship through creating and pitching a business. Program includes accommodation, meals, and airport transfers. Babson College, founded in 1919, is ranked #1 in entrepreneurship in the USA. Students receive Babson College certificate upon completion.
• Overseas Frontiers Inc.coreChannel Partner/ Reseller/ DistributorCanadian exchange program partner specializing in free courses and higher education representation. Helps students enroll in English courses when proficiency requirements not met, assists with student visa procurement, and provides personalized online consultations. Partner includes Red River College and multiple Canadian universities.
• BNDESminorOthersECDD displays BNDES logo indicating institutional support or partnership for educational financing options
• Tríade (triade.infnet.edu.br)coreStrategic or Co-development PartnerInternal production center of Instituto Infnet schools serving as a platform for organizations to hire student and faculty services for creative and digital projects. Coordinates teachers and students in short-term projects.
• Fábrica de StartupsminorStrategic or Co-development PartnerCorporate accelerator developing innovation from startups for large companies. ECDD students visit to learn about market transformation and entrepreneurial approaches with Alexandre Caruso, Head of Community Development.
• Flux GamesminorGTM or Marketing PartnerBrazilian game development studio invited to participate in ECDD classes and interact with students studying Design de Games and Design de Animação.
• Aquiris Game StudiominorGTM or Marketing PartnerBrazilian game studio brought into ECDD classroom sessions to engage with students in Design de Games and Design de Animação programs.
• Zebu Mídias SustentáveisminorGTM or Marketing PartnerSustainable media company whose partner Amon Costa spoke at ECDD about entrepreneurship and agency management.
• Mancha OrgânicaminorGTM or Marketing PartnerStartup incubated at Coppe/UFRJ focused on social and ecological projects. Co-founder Amon Costa spoke at ECDD about entrepreneurship in communication and design.
• Rock MademinorGTM or Marketing PartnerRock-themed apparel brand with exclusive designs developed in-house. Founders Sabrina Branquinho and Alessandra Togni gave entrepreneurship lecture to Publicidade e Propaganda students.
• Nós da ComunicaçãominorGTM or Marketing PartnerAdvertising agency in Copacabana that hosted ECDD Publicidade e Propaganda students for external class visit to learn about agency operations.
• Instituto InfnetcoreStrategic or Co-development PartnerParent educational institution providing administrative, marketing, and operational infrastructure. ECDD is one of three schools under Instituto Infnet, celebrating 30 years of operation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Faculdade Melies: Faculdade Melies is a Brazil-based school focused on cinema, audiovisual production, animation, and games. It directly overlaps with ECDD's Cinema e Audiovisual, Design de Animação, and Design de Games programs in curriculum and student profile.
• Istituto Europeo di Design (IED) Brazil: IED Brazil offers undergraduate and continuing-education programs in design, fashion, visual communication, and creative industries. It competes for the same design-animated-media student profile as ECDD and operates in a similar private, project-based model.
• ESPM: ESPM is one of Brazil's leading private schools for advertising, marketing, and creative communication, offering undergraduate and postgraduate programs in the same fields as ECDD (design, advertising, marketing, content). It competes directly for the same prospective-student segment in Rio de Janeiro and São Paulo.
• Faculdade Cásper Líbero: Cásper Líbero is a São Paulo-based private faculty focused on communication, journalism, advertising, and digital media. It is a direct peer in the Brazilian creative/communication higher-education market with overlapping program portfolios.
• Belas Artes: Belas Artes is a long-established São Paulo design, arts, and communication school with undergraduate and postgraduate programs in graphic design, animation, and audiovisual production — closely overlapping with ECDD's Design Gráfico, Animação, and Cinema offerings.

Broad incumbents

• Universidade Anhembi Morumbi: Anhembi Morumbi is a large private Brazilian university (part of Laureate network) offering undergraduate and postgraduate programs in design, games, advertising, cinema, and digital marketing — a broader incumbent whose portfolio overlaps ECDD's programs but at a much larger scale and with multiple campuses.
• Senac (Faculdade Senac: Senac is a large Brazilian professional-education network offering design, communication, and digital marketing courses/programs nationwide, including EAD. It overlaps with ECDD's postgraduate and continuing-education offerings and competes at scale across Brazil.
• Universidade Estácio de Sá: Estácio is one of Brazil's largest private university systems with distance-learning undergraduate and graduate programs in advertising, design, marketing, and digital products — directly overlapping ECDD's EAD postgraduate portfolio.
• PUC-Rio: PUC-Rio is a major Rio de Janeiro private university with established departments in Design, Communication, and Informatics. It competes for the same Rio-based design and creative students and is more research- and graduate-program oriented than ECDD.

Others

• Fábrica de Startups: Fábrica de Startups is a Brazilian corporate accelerator that partners with ECDD for student exposure; it is an ecosystem/adjacency player in entrepreneurship training rather than a direct competitor, but is comparable as an alternative learning pathway for the same entrepreneurial creative students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSfD3Ufdxu8rOSwwOpl3n4A
• Facebookfacebook.com/ecdd.infnet
• LinkedInlinkedin.com/school/ecdd
• Instagraminstagram.com/ecdd_
• TikToktiktok.com/@faculdadeecdd

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECDD